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All Journal JURNAL PENDIDIKAN TAMBUSAI Inovasi: Jurnal Ilmiah Ilmu Manajemen Majalah Ilmiah Bijak Journal of Management and Leadership Dinasti International Journal of Education Management and Social Science Jurnal Syntax Fusion : Jurnal Nasional Indonesia Jurnal Ekonomi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Bina Bangsa Ekonomika JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Innovative: Journal Of Social Science Research Jurnal Ekonomi dan Bisnis Journal of Management, Economic, and Financial Human Capital Development Panorama Nusantara
MH Nainggolan, Bonifasius
Universitas ASA Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Meningkatkan Positif WOM Melalui Kualitas Pelayanan dan Nilai Pelanggan: Peran Kepuasan Pelanggan sebagai Variabel Mediasi Dosma Sherina Ramawaty; Bonifasius MH Nainggolan
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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This research was made to examine the impact of customer value and service quality on the creation of positive WOM through customer satisfaction at Kopi Kenangan. This research was conducted using primary data that had been collected through survey questionnaires. Using purposive sampling as a sampling treatment technique, as well as with the help of SEM-PLS in examining the hypotheses that have been set. The analysis in this study was carried out through two stages, where the first stage was testing the validity and reliability, and the next stages respectively were the estimation and validation of the path coefficient and the stability of the structural model. Each hypothesis of variables was tested, using the Smart-PLS V.3.2.9 software, with 226 customers of Kopi Kenangan ruko Arundina Cibubur as respondents. In this study it was found that customer value influences customer satisfaction and positive WOM, service quality influences customer satisfaction but is proven not to affect positive WOM, and customer satisfaction is proven to mediate. This research was made to examine the impact of customer value and service quality on the creation of positive WOM through customer satisfaction at Kopi Kenangan. This research was conducted using primary data that had been collected through survey questionnaires. Using purposive sampling as a sampling treatment technique, as well as with the help of SEM-PLS in examining the hypotheses that have been set. The analysis in this study was carried out through two stages, where the first stage was testing the validity and reliability, and the next stages respectively were the estimation and validation of the path coefficient and the stability of the structural model. Each hypothesis of variables was tested, using the Smart-PLS V.3.2.9 software, with 226 customers of Kopi Kenangan ruko Arundina Cibubur as respondents. In this study it was found that customer value influences customer satisfaction and positive WOM, service quality influences customer satisfaction but is proven not to affect positive WOM, and customer satisfaction is proven to mediate.
PENGARUH PERSEPSI HARGA,PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN TIKET DI AIR ASIA INDONESIA Rizki Baihaqi Tandibua; Bonifasius MH Nainggolan
Panorama Nusantara Vol 18 No 2 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study was to examine the effect of perceived price, promotion and service quality on the decision to buy tickets at Air Asia Indonesia. Customers who purchased tickets between February and May 2022 are the focus of this poll. The methodology used in this research is a quantitative methodology. For this study's primary data, 176 respondents who had at least one ticket purchase completed surveys using an unintentional sampling technique. The information was gathered via the results of questionnaire data collection, which was evaluated for validity and reliability. Using IBM SPSS 24 software, multiple linear regression analysis was employed for data analysis, followed by study of correlation and determination coefficients. According to the study's concurrent findings, perceptions of price, promotion, and service quality