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All Journal Voteteknika (Vocational Teknik Elektronika dan Informatika) Teknika Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Dinamika Ekonomi dan Bisnis JURTEKSI JISICOM (Journal of Information System, Infomatics and Computing) Journal of Information System, Applied, Management, Accounting and Research Akasia: Artikel Ilmiah Sistem Informasi Akuntansi Jurnal Ekonomi IMTechno: Journal of Industrial Management and Technology Jurnal Ilmu Ekonomi Manajemen dan Akuntansi PROSISKO : Jurnal Pengembangan Riset dan observasi Rekayasa Sistem Komputer Journal of Accounting Information System Journal of Management and Informatics Journal of Technology Informatics and Engineering JIPETIK:Jurnal Ilmiah Penelitian Teknologi Informasi & Komputer Jurnal Cendekia Ilmiah
Wahyu Indrarti
Universitas Bina Sarana Informatika
Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Journal : journal of management and informatics

 1 
Analysis of Price and  Product Perceived Bolster Purchase Decision: Study Case in Fast Food Restaurant in East Bekasi Area Rahadjeng , Indra Riyana; Handoko, Melyani; Indrarti, Wahyu; Shaura, Rizkiana Karmelia; Rafik, Ahamd; Daniel; Emita, Isyana; Anwar, Dian Mohamad
Journal of Management and Informatics Vol. 4 No. 2 (2025): August Season | JMI : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v4i2.202

Abstract

The increasing competition among fast food restaurants in urban areas has made consumers more selective in their purchasing decisions, with price and product quality emerging as key determinants. This study aims to analyze the influence of perceived price and perceived product quality on consumer purchasing decisions at Subway fast food restaurants in East Bekasi. A quantitative approach was applied using a structured questionnaire distributed to 50 consumers. Data were analyzed through multiple linear regression and classical assumption testing. The results indicate that price has a significant and positive effect on purchasing decisions, with a regression coefficient of 1.191 and a partial determination coefficient (R²) of 0.750, suggesting that price alone explains 75% of the decision variance. Similarly, perceived product quality also demonstrates a significant positive effect with a coefficient of 0.469 and R² of 0.724. When combined, both variables explain 72.4% of the variance in purchasing decisions, with the F-test result of 91.673 surpassing the critical value of 3.20. These findings suggest that consumers in East Bekasi prioritize both affordability and quality when choosing fast food. This research contributes to the literature by validating the dual importance of economic and experiential value in fast food marketing strategies, especially in highly competitive suburban environments.
Impact of Liquidity and Sales Growth on Company Value: A Case Study of Telecommunications Firms on the Indonesian Stock Exchange Rahadjeng , Indra Riyana; Melyani, Melyani; Anwar, Dian Mohamad; Rafik, Ahmad; Emita, Isyana; Indrarti, Wahyu; Sari, Dian Indah
Journal of Management and Informatics Vol. 4 No. 3 (2025): December Season | JMI: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v4i3.196

Abstract

This study investigates the impact of liquidity and sales growth on company value within the Indonesian telecommunications sector from 2020-2024. Grounded in Signaling Theory, this research employs a quantitative panel data regression on a saturated sample of five IDX-listed firms. Using the Price-to-Book Value ratio as a proxy for company value, the analysis tests the influence of the Current Ratio (liquidity) and annual sales growth. The selected Fixed Effects Model shows that both liquidity and sales growth have significant positive effects, confirming that they serve as credible signals influencing investor valuation.
Co-Authors ., Widiyawati Adi Supriyatna Adly, Sulthan Aris Kurniawan Aziz, Faruq Daniel Dian Indah Sari Dian Mohamad Anwar Etika Sabariah Eva Zuraidah Faisal Roni faizal roni Faruq Aziz Handoko, Melyani Helmy Ivan Taruna Indra Riyana Rahadjeng Isyana Emita Ita Dewi Sintawati Lidwan, Nanang Linda Marlinda Linda Marlinda Luci Kanti Rahayu Mari Rahmawati Melyani Melyani, Melyani Muhamad Fatchan Rafik, Ahamd Rafik, Ahmad Rahadjeng , Indra Riyana Rahayu Swastika Rani Rani RANI RANI, RANI Reni Widiastuti Reni Widyastuti Rizkiana Karmelia Shaura Rosmita Rosmita, Rosmita Saddam Hussaen Saputra, Dwiki Saridawati Setyowanti, Amanda Dwi Sucipto, Rakhmat Hadi Suminnten, Suminten Suminten Suminnten Suryani, Rani Swastika, Rahayu Teni Agustina Tukan, Mechtildis Berliana Widiastuti, Reni Widiyawati , Widiyawati Widiyawati Widiyawati Yuni Fitriani, Yuni