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All Journal BISMA (Bisma dan Manajemen) Jurnal Ekonomi Modernisasi DIRASAT Jurnal Manajemen & Pendidikan Islam Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Pendidikan Ekonomi & Bisnis SINERGI: Jurnal Ilmiah Ilmu Manajemen JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi BAREKENG: Jurnal Ilmu Matematika dan Terapan The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya IJIEEB : International Journal of Integrated Education, Engineering and Business Proceeding of World Conference JURNAL EKONOMI (JE) Jurnal Terapan Manajemen dan Bisnis BISMA (Bisnis dan Manajemen) Journal of International Conference Proceedings Atestasi : Jurnal Ilmiah Akuntansi
Arasy Alimudin
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Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Transportation Other

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Analisis Pengaruh Penerapan Perspektif Balanced Scorecard Terhadap Peningkatan Kinerja UMKM Arasy Alimudin; Achmad Zakki Falani; Sri Wiwoho Mudjanarko; Arthur Daniel Limantara
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 4 No. 1 (2019): April 2019
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v4i1.337

Abstract

The research conducted on UMKM commercial sector which aims to determine how much the contribution of the Balanced Scorecard (BSC) implementation by using four perspectives: financial, customer, internal business process and learning and growth. The concept Balanced Scorecard is deemed in accordance with the consideration that the concept is able to balance short-term plan with long-term plans, as well as to balance financial performance with the performance of non-financial. In addition, The benefits from this research is that companies have an appropriate business strategy and work program that can face of such change, enabling it to maintain and expand its business in the future in accordance with the vision and mission.By using these research techniques, application of the BSC through four perspectives can contribute significantly to the company's performance. This is indicate that UMKM oriented continuously on efforts to maintain customer satisfaction to earn the trust of the quality of the product followed by their support productive and committed employees who will be able to deliver products / services efficiently, consistent and timely with using technology information that have an impact on the organization's ability to generate adequate financial returns. Penelitian yang dilakukan pada sektor komersial UMKM yang bertujuan untuk mengetahui seberapa besar kontribusi penerapan Balanced Scorecard (BSC) dengan menggunakan empat perspektif: keuangan, pelanggan, proses bisnis internal dan pembelajaran dan pertumbuhan. Konsep Balanced Scorecard dianggap sesuai dengan pertimbangan bahwa konsep ini mampu menyeimbangkan rencana jangka pendek dengan rencana jangka panjang, serta menyeimbangkan kinerja keuangan dengan kinerja non-keuangan. Selain itu, Manfaat dari penelitian ini adalah bahwa perusahaan memiliki strategi bisnis yang tepat dan program kerja yang dapat menghadapi perubahan tersebut, memungkinkan untuk mempertahankan dan memperluas bisnisnya di masa depan sesuai dengan visi dan misi. Dengan menggunakan teknik penelitian ini , penerapan BSC melalui empat perspektif dapat memberikan kontribusi signifikan terhadap kinerja perusahaan. Hal ini menunjukkan bahwa UMKM berorientasi terus menerus pada upaya mempertahankan kepuasan pelanggan untuk mendapatkan kepercayaan dari kualitas produk diikuti dengan dukungan mereka yang produktif dan berkomitmen karyawan yang akan mampu memberikan produk / jasa secara efisien, konsisten dan tepat waktu dengan menggunakan teknologi informasi yang berdampak pada kemampuan organisasi untuk menghasilkan pengembalian keuangan yang memadai.
Work Environment and Compensation on Teacher Performance Joko Suyono; Yusuf Siswanto; Arasy Alimudin; Damarsari Ratnasahara Elisabeth
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 2 (2023): March 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i2.2178

