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All Journal Jurnal Mirai Management Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business YUME : Journal of Management Accounting Profession Journal (APAJI) Paulus Journal of Accounting (PJA) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Scientium Management Review Journal of Risk and Uncertainty Issues The Scientia Journal of Financial issues IECON: International Economics and Business Conference
Mursalim Nohong
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences

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Faktor-Faktor yang Berhubungan dengan Kepatuhan Membayar Iuran pada Peserta BPJS Kesehatan Mandiri di Kota Jayapura Lisnah Lisnah; Arifuddin Arifuddin; Mursalim Nohong
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5854

Abstract

The implementation of National Health Coverage (JKN) mandates the compulsory enrollment of all Indonesian citizens as participants, thereby granting them access to essential healthcare services and protection. The rise in the number of individuals enrolled in the Jaminan Kesehatan Nasional (JKN) program in Jayapura does not correspond with the level of adherence among participants in fulfilling their contribution obligations. The objective of this study is to identify the parameters associated with compliance in paying contributions among independent participants of BPJS Kesehatan in Jayapura. The present study employed a quantitative research methodology, specifically utilizing an analytical survey approach within a cross-sectional design. The study sample consisted of individuals who were participants of the independent BPJS Kesehatan program. The sample method employed in this study was the use of an incidental sampling methodology, wherein a total of 245 independent individuals from BPJS Kesehatan in Jayapura were selected. The data were obtained through a research study, wherein participants' responses on the questionnaire were recorded as scores. The data underwent analysis through the application of hypothesis testing, which commenced with the utilization of the F test (ANOVA), t test, and Coefficient of Determination (R2) analysis. The findings indicate that there exist three key elements that impact the level of compliance regarding payment of contributions among independent BPJS Health members in Jayapura City. These characteristics are identified as knowledge, education, and motivation, accounting for a significant proportion of 78.3%. Hence, it is imperative for BPJS Kesehatan in Jayapura to enhance its outreach efforts in order to effectively communicate the significance of health insurance for the sustenance of the community, while also elucidating the advantages that may be derived from it.. Keywords: Obedience, Knowledge, Income, Motivation
THE INFLUENCE OF FAMILY ENVIRONMENT AND SOCIAL MEDIA MARKETING ON BUSINESS PERFORMANCE THROUGH ENTREPRENEURIAL ORIENTATION IN SMALL MICRO ENTERPRISES (MSES) IN MAKASSAR CITY Muhammad Kadafi Burhan; Muhammad Ali; Mursalim Nohong
YUME : Journal of Management Vol 3, No 2 (2020)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v3i2.827

Abstract

This study intends to determine the performance of businesses in small micro enterprises (MSEs) through the influence of the family environment and social media marketing through entrepreneurial orientation. This research was conducted using a quantitative approach that intends to explain the position of the variables studied as well as the relationship between one variable and another. The population of this study is the total number of micro and small businesses in the city of Makassar amounted to 9,958 businesses. The sample in this study used Slovin formula so that it was obtained into 99 respondents. The testing of analysis tools used is path analysis. The results of the study are variable family environment partially positively and significantly affect the orientation of entrepreneurship in micro and small businesses in the city. Social media marketing variables partially have a positive and significant effect on the orientation of entrepreneurship in micro and small businesses in the city of Makassar. Family environment variables partially have a positive and significant effect on the performance of micro and small businesses in the city of Makassar. Social media marketing variables partially affect the positive and significant performance of micro and small businesses in makassar city. The variable orientation of entrepreneurship partially positively and significantly affects the performance of micro and small businesses in the city of Makassar. Family Environment Variables partially have a positive and significant effect on the performance of micro and small businesses in the city of Makassar if through entrepreneurial orientation. And social media marketing variables partially have a positive and significant effect on the performance of micro and small businesses in the city of Makassar if through entrepreneurial orientation, which means the better social media marketing will improve business performance through entrepreneurial orientation. Keywords: Business Strategy, Business Performance, Entrepreneurial Orientation, Social Media Marketing, Family Environment
MARKETING STRATEGY ANALYSIS IN CV. KASIH SAYANGIN PANAKKUKANG DISTRICT, MAKASSAR CITY Fadil Pradana; Abdul Rahman Kadir; Mursalim Nohong
Paulus Journal of Accounting (PJA) Vol. 5 No. 1 (2023): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34207/

