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All Journal Jurnal Ekonomi Ilmu Administrasi Publik Jurnal Bisnis dan Manajemen Jurnal Computech & Bisnis (e-Journal) Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI ILTIZAM Journal of Sharia Economic Research Jurnal Ekonomi dan Manajemen Jurnal Mantik JURNAL EKSBIS JURNAL LENTERA BISNIS Jurnal Ilmiah Manajemen dan Bisnis Jurnal Informatika Ekonomi Bisnis Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Enrichment : Journal of Management Jurnal Marketing Journal of Industrial Engineering & Management Research (JIEMAR) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Jurnal Manajemen dan Profesional Mejuajua Relevance: Journal of Management and Business Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Melati: Jurnal Media Komunikasi Ilmu Ekonomi SJEE (Scientific Journals of Economic Education) Pena Dimas: Jurnal Pengabdian Masyarakat Jurnal Informatika Ekonomi Bisnis MULTIPLE: Journal of Global and Multidisciplinary Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Asian Journal of Management, Entrepreneurship and Social Science Journal of Ekonomics, Finance, and Management Studies Strada Jurnal Ilmiah Kesehatan (SJIK) Ekopedia: Jurnal Ilmiah Ekonomi
Amelindha Vania
Fakultas Ekonomi Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Mantik

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Impulsive buying behavior: scarcity impact of flash sale through arousal as mediating variable Nilam Fathia; Amelindha Vania
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4189

Abstract

The scarcity of flash sales is one of the causes of the tendency of individuals to make higher impulse purchases. This study sought to investigate the direct connection between flash sales and impulsive purchases through arousal as a mediator among 160 Generation Z in South Kalimantan who had shopped for flash sales at e-commerce Shopee. This study used an explanatory approach with 160 respondents. The data analysis method makes use of SmartPLS 4.0's Partial Least Square-Structural Equation Modeling (PLS-SEM). This study reveals that limited quantity scarcity and arousal positively and significantly affect impulsive buying. In contrast, limited time scarcity has a positive but insignificant effect on impulsive buying. In addition, the study results show that limited quantity scarcity and limited time scarcity have a positive and significant impact on arousal. In contrast, limited quantity scarcity and limited time scarcity have an indirect effect on impulsive buying through arousal. The research provides managerial implications for business owners to focus on the scarcity of flash sales to create an arousal stimulus for consumers, which results in impulse buying. This research is expected to provide knowledge to business owners regarding product marketing strategies at Shopee that are used to support increased sales
From screens to spontaneity: How augmented reality sparks impulse buying intention in e-commerce Anisyah, Chumairoh Nur; Vania, Amelindha
Jurnal Mantik Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i3.5824

Abstract

The growing prevalence of e-commerce has transformed consumer behavior, particularly in sensory-driven industries like cosmetics. However, the absence of physical interaction with products poses challenges in building consumer confidence and driving purchase decisions. Augmented Reality (AR) has emerged as a potential solution by creating vivid and interactive virtual shopping experiences. This study examined the influence of AR on impulse buying intention, with product presence as a mediating variable, focusing on Shopee’s BeautyCam feature. A quantitative approach utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze responses from 135 women aged 18–35 in East Java, Indonesia. The findings revealed that AR significantly impacted both product presence and impulse buying intention, confirming its ability to enhance consumer engagement. However, the mediating role of product presence was not statistically significant, suggesting its limited effect on impulse buying. These results highlight the direct effectiveness of AR in stimulating spontaneous purchase behavior and underline the importance of refining AR features to maximize consumer impact. This study offers insights into leveraging AR technology to address sensory gaps in e-commerce and recommends further exploration into additional factors influencing impulse buying. Future research could investigate AR applications across diverse product categories and technological advancements, broadening the understanding of AR’s role in shaping digital consumer experiences
Co-Authors Amelia, Adinda Rizqy Anisyah, Chumairoh Nur Ardiansyah Muhammad Arifa, Ziada Elma Arliyah, Regina Sukma Arwin Yafi Rahmatullah Asadiyah, Elia Asna Ulya Rosidah Bahtiarachim, Bagas Barkhoya, Muhammad Alfin Brilliantama Aulia Hakim Prasetyo Cahyani, Rania Defriza, Diaz Dwi Prasetyo, Benny Dzikhrullah, Harits Dijani Ellisa Fadia Laili Fajar Nuraini, Okta Fajar Pranata Fard, Ahmad Muhlis Fanmaddamkhul Fatchur Rohman Fikriah, Nur Laili Hariyono Hasyim, Muhammad Hafidz Hidayat, Syuhdan Ahmad Ikhsan Maksum Indriani, Arsita Kamila, Putri Muhtarisa Sahda Karim Sabrina, Naila Kartika Anggraeni Sudiono Putri Khoirotunnisaa, Nurul Latifah, Rahmi Yanuar Liizza Diana Manzil Li’izza Diana Manzil M Muti Udin Maya Aulia Ilma Mega Noerman Ningtyas Mei Monika Putri Mifta, Husni Nur Muhammad Hilmi Assydqi Muhammad Roihan Mahesa Putra Nila Nailatul Magfiroh Nilam Fathia Nunuk Maf'idayu Nur Laili Fikriah Nur Rahmah Ningsih Putri, Lidya Cahyaning Rahmi Yanuar Latifah Ratna Nabila Permataningrum Roihan Mahesa Putra, Muhammad Romiza, Kurnia Salsabila, Kamaludin Ahmad Setiani Setiani, Setiani Sholeha, Amialia Sri Wahyuni Sumiati Sumiati Sumiati Sumiati Vanessa Devistian Kurnia Efendi Vivin Maharani Ekowati Wesilaturrohimieh, Wesilaturrohimieh Yuly Peristiowati Yuni Kartika Wulandari Zayyi Natul Ainin