all have a favorable and significant influence on purchasing decisions. Keyword: Price Perception, Promotion, Service Quality, Purchase Decisions Penelitian ini bertujuan untuk menyelidiki bagaimana keputusan pelanggan untuk membeli tiket dari Air Asia Indonesia dipengaruhi oleh persepsi harga, promosi, dan kualitas pelayanan. Survei ini dilakukan pada pelanggan yang membeli Tiket selama bulan Februari - Mei 2023. Metode yang di pergunakan pada penelitian yaitu metode kua ntitatif. Studi ini menggunakan data asli yang dikumpulkan melalui survei terhadap 176 peserta, yang masing-masing memiliki setidaknya satu pembelian tiket. Informasi yang terkumpul dapat diperoleh dari hasil pengumpulan data kuesioner yang dievaluasi dengan menggunakan uji validitas dan reabilitas.IBM SPSS 24 digunakan untuk membantu dalam pendekatan penjabaran data, yang melibatkan analisis regresi linier berganda. Analisis koefisien korelasi dan determinasi. Sesuai dengan temuan penelitian, promosi harga yang dirasakan dan kualitas layanan mempengaruhi keputusan pembelian sebagian dan secara bersamaan. . Menurut temuan penelitian, persepsi harga, promosi, dan kualitas layanan semuanya memiliki pengaruh yang menguntungkan dan signifikan terhadap keputusan konsumen untuk membeli produk.Kata Kunci : Persepsi Harga, Promosi, Kualitas Pelayanan, Keputusan Pembelian
Pengaruh Citra Merek Dan Kepercayaan Terhadap Niat Pembelian Ulang Melalui Kepuasan Pelanggan Di Solaria Lukman Hakim; Bonifasius MH Nainggolan
Panorama Nusantara Vol 18 No 2 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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jurnal ini bermaksud guna mengkaji sejauh mana hubungan juga dampak antara citra merek dan kepercayaan terhadap niat pembelian ulang melalui kepuasan pelanggan di Solaria. Teknik pengkajian data yang dipakai yakni PLS-SEM dan memakai software Smart-PLS 3 guna mengolah data. Cara sampling menggunakan purposive sampling selaku cara pemungutan sampel. Teknik menggunakan metode kuantitatif, serta melaksanakan penyaluran kuesioner oleh survey yang dikasih terhadap pelanggan. Kuesioner diberikan pada 212 pelanggan yang datang atau sudah berkunjung selaku ukuran sampel akhir. Perolehan studi menunjukan bahwa hubungan yang terjadi semuanya bernilai positif antara semua variabel. Besaran R-kuadrat menyampaikan jika citra merek dan kepercayaan mempunyai hasil positif terhadap niat pembelian ulang melalui kepuasan pelanggan. Dengan begitu hipotesis studi ini diterima. Maka dari itu kesimpulan dari jurnal ini adalah pelanggan memang memilih produk yang mereka beli ulang jika merasa puas dan itu didorong juga oleh pengetahuan konsumen akan citra merek dan kepercayaan mereka terhadap produk tersebut.
Pengaruh Kualitas Produk dan Kepercayaan Merek Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian J.CO Donuts Aqilah Syawalia Putriana; Bonifasius MH Nainggolan
Panorama Nusantara Vol 18 No 2 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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Studi ini bermaksud guna memahami impak Kualitas produk dan kepercayaan merek terhadap kepuasan pelanggan melalui keputusan pembelian pada Jco Donut. Mekanisme kajian data yang dipakai yakni PLS-SEM memakai software Smart-PLS 3 guna olah data. Mekanisme penaikan contoh yang dipakai yakni purposive sampling selaku mekanisme pemungutan sampel. Teknik yang dipakai pada studi ini yakni teknik kuantitatif, seraya melaksanakan penyaluran kuesioner dengan survey yang diberi pelanggan. Kuesioner disalurkan ke 217 pelanggan yang datang atau pernah berkunjung, selaku skala sampel final. Impak penelitian ini antara lain, bahwa kualitas produk berdampak positif dan signifikan pada kepuasan pelanggan dan keputusan pembelian. Kepercayaan merek berdampak positif dan signifikan terhadap keputusan pembelian dan kepuasan pelanggan. Keputusan pembelian berdampak positif dan signifikan pada Kepuasan pelanggan. Oleh sebab itu kesimpulannya bahwa kualitas produk dan kepercayaan merek yakni hal dilihat oleh sebuah perusahaan karena dua hal ini yang mendorong konsumen untuk menetapkan membeli dan memberi nilai positif sehingga konsumen merasa puas.