Abstract

The purpose of this study is to analyze marketing strategies for increasing product sales at CV. Kasih Sayang for SMIs in the city of Makassar. This type of research is qualitative research. The data sources of this research are primary and secondary data sources. Data collection techniques used in this study were interviews, observation, and documentation. The data analysis technique used in this study was the data collection stage and the analysis phase using a qualitative descriptive analysis method, namely IFAS, EFAS, and SWOT analysis. The results of the study show that the current marketing strategy is direct marketing and indirect marketing. The results of the company's internal factor analysis using the IFE matrix, the company's main strength is a better taste of the products it produces (score 0.80). The main weakness possessed by CV. Kasih Sayang The interest of SMIs is less innovative packaging design and form (score 0.17). A total score below 2.5 indicates the company's internal position is weak in overcoming existing weaknesses with its strengths. The results of the SWOT analysis produce 12 alternative strategies that can be chosen by companies, namely maintaining product taste and also increasing customer satisfaction and loyalty, maintaining and increasing collaboration with potential partners to increase market share, and maximizing the attractiveness displayed at sales outlets through product variants at low prices. compete, develop the attractiveness of more innovative product packaging so that it is increasingly in demand by consumers and has an image among entrepreneurs, given the amount of production produced so that products that exceed the shelf life limits are not wasted , improve the quality of the resulting chocolate concentration so that the resulting product form can last accordance with the shelf life, Maintaining the consistency of the quality of chocolate products so that they can compete with similar competing products, Maintaining good cooperation with various partners so that the company's activities in the aspects of marketing, production, etc. thinning due to scarcity of raw materials and anticipating the emergence of new competitors, maximizing the packaging power of product packaging so that it remains in demand by consumers and able to compete with similar products, maximizing provisions on quantity and production yields so that products that reach the limit of durability are not wasted and regulates conditions for use raw materials wisely to anticipate the scarcity of raw materials and rising raw materials prices. 
SWOT ANALYSIS OF PT. INDOFOOD SUKSES MAKMUR TBK Nurul Nadya Ananda Muis; Muhammad Ali; Mursalim Nohong
Paulus Journal of Accounting (PJA) Vol. 5 No. 1 (2023): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34207/

Abstract

Marketing strategy is making decisions about marketing costs, marketing mix, and marketing allocation concerning expected environmental conditions and competitive conditions. This research is qualitative in descriptive form. Qualitative research is a method carried out in natural conditions. The research data collection method was carried out by studying literature from accredited scientific publications and digital news. In this research, a case study was carried out analyzing the SWOT at PT. Indofood Sukses Makmur Tbk. PT Indofood CBP Sukses Makmur Tbk. (ICBP), a subsidiary of PT Indofood Sukses Makmur Tbk. (INDF), highlighting its founding in 2009 through the restructuring of its Consumer Branded Products (CBP) group. ICBP's main focus on the food and beverage sector is evident in the successful integration of four INDF subsidiaries, thereby increasing efficiency and productivity. However, ICBP faces challenges, including dependence on a large workforce, the risk of dependence on imported raw materials, and rapidly changing consumer preferences. The SWOT analysis identified opportunities, such as leveraging digital marketing for millennial engagement, capitalizing on emerging markets, and aligning with the modern consumer's convenient lifestyle. However, companies must face threats such as increasing competition, operational efficiency amidst price wars, potential disruptions in the supply of imported raw materials, and consumer concerns about chemicals in instant noodle products. A comprehensive understanding of these aspects enables ICBP to formulate strategic initiatives that capitalize on growth potential while effectively managing inherent risks.
Analysis of Financial Performance at PT Bank Central Asia Tbk (BCA) for the 2020-2022 Period Using Liquidity Ratios Rufus Tanaka; Muhammad Ali; Mursalim Nohong
Paulus Journal of Accounting (PJA) Vol. 4 No. 2 (2023): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34207/

