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All Journal Indonesian Journal of Geography PROSIDING SEMINAR NASIONAL Jurnal Presipitasi : Media Komunikasi dan Pengembangan Teknik Lingkungan ProBank: Jurnal Ekonomi dan Perbankan Excellent KELOLA Trikonomika: Jurnal Ekonomi JAM : Jurnal Aplikasi Manajemen JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Journal of Indonesian Science Economic Research GANESHA: Jurnal Pengabdian Masyarakat Wasana Nyata Jurnal Penelitian Geografi (JPG) International Journal of Applied Business and International Management Journal of International Conference Proceedings Prosiding Seminar Nasional Teknologi Informasi dan Bisnis WASANA NYATA Journal of Applied Economics in Developing Countries Tematik Journal of Economics Business Finance and Accounting
I Gusti Putu Diva Awatara
STIE Adi Unggul Bhirawa
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Pendampingan program Ketahanan Pangan Budidaya Anggur Dan Pemasaran Melalui Digital Marketing di Desa Makamhaji, Kecamatan Kartasura, Kabupaten Sukoharjo Tri Widianto; I Gusti Putu Diva Awatara; Brm Suryo Triono; Yosephine Angelina Yulia; Andri Octaviani
WASANA NYATA Vol 9, No 1 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v9i1.1967

Abstract

Program kampung iklim memberikan banyak manfaat bagi masyarakat. Salah satu cara untuk mendukung peningkatan ketahanan pangan dalam adaptasi perubahan iklim adalah dengan menerapkan urban farming, suatu konsep pertanian atau perkebunan yang dilakukan dengan memanfaatkan lahan yang terbatas. Metode pelaksanaan Kegiatan Pemberdayaan Masyarakat adalah melalui pelatihan dan pendampingan praktek langsung. Desa Makamhaji, Kecamatan Kartasura Kabupaten Sukoharjo secara umum memiliki potensi yang besar dalam mengimplementasikan program kampung iklim melalui budidaya tanaman anggur untuk ketahanan pangan, hanya saja belum cukup edukasi dan motivasi sehingga masyarakat belum mengetahui manfaat secara luas tanaman dan buah anggur. Tanaman anggur yang dikelola dengan baik dapat dimanfaatkan untuk peningkatan ekonomi masyarakat mulai dari bibit, daun, buah dan olahan turunan buah anggur sendiri.  Melalui pengabdian masyarkat di Desa Makamhaji ini, warga desa mendapat pemahaman tentang manfaat, teknis pelaksanaan, jenis tanaman anggur, hasil olahan anggur dan digital marketing dalam memasarkan produk anggur. Warga Desa Makamhaji, Kecamatan Kartasura, Kabupaten Sukoharjo, setelah memahami tentang penerapan budidaya anggur dan manfaatnya bagi peningkatan ekonomi rumah tangga, bersemangat untuk memulai dan menerapkannya di rumah mereka sendiri
THE ROLE OF SERVICE AND RELATIONSHIP QUALITY TOWARD CUSTOMER SATISFACTION AND LOYALTY IN BANK JATENG BRANCH OF SURAKARTA Tri Nurdyastuti; I Gusti Putu Diva Awatara
Journal of Applied Economics in Developing Countries Vol 3, No 1 (2018): Journal of Applied Economics in Developing Countries
Publisher : MESP–FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jaedc.v3i1.40117

Abstract

The purpose of this study to know effect of service quality and relationship to customer satisfaction and customer loyalty in Bank Jateng Branch Surakarta. Total sample of 100 respondents are customers of Bank Jateng Branch of Surakarta. The data in this research will be obtained directly from the results of interviews with the spread of questionnaires that have provided answers and or from field observations. Data showing the intensity of a behavior, a qualitative quantity will be quantized by using Likert scale. The result of regression equation shows that: Service quality significantly influence customer satisfaction at Bank Jateng Branch of Surakarta. Relationship significant effect on customer satisfaction at Bank Jateng Branch Surakarta. Service quality significantly affects customer loyalty in Bank Jateng Branch of Surakarta. Relationship significant effect on customer loyalty in Bank Jateng Branch Surakarta. Customer satisfaction has no significant effect on customer loyalty in Bank Jateng Branch of Surakarta. The conclusion of this path analysis shows that the use of intervening variable of customer satisfaction in order to increase loyalty, for the variable of service quality and relationship shows ineffective.Keywords: Service Quality, Relationship, Customer Satisfaction, Loyalty
Peningkatan motivasi kerja dan kinerja pegawai melalui peran lingkungan kerja, komunikasi dan disiplin kerja pegawai pada Kantor Kementerian Agama Kabupaten Sukoharjo Lasimin Lasimin; I Gusti Putu Diva Awatara
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.2077

