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All Journal Interaksi : Jurnal Ilmu Komunikasi Semantik : Jurnal Ilmiah Program Studi Pendidikan Bahasa dan Sastra Indonesia Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Jurnal Pengabdian UntukMu NegeRI Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Community Development Journal: Jurnal Pengabdian Masyarakat Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Populika Jurnal Ilmu Komunikasi Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Digital Business and Innovation Management Proceedings of Jogjakarta Communication Conference (JCC) Journal of Communication
Faladhin, Johan
Universitas Muhammadiyah Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Manajemen Komunikasi dalam Pengembangan Minat Bakat Santri Faladhin, Johan; Husna, Arina Himatul; Mairita, Desy; Novchi, Raja Widya; Tazri, M.; Marsya, Ulmi
MENARA RIAU Vol 18, No 2 (2024): Oktober 2024
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v18i2.28559

Abstract

Islamic boarding school are educational institutions with unique character in Indonesia. The increase in the number of Islamic boarding school in various regions from year to year indicates that the education system has gained the trust of many parties. Nowadays, Islamic boarding schools are not only place to deepen religious knowledge but also to develop the potential abilities of their students. The reason is, academic and non-academic achievements need to go hand in hand. Through the observations of the author and team, the Al-Fahmu Kampar Islamic Boarding School has the potential to develop the interests and talents of its students. The formation of interest and talent groups among Islamic boarding school students received a positive response and support, especially from Islamic boarding school leaders. Through opinion polls and interviews with students, the team offered four extracurricular groups based on the arts, namely martial arts, calligraphy, Al-Qur'an recitation and hadrah arts. All discussion and coordination process in this program has been adapted to Islamic boarding school values.
SIMPATI : Solusi Inovatif Maggot Patin Dan Tulang Ikan Melalui Pemanfaatan Limbah Menjadi Produk Bernilai Jual Di Desa Koto Masjid,Kecamatan XIII Koto Kampar Faladhin, Johan; Imam Firmansyah; Arjun Putra Yana; Resa Ayuni Pertiwi; Retno Wulan Sartika; Putri Rahmadani Octaviona; Egi Zahra Aryadi; Aziz M. Zein; Dilla Marsanda; Zizi Wilianda; Karmila Yusriana Ningrum; Nisywa Maimunnah; Fadhel afif; Syavira Aulia Rahmadita; Yolanda, Yolanda
Jurnal Pengabdian UntukMu NegeRI Vol. 8 No. 3 (2024): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v8i3.8134

Abstract

Program Penguatan Kapasitas Organisasi Mahasiswa (PPK Ormawa) BEM FIKOM Universitas Muhammadiyah Riau melaksanakan pengabdian di Desa Koto Masjid, Kabupaten Kampar, dengan tujuan memaksimalkan pemanfaatan, pengolahan, serta pengurangan limbah tulang ikan patin, serta mengembangkan UMKM yang ada dengan konsep kreatif dan dapat dipasarkan secara lebih luas baik offline maupun online. Kegiatan ini meliputi pelatihan pengelolaan limbah tulang ikan patin menjadi tepung, cookies dan kerupuk, pelatihan strategi pemasaran produk baik secara online dan offline, revitalisasi galeri wirausaha serta pelatihan pengelolaan limbah jeroan menjadi pakan alternatif. Hasil pengabdian menunjukkan adanya peningkatan jumlah Umkm, prototipe produk, pakan alternatif, keterampilan masyarakat dalam mengelola limbah menjadi produk bernilai jual serta keterampilan masyarakat dalam memasarkan produk berbasis offline dan online. Program ini tidak hanya meningkatkan potensi ekonomi lokal tetapi juga memperkaya keterampilan mahasiswa dalam bidang manajemen dan problem solving, menciptakan dampak positif berkelanjutan bagi Desa Koto Masjid dan lingkungan akademik.
Branding Piety and the Mediatization of Da’wah through Digital Content Johan Faladhin; Destita Mutiara; Ulmi Marsya
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The rapid development of digital media has significantly reshaped the landscape of Islamic da’wah, leading to a redefinition of piety and religious expressions within contemporary Muslim societies. This research explores how mediatization and branding strategies reframe Islamic da’wah through the production of digital content on platforms such as Instagram, TikTok, YouTube, and Spotify. The study aims to critically analyze how elements of media logic speed, aesthetics, emotionality, and interactivity influence the presentation and perception of piety in the digital public sphere. Employing a qualitative descriptive method with an exploratory content analysis approach. Results reveal that piety is not merely internalized but also constructed, commodified, and algorithmically mediated through strategic branding techniques, such as visual identity formation, emotional storytelling, positioning, and audience loyalty cultivation. While digital media expands the reach of da’wah, it also risks reducing spiritual values into performative symbols shaped by market attention and algorithmic virality. This study underscores the need for critical awareness of mediatization effects and offers new insights into how Islamic da’wah must adapt without losing its transformative spiritual essence in an era of digital hyperconnectivity.
An analysis of reputation, predictability, and perceived risk on user trust in telemedicine consultation services Husna, Arina Himatul; Faladhin, Johan; Marsya, Ulmi
Interaksi: Jurnal Ilmu Komunikasi Vol 14, No 1 (2025): June 2025
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.14.1.1-16

