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Strategi Peningkatan Daya Saing Usaha Mikro Tempe Nasabah Lembaga Keuangan Mikro Arasy Alimudin , Ramadhan Prasetya Wibawa
EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol 6, No 1 (2018)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (748.857 KB) | DOI: 10.25273/equilibrium.v6i1.2185

Abstract

The problem faced by micro business tempe customer of micro financial institution (LKM) of Sidoarjo Regency so that can improve competitiveness of Micro Business of Tempe for business sustainability is loan interest rate and unstable of soybean price as main raw material of tempe product. The purpose of this study is to examine and determine alternative micro business tempe competitiveness strategy that has obtained financing from MFIs so as to create sustainability of business in the era of MEA competition amid widespread imports of soybeans. The method of research used mix method (mixed method) object of this research is micro entrepreneur of tempe product in village area sepande subdistrict of Sidoarjo district which is not member of cooperative and have become customer of Micro Finance Institution amount 10 person. The analysis method used in this research is SWOT Analysis, SWOT matrix then continued with QSPM (Quantitative Strategic Planning Matrix). The result of the research shows that the right competitiveness strategy is product development strategy by developing the type and variant of tempe product, especially the change of form and packaging which is more interesting and hygienic so that it can give the added value of the product and increase the selling price, which in turn will increase the business profit and can overcome the weaknesses in the burden of interest costs on loans provided by microfinance institutions.
Social, Personal, Cultural and Psychological Influence Analysis of Samsung Smartphone Purchase Decision at Samsung Experience Store WTC Surabaya Arbi Illyasa; Arasy Alimudin
IJESEMS : International Journal of Engineering Science Educatioon and Management System Vol 1 No 2 (2018): September 2018
Publisher : LPPM NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (656.615 KB) | DOI: 10.29138/ijieeb.v1i2.764

Abstract

Quality human resources are needed in obtaining the success of the company. This study aims to determine the analysis of social, personal, cultural and psychological influences on purchasing decisions of Samsung smartphones in Surabaya. The type of research used is quantitative research with a sample of 50 people who bought at Samsung Experience Store in Surabaya who filled out questionnaires which were already recorded customers. The data analysis technique used is multiple linear regression analysis. The results of the study show that social, personal, cultural and psychological influences simultaneously on purchasing decisions in Surabaya. As well as social, personal, cultural and psychological influences partially on the purchasing decisions of Samsung experiene store smartphones in Surabaya. The higher the social, personal, cultural and psychological well the higher the level of purchasing decisions.
ANALYSIS OF THE RELATIONSHIP BETWEEN PRICES, PROMOTIONS, VARIANTS OF PRODUCTS AND SALES VOLUME IN LEGO BRAND TOY PRODUCTS IN GRAND CITY SURABAYA Asrul Ramadhanni; Arasy Alimudin
Jurnal Ekonomi Vol 19 No 1 (2018): December 2018
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/je.v19i1.57

Abstract

This study aims to analyze the relationship between price, promotion, product variants, and sales volume of Lego branded toy products at Grand City Surabaya. This research is quantitative. Population and sample based on distributing questionnaires to consumers or customers of Lego brand products in Grand City Surabaya and a sample of 100 respondents was taken. Data collection techniques using observation, interviews, and documentation. The data analysis used was a validity test, reliability test, and chi-square test. The results showed that price, promotion, and product variants had a significant relationship with sales volume which had a significant value <0.05. The indicator of interest in the implementation of a promotional event from the promotional variable is the most very significant and has a significant value of 0.000. So the variable price, promotion, and product variants have a good relationship with sales volume so that sales levels are stable and increasin
The Effect of Product Innovation on Repurchase Intentions Mediated by Consumer Satisfaction of Oppo Smartphone Users Elsa H.M Manuhutu; Arasy Alimudin; Ani Wulandari; Elok Damayanti
Jurnal Ekonomi Vol 21 No 2 (2021): December 2021
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/je.v21i2.146

Abstract

This study aims to determine the effect of product innovation on repurchase intentions mediated by consumer satisfaction on Oppo smartphone users at NAROTAMA University, UBAYA and UKWMS. This study was conducted in the city of Surabaya using path analysis data analysis techniques. The sample size obtained by using the purposive sampling method was 99 respondents. Based on the results of the analysis, it was found that product innovation has a positive and significant effect on consumer satisfaction for Oppo smartphones. Product innovation has a positive and significant effect on the repurchase intention of Oppo smartphone consumers. Consumer satisfaction has a positive and significant effect on the repurchase intention of Oppo smartphone consumers. Consumer satisfaction mediates the positive effect of product innovation on the repurchase intention of Oppo smartphone consumers. The advice recommended by the Oppo smartphone company is to provide the latest innovations for Oppo smartphone products so that users can comfortably use their products and an evaluation is held for each of the latest products or variants, to be able to see the user's needs.
Service Quality, Company Image And Location Affect To Customer Loyalty Case Of : Bank Jatim Main Branch Surabaya Amin Mahmudi; Ani Wulandari; Arasy Alimudin
Jurnal Ekonomi Vol 21 No 2 (2021): December 2021
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/je.v21i2.149