Abstract

The aim of the research is to analyze empirically and the significance of the influence of the work environment, communication and work discipline on work motivation in improving employee performance at the Sukoharjo Regency Ministry of Religion Office. The data collection technique uses a questionnaire. The census technique sample was 50 respondents. Data analysis using instrument testing, linearity testing, hypothesis testing, and path analysis. The t test results prove that the work environment and work discipline have a significant effect on work motivation but communication has an insignificant effect; work environment, work discipline and work motivation have a significant effect on performance but communication has an insignificant effect. The results of the F test are that the work environment, communication, work discipline and work motivation have a significant effect on performance. The total R2 result is 0.959, meaning that performance is explained by the work environment, communication, work discipline and work motivation by 95.9% and the remaining 4.1% is explained by other factors outside the model. The results of the path analysis show that the direct work environment path is the most dominant and most effective path for improving employee performance. The use of work motivation as an intervening variable is not effective in this research
Pendampingan Pengolahan Limbah Galon Le-Mineral Menjadi Produk Kerajinan Bernilai Ekonomis Pada Kelompok Pengrajin Griya Karebet Makamhaji Kartasura Sukoharjo Tri Widianto; I Gusti Putu Diva Awatara; Lukman Ahmad Imron Pahlawi; Andri Octaviani; Yosephine Angelina Yulia
WASANA NYATA Vol 10, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v10i1.2182

Abstract

Permasalahan sampah plastik menjadi isu lingkungan yang semakin serius, terutama limbah plastik dari kemasan air minum dalam kemasan. Salah satu jenis limbah plastik yang banyak ditemukan adalah galon bekas air mineral seperti produk dari Le Minerale. Jika tidak dikelola dengan baik, limbah tersebut dapat mencemari lingkungan dan membutuhkan waktu yang sangat lama untuk terurai secara alami.Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan kepada kelompok pengrajin Griya Karebet di Makamhaji dalam mengolah limbah galon plastik menjadi produk kerajinan bernilai ekonomis seperti pot bunga, lampu hias, tempat alat tulis, dan berbagai produk dekoratif lainnya.Metode yang digunakan dalam kegiatan ini meliputi penyuluhan, pelatihan keterampilan, praktik langsung, serta pendampingan produksi dan pemasaran produk. Hasil kegiatan menunjukkan bahwa peserta mampu memahami teknik pengolahan limbah plastik menjadi produk kerajinan serta mampu menghasilkan produk yang memiliki nilai estetika dan potensi nilai jual.Program ini tidak hanya memberikan manfaat dalam meningkatkan keterampilan masyarakat, tetapi juga berkontribusi terhadap pengurangan limbah plastik serta membuka peluang usaha baru bagi masyarakat setempat.
The Role of Marketing Capability, Operations Capability, Management Practices and Environmental Investment on Agro-Industrial Environmental Performance I Gusti Putu Diva Awatara; Anwar Hamdani; Linda Nur Susila; Endang Saryanti
International Journal of Applied Business and International Management Vol 5, No 3 (2020): December 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v5i3.978

Abstract

This study aims to investigate the role of marketing capability, operations capability, management practices and environmental investment on the environmental performance of agro-industry companies. This research conducted a survey research on all employees of 120 agroindustry companies. The samples were selected with proportionate stratified random sampling based on management level of the companies. The data were compiled from questionnaires and field observations. After the validity and reliability test, a set of classical assumptions were undergone to determine the variable relations, along with the hypothesis testing with multiple linear regression, t test and F test. The results of this study indicate that marketing capability, operations capability, management practices, and environmental investments have effects on environmental performance.
Analisis Harga Dan Digital Marketing Terhadap Loyalitas Melalui Keputusan Berkunjung Dan Kepuasan Pada Pengunjung Rasamadu Heritage Hanita Mega Yuliana; I Gusti Putu Diva Awatara
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2227