Abstract

Purpose: This research was conducted at SMA (Senior High School) and SMK (Vocational High School) Kawung 2 Surabaya with the aim of analyzing the influence of the work environment on teacher performance, analyzing the effect of compensation on teacher performance, and analyzing the effect of work professionalism on teacher performance, analyzing the influence of work environment mediated by work professionalism on teacher performance, analyzing the effect of compensation mediated by work professionalism on teacher performance. Design/methodology/approach: The population of this study were teachers of SMA and SMK Kawung 2 Surabaya with a total of 52 teachers. Data analysis using multiple linear regression using SPSS software. Findings: The results showed that work environment has a significant effect on teacher performance, compensation has a significant effect on teacher performance, work professionalism has a significant effect on teacher performance, work professionalism is able to mediate the effect of work environment on teacher performance, and work professionalism is able to mediate the effect of compensation on performance teacher. Paper type: Research paper
Marketing Strategy in Moderation of Social Media & Marketplace to Increase Sales Turnover Anticipating the Impact of the Covid-19 Pandemic at Rasana Juice Surabaya Anggreani, Kamellia Nety; Alimudin, Arasy
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 3 (2025): May 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i3.3267

Abstract

Purpose: This study aims to determine the effect of marketing strategy on sales turnover with each moderating variable, namely social media and marketplace. Design/Methodology/Approach: This research is a causal associative research with a quantitative approach, for data processing with SEM method and using SmartPLS 3.0 software. The variables analyzed in this study are product (X1) , price (X2) , location/distribution (X3) , promotion (X4) , sales volume (Y) , social media (SM) and marketplace (M). The population in this study is MSMEs for beverage products with a total sample of 152 MSMEs. The data collection methods used were interviews and questionnaires with a Likert measurement scale, then the questionnaire was tested by T-test (partial) and F-test (simultaneous). Findings: The results of testing the X variable against Y with social media moderator show that all variables have a significant and positive effect except the price variable on sales volume in social media moderation (X2*SM -> Y) and promotion variables on sales volume in social media moderation (X4*SM -> Y) , both results were rejected because P Value > 0.05. While the research results from testing the X variable against Y with the marketplace moderator show that all variables have a significant and positive effect except the product variable on sales volume (X1 -> Y) and the price variable on sales volume in marketplace moderation (X2*M -> Y) , both results > 0.05 which means it is not significant. Paper type: Research paper
COMPARISON OF K-NEAREST NEIGHBOR AND NEURAL NETWORK FOR PREDICTION INTERNATIONAL VISITOR IN EAST JAVA Novita, Dina; Herlambang, Teguh; Asy’ari, Vaizal; Alimudin, Arasy; Arof, Hamzah
BAREKENG: Jurnal Ilmu Matematika dan Terapan Vol 18 No 3 (2024): BAREKENG: Journal of Mathematics and Its Application
Publisher : PATTIMURA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/barekengvol18iss3pp2057-2070

Abstract

Tourism is one of the government's priority sectors for economic growth. East Java is one of Indonesia's provinces and is attractive to international visitors. International visitors will appreciate the natural beauty and multiculturalism offered by East Java. In this study, predictions of international visitor visits in East Java from the entrance of Juanda International Airport were carried out using k-NN (k-Nearest Neighbor) and a neural network. The dataset used is based on BPS statistics of Jawa Timur Province in the form of the number of international visitor arrivals from January 2000 to February 2024. The datasets were distributed by dividing the data into 70% for training data and 30% for testing data. The creation of the k-NN model is carried out using k-values 2 to 7. The creation of a modern neural network using hidden layers 1 to 3. The prediction results that were made using k-NN obtained optimal RMSE at k-values 2, resulting in an RMSE of 1594,674 or an error of 3,98%. Meanwhile, the prediction results that have been made using neural networks obtained optimal RMSE at two hidden layers, which resulted in an RMSE of 1873, 355 or an error of 4,68%. So, it is recommended that the k-NN algorithm be used to predict the number of international visitors in East Java. The results of this study can be used to provide quantitative information for the government and stakeholders in adjusting the program to the development of international visitors visiting East Java.
Increasing Financial Efficiency and Employee Performance through Work From Home - Work From Office Work Method Implementation Strategies: A Conceptual Framework for Future Research Agenda Suyono, Joko; Alimudin, Arasy; Elisabeth, Damarsari Ratnasahara; Sukaris, Sukaris; Darmayanti, Novi
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i1.795