Abstract

This study aims to determine the effect of the variables of Service Quality, Company Image and Location on Customer Loyalty at Bank Jatim Main Branch Surabaya. This research was conducted with quantitative methods. The data studied are primary data obtained directly from the company in the form of questionnaire results with a sample of 100 respondents from bank Jatim customers, the main branch of Surabaya and analyzed using SPSS version 25 for windows. The data were tested using the classical assumption test, namely: normality, multicollinearity, and heteroscedasticity. Then tested using t test, f test and determination test R2. The results showed that the variables of Service Quality, Company Image, and Location partially had a significant positive effect. Simultaneously seen from the test results, the F value of 15,889 with a value of sig = 0.000 shows that it is smaller than the value of = 0.050 (0.000 < 0.050) which means that the service quality variable (X1), company image (X2), location (X3) simultaneously significant effect on Service Quality.
Purchasing Decision Delivery Service KURIRMU in Surabaya Moh Husnan; Ani Wulandari; Arasy Alimudin
Jurnal Ekonomi Vol 21 No 2 (2021): December 2021
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/je.v21i2.153

Abstract

This study aims to determine the effect of the independent variables Electronic Word of Mouth, Price and Service Quality on the dependent variable of the decision to use KURIRMU delivery services in Surabaya. The research approach used is non-probability sampling with purposive sampling method. The population in this study were KURIRMU service users for the last six months and the respondents in this study were over 17 years old and the sample used was 96 respondents. The data of this research is quantitative by collecting data with a questionnaire. The data analysis technique used is multiple linear regression. The results of this study indicate that Electronic Word of Mouth, price partially has a positive and significant effect on purchasing decisions. However, the service quality variable partially has no significant effect on purchasing decisions. Electronic Word of Mouth, Price and Service Quality simultaneously have a positive and significant effect on purchasing decisions.
The Factors Affecting Land Prices In Housing Location In Sidoarjo Regency Partomi Simangunsong; Arasy Alimudin; Muh. Barid Nizaruddin Wajdi
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 1 No 1 (1): September 2017
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.915 KB) | DOI: 10.29138/scj.v1i1.434

Abstract

The need for residential location is one of the basic needs of the community and the attractiveness of the residential location is a unique feature where this feature is not made by the respective occupants, but by external factors from the residential environment in the area. This study aims to analyze the factors that are considered as the basis that affect the price of land. This research uses quantitative approach with associative research method. Linear analysis with quadratic method. Ordinary Least Square (OLS). From the analysis of this research model obtained log-linear F-accounting 70,162 while the value of F-table (0,05; 5,48) is 2,45. because F-count> F-table, Ho means rejected and explanatory variables include Distance to city center, Distance to main road, Distance to toll gate, Road width, and security simultaneously can be explained significantly at land sale price.
The Effect of Competency, Organizational Culture, and Motivation on The Performance of Functional Officers of Surabaya Tanjung Perak Customs Office Iwan Sutrisna; Joko Suyono; Arasy Alimudin
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 3 No 1 (2019): September 2019
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.988 KB) | DOI: 10.29138/ijebd.v3i1.949

Abstract

Purpose: The objectives of this study is to analyse the effect of competency, organizational culture, and motivation on the performance of functional officers of Surabaya Tanjung Perak Customs Office. Design/methodology/approach: The data analysis technique used was multiple regression analysis. Findings: Employee competency is reflected in performance, good competency creates good performance. Research limitations/implications: The population in this study was 38 functional officers of Surabaya Tanjung Perak Customs Office. Practical implications: 1) competency affects the performance of functional officers of Surabaya Tanjung Perak Customs Office, 2) organizational culture affects the performance of functional officers of Surabaya Tanjung Perak Customs Office, 3) motivation affects the performance of functional officers of Surabaya Tanjung Perak Customs Office, 4) competency, organizational culture and motivation affect the performance of functional officers of Surabaya Tanjung Perak Customs Office.
The Influence of Service Quality, Professionalism of Work, and Promotion on Customer Satisfaction of Bank Jatim Branch of Dr. Soetomo Hospital Surabaya Farah Nurmalia Damayanti; Joko Suyono; Arasy Alimudin
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 2 (2021): March 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.78 KB) | DOI: 10.29138/ijebd.v4i2.1196

Abstract

This research is motivated by the idea that banks must increase customer satisfaction. Many benefits received with high customer satisfaction, including increasing customer loyalty, increasing advertising effectiveness, and increasing business reputation The purpose of this study is to analyze the effect of service quality, work professionalism and promotion on customer satisfaction. The population in this study was 2,155 customers, the number of samples using the Slovin formula was 96. The data analysis technique used was multiple regression analysis. The research results are: 1) There is an influence of service quality on customer satisfaction, 2) There is the influence of work professionalism on customer satisfaction, 3) There is an effect of promotion on customer satisfaction, 4) There is the influence of service quality, work professionalism and promotion of customer satisfaction, 5) Variable work professionalism has a dominant influence on customer satisfaction.
Strategy Development of Revolving Fund for Small Business Grocery Store Using Information System Arasy Alimudin; Agus Sukoco; Achmad Zakki Falani
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (836.497 KB) | DOI: 10.29138/ijebd.v4i6.1574

Abstract

Purpose: This study aims at analyzing the factors influencing the ability to return capital of MSMEs in Indonesia (case study of grocery store in Surabaya). Design/methodology/approach: The sample in this study is 171 pioneering grocery stores of cooperative Crosstabulation analysis was implemented to seek the relationship between factors of store internal resources and indicators of quality cooperatives on the ability to pay MSMEs. After that, a system architechture was designed which is then formulated in fuzzy logic to create decision-making system using MYSQL database. To compare the decision result using fuzzy logic, the data obatained were analyzed using logistic regression. Findings: This study was found the results of manual calculations using logistic regression and calculation results using fuzzy logic-based information system application at www.simtokop.net, it is obtained the same recommendation on six stores that have output: “Growing” (eligible getting the revolving fund). Paper type: Research paper