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All Journal BISMA (Bisma dan Manajemen) Jurnal Ekonomi Modernisasi DIRASAT Jurnal Manajemen & Pendidikan Islam Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Pendidikan Ekonomi & Bisnis SINERGI: Jurnal Ilmiah Ilmu Manajemen JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi BAREKENG: Jurnal Ilmu Matematika dan Terapan The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya IJIEEB : International Journal of Integrated Education, Engineering and Business Proceeding of World Conference JURNAL EKONOMI (JE) Jurnal Terapan Manajemen dan Bisnis BISMA (Bisnis dan Manajemen) Journal of International Conference Proceedings Atestasi : Jurnal Ilmiah Akuntansi

Arasy Alimudin

Unknown Affiliation

Author-ID : 2379822

Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Transportation Other

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Collaborative Learning Model of MBKM Curriculum based on E-Learning of Narotama University Arasy Alimudin; Agus Sukoco; Ani Wulandari; Sri Wiwoho Mudjanarko; Rusdianto Sesung; Moh. Saleh
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 1 (2022): January 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: The purpose of this study was to determine the collaborative learning model of the e-learning-based MBKM (Independent Learning Independent Campus) curriculum policy that is effective and able to ensure the achievement of the MBKM IKU No. 7 goal. Design/methodology/approach: This study uses a mix method approach employing a quantitative approach using crosstab and chi-square analysis, while a qualitative approach mobilizing interviews and FGDs. The research conducted is a survey because it includes the entire population as the object of research, the students who are directly or indirectly involved in the MBKM policy are 1633 people, while for lecturers are all 107 Narotama University lecturers. Findings: The results show of the crosstab analysis and chi-square test, it can be seen that from 16 MBKM policy indicators as many as 15 indicators have a significance value above 0.05, only one indicator is the indicator of knowing about the Independent Learning-Independence Campus (MBKM) policy and for Crostabs and ChiSuare analysis of the MBKM policy for Collaborative Learning and e-learning on the perception of e-learning in the form of a team based project method that supports the implementation of the MBKM policy shows that of the 16 MBKM policy indicators, 15 indicators have a significance value above 0. Paper types: Research paper

The Impact of Project-Based Collaborative and Participatory Learning Models on Student Achievement and Recognition Faculty of Computer Science Narotama University Achmad Zakki Falani; Arasy Alimudin; Agus Sukoco; M. Ikhsan Setiawan; Sri Wiwoho Mudjanarko; Made Kamisutara; Eman Setiawan
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 1 (2022): January 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: This study aims to determine the influence of project-based collaborative and participatory learning on student achievement and recognition, especially at the Faculty of Computer Science, University of Narotama (Unnar). Design/methodology/approach: The model is carried out by involving the Information Systems and Informatics Engineering Study Program. It analyzes the relationship between the variables associated with the learning model. Findings: The results showed a significant effect of collaborative and participatory learning on educational accomplishments and understanding. Originality/value: This paper is original Paper type: Research paper

Model Strategi Pengembangan Positioning Kafe di Surabaya Arasy Alimudin
BISMA (Bisnis dan Manajemen) Vol. 10 No. 2 (2018)
Publisher : Universitas Negeri Surabaya

The purpose of this research is to know and build cafÃ© position, the method used is descriptive quantitative by collecting consumer perception and based on approach to consumer and based on condition of current situation and condition. The positioning of Jumbo Juice cafe compared to its main competitor is done by frequency distribution analysis technique. The results showed that the strategy model for the development of Jumbo Juice cafe positioning in Surabaya was; Promotion of cafÃ© location by giving direct appointment of cafe existence very clear and easy to see around cafe environment. The custodian must keep the very cheap price offered to form a strong image among the cafe's consumers. Provide a full menu and a menu of new dishes not shared by competitor cafes. Improving service quality should be sustainable. Toilet facilities should be kept clean, safe and adequate parking. Sauna cafe must be developed so it will create a different susana with other competing cafes. And provide a sense of security to the cafe's visitors.

