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All Journal CESS (Journal of Computer Engineering, System and Science) Journal of Governance Syntax Literate: Jurnal Ilmiah Indonesia IJIS - Indonesian Journal On Information System JSiI (Jurnal Sistem Informasi) JOURNAL OF SCIENCE AND SOCIAL RESEARCH JISICOM (Journal of Information System, Infomatics and Computing) Journal of Information System, Applied, Management, Accounting and Research Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Journal of Information Systems and Informatics Zonasi: Jurnal Sistem Informasi INFORMASI (Jurnal Informatika dan Sistem Informasi) Journal of Advanced in Information and Industrial Technology (JAIIT) jurnal syntax admiration Jurnal Teknologi Informatika dan Komputer Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Jurnal Informatika dan Teknologi Komputer ( J-ICOM) Jurnal Manajemen Informatika Jayakarta Jurnal Widya Tridharmadimas: Jurnal Pengabdian Kepada Masyarakat Jayakarta Jurnal Mandiri IT Journal of Social Research Jurnal Sains dan Teknologi Widyaloka (JSTekWid) International Journal of Informatics, Economics, Management and Science Jurnal Abdi Mandala Journal of Engineering, Technology and Computing (JETCom) Journal of Mathematics and Technology (MATECH) Jurnal Indonesia Sosial Teknologi Prosiding Temu Ilmiah Nasional Guru
Anton Zulkarnain Sianipar
STMIK Jayakarta
Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Social Sciences Transportation Other

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Journal : Syntax Literate: Jurnal Ilmiah Indonesia

 1 
Penerapan Machine Learning dalam Pengelompokan Pelanggan Menggunakan K-Means Clustering untuk Meningkatkan Strategi Pemasaran PT Maspion Pratama, Bimas Ihsan; Yasin, Verdi; Junaedi, Irfan; Sianipar, Anton Zulkarnain; Zulhalim, Zulhalim
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.56914

Abstract

This study aims to enhance PT Maspion's marketing strategy effectiveness by clustering customers using the K-Means Clustering algorithm. By leveraging customer transaction data, this research successfully grouped customers into four clusters based on their purchasing patterns. Each cluster was analyzed to identify key characteristics and provide relevant marketing strategy recommendations, such as volume-based discounts, personalized services, and loyalty programs. The results indicate that implementing K-Means Clustering helps PT Maspion better understand customer needs, increase loyalty, and optimize company revenue. This study offers practical contributions to the company and enriches academic literature on the application of machine learning in marketing.
Perancangan Aplikasi E-Cuti Berbasis Web Menggunakan Framework Codeigniter Yanto, Sudi Ari; Yasin, Verdi; Sianipar, Anton Zulkarnain
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.57654

Abstract

Penelitian ini bertujuan untuk merancang dan mengembangkan aplikasi e-cuti berbasis web menggunakan framework CodeIgniter guna memfasilitasi proses pengajuan, persetujuan, dan manajemen cuti karyawan di The Krakatau Grand Ballroom. Metode penelitian yang digunakan adalah Research and Development (R&D) dan Rapid Application Development (RAD) untuk memastikan pengembangan aplikasi yang efisien dan sesuai kebutuhan pengguna. Tahapan penelitian meliputi analisis kebutuhan, perancangan sistem menggunakan diagram UML (Use Case Diagram, Activity Diagram, Sequence Diagram, dan Class Diagram), implementasi aplikasi dengan bahasa pemrograman PHP, HTML, CSS, JavaScript, dan database MySQL, serta pengujian fungsional menggunakan metode Black Box Testing. Hasil penelitian menunjukkan bahwa aplikasi ini berhasil memenuhi kebutuhan karyawan, manajer, dan admin, dengan fitur utama seperti pengajuan cuti online, persetujuan cuti oleh manajer, dan manajemen data karyawan. Aplikasi ini juga meningkatkan efisiensi proses cuti, mengurangi risiko kehilangan data, dan memberikan transparansi informasi. Dengan demikian, aplikasi e-cuti ini diharapkan dapat menjadi solusi efektif untuk manajemen cuti yang lebih terintegrasi dan responsif.
Co-Authors ., Ardiyanto Adrian Adrian Adrian, Adrian Agus Sulistyanto Agus Sulistyanto Agus Sulistyanto Agustin, Putri Ahmad Subhan Al Kautsar, Raveendra Andhitiyara, Revan Andri Agustiana Anisa Rizkiana Ardyansyah Putra Pratama Arie Martin Parulian Napitupulu Aslah, Titi Asmoro, Dimas Prasetyo Tegar Asmoro, Dimas Prasetyo Tegar Athallah, Dhea Fesa Auvi Fadhilah Ayu Indah Lestari Balthasar Sebastian Lumbantobing Belly, Desidarius Eduardo Djee Budiman , Thomas Budiman, Thomas Cahyati, Nur Candra Saputra Dava Luthfi Alamsyah Dawolo, Herlin Martalena Dedek Lulus Kurniawan Defisa, Tomi Destriana, Ayu Gita Dinda Yadini Dwi Novia Satriana Dyta Malini Edi Witono Fendi Alviyanto FX. Kristianto Genda Prasetia H, Rizky Putra Perdana Hamidah Hamidah Hartawan, Rumadi Hendra Mafrian Herawati, Amanda Putri Immasari, Ito Riris Irianto, Denna Ito Riris Immasari Jaya, Hikmah Gusdin Putra Junaedi, Ifan Junaedi, Irfan Khairul Imam Kurniadi, Andry Kurniawan, Asep Rizal Linda Septiana, Linda Loveri, Tomi Lumbantobing, Balthasar Sebastian Madhumita, J. Ryan Mangadil, Christian Mariana, Rela Marpaung, Oktavia Maulana Mustopa Maulia Usnaini Muhammad Ilham Palaka Mulyanah Mulyanah Nai Dwi Rattikawati Narji, Mohammad Nazarudin, Muhammad Faizal Nelly Rosa Novianti, Idha Nuril Qomaryah Pahlevi, Dyo Rizqal Pambudi, Grandis Dias Pratama, Bimas Ihsan Pratama, Yoga Wanda Putri Setiani Rachmawati, Lupita Chyntia Rachmawaty Haroen Rachmawaty Haroen Ramdani, Hasan Revan Andhitiyara Rifki, Miftahudin Riris, Ito Riyanto Wujarso Riyanto Wujarso Rumadi Hartawan Samuel Horas Sarjana Saprudin Saprudin Saprudin Saprudin Saprudin Sefulloh, Mohamad Cholid Septian Cahyadi Sulistyanto, Agus Syamsul Rizal Tato, Karolina Thomas Budiman Thomas Budiman Tomi Defisa Tomi Loveri Varra Meylanie Dewi Verdi Yasin Verdi Yasin Verdi Yasin Verdi Yasin Wahyu Dwiki Darmawan Wangi Wahyuni Wibowo, Ari Purnomo Aji Wibowo, Kuncoro Widyawati Widyawati Wujarso, Riyanto Wulandari, Rani Ika Yanto, Sudi Ari Yasin, Verdi Yasin, Verdy Yusra Fernando Zulhalim, Zulhalim