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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MADU PT KEMBANG JOYO SRIWIJAYA DI KOTA WISATA BATU Nanang Febrianto; Budi Hartono; Dewi Masyithoh
REKASATWA : Jurnal Ilmiah Peternakan Vol 3, No 1 (2021): REKASATWA : Jurnal Ilmiah Peternakan
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/rekasatwa.v3i1.11148

Abstract

Penelitian dilakukan dengan tujuan menganalisis faktor bauran pemasaran yang mempengaruhi keputusan pembelian madu PT Kembang Joyo Sriwijaya di Kota Batu. Metode penelitian studi kasus. Responden penelitian adalahi wisatawan yang berkunjung ke Kota Batu yang ditentukan secara accidental sampling method. Analisis data dengan menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa faktor yang berpengaruh secara positif dan signifikan terhadap keputusan pembelian adalah produk dan harga sedangkan faktor yang tidak berpengaruh signifikan adalah variabel lokasi, promosi, sdm dan proses.
ANALISIS FUNGSI BIAYA STOCHASTIC FRONTIER USAHA PETERNAKAN AYAM PEDAGING PADA PETERNAK YANG MENGGUNAKAN OPEN HOUSE SYSTEM: STOCHASTIC FRONTIER COST FUNCTION ANALYSIS OF BROILER BUSINESS FOR OPEN-HOUSE SYSTEM FARMERS Stepanus Pakage; Budi Hartono; Zaenal Fanani; Bambang Ali Nugroho; Deny A. Iyai
Jurnal Ilmu Peternakan dan Veteriner Tropis (Journal of Tropical Animal and Veterinary Science) Vol. 9 No. 1 (2019): Jurnal Ilmu Peternakan dan Veteriner Tropis (Journal of Tropical Animal and Vet
Publisher : Fakultas Peternakan Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/jipvet.v9i1.7

Abstract

This study aims to analyze factors that influence the cost function of broiler farms using open house system. The results indicates that all factors included in the model, simultaneously, affect the production costs. Partially, input such as dayold chick (DOC) costs, feed costs, electricity costs, production positively affect the system. Labor costs on the other hand, have a negative effect on the system. The cost of drugs and fuel has no effect on broiler production costs using the open house system.
Path Data in Marketing: A Case Study of Broiler Chickens’ Partnership System in Kediri Regency, Indonesia Nanang Febrianto; Budi Hartono; Anie Eka Kusumastuti; Puji Akhiroh
Jurnal Peternakan Indonesia (Indonesian Journal of Animal Science) Vol 24, No 3 (2022): Jurnal Peternakan Indonesia
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jpi.24.3.252-257.2022

Abstract

The study aimed to determine the distribution and marketing channels of the broiler chickens’ partnership system in Kediri Regency, Indonesia. Data were collected from July to August 2020. The respondents used in this study were plasma farmers and marketing agencies involved in the marketing of broiler chickens. The analytical model used in this research is a descriptive analysis of marketing channels from producers to consumers and an analysis of marketing efficiency. The results showed that there were five marketing distribution channels. Distribution channel 1 consisted of plasma farmers, core companies, wholesalers, intermediate traders, retailers, and consumers. Distribution channel 2 consisted of plasma farmers, core companies, wholesalers, intermediate traders, and consumers. Distribution channel 3 consisted of plasma farmers, core companies, wholesalers, retailers, and consumers. Distribution channel 4 consisted of plasma farmers, core companies, wholesalers, and consumers. Distribution channel 5 consisted of plasma farmers, core companies, intermediate traders, retailers, and consumers. The marketing margins for distribution channels 1, 2, 3, 4 and 5 were IDR 2,250/kg, IDR 1,600/kg, IDR 1,200/kg, IDR 1,500/kg, and IDR 1,950/kg, respectively.
Measurement of Efficiency Levels in Open House System Broiler Breeders in Malang Regency, Indonesia Stepanus Pakage; Budi Hartono; Bambang Ali Nugroho; Deny Anjelus Iyai; Alnita Baaka; Agustinus Gatot Murwanto; John Arnold Palulungan; Irba Unggul Warsono; Trisiwi Wahyu Widayati; Isti Widayati; Dwi Nurhayati; Noviyanti; Rizky Arizona; Purwaningsih; Elfira Kariane Suawa; Muhammad Affan Mu’in; Mohammad Jen Wajo; Sangle Y Randa; Djonly Woran
Jurnal Ilmu-Ilmu Peternakan Vol. 33 No. 2 (2023): August 2023
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiip.2023.033.02.08

Abstract

Broiler farming in Malang Regency, East Java, Indonesia, has experienced rapid growth, significantly contributing to the regional economy. In this region, the open cage system is among the broiler cage systems that are commonly used. Therefore, this study aims to analyze 1) factors affecting growth, 2) factors causing technical inefficiency, and 3) technical, allocative, and economic efficiency. The results showed that factors such as day-old chicks (DOC), feed, and drugs positively affected broilers' development. However, there was a variation in the level of technical efficiency of 0.047 due to inefficient sources, which included the age of breeders, education level, work experience, number of family members, and employment status. Despite the variation in efficiency levels, the average breeder demonstrated high technical, allocative, and economic efficiency with values of 0.93, 0.99, and 0.92, respectively. This performance indicated that the average breeders had yet to reach peak efficiency but were categorized as high-efficiency. To further enhance productivity, broiler farming required additional DOC feed and adequate training for broiler breeders to maximize productivity and resource utilization. Based on these results, recommendations were made to provide loans to broiler farms with simple terms and conditions, specifically for purchasing DOC, feed, labor, medicines, and fuel.
Keberlanjutan Usaha Peternakan Sapi Pedaging Skala Kecil di Daerah Lahan Kering: Studi Kasus di Kabupaten Bojonegoro Arsalan Fadlan Aziz; Budi Hartono; Nanang Febrianto; Aulia Puspita Anugra Yekti; Eko Nugroho
Jurnal Penelitian Pendidikan IPA Vol 12 No 3 (2026)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v12i3.14060

Abstract

Climate change is an environmental issue and a major concern for the global community, impacting various sectors, including the livestock sector. This study aims to assess the sustainability of smallholder beef cattle farming businesses in dryland areas affected by climate change in Tambakrejo District, Bojonegoro Regency. The research method is a quantitative descriptive, involving direct field surveys and interviews with smallholder farmers. A total of 100 respondents were purposively selected with the criteria active members of a farmers’ group and having ≥ 1 cattle. The data analysis used was Rapfish with five dimensions, namely the ecological, economic, social, technological, and legal and institutional dimensions that are customized to the specific research area to provide an accurate representation of the present state. The results show that the ecological, economic, and technological dimensions are in quite sustainable category, and the social and legal and institutional dimensions are in highly sustainable category. Climate change affects forage and water availability, and drought frequency affects the sustainability score. Addressing these challenges requires enhanced ecological, financial support, and appropriate policy interventions. This study provides insights into resilience strategies for smallholder beef cattle farming aligned with SDG 2 (Zero Hunger) and SDG 13 (Climate Action) in Indonesia