Persepsi Nasabah Tentang Ketanggapan, Keramahan, Kehandalan, Komunikasi, dan Mengerti Nasabah terhadap Pelayanan Bagian Prioritas PT. Bank Central Asia Surabaya Arasy Alimudin; I Putu Artaya
BISMA (Bisnis dan Manajemen) Vol. 1 No. 2 (2009)
Publisher : Universitas Negeri Surabaya

Object of this research in one of famous bank in Surabaya which is PT Bank Central Asia, with qualitative research type, cause to know how customer bank perception about service that Bank Central Asia give to customer which is service a main point of customer satisfaction. Perception that tray to measurement using qualitative approachs: responsiveness, communication, durability, hospitality, and understanding customer has satisfaction ones each other during servicing customer. All populations are 1030 customer, take a sample 40 customer which is customer who has deposit 500million rupias

The Effect of Promotional Strategies Through Social Media Marketing on Sales Volume of Micro Small and Medium Enterprises Post-Covid-19 Pandemic Arasy Alimudin; Achmad Zakki Falani; Alexander Machicky Mayestino; Agus Sukoco; Elok Damayanti
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 4 (2022): July 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: The purpose of this study was to determine and analyze the effect of advertising promotion strategies and sales promotions through social media marketing on the sales volume of small and medium enterprises after the Covid 19 pandemic. Design/methodology/approach: This study uses quantitative research methods and includes explanatory research because this study intends to explain the causal relationship between variables through hypothesis testing using partial least squares path modeling (PLS-SEM) analysis techniques. The population is MSMEs that use promotional strategies to increase sales volume where the population size is not known with certainty, so for determining the sample using the Chocran formula and based on these calculations, in this study the number of samples used was 100 respondents. Findings: Based on the results of hypothesis testing using SEM-PLS, it is known that the effect of advertising on social media marketing has a significance of 0.04 which is smaller than 0.05. The test results of the influence of Advertising on Sales Volume show a significance scores of 0.19 which is greater than 0.05 and this is in accordance with the facts on the ground due to the COVID-19 pandemic, there is no advertising ability from MSMEs. The test results of the influence of sales promotion on social media marketing show a significance scores of 0.00 which is lower than 0.05. The test results of the influence of sales promotion on sales volume showed a significance scores of 0.00 lower than 0.05. The test results of the influence of social media marketing on sales volume show a significance scores of 0.00 which is lower than 0.05. The effect of X1 on Sales Volume (Z) through social media marketing (Y) is only 7.2%. This effect is small, positive and not significant, as well as the effect of Sales Promotion (X2) on Sales Volume (Z) through social media marketing (Y) of 13%, This effect is small, positive and insignificant. However, the total effect of X1 on Z is 0.202, which means that if X1 increases by one unit, Z can increase directly and indirectly through Y by 20.2%. This effect is Sales Volume (Z), which means that if X2 increases by one unit, Z can increase directly and indirectly through Y by 57.7%. To increase the sales volume of MSMEs after the COVID-19 pandemic, it is necessary to increase the ability of MSMEs to advertise through social media marketing without paying by creating attractive and effective sales promotion strategies in the form of news through social media which can have an impact on increasing MSME sales volume. Paper types: Research paper

INDONESIA'S MANPOWER BEHAVIOR IN MANAGING FUNDS FOR SUSTAINABILITY Denik Wahyu Nilasari; Agus Sukoco; Arasy Alimudin; David Martin
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

The purpose of this study was to generate a model of the use of foreign funds obtained by foreign workers, in r numbers improve the living standard and sustainability of family life. Method, Method, This study uses 50 respondents citizens of Indonesia who had been a worker abroad namely Malaysia, Hong Kong, Korea and Taiwan. Data collection is done by interview method and secondary data obtained from foreign labor supplier company. Respondents come from 4 districts in eastern Indonesia province of Kediri, Madiun, Ponorogo and Tulungagung. Data were analyzed by quantitative descriptive technique, to find model of fund usage based on activity priority. Result,This research resulted the pattern of foreign usage by Indonesian worker on three activities namely asset purchasing, consumption cost and capital cooperation. There was a slight percentage based on marital status. Workers had already married priority use of funds for asset purchase 26.4%, daily consumption 25.7%, education 13%, venture capital 11.7%, health care 8.8%, and others7.7%. Unmarried workers are the highest priority use of funds for consumption of 19.8%, both asset purchases of 19.5% and third venture capital 13.2%. The findings, this study found the pattern of use of Indonesian labor funds abroad with the main use of funds for consumption and development and sustainability, namely asset purchases, capital cooperation, and education improvement Keywords: man power,funds, capital cooperation, sustainability, district