Abstract

This study aims to analyze the impact of reputation, predictability, and risk on user trust in telemedicine consultation services. User trust is a crucial factor in the adoption and sustainability of telemedicine services. This research uses Perceived Risk Theory to explore the effects of risk on user perceptions and examines how reputation and predictability influence trust. The method employed is a quantitative survey with questionnaires distributed to telemedicine service users between January 16 and February 16, 2023. The unit of analysis in this study is users who have utilized telemedicine services, especially in health consultation, at least once. The findings reveal that the combined contribution of the three variables (reputation, predictability, and risk) to user trust is 25.7%, as indicated by the coefficient of determination (R²). This means that 74.3% of user trust is influenced by factors outside of reputation, predictability, and risk, such as service quality, user experience, and direct interaction with service providers. This research provides insights that while these three variables have a significant impact, other factors also play a crucial role in building user trust in telemedicine consultation services.
PEMBERDAYAAN UMKM MELALUI PEMANFAATAN LIMBAH KULIT NANAS MENDUKUNG GREEN ECONOMY DAN BISNIS BERKELANJUTAN Nofirda, Fitri Ayu; Hilma, Rahmiwati; Faladhin, Johan; Firmathoina, Aisyah; Fauzi, Faradiba Kamilia; Hamersat, Danu; Zikra, Nadila
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35918

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dan mengimplementasikan strategi pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) melalui pemanfaatan limbah kulit nanas di Desa Kualu Nenas, Kabupaten Kampar, sebagai bagian dari upaya mendukung green economy dan bisnis berkelanjutan. Metode yang diterapkan meliputi sosialisasi, pelatihan keterampilan, dan pendampingan dalam pengolahan limbah menjadi produk bernilai tambah, seperti sabun cair dan pupuk organik. Hasil dari program ini menunjukkan peningkatan signifikan dalam keterampilan anggota kelompok tani, yang berdampak pada peningkatan pendapatan dan daya saing produk di pasar. Selain itu, program ini berhasil meningkatkan kesadaran lingkungan di kalangan petani, yang kini lebih memahami pentingnya pengelolaan limbah untuk mengurangi dampak negatif terhadap ekosistem. Keberhasilan inisiatif ini tidak hanya memberikan manfaat langsung kepada peserta, tetapi juga membuka peluang untuk replikasi di komunitas lain, sehingga dapat memperluas dampak positif dalam konteks pembangunan berkelanjutan. Penelitian ini menegaskan pentingnya kolaborasi antara berbagai pihak, termasuk pemerintah dan lembaga pendidikan, untuk memastikan keberlanjutan dan skalabilitas program di masa depan.
Peran Public Relations dalam Membangun Citra Hotel Gaja Pekanbaru Intan Fauzani Novianti; Johan Faladhin
Journal of Communication Vol. 1 No. 2 (2025)
Publisher : Communication Studies Program Faculty of Social and Political Sciences Universitas Nurdin Hamzah Jambi, Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis peran Public Relations (PR) dalam membangun citra Hotel Gaja Pekanbaru. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Informan penelitian terdiri dari satu orang staf humas, satu petugas frontliner, dan satu tamu hotel. Hasil penelitian menunjukkan bahwa peran PR telah dijalankan dengan baik melalui fungsi komunikator internal dan eksternal, pembina hubungan, serta pembentuk citra perusahaan. Strategi yang diterapkan meliputi media gathering, konferensi pers, sponsorship, iklan, dan Corporate Social Responsibility (CSR). Kendala yang dihadapi adalah fungsi PR yang terbatas secara optimal karena merangkap sebagai bagian sales dan desain, serta keterbatasan waktu dalam melayani publik internal. Disimpulkan bahwa PR berperan penting dalam membangun citra positif hotel melalui berbagai strategi komunikasi, meskipun masih terdapat hambatan dalam pelaksanaannya.
Marketing Communication Strategies in Building Brand Awareness: A Case Study of Sakinah Moeslim Bridal Pekanbaru Tiara Venolia; Johan Faladhin; M Tazri
Journal of Communication Vol. 2 No. 1 (2026): Journal of Communication
Publisher : Communication Studies Program Faculty of Social and Political Sciences Universitas Nurdin Hamzah Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67155/joc.v2i1.66

