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Abdul Waris
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Copywriting Sebagai Pendukung Promosi Berbasis WEB Abdul Waris; Rizka Rahmawati; Becik Gati Anjari; Rizky Kurniawan Murtiyanto
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 1 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i1.1648

Abstract

Copywriting is an important thing to do to increase the promotion carried out by Fiber to increase the sales of a product or service. The creativity produced in copywriting aims to invite readers to take action from a promotion. With the development of technology, copywriting is now not only presented in physical writing results but also becomes mandatory digitally to keep up with the development of online marketing communication media, such as social media and websites. The creativity of copywriting balanced with up-to-date communication media will be able to spearhead the advertising of a company or organization. The official website, which is generally an information medium, needs promotional writing like social media, in general, to make the official website an effective media utilization, an informative medium, and also a promotional communication medium between the website owner and stakeholders.  
BIMBINGAN PEMBUATAN COMPANY PROFILE UNTUK MENDUKUNG PROMOSI BISNIS KULINER UMKM WARUNG HARUM Rena Feri Wijayanti; Lina Budiarti; Joni Dwi Pribadi; Erlangga Andi Sukma; Abdul Waris
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 2 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i2.4491

Abstract

When talking about current business developments, there has been a lot of talk about where 2023 is the year towards a recession situation. This condition will certainly have an impact on all aspects of the main activities of the business sector, which inevitably must be prepared to face heavy burdens not only due to intense competition, but also sluggish conditions which can reduce business turnover. Of course, it's not strange if the end of all business is to get maximum income in which it must be considered as profit. Various efforts need to be made by all business scales, including MSMEs. Even though there is a long story that MSMEs always manage to get through even difficult situations, of course you can't if you just wait for what will happen in the future. One effort that can be done by adjusting all the resources owned by a place of business is to strengthen the business name and promote it more broadly through a business profile (company profile) that can be reached by the whole community as potential customers. A business profile that can highlight various characteristics of a place of business not only enhances a positive image in the eyes of consumers but also can reach some opportunities to bring in investors who can work together to develop the business.
Co-Authors Afandi, Yosi Alvianna, Stella Aristanto, Eko Becik Gati Anjari Chodidjah Chodidjah Dhia Zharfaningrum Erlangga Andi Sukma Halid Hasan Ike Kusdyah Rachmawati Irany Whindyastiti Irany Windhyastiti Izzatul Ulya Joni Dwi Pribadi Juwita Purnami Suwondo Khalikussabir, Khalikussabir LINA BUDIARTI Maskur Maskur Maskur Mohamad Rafi Patalo, Ryan Gerry Rena Feri Wijayanti Rizka Rahmawati Rizky Kurniawan Murtiyanto Shinta Maharani Trivena Singgih Adi Pratama Syarif Hidayatullah Totok Subianto Tri Afirianto Tri Afirianto Umi Khabibah Umu Khouroh Wahyu Setiyorini Zhulvardyan Armayrishtya