Factors Affecting Consumer Interest in Shopping at Mangga 2 Traditional Market Surabaya Adityawarman M Kouwagam; Yusril Asril Nasir; Arasy Alimudin
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 6 (2022): November 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i6.2059

Purpose: The purpose of this study is to identify and analyze the factors that influence consumer interest in shopping at the Mangga 2 Traditional Market Surabaya. Design/methodology/approach: The research approach used in this study is a quantitative approach. In this study using a sample of 100 visitors who have done shopping at the Mangga 2 Traditional Market Surabaya. The technique used for sampling is by means of library research and field research such as observation and distributing questionnaires. The data analysis used is Multiple Linear Regression Analysis. Findings: 1) Price has a significant effect partially on Consumer Purchase Decisions at Mangga 2 Traditional Market Surabaya; 2) Place has a significant partial effect on Consumer Purchase Decisions at Mangga 2 Traditional Market Surabaya; 3) Product quality does not have a partial significant effect on Consumer Purchase Decisions at Mangga 2 Traditional Market Surabaya; 4) Service does not partially significantly affect Consumer Purchase Decisions at Mangga 2 Traditional Market Surabaya; 5) Facilities have a significant partial effect on Consumer Purchase Decisions at Mangga 2 Traditional Market Surabaya; 6) The variables of price (X1), place (X2), product quality (X3), service (X4), and facilities (X5) have a significant simultaneous effect on consumer purchasing decisions. The variables of price (X1), place (X2), and facilities (X5) have an effect on consumer purchasing decisions, while the variable quality of products (X3) and service (X4) has no effect on consumer purchasing decisions. Paper type: Research paper

Analysis of the Influence of Brand, Service, Image, Sales Promotion Staff, and Sales Discounts on Home Living Product Purchase Decisions at USUPSO Galaxy Mall Surabaya Winarto Poernomo; Rheina Rizky Putri Indrianto; Arasy Alimudin
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 6 (2022): November 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i6.2063

Purpose: In this study aims to test and analyze Analysis of the Influence of Brand, Service, Image, Sales Promotion Staff, and Sales Discounts on Home Living Product Purchase Decisions at USUPSO Galaxy Mall Surabaya. Design/methodology/approach: In this study using quantitative research methods. This study uses a sample of 100 respondents from visitors and consumers who have made transactions or visited USUPSO Galaxy Mall Surabaya. This study uses Non Probability Sampling with Accidental Sampling technique, which is a sampling technique based on chance, mean anyone who happens to be met can be used as a sample, if the person who happens to be met is suitable as a data source. In data collection, as well as testing using the help of data analysis, namely the SPSS program. Findings: The results of this study indicate that the brand, service, image, sales promotion staff and sales discounts partially positive effect. Simultaneously brand, service, image, sales promotion staff and discounts also have a significant effect on purchasing decisions. Paper type: Research paper

Market Penetration Strategy through Social Media Marketing to Create Consumer Loyalty Gema Merdeka Goeyardi; Dessy Rahayu Ramadhasari; Arasy Alimudin
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 6 (2022): November 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i6.2065

