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SOCIAL CHANGES AND MAINTAINING EFFORT OF SUKU ANAK DALAM (SAD) LANGUAGE IN JAMBI-INDONESIA (PERUBAHAN SOSIAL DAN UPAYA PEMERTAHANAN BAHASA SUKU ANAK DALAM (SAD) JAMBI-INDONESIA) Bambang Prastio; Istiqomah Nurzafira
Jurnal Gramatika Vol 7, No 1 (2021)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2021.v7i1.4320

This article discusses the life of Suku Anak Dalam or usually called as SAD who live in rural area of Jambi Province, Indonesia. Transmigration program at SAD area in Merangin Regency creates multi-language areas. Transmigration and multilanguage makes SAD life experiences social change and its origin language and culture are threatened of extinction. Another factor is Industry Revolution 4.0 that has given positive impact towards SAD life. Beside that, its negative impact is that the cultural heritage which is the nation civilization can be extinct. Therefore an effort of maintaining the language needs to be done. A qualitative research was used to describe the data. Beside that, this article is also a multidisciplinary science in this case studying the social change occurs in SAD life then sociology study was employed. Meanwhile, language plan in the effort of maintaining the language is a language science study especially sociolinguistics. The research data were obtained from interview result and field observation. Social changes that occur in SAD life are residences, using communication devices, owning religion, vehicle, and fashion style. There are seven languages used in the transmigration area such as SAD language, Malay language, Indonesian language (national language), Javanese, Minangese, Sundanese, and Batak Language. The efforts for conserving the language done by the government (The Ministry of Education and Culture, Jambi Province Government, Jambi Language Center) are making the policy and SAD language dictionary but these actions are not optimal yet. Beside that, SAD also has done some actions in the effort of maintaining their language and culture. Based on the findings of this research, a special attention about SAD life is pivotal so that their language and culture do not become extinct.

Representing and Implementing Moral Values to Foreign Students in Indonesian Textbooks for Learners Other Than Indonesians Yuni Pratiwi; Kusubakti Andajani; Imam Suyitno; Asri Ismail; Bambang Prastio
International Journal of Language Education Vol. 7, No. 1, 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijole.v1i1.36256

The textbook "Sahabatku Indonesia" published by the Ministry of Education and Culture of the Republic of Indonesia in 2019 has an important position for foreign students who are studying Indonesian. This book consists of 7 series. The book contains information about practical communication rules and exercises in Indonesian. In the communication training material various discourse units are presented which contain information on Indonesian culture. One aspect of culture that is taught is the moral aspect that accompanies language activities. This study aims to describe the representation and implementation of moral values introduced to foreign students in textbooks. These moral values come from moral values that are unique to the Indonesian nation and also universal morals. This research was conducted using a qualitative descriptive approach. The data source for this research is the 7 book series “My Indonesian Friends”. The data is in the form of written verbal units containing moral values and sometimes illustrations are added to accompany the communication exercises. Data were analyzed using content analysis and supported by Appraisal Theory (AT) to see aspects of moral values. This finding illustrated that on "Sahabatku Indonesia" textbook emphasizes inculcating moral values of learners in maintaining harmony and social interactions harmony in their living environment. The moral values contained in the text are as many as 13 moral themes. The implementation in the book can be found in the form of narrative text and picture illustrations. Understanding those moral values made a meaningful contribution to curriculum developers and textbook writers as a basis for consideration in determining their policies.

WHAT ARE PERSUASIVE LANGUAGES AND STRATEGIES FOR ADVERTORIAL ADVERTISING IN INDONESIA? CRITICAL DISCOURSE ANALYSIS (APA BAHASA DAN STRATEGI PERSUASIF UNTUK PERIKLANAN ADVERTORIAL DI INDONESIA? ANALISIS WACANA KRITIS) Martutik Martutik; Abdul Rani Abdul Rani; Bambang Prastio; Sainee Thampu; Muhtadin Muhtadin
Jurnal Gramatika Vol 9, No 1 (2023)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2023.v9i1.5918