Abstract

The growth of the creative industry in Indonesia has encouraged the development of various local fashion brands. However, many local fashion businesses still face challenges in building strong brand awareness among consumers. Sakinah Moeslim Bridal & Boutique Pekanbaru is a local fashion brand that incorporates Malay cultural elements such as songket weaving, embroidery, and traditional motifs into its product designs. Despite having unique cultural characteristics, public recognition of the brand remains relatively limited. This study aims to analyze the marketing communication strategies implemented by Sakinah Moeslim Bridal & Boutique in building brand awareness of its local fashion products. The research uses a qualitative descriptive approach with the Integrated Marketing Communication (IMC) theory from Belch and Belch as the analytical framework. Data were collected through interviews, observation, and documentation involving two key informants from the company and four additional informants from the community. The results show that several marketing communication strategies are implemented to increase brand awareness. These include direct marketing through personal communication with consumers via WhatsApp, internet marketing through social media such as Instagram and websites, sales promotion through participation in regional and national fashion events or exhibitions, and publicity through media coverage. The integration of these strategies helps increase brand visibility and strengthen public recognition of the brand.  
Food Vlogger vs. e-WoM: Preferensi Kepercayaan Konsumen dalam Memilih Tempat Makan di Pekanbaru Johan Faladhin
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.2928

Abstract

This study examines consumer trust preferences in Pekanbaru when choosing dining places, comparing the influence of reviews from food vloggers and electronic Word of Mouth (e-WoM). The study employs Consumer Behavior Theory as the theoretical framework and a descriptive qualitative approach to analyze data obtained from interviews with 20 informants. The results show that consumer trust preferences are influenced by a combination of both sources of information. Most consumers use food vlogger reviews to get an initial impression and then verify this information by reading e-WoM from other consumers. This research has implications for culinary MSMEs in Pekanbaru to utilize food vlogger reviews and e-WoM as effective marketing strategies. Transparency, honesty, and consistency in reviews are key factors in building consumer trust. Social interactions on social media significantly influence consumer purchasing decisions, especially in the culinary MSME sector. Therefore, MSMEs need to leverage these interactions to build and maintain consumer trust through word of mouth.
Co-Authors Arina Himatul Husna Arjun Putra Yana Aziz M. Zein Destita Mutiara Desy Mairita Dewi Martina Dhea, Nasya Dilla Marsanda Egi Zahra Aryadi Fadhel afif Fauzi, Faradiba Kamilia Firmathoina, Aisyah Hamersat, Danu Husna, Arina Himatul Imam Firmansyah Intan Fauzani Novianti Jasril Jasril Jayus Jayus Karmila Yusriana Ningrum M Tazri M Tazri Mairita, Desy Marsya, Ulmi Mella Aissanti Nazhifah Nazhifah Nisywa Maimunnah Nofirda, Fitri Ayu Novchi, Raja Widya Putri Rahmadani Octaviona Resa Ayuni Pertiwi Retno Wulan Sartika Syavira Aulia Rahmadita Tazri, M. Tiara Venolia Yolanda Yolanda, Yolanda Zikra, Nadila Zizi Wilianda