Purpose: To analyze how much influence price, sales discount and brand awareness have on consumer loyalty at Rustic Market Café Surabaya, either partially or simultaneously. Design/methodology/approach: In this study using a quantitative research approach. The sample used in this study were 100 respondents who had visited the Rustic Market Café Surabaya. The sampling technique used is non-probability sampling (purposive sampling). The data collection tool uses a questionnaire. Analysis of the data used is Multiple Linear Regression Test and Hypothesis Testing using SPSS 18. Findings: The results of the partial study, the data showed that there was a partially insignificant effect between the price variable (X1) on Consumer Loyalty (Y) with a significance value of 0.068. The Sales Discount Variable (X2) on Consumer Loyalty (Y) shows a partially significant effect with a significance value of 0.003. The Brand Awareness (X3) variable on Consumer Loyalty (Y) shows a partially significant effect with a significance value of 0.000. Simultaneous research results, the data shows a significant effect simultaneously with a significance value of 0.000. Thus it can be concluded that the variables consisting of Price (X1), Sales Discounts (X2), and Brand Awareness (X3) have a significant simultaneous effect on the Consumer Loyalty variable (Y). Paper type: Research paper

The effect of Promotion, Driver Service Quality, Price Discounts and Postage Discounts on Purchasing Decisions of SME’s Gempolklutuk Village Arasy Alimudin; Agus Sukoco; Ani Wulandari; Elok Damayanti; Siti Yunqanzun
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 6 (2022): November 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i6.2071

Purpose: This study aims to determine the effect of promotions, service quality drivers, price discounts and shipping costs discounts on purchasing decisions using the service SME’s Gempolklutuk Village to students in Surabaya. Design/methodology/approach: This study used quantitative research, testing the hypothesis. The number of samples in this study were 100 respondents, namely consumers who had purchased using the services of UKM Gempolklutuk Village. The data source used is primary data obtained from questionnaires. This study uses multiple linear regression analysis. Findings: The results of the study stated that Promotion, Driver Service Quality, Price Discounts and Shipping Cost Discounts had a significant influence simultaneously on Purchase Decisions. Promotional variables, Driver Service Quality, Price Discounts and Shipping Cost Discounts have a partially significant effect on Purchase Decisions. The results of the coefficient of determination test concluded that the value of Adjusted R Square Promotion, Driver Service Quality, Price Discounts and Shipping Cost Discounts amounted to 57.3% of the Purchase Decision variable and the remaining 42.7% was influenced by other variables not examined in this study. Research limitations/implications: The limitations of this research problem are the influence of promotions, driver service quality, price discounts and shipping fee discounts on purchasing decisions by using online delivery services from the MSME platform in Gempolklutuk Village. Paper type: Research paper

Co-Authors Achmad Zakki Falani Adityawarman M Kouwagam Agus Dwi Sasono Agus Sukoco Agus Sukoco Alexander Machicky Mayestino Amin Mahmudi Anggreani, Kamellia Nety Ani Wulandari Ani Wulandari Ani Wulandari Ani Wulandari Ani Wulandari Ani Wulandari Arbi Illyasa Arof, Hamzah Arthur Daniel Limantara, Arthur Daniel Asrul Ramadhanni Asy’ari, Vaizal Dahlia Septian Damarsari Ratnasahara Elisabeth Damarsari Ratnasahara Elisabeth Damayanti, Elok David Martin Denik Wahyu Nilasari Dessy Rahayu Ramadhasari Dina Novita, Dina Elisabeth, Damarsari Ratnasahara Elok Damayanti Elsa H.M Manuhutu Farah Nurmalia Damayanti Gema Merdeka Goeyardi I Putu Artaya Iwan Sutrisna Joko Suyono Kamisutara, Made M. Ikhsan Setiawan Moh Husnan Moh. Saleh Muh. Barid Nizaruddin Wajdi Muhammad Faiz Athoillah Novi Darmayanti Novi Darmayanti Partomi Simangunsong Rheina Rizky Putri Indrianto Rusdianto Sesung Saputra, Prastya Harys Setiawan, Eman Siti Yunqanzun Sri Wiwoho Mudjanarko, Sri Wiwoho Sugiono Sugiono Sukaris Suyono, Joko T. Ade, Reswanda Teguh Herlambang Winarto Poernomo Wiranto, Triadi Yusril Asril Nasir Yusuf Siswanto

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