To make people aware not to be influenced by discursive practices carried out by capitalists, this study seeks to explore the forms and persuasive strategies of advertorial advertisements found in the newspapers of Jawa Pos, Kompas, and Republika. Through this research, it is expected that people can use the goods and services offered according to their needs, not because they are influenced by persuasive language that is deliberately used by advertising producers. To examine these efforts in discourse can be dismantled through the theory of Critical Discourse Analysis (CDA). This qualitative research shows that persuasive diction in advertorial advertisements uses superlative construction, comparative construction, nominalization, transitive verbs, and adjectives as symbols. In terms of strategy, persuasive diction in advertorials is conveyed by the strategy of providing scholarly images, images of using high technology, images of product effectiveness, images of modern life, prestigious and luxurious images, and images of enjoyment and satisfaction.Advertorials generally have meanings that can represent the experience and knowledge of the community. In short, the findings show that persuasive language aims to build a positive image to potential consumers, through which they can get as much profit as possible. Without realizing what is done by advertising producers through persuasive forms and the strategies they use is a form of hegemony.

WHAT ARE PERSUASIVE LANGUAGES AND STRATEGIES FOR ADVERTORIAL ADVERTISING IN INDONESIA? CRITICAL DISCOURSE ANALYSIS (APA BAHASA DAN STRATEGI PERSUASIF UNTUK PERIKLANAN ADVERTORIAL DI INDONESIA? ANALISIS WACANA KRITIS) Martutik Martutik; Abdul Rani Abdul Rani; Bambang Prastio; Sainee Thampu; Muhtadin Muhtadin
Jurnal Gramatika Vol 9, No 1 (2023)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2023.v9i1.5918

To make people aware not to be influenced by discursive practices carried out by capitalists, this study seeks to explore the forms and persuasive strategies of advertorial advertisements found in the newspapers of Jawa Pos, Kompas, and Republika. Through this research, it is expected that people can use the goods and services offered according to their needs, not because they are influenced by persuasive language that is deliberately used by advertising producers. To examine these efforts in discourse can be dismantled through the theory of Critical Discourse Analysis (CDA). This qualitative research shows that persuasive diction in advertorial advertisements uses superlative construction, comparative construction, nominalization, transitive verbs, and adjectives as symbols. In terms of strategy, persuasive diction in advertorials is conveyed by the strategy of providing scholarly images, images of using high technology, images of product effectiveness, images of modern life, prestigious and luxurious images, and images of enjoyment and satisfaction.Advertorials generally have meanings that can represent the experience and knowledge of the community. In short, the findings show that persuasive language aims to build a positive image to potential consumers, through which they can get as much profit as possible. Without realizing what is done by advertising producers through persuasive forms and the strategies they use is a form of hegemony.

Praktik diskursif penanaman nilai moral dalam buku teks Bahasa Indonesia untuk Penutur Asing Yuni Pratiwi; Amirullah Abduh; Kusubakti Andajani; Asri Ismail; Roekhan Roekhan; Bambang Prastio
LITERA Vol 22, No 1: LITERA (MARCH 2023) -- IN PRESS
Publisher : Faculty of Languages and Arts, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/ltr.v21i3.51719