Abstract

This research aims to investigate the impact of integrating Work From Home (WFH) and Work From Office (WFO) work methods on organizational financial efficiency and employee performance. The study employs a systematic literature review methodology to synthesize relevant theoretical frameworks and empirical evidence. The findings reveal that the strategic implementation of WFH-WFO integration can lead to significant improvements in both financial efficiency and employee performance. Key determinants of successful implementation include robust technological infrastructure, managerial support, and a conducive organizational culture. Theoretical implications highlight advancements in organizational theories, behavioral theories, and management theories, while managerial implications underscore the importance of strategic planning, investment in technological infrastructure, cultivation of organizational culture, promotion of employee well-being, training and development initiatives, and performance measurement and evaluation. Overall, this research provides actionable insights for organizations seeking to optimize financial efficiency and employee performance through the strategic integration of WFH-WFO work methods.
The Role of BRIspot Application in Improving Performance in Achieving Credit Targets with Process Speed as a Mediator at BRI Mojokerto Wiranto, Triadi; Alimudin, Arasy
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 2 (2024): March 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i2.2727

Abstract

This study aims to examine the role of the BRISpot application in improving the performance of achieving credit targets at the BRI Mojokerto Branch, with process speed as a mediator. This research examines the influence of debtor data accuracy, ease of use of BRISpot, and BRISpot accessibility on the speed of the credit disbursement process and the performance of achieving credit targets. The analysis method uses descriptive and inferential statistics, as well as Structural Equation Modeling - Partial Least Squares (SEM-PLS) to examine the relationships between variables. The hypothesis testing results show that the speed of the credit disbursement process through BRISpot has a significant effect on the performance of achieving credit targets. Debtor data accuracy and BRISpot accessibility also have a significant effect on the speed of the process and the performance of achieving credit targets, while the ease of use of BRISpot only significantly affects the speed of the process. Based on these findings, it is recommended that companies improve debtor data accuracy, enhance the ease of use and accessibility of BRISpot, and pay attention to the speed of the credit disbursement process to improve the performance of achieving credit targets. Subsequent research could consider additional variables and delve into the factors influencing the ease of use of the BRISpot application and its impact on customer satisfaction and overall banking performance.
The Influence of Promotion Mix, Brand Image and Lifestyle on Purchase Decisions at Tokopedia with Consumer Behavior as An Intervening Variable Saputra, Prastya Harys; Alimudin, Arasy; Suyono, Joko
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 3 (2024): May 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i3.2761

Abstract

The purpose of this research is to determine and analyze the influence of Promotion mix on Consumer Behavior, Brand image on Consumer Behavior, Lifestyle on Consumer Behavior, Promotion mix on Purchase Decisions, Brand image on Purchase Decisions, Lifestyle on Purchase Decisions, Consumer Behavior on Purchase Decisions , Promotion mix on purchase decisions with consumer behavior as an intervening variable, brand image on purchase decisions with consumer behavior as an intervening variable, lifestyle on purchase decisions with consumer behavior as an intervening variable on Tokopedia. The data collection technique used to fill out a questionnaire using the Purposive Sampling method which was distributed to the sample population of 100 respondents and processed using the SEM-PLS application. And the research results show that there is a significant influence of Promotion mix on Consumer Behavior, there is a significant influence of Brand image on Consumer Behavior, there is a significant influence of Lifestyle on Consumer Behavior, there is a significant influence of Promotion mix on Purchase Decisions, there is a significant influence of Brand image on Purchase Decisions , there is a significant influence of Lifestyle on Purchase Decisions, there is a significant influence of Consumer Behavior on Purchase Decisions, there is a significant influence of Promotion mix on Purchase Decisions with Consumer Behavior as an intervening variable, in this research it is known that there is no significant influence of Brand image on Purchase Decisions with Consumer Behavior as an intervening variable, there is a significant influence of lifestyle on purchase decisions with consumer behavior as an intervening variable in Tokopedia.
Analysis of Cattle Food Pollard Cap Angsa Marketing Strategies on Sales to Distributors in the East Java Region Sugiono, Sugiono; Alimudin, Arasy; T. Ade, Reswanda
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 4 (2024): July 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i4.2841