MENINGKATKAN KEPUASAN PELANGGAN MELALUI KUALITAS PELAYANAN, PERSEPSI HARGA DAN SUASANA TEMPAT PADA DAMAI INDAH GOLF PANTAI INDAH KAPUK Samuel Christian Nainggolan; Bonifasius MH Nainggolan
Panorama Nusantara Vol 18 No 2 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study is to investigate the role of service quality, price perception, and the overall ambiance of the establishment in boosting customer satisfaction at Damai Indah Golf PIK. This study employs a quantitative approach in the form of a survey, with 184 clients receiving questionnaires. Purposive sampling was used to identify respondents by sending questionnaires to clients who had done golf tourism at the research item at least twice. Multiple linear regression analysis is used in the analytical approach, which is carried out using SPSS 26 software tools. The findings indicate that enhancing service quality has a considerable impact on customer satisfaction. The same issue happened with client happiness and price perception. As a result, all three variables have a considerable impact on consumer satisfaction at the same time Tujuan dari penelitian ini adalah untuk menyelidiki peran kualitas layanan, persepsi harga, dan keseluruhan suasana pendirian dalam meningkatkan kepuasan pelanggan di Damai Indah Golf PIK. Penelitian ini menggunakan pendekatan kuantitatif dalam bentuk survei, dengan 184 pelanggan penerima kuesioner. Purposive sampling digunakan untuk mengidentifikasi responden dengan mengirimkan kuesioner kepada pelanggan yang pernah melakukan wisata golf pada dengan minimal dua kali menggunakan jasa. Analisis regresi linier berganda digunakan untuk pendekatan analisis dengan menggunakan perangkat lunak SPSS 26. Temuan ini menunjukkan kualitas layanan dampaknya cukup besar pada kepuasan pelanggan. Kondisi yang sama terjadi dengan kebahagiaan pelanggan dan persepsi harga. Secara simultan, ketiga variabel dampaknya cukup besar terhadap kepuasan konsumen pada waktu yang sama.
PENGARUH HARGA, BIAYA PROMOSI, DAN RATA-RATA HARGA PESAING TERHADAP PENJUALAN KAMAR DI APARTEMEN SOMERSET GRAND CITRA JAKARTA Debora Lasmaria; Bonifasius MH. Nainggolan
Panorama Nusantara Vol 12 No 2 (2017): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this research is to determine the price, promotion costs and average competitors’s price affecting the room sales of Somerset Grand Citra Apartment partially and simultaneously. The population of this research is taken from the profit and loss statement of Somerset Grand Citra for the year of 2011 to 2015. The sample used for this research are the pricing structure, promotion expenses, and competitor’s price list. The sampling technique used for this research is the purposive sampling. Data anlysis tools used for this research are multi linier regression, classic assumption test (normality test, runs test, heteroscedasticity test and multycollinearity test) and the hypothesis test used are the F test, t test, partial correlation analysis and coefficient of determination (
PENGARUH RASIO PROFITABILITAS DAN RASIO SOLVABILITAS TERHADAP RETURN SAHAM PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI TAHUN 2010-2015 Nurhasanah Anggraini; Bonifasius MH. Nainggolan
Panorama Nusantara Vol 12 No 1 (2017): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The purpose of the research is to analyzing the effect of profitability ratio (Return on Asset and Return on Equity) and leverage ratio (Debt to Asset Ratio dan Debt to Equity Ratio) on Stock Return on Manufacturing Companies from Indonesia Stock Exchange 2010 to 2015. The population consisted of manufacturing companies from Indonesia Stock Exchange 2010 to 2015 and a sample of 107 companies was obtained by using purposive sampling technique. Data analysis that will be used for this research are multi linier regression, classic assumption test (normality test, runs test, heterocedasticity test and multycolinearity test) whereas the hypothesis test including the F test, t test, partial correlation analysis and coefficient of determination (R2). From this analysis we can see the effect of Return on Asset, Return on Equity, Debt to Asset Ratio and Debt to Equity Ratio on Stock Return on Manufacturing Companies from Indonesia Stock Exchange 2010 to 2015.
THE COMPARISON OF DISCRIMINANT ANALYSIS AND LOGISTIC REGRESSION TO SEE THE FACTORS AFFECTING THE CONDITIONS OF FINANCIAL DISTRESS IN MANUFACTURING COMPANIES LISTED IN INDONESIA STOCK EXCHANGE (ISE) Bonifasius MH. Nainggolan
Panorama Nusantara Vol 11 No 2 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Penelitian ini bertujuan untuk mengetahui pengaruh seperangkat rasio keuangan untuk mengelompokan perusahaan-perusahaan manufaktur di Bursa Efek Indonesia (BEI) masuk kategori FD dan Non FD dengan menggunakan Analisis Diskriminan dan Regresi Logistik, dan membandingkan kedua metode tersebut. Penelitian ini menggunakan sampel 107 perusahaan yang laporan keuangannya lengkap dari tahun 2010-2014. Kriteria perusahaan masuk kelompok FD sebagai variable dependent adalah nilai Earning Per Share (EPS) negatif atau Jumlah Aktiva (TA) < Jumlah Kewajiban (TL) dan 24 rasio keuangan sebagai variable independent. Hasil penelitian menunjukkan rasio keuangan Equity to Total Assets (ETA), Return on Equity (ROE), Return on Asset (ROA), Retained Earning to Total Assets (RETA), dan Pre Tax Profit to Total Assets (PPTA) adalah rasio keuangan yang mampu memprediksi Kelompok FD dan Non-FD. Dengan regresi Logistik, rasio keuangan yang dominan untuk memprediksi kelompok FD dan Non-FD adalah ETA, ROA, dan RETA. Kekuatan Prediksi Regresi Logisitik relatif lebih baik dari analisis diskriminan.