Bukti empiris menunjukkan bahwa beberapa buku teks yang digunakan dalam pembelajaran bahasa kedua melakukan praktik diskursif dengan mengajarkan nilai-nilai moral, baik secara implisit maupun eksplisit. Dengan tujuan untuk memvalidasi hal tersebut, penelitian ini mengkaji nilai-nilai moral yang terdapat dalam buku teks BIPA level 1 hingga 7 dengan berfokus pada piranti linguistik, gambar, dan teks-teks tertentu yang mewakili sikap dari penulis dengan berfokus pada teks naratif dan gambar. Penelitian ini dilakukan dalam konteks buku teks Bahasa Indonesia untuk Penutur Asing (BIPA), dan program pembelajaran bahasa Indonesia sebagai bahasa kedua. Penelitian menggunakan teori Critical Discourse Analysis (CDA) yang mengadopsi Appraisal Theory (AT), dan Visual Grammar Theory (VGT). Data bersumber dari buku BIPA Sahabatku Indonesia, yang diterbitkan oleh Kementerian Pendidikan dan Kebudayaan Indonesia pada tahun 2019. Hasil analisis teks naratif menunjukkan bahwa nilai moral berupa kesopanan dan peduli terhadap lingkungan menjadi yang paling dominanan ditemukan. Sementata itu, hasil item leksikal dan visual menunjukkan bahwa mayoritas mengajarkan untuk menjaga hubungan yang baik sesama manusia dan penciptanya, melalui empat jenis teks. Berdasarkan bukti empiris, baik perancang kurikulum dan buku teks perlu sepenuhnya menyadari nilai-nilai moral dan kepekaan moral sehingga mereka dapat menghadirkan nilai-nilai moral yang seimbang dalam buku-buku teks bahasa. Kata kunci: BIPA, nilai moral, praktik diskursif, buku teks, CDA

Pattern of indirect directive speech acts on online advertisements Prastio, Bambang; Ibrahim, Abdul Syukur; Susanto, Gatut; Nurzafira, Istiqomah
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Vol. 49, No. 2
Publisher : citeus

Show Abstract | Download Original | Original Source | Check in Google Scholar

The technological advancement and emergence of online advertisement become the underlying reason of the implementation of this current research. This paper discusses the pattern obtained in directive speech act delivered indirectly. Data of this qualitative research were utterances expressing directive speech act that had been transcribed by inclosing the conversation contexts. The data were collected from 30 online advertisements in online shopping application. The research results show there are various ways in delivering directive speech act indirectly such as (1) giving narration; (2) using opposite coordinative conjunction; (3) applying alternative questions; (4) using yes/no question; (5) wh-questions; and (6) utilizing rhetorical question. Based on the research findings, it can be concluded that online advertising product makers tend to use indirect directive speech act communication patterns. The use of indirect speech patterns is intended to persuade online advertisement readers to use the goods and or services offered. Therefore, the persuasive language of online advertising aims to instruct, command, suggest, and guide readers to order goods and or services offered by online advertising product makers. The findings of this research provide online advertisement readers ways to understand the indirect directive speech acts made by the online advertisement producers. Kemajuan teknologi dan munculnya iklan online menjadi penyebab penelitian ini dilakukan. Artikel ini bertujuan mendiskusikan mengenai pola-pola yang terdapat dalam tuturan direktif yang disampaikan secara tidak langsung. Dalam penelitian kualitatif ini datanya berupa tuturan yang mengandung tindak tutur direktif tidak langsung yang telah ditranskrip dengan menyertakan konteks percakapan. Sumber data penelitian ini adalah 30 iklan online dengan jenis aplikasi belanja online. Hasil penelitian menunjukkan terdapat berbagai cara dalam menyampaikan tindak tutur direktif yang disampaikan secara tidak langsung. Cara-cara tersebut yaitu (1) memberikan narasi; (2) memakai konjungsi kordinatif perlawanan; (3) menggunakan pertanyaan alternatif pilihan; (4) memakai pertanyaan dengan jawaban ya dan tidak; (5) bertanya dengan menggunakan dengan kata tanya; dan (6) menggunakan pertanyaan retoris. Berdasarkan temuan penelitian dapat disimpulkan bahwa pembuat produk iklan online berkecenderungan menggunakan pola komunikasi tindak tutur direktif tidak langsung. Pemakaian pola tidak tutur tidak langsung tersebut dimaksudkan untuk memberikan persuasi kepada pembaca iklan online untuk menggunakan produk barang dan atau jasa yang ditawarkan pembuat produk iklan online. Oleh karena itu, bahasa persuasif dalam tindak tutur iklan online bertujuan untuk memerintah, menyarankan, dan mengarahkan pembaca supaya mereka memesan barang dan atau jasa yang ditawarkan oleh pembuat produk iklan online. Temuan dalam penelitian ini dapat membantu pembaca iklan online memahami tuturan direktif tidak langsung yang diproduksi oleh pembuat iklan online.

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