Abstract

Purpose: The sales data for Pollard Cattle Feed cap angsa shows that turnover from 2020 to 2021 has decreased by IDR. 119.251.222. This shows that there are problems at the level of consumer purchasing decisions which result in a decrease in consumer interest in shopping, resulting in a decrease in turnover. By looking at the economic conditions and the business world during the current Covid-19 pandemic, Pollard Cattle Feed cap angsa after the Covid 19 Pandemic. The aim of this research is to find out the marketing strategies carried out after Covid 19 to increase sales of Pollard Cattle Feed cap Angsa. Design/methodology/approach: The type of research used in this research is a qualitative descriptive research method. Researchers collected primary data directly through observation and interviews with the owner of the research location, that is Polard Cattle Feed, sales officers for Polard Cattle Feed, and 3 consumers of Polard Cattle Feed. The data analysis method used in this research is SWOT analysis. Findings: Based on the results of the SWOT analysis, it shows that the marketing strategy used by Polar Cap Goose Cattle Feed for sales to distributors in the East Java region is: Product strategy based on SWOT Analysis and SWOT Matrix, especially in the market in the East Java region where products are in great demand with a score of 0.573 which makes it easier for the company to develop its product strategy by maintaining the quality of its products. Polar stamp distributor price strategy for increasing sales is based on maintaining higher prices. from competitors with a score of 0.309 due to the existence of a product that is highly sought after by consumers with a score of 0.573 then improving good cooperative relations with sub distributors and agents by providing feed prices in accordance with market prices. The promotion strategy is that the population of cattle and pigs is increasing as shown by the highest weight score is 0.576. However, the main threat faced by the company is the large amount of competition with a score of 0.476, and demand from foreign industry with a score of 0.650, the difficulty of keeping up with market prices with a score of 0.415. Based on the SWOT matrix, the WO strategy is used by increasing promotions to agents close to breeders. The distribution strategy of the research results shows that external factors, that is opportunities that can be achieved by companies where the number of competitors from similar companies is getting higher with a score of 0.476 and the weakness of higher prices with competitors with a score of 0.309 needs to be minimized by utilizing the strength of distributor locations close to consumers with a score 0.672 so that the strategy that can be carried out is to collaborate with sub distributors and agents in distributing factory DO to distributors closest to consumers Research limitations/implications: This research is limited to distributors who sell polar goose stamp cattle feed in the East Java region. Practical implications: That can increase sales of polar cattle feed cap angsa with building good relationships with customers, Originality/value: The findings from this research are new discoveries in marketing strategies the agents who are close to the breeder community through regular visits, and providing competitive prices that can be accepted by customers. Paper type: Research paper
Co-Authors Achmad Zakki Falani Adityawarman M Kouwagam Agus Dwi Sasono Agus Sukoco Agus Sukoco Alexander Machicky Mayestino Amin Mahmudi Anggreani, Kamellia Nety Ani Wulandari Ani Wulandari Ani Wulandari Ani Wulandari Ani Wulandari Ani Wulandari Arbi Illyasa Arof, Hamzah Arthur Daniel Limantara, Arthur Daniel Asrul Ramadhanni Asy’ari, Vaizal Dahlia Septian Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth Damayanti, Elok David Martin Denik Wahyu Nilasari Dessy Rahayu Ramadhasari Dina Novita, Dina Elisabeth, Damarsari Ratnasahara Elok Damayanti Elsa H.M Manuhutu Farah Nurmalia Damayanti Gema Merdeka Goeyardi I Putu Artaya Iwan Sutrisna Joko Suyono Kamisutara, Made M. Ikhsan Setiawan Moh Husnan Moh. Saleh Muh. Barid Nizaruddin Wajdi Muhammad Faiz Athoillah Novi Darmayanti Novi Darmayanti Partomi Simangunsong Rheina Rizky Putri Indrianto Rusdianto Sesung Saputra, Prastya Harys Setiawan, Eman Siti Yunqanzun Sri Wiwoho Mudjanarko, Sri Wiwoho Sugiono Sugiono Sukaris Suyono, Joko T. Ade, Reswanda Teguh Herlambang Winarto Poernomo Wiranto, Triadi Yusril Asril Nasir Yusuf Siswanto