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All Journal JURNAL PENDIDIKAN TAMBUSAI Inovasi: Jurnal Ilmiah Ilmu Manajemen Majalah Ilmiah Bijak Journal of Management and Leadership Dinasti International Journal of Education Management and Social Science Jurnal Syntax Fusion : Jurnal Nasional Indonesia Jurnal Ekonomi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Bina Bangsa Ekonomika JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Innovative: Journal Of Social Science Research Journal of Management, Economic, and Financial Human Capital Development Panorama Nusantara Eduturisma Journal of Social Science
MH Nainggolan, Bonifasius
Universitas ASA Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : eduturisma journal of social science

 1 
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN DI RESTORAN SUSHIMAS Paskah Amelia Situmeang; Bonifasius MH Nainggolan; Al. Agus Kristiadi
Eduturisma Vol 5 No 1 (2020): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study's purpose of determining the effect of product quality, service quality, and trust in customer satisfaction at Sushimas Restaurant. The data collection was conducted through a questionnaire survey of 100 selected Sushimas Restaurant customers using the purposive sampling method. Data processing uses multiple linear regression analysis methods. The analysis results showed that product quality, service quality, and trust have a significant positive effect on customer satisfaction. Of the three variables studied, trust has better explained the variability of customer satisfaction, followed by service quality and product quality. The three variables simultaneously explain that customer satisfaction variability is 31.02%, while the remaining 68.98% is affected by other variables not included in this research variable
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN CEPAT SAJI KENTUCKY FRIED CHICKEN JAKARTA UTARA Yati Kusmawati; Bonifasius MH Nainggolan; Verry Cyasmoro
Eduturisma Vol 3 No 2 (2019): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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This study analyzes the effect of Brand Equity on purchasing decisions at fast food restaurants Kentucky Fried Chicken North Jakarta. The basic concepts of Brand Equity which are variables in this study are Brand Awareness (X1) Quality Perception (X2), Brand Association (X3) and Brand Loyalty (X4). Whereas the Purchase Decision is denoted as Y variable. The data used in this study are primary data and secondary data. Primary data was collected using a study questionnaire and five measurements of variables examined on five levels of Likert scale. Respondents were taken from 120 consumers of the KFC restaurant in North Jakarta with the requirement to have made purchases at the restaurant more than twice. The method used in this study is quantitative statistics, using multiple linear regression analysis. The results showed that there were significant influences between Brand Awareness, Quality Perception, Brand Association, Brand Loyalty on Purchase Decisions partially and simultaneous
Peningkatan Niat Pembelian Ulang dengan Kualitas Layanan dan Word of Mouth di Ha-Ka Restoran : Peran Kepuasan Pelanggan sebagai mediasi Tjitjih Dewiasih; Bonifasius Nainggolan
Eduturisma Vol 6 No 2 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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The study examines the role of service quality and WOM on repurchase intention through customer satisfaction at restaurants serving Indonesian and Western food in Central Jakarta. Hypothesis testing using SEM with the help of PLS-SEM 2.3.9. Customers of restaurants were given a questionnaire as part of the study's survey methodology. The sample determination criteria use the purposive sampling method: a customer who has made at least two purchases at the restaurant. The number of customers who became the final sample was 250 respondents. The statements presented on the questionnaire have referred to previous studies. The results showed that service quality and WOM significantly and favorably impact customer satisfaction and intent to repurchase. Repurchase intention is greatly and directly influenced by customer satisfaction. Customer satisfaction significantly affects the indirect effect of service quality and WOM on repurchase intention. This study demonstrates that WOM's direct impact on repurchase intention is most significant. Compared to WOM's influence, service quality's effect on repurchase intention is more strongly mediated by customer satisfaction.
Pengaruh Suasana dan Persepsi Harga Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Di Pomelo Cafe & Resto Kuningan Intan Nurhayati; Bonifasius MH Nainggolan
Eduturisma Vol 7 No 2 (2023): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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This research analysis aims to determine the effect of atmosphere and price perceptions on customer satisfaction through purchasing decisions at Pomelo Café & Resto Kuningan. Quantitative method is the method used in research with a sample of 200 respondents who have come to the research site as the final sample size. Questionnaire distribution was carried out by conducting a survey given to customers at Pomelo Cafe. Then data processing is done using Smart-PLS 3 software with the data analysis method used is PLS-SEM. The results of the study show that: (1) atmosphere has a direct and significant impact on purchasing decisions (2) atmosphere has a direct and significant impact on customer satisfaction (3) atmosphere has an indirect impact on customer satisfaction mediated by purchasing decisions (4) Price perception has an impact on purchasing decisions (5) Price perceptions have an impact on customer satisfaction (6) Price perceptions have an indirect impact on customer satisfaction mediated by purchasing decisions (7) Purchase decisions have an effect on customer satisfaction.
PENGARUH KUALITAS PRODUK DAN SUASANA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK PADA KOPI NAKO SUMMARECON BEKASI elvina octaviana; Bonifasius MH Nainggolan
Eduturisma Vol 8 No 1 (2023): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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The objective of this study is to examine the impact of product quality and atmosphere on consumers' purchasing decisions through brand image. Data collection by distributing questionnaires to 220 respondents at Kopi Nako Summarecon Bekasi. Incidental sampling is used as a sampling method and is processed using the SmartPLS 2.3 application. The results of this study indicate that product quality has a significant effect on brand image, product quality has a significant effect on purchasing decisions, atmosphere has a significant effect on brand image, atmosphere has no significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions and for indirect influence. There is an indirect effect of product quality on brand decisions mediated by brand image, there is an indirect effect of atmosphere on purchasing decisions mediated by brand image.
Co-Authors Al Agus Kristiadi Al. Agus Kristiadi Al. Agus Kristiadi Alfian, Candra Allin Wijayanti Altiaro, Salas Aminuddin Tambunan Annisa Azzahra, Annisa Aqilah Syawalia Putriana Arfi Rotun Nurtina Debora Lasmaria Dilan Hatma Dita Fitriana Julliasari Dosma Sherina Ramawaty Dwi Syafitri, Shifa Efendi Eko Budiman Eko Prasetyo elvina octaviana Endang Sukma Rini Eva Moranty Fadhilah, Reza Eka Farah Nafisah Putri Helma Suri Hendra Rahmat Kurniawan Heurnius Timotius Intan Nurhayati Isya Imanuel Ivan Novianto Joko Haryanto JOKO HARYANTO, JOKO Joko Wibowo Jordantha Tarigan Juni Herdiansyah Nasution Lukman Hakim Mestika Hutagalung MNA Mahartana Mochammad Aditya Safar Nikita Silva Yulistian Noviana Ayuningtias Nurayudewi Lestari Nurhasanah Anggraini Paskah Amelia Situmeang Paskah Apriani Puan Amidiola Putri Andrayani Putri Nilam Sari Putri, Fadia Diani Ramdhani, Bagas Ramli Ramdani Rehan Verka Ananda Resa Richi Setria Rivera Pantro Sukma Rizki Baihaqi Tandibua Rosidah Achmad Ruth Silitonga Samuel Christian Nainggolan Setyawaty, Opiek Soerjanto , Stella Prana Sulistiana Qonik Aturrohma Surono Surono Tjitjih Dewiasih Triyanto Verry Cyasmoro Verry Cyasmoro Yati Kusmawati Yosi Anita Adveni Zamharira -