PENGARUH NILAI TUKAR, DEBT TO EQUITY RATIO DAN RETURN ON EQUITY TERHADAP HARGA SAHAM Eva Moranty; Bonifasius MH. Nainggolan
Panorama Nusantara Vol 11 No 2 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The purpose of the research is to know the exchange rate (1), debt to equity ratio (2) and return on equity (3) simultaneously or partially on The Banking Industry Stock Price from Indonesia Stock Exchange. The population of this research are the banking companies which are listed in Indonesia Stock Exchange (BEI) since 2011-2014. The sample that used for this research are 10 banks. This research use purposive sampling technique to get the sample. Data analysis tools that will be used for this research are multi linier regression, classic assumption test (normality test, runs test, heteroscedasticity test and multy collinearity test) whereas the hypothesis test including the F test, t test, partial correlation analysis and coefficient of determination ( ). The result of this research concluded that exchange rate, debt to equity ratio, and return on equity have effected stockprice of the bank companies, significantly, at the market of Indonesia Stock Exchange.
THE APPLICATION OF LOGISTIC REGRESSION TO FIND THE FACTORS THAT INFLUENCE BRAND LOYALITY ON FAST-FOOD RESTAURANT CASE STUDY : KFC, CFC AND MC DONALD Bonifasius MH. Nainggolan
Panorama Nusantara Vol 10 No 2 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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This study aims to assess the application of logistic regression to find the factors that influence brand loyalty on fried chicken fast-food restaurant and arrange logistic regression model of the determinants of brand loyalty in the fried chicken fast-food restaurant. To carry out the study authors conducted a survey through a questionnaire to a fried chicken fast-food restaurant, which is to Kentucky Fried Chicken (KFC), California Fried Chicken (CFC) and Mc Donald. The number of samples in this study there were 517 people. Sampling method on the author is non-random sampling technique (non-probability sampling technique). Before distributing questionnaires authors first tested the validity and reliability of the data with the test product moment correlation and Cronbach Alpha method. Results of the study provide information on the logistic regression model of factors that influence consumer brand loyalty in each of the fried chicken fast-food restaurant partially or after the data are combined. Partially determinants of consumer loyalty at KFC is the price, the CFC is gender, number of visits, product quality and restaurant environments, while at the restaurant Mc. Donald is the quality of service and price. Taken together, the determinants of customer loyalty in the three restaurants is the quality of products, quality of service, price and neighborhood restaurants.
Co-Authors Al Agus Kristiadi Alfian, Candra Allin Wijayanti Altiaro, Salas Aminuddin Tambunan Annisa Azzahra, Annisa Aqilah Syawalia Putriana Arfi Rotun Nurtina Debora Lasmaria Dilan Hatma Dita Fitriana Julliasari Dosma Sherina Ramawaty Dwi Syafitri, Shifa Efendi Eko Budiman Eko Prasetyo Endang Sukma Rini Eva Moranty Fadhilah, Reza Eka Farah Nafisah Putri Galih Priambodo, Galih Helma Suri Hendra Rahmat Kurniawan Heurnius Timotius Isya Imanuel Ivan Novianto Joko Haryanto JOKO HARYANTO, JOKO Joko Wibowo Jordantha Tarigan Juni Herdiansyah Nasution Lukman Hakim Mestika Hutagalung MNA Mahartana Mochammad Aditya Safar Nikita Silva Yulistian Noviana Ayuningtias Nurayudewi Lestari Nurhasanah Anggraini Paskah Apriani Puan Amidiola Putri Andrayani Putri Nilam Sari Putri, Fadia Diani Ramdhani, Bagas Ramli Ramdani Rehan Verka Ananda Resa Richi Setria Rivera Pantro Sukma Rizki Baihaqi Tandibua Rosidah Achmad Ruth Silitonga Samuel Christian Nainggolan Setyawaty, Opiek Soerjanto , Stella Prana Sulistiana Qonik Aturrohma Surono Surono Triyanto Verry Cyasmoro Yosi Anita Adveni Zamharira -