Abstract

The purpose of this study is to determine and provide empirical evidence of the significance of the influence of Price and Digital Marketing on Loyalty through Visiting Decisions and Satisfaction among Rasamadu Heritage visitors. This research is quantitative in nature, with a sample of 100 Rasamadu Heritage customers. The sampling technique used is non-probability sampling using accidental sampling. Data analysis methods tested include validity testing, reliability testing, t-testing, F-testing, R2 testing, and path analysis testing. The results of the analysis show that: partially, price and digital marketing have a positive and significant effect on visit decisions. Price and digital marketing have a positive and significant effect on customer satisfaction. Price and customer satisfaction have a positive and significant effect on customer loyalty. Meanwhile, digital marketing has a positive but insignificant effect on customer loyalty. Visit decisions have a negative and insignificant effect on customer loyalty. The results of the Simultaneous Significance Test (F Test) of equation 3 show that together, the variables of price, digital marketing, visit decision, and customer satisfaction have a significant effect on customer loyalty at Rasamadu Heritage. The determination results show a total R2 value of 0.998, which means that Rasamadu Heritage customer loyalty is explained by the variables of price, digital marketing, visit decision, and customer satisfaction by 99.8%, and the remaining 0.2% is explained by other variables outside the research model, such as location and service quality.
PENDAMPINGAN PENGAJUAN HAK CIPTA DAN PEMASARAN MEBEL DI KECAMATAN GATAK KABUPATEN SUKOHARJO I Gusti Putu Diva Awatara; Anwar Hamdani; Linda Nur Susila
TEMATIK Vol. 1 No. 1 (2021): Januari
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v1i1.2917

Abstract

Aset kekayaan intelektual memiliki nilai karena memiliki perlindungan hukum, memiliki nilai dalam bisnis (eksklusifitas, memperbarui jenis bisnisnya, mendapatkan harga premium), menciptakan penghasilan (income), mendatangkan investor dan mendorong riset dan pengembangan teknologi. Secara ekonomi kekayaan intelektual merupakan aset yang bersifat skalabel atau mudah mengakomodasi perubahan. Aset kekayaan intelektual tidak mengalami depresiasi (penyusutan), sebanyak apapun digunakan, nilai kekayaan intelektual tidak akan berkurang bahkan bertambah seiring meningkatnya nilai dari kekayaan intelektual itu sendiri. Nilai kekayaan intelektual dapat dimanfaatkan disertai dengan aset pendukung seperti teknologi, sumber daya manusia dan fasilitas produksi. Program Pengabdian ini bertujuan untuk meningkatkan kepemilikan hak kekayaan intelektual oleh masyarakat khususnya hak cipta dan peningkatan pemasaran yang berorientasi eksport.Tahapan kegiatan yang dilakukan adalah melakukan pembinaan dan pelatihan pada anggota kelompok masyarakat atau UMKM yang ada di Kecamatan Gatak Kabupaten Sukoharjo tentang kepemilikan hak kekayaan intelektual oleh masyarakat khususnya hak cipta dan peningkatan pemasaran yang berorientasi eksport, selanjutnya melakukan pendampingan dalam pemasaran. Keseluruhan kegiatan dilaksanakan oleh Tim.Hasil pelaksanaan kegiatan pengabdian ini dapat memberikan hasil peningkatan kepemilikan hak kekayaan intelektual oleh masyarakat khususnya hak cipta dan dapat memastikan jaminan perlindungan atas produk mebel yang dihasilkan UMKM dan mampu meningkatkan pemasaran produk yang berorientasi eksport.Keywords: hak cipta, pemasaran, mebel, umkm
Co-Authors Agung Prihanto Agus Utomo Andri Octaviani Anwar Hamdani Anwar Hamdani Anwar Hamdani Anwar Hamdani Anwar Hamdani, Linda Nur Susila BRM Suryo Triono Dinna Riana Dinna Riana Dinna Riana Eka Putri, Yosephine Angelina Yulia Endang Saryanti Endang Saryanti Hanita Mega Yuliana Indriastuti, Ismaini Joko Sekti Riyadi Khomsiyansih, Dwi Lasimin Lasimin Lina Warlina Linda Nur Susila Linda Nur Susila; Endang Saryanti Mudawamah Mudawamah Mulyanto Mulyanto Nani Irma Susanti Nuryastuti, Nuryastuti Pahlawi, Lukman Ahmad Imron Prabang Setyono Retno Sayuti Ria Yuni Rahmawati, Mayta Novaliza Isda, Siti Fatonah, Riyadi, Joko Sekti Riyanto Riyanto Rohman, Kukuh Padli Samsi Samsi Sano, Yose Sayuti, Retno Sholihah, Anis Siswahyudianto Siti Fatonah Siti Fatonah Siti Fatonah Sukiman, Anding Supriyono Supriyono Susanti, Nani Irma Susila, Linda Nur Tri Nurdyastuti Tri Widianto wardhana, galih wisnu Widianto, Tri Yose Sano Yosephine Angelina Yulia Yulia, Yosephine Angelina Yuniatin Trisnawati DKW