Abstract

Financial Performance Analysis at PT Bank Central Asia Tbk (BCA) uses Liquidity Ratios. This article reviews the financial performance of PT Bank Central Asia Tbk (BCA) for the 2020-2022 period using liquidity ratio analysis. This research method is a descriptive research method, namely explaining the performance assessment at BCA using liquidity ratio analysis, which includes the current ratio, quick ratio and cash ratio. The results of this research show that the liquidity ratio in the calculation of the current ratio, quick ratio and cash ratio experiences fluctuating movements. In terms of current ratio, in 2020 it was at 158%, which then decreased in 2021 and increased in 2022. In terms of quick ratio, in 2020 it was at 149%, which then decreased in 2021 and increased in 2022. In terms of cash ratio, in 2020 it was at 129%, which then decreased in 2021 and increased in 2022.
INTEREST IN PRODUCTIVE WAQF: HOW EFFECTIVE IS PROMOTION AND RELIGIOSITY? Muhammad Resha Satyawicaksana; Abdul Razak Munir; Mursalim Nohong
Accounting Profession Journal (APAJI) Vol. 5 No. 1 (2023): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v5i1.175

Abstract

The aim of this research is to analyze the extent of the effectiveness of promotion and religiosity on interest in conducting productive waqf. This research is important to understand the factors influencing interest in productive waqf in Makassar City. The research results show that although partial religiosity did not exert a significant influence on the interest of productive endowments in Makassar City, it did suggest that other variables, such as promotion, interact and impact each other. Under these circumstances, religiosity may not be strong enough as the sole factor to encourage interest in productive endowments. However, when these two factors are combined with effective promotional efforts, they together increase awareness and understanding of productive endowments, as well as increase religious and social encouragement to participate. This suggests that in the context of Makassar, a combination of social, religious, and promotional information factors may be sufficient to drive interest.
Dynamic Marketing Capability: Science Mapping Based on Bibliometric Analysis Asmawati; Mursalim Nohong
IECON: International Economics and Business Conference Vol. 1 No. 1 (2023): International Conference on Economics and Business (IECON-1)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/fatb2b84

Abstract

Dynamic marketing capabilities (DMC) are critical for small and medium enterprises (SMEs) on their way to enter international markets. This study provides an in-depth explanation of bibliometric analysis, which contributes to various literatures by examiningthe research features of dynamic marketing capabilities. Aims to analyze scientific mapping related to keywords. by utilizing the puplish or perish (PoP) software the google shoolar database is then visualized on the VOSviewer device. Searches were performedwith the keywords “dynamic marketing capabilities” OR “DMC' without specifying a year. The result is that there are 15 articles starting in 2011 – 2022, in the last five years there has been very little research on dynamic marketing capabilities, namely 8 articles, This is obtained from the results of the analysis in table 3. Based on data collected from the Google Scholar database, over the past10 years there has not been found any research that examines Bibliometric analysis on the topic of dynamic marketing capabilitiesin Indonesia. Furthermore, bibliometric analysis of citations shows the contribution of article publishers in the past year. Of the 8 articles in table 3, only the top three articles have the highest number of citations which are the biggest contributors to research onthe topic of dynamic marketing capabilities.
Co-Authors Abd Rahman Kadir Abd. Rahman Abdul Rahman Kadir Abdul Rahman Laba Abdul Razak Munir Ahmad Fitrawan Ahmad Salihin Anak Agung Istri Sri Wiadnyani ANDI ASWAN Arifuddin Arifuddin Asmawati Cepi Pahlevi Edwin Wibisono Fadil Pradana Farhanah Ramdhani Sumardi Firmasyah Firmasyah Ifa Laratifa Basri Iskandar Iskandar Julius Jilbert Laksono Trisnantoro Lisnah Lisnah Mitra Riani Aisyah Muh. Ihsan Muhammad Ali Muhammad Firdaus Muhammad Kadafi Burhan Muhammad Resha Satyawicaksana Muhammad Yunus Amar Nurmawati Nurmawati Nurul Nadya Ananda Muis Rika Kurniawati Rufus Tanaka Rusmin Muliadi Solly Aryza Sri Haryani Wa Ode Rasnah Wahyunur Wardhani Hakim Weni Patanduk Zulham Anugrah Kasim