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All Journal International Journal of Artificial Intelligence Research YUME : Journal of Management Jurnal Ekonomika Economics and Digital Business Review Jurnal Ekonomika Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Finance Management Golden Ratio of Social Science and Education Golden Ratio of Data in Summary Center of Economic Students Journal (CSEJ)
Fitriani Mandung
Universitas Muslim Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Library & Information Science Social Sciences Other

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Electronic Media Marketing Mix Analysis on Increasing Participant of BPJS Ketenagakerjaan Mandung, Fitriani
Golden Ratio of Data in Summary Vol. 2 No. 1 (2022): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v2i1.214

Abstract

This research was conducted to know the effect of each variable in the electronic media mix consisting of television, radio, and Internet media significantly on the increasing participant of BPJS Ketenagakerjaan in the Makassar Branch, as well as to determine the effect simultaneously or simultaneously of electronic media variables on television media, radio media, and internet media to increase BPJS Ketenagakerjaan membership in the Makassar Branch. This study uses questionnaire data, literature studies, and interviews with data analysis techniques of the quality test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The study's results found that electronic media consisting of television, radio, and internet media significantly influenced BPJS Ketenagakerjaan membership in the Makassar Branch, so the first hypothesis can be accepted. Based on the results of simultaneous testing, the F-calculated = 398,637 with a significance < 0.01 with an omission of 0.05, so it can be said that television media, radio media, and internet media together affect increasing Participants of BPJS Ketenagakerjaan in the Makassar Branch so that the second hypothesis proposed can be accepted and proven genuine.
The Impact of Sustainability and Environmental Ethics in Product Marketing Campaigns: A Qualitative Study with a Sociological and Economic Approach Mandung, Fitriani
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.781

Abstract

This study aims to examine the impact of sustainability and environmental ethics on consumer loyalty, brand perception, and economic resilience within product marketing campaigns. Driven by the increasing consumer demand for ethical business practices, this research integrates sociological and economic perspectives to understand how sustainable marketing shapes consumer-brand relationships and offers competitive advantages. Employing a qualitative methodology based on a comprehensive literature review, the study synthesizes data from recent research to provide a nuanced analysis of the socio-economic implications of sustainable marketing. The findings reveal that sustainability-focused brands not only foster long-term consumer loyalty but also experience enhanced brand equity and profitability due to a stronger alignment with consumer values. Furthermore, the research highlights the importance of transparency, which reinforces consumer trust and solidifies brand credibility in markets sensitive to greenwashing concerns. The study underscores the Theory of Planned Behavior and Brand Equity Theory as foundational frameworks for interpreting consumer responses to ethical marketing. These insights contribute to both academic discussions and practical applications, providing a roadmap for brands to leverage sustainability as a core strategy. The research concludes that sustainable marketing is a transformative approach that fosters socio-economic resilience, positioning brands for sustained success in eco-conscious markets
Understanding How Companies Utilize Technological Innovation for Competitive Advantage: A Qualitative Inquiry Mandung, Fitriani; Sahari, S.; Amra, Wahida
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.1069

Abstract

This qualitative study investigates the intricate relationship between technological innovation and competitive advantage within contemporary business environments. Employing a qualitative research design, the study conducts a comprehensive review and synthesis of existing literature to explore the underlying mechanisms and contextual factors shaping this relationship. Drawing upon key concepts from the resource-based view (RBV) and dynamic capabilities perspective, the research aims to uncover how firms leverage innovation to create valuable, rare, and difficult-to-imitate resources that confer sustained competitive advantage. The research design includes systematic data collection from scholarly literature encompassing peer-reviewed journal articles, books, conference proceedings, and reports, followed by rigorous data analysis techniques such as thematic analysis. Ethical considerations are paramount throughout the study to ensure the integrity of the research process. The findings highlight the critical role of fostering a culture of innovation, overcoming resistance to change, and navigating regulatory and ethical concerns in leveraging technological innovation for competitive advantage. Key insights include the importance of proactive leadership, organizational commitment, and investment in employee development for cultivating an innovative culture. Additionally, the study underscores the need for agile and adaptive innovation management practices to respond effectively to dynamic market conditions and emerging opportunities. Overall, this research contributes to a deeper understanding of how firms can harness technological innovation to enhance competitiveness and drive long-term growth in today's dynamic business landscape.
Exploring Financial Behavior: A Qualitative Investigation into Psychological Factors Influencing Risk Preferences and Investment Decisions Suriyanti, S.; Mandung, Fitriani; Afiah, Nur; Irmayani, I.
Golden Ratio of Finance Management Vol. 4 No. 2 (2024): April - September
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grfm.v4i2.430

Abstract

This qualitative study investigates the psychological determinants influencing risk preferences and investment decisions. Grounded in phenomenology and interpretivism, the research aims to explore subjective experiences related to financial behavior. Employing purposive sampling, participants were selected based on diverse criteria. Data collection involved semi-structured interviews, participant observation, and document analysis. Thematic analysis revealed intricate interplays between personal experiences, cognitive biases, emotions, social influences, and financial literacy, shaping individuals' risk perceptions and decision-making processes. Findings underscore the multifaceted nature of financial behavior, highlighting the significance of personality traits, cognitive styles, and decision-making biases. Risk-averse individuals prioritized capital preservation, while sensation seekers pursued high-risk, high-reward investments. Moreover, individuals' self-efficacy influenced their investment strategies. Cognitive biases, such as overconfidence and loss aversion, further impacted investment decisions. The study emphasizes the importance of considering psychological factors in designing personalized financial interventions and educational programs. Future research directions include longitudinal studies, cross-cultural comparisons, and interdisciplinary approaches integrating insights from psychology, economics, and finance. This research contributes to the advancement of knowledge in behavioral finance and informs practical implications for financial advisors and policymakers, aiming to enhance individuals' financial well-being and decision-making competence.
Co-Authors Achmad Gani Aditya Halim Perdana Kusuma Putra Putra Amra, Hj.Wahida Amra, Wahida Asad, Ajmal Ashar, Achmad Afif Hasrullah Irmayani, I. Kamase, Jeni Kamidin, Masruhi Mangkona, Suriyanti Murfat, Moh Zulkifli Nelvi Allo Nur Afiah, Nur Nuranisa Nuranisa Raden Mohamad Herdian Bhakti Razak, Sitti Rahmi S. Sahari Sahari, S. Serlin serang Sitti Rahmi Razak Suriyanti, S. Wahidah Amrah Yasen, Syahruddin