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Journal : JURNAL EKSBIS

PERAN STORE ATMOSPHERE, SHOPPING LIFESTYLE, DAN PRICE PADA IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING : PERAN STORE ATMOSPHERE, SHOPPING LIFESTYLE, DAN PRICE PADA IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING Asna Ulya Rosidah; Vania , Amelindha
JURNAL EKBIS Vol 24 No 1 (2023): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This research is motivated by the impulsive buying behavior carried out by consumers when shopping. The aim of this research is to explain the influence of store atmosphere, shopping lifestyle, and price on impulse buying, which is mediated by positive emotions. The method used in this research is a quantitative method. Sampling used the purposive sampling technique. Data analysis in this research was carried out using PLS. The research results show that there is a significant indirect influence between store atmosphere, shopping lifestyle, and price on impulse buying through positive emotion in Ninety-Fashion Hijab in Blitar City. This proves that the hypothesis in this research cannot be fully accepted.
PERAN STORE IMAGE DAN CONTENT MARKETING TERHADAP REPURCHASE INTENTION YANG DI MEDIASI CUSTOMER SATISFACTION (Studi pada Pelanggan NTB Mall di Kota Mataram): PERAN STORE IMAGE DAN CONTENT MARKETING TERHADAP REPURCHASE INTENTION YANG DI MEDIASI CUSTOMER SATISFACTION (Studi pada Pelanggan NTB Mall di Kota Mataram) Yuni Kartika Wulandari; Vania, Amelindha
JURNAL EKBIS Vol 24 No 1 (2023): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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This study aims to determine the effect of Store Image and Content Marketing on Repurchase Intention with Customer Satisfaction as a moderating variable for NTB Mall customers in Mataram City. The research method used is a descriptive quantitative approach, namely an explanation of the number measurement system using purposive sampling technique. The number of samples determined in this study were 90 respondents who had made purchases at the NTB Mall. The results and conclusions found are that Store image and content marketing have a positive and significant influence on Customer Satisfaction, and Store image and content marketing also have a positive and significant influence on Repurchase Intention for NTB Mall consumers. However, the role of Customer Satisfaction is not able to mediate the relationship between Store image and content marketing on Repurchase Intention for NTB Mall consumers.
INFLUENCE PERCEIVED VALUE AND SOCIAL MEDIA MARKETING TOWARDS REPURCHASE INTENTION WITH SATISFACTION AS AN INTERVENING VARIABLE (AT PLAYDATE FASHION STORE KEMANG JAKARTA) Sholeha, Amialia; Vania, Amelindha
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to examine the variables that influence customer value, marketing in social media, customer satisfaction in orders to create repeat purchases at Playdate Kemang. The type of research used is quantitative with an explanatory approach. Primary data in this study utilizes questionnaire data distributed via gform. The population in this study were female workers in the manufacturing sector in Pasuruan and a sample of 90 respondents. By using probability sampling technique and using Malhotra's formula. The data was analyzed and tested using the SPLS 4 application Based on the results of the study showed that: (1). The variable perceived value has a significant effect on repurchase intention at Playdate Kemang. (2). Social media marketing variables have a significant effect on repurchase intention at Playdate Kemang. (3). The satisfaction variable has a significant effect on repurchase intention at Playdate Kemang. (4). The perceived value variable has a significant effect on satisfaction at Playdate Kemang. (5). Social media marketing variables have a significant effect on satisfaction at Playdate Kemang. (6). The satisfaction variable mediates perceived value on satisfaction at Playdate Kemang. (7). The satisfaction variable mediates social media marketing on satisfaction at Playdate Kemang.