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All Journal Jurnal Ekonomi Ilmu Administrasi Publik Jurnal Bisnis dan Manajemen Jurnal Computech & Bisnis (e-Journal) Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI ILTIZAM Journal of Sharia Economic Research Jurnal Ekonomi dan Manajemen Jurnal Mantik JURNAL EKSBIS JURNAL LENTERA BISNIS Jurnal Ilmiah Manajemen dan Bisnis Jurnal Informatika Ekonomi Bisnis Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Enrichment : Journal of Management Jurnal Marketing Journal of Industrial Engineering & Management Research (JIEMAR) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Jurnal Manajemen dan Profesional Mejuajua Relevance: Journal of Management and Business Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Melati: Jurnal Media Komunikasi Ilmu Ekonomi SJEE (Scientific Journals of Economic Education) Pena Dimas: Jurnal Pengabdian Masyarakat Jurnal Informatika Ekonomi Bisnis MULTIPLE: Journal of Global and Multidisciplinary Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Asian Journal of Management, Entrepreneurship and Social Science Journal of Ekonomics, Finance, and Management Studies Strada Jurnal Ilmiah Kesehatan (SJIK) Ekopedia: Jurnal Ilmiah Ekonomi
Amelindha Vania
Fakultas Ekonomi Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

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STRATEGI CONTENT MARKETING INSTAGRAM DAN TANTANGANNYA DALAM MEMPERTAHANKAN CUSTOMER ENGAGEMENT Fard, Ahmad Muhlis Fanmaddamkhul; Vania, Amelindha
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1975

Abstract

This study aims to determine the implementation of Instagram content marketing strategies and the challenges in maintaining customer engagement. This study uses a descriptive qualitative approach. The research subjects consisted of four informants divided into two categories: internal and external subjects. The data used included primary and secondary data collected through interviews, observation, and documentation. Data analysis was conducted using the Miles and Huberman method, which includes data reduction, data presentation, and conclusion and verification stages. The results of this study indicate that the implementation of the Instagram content marketing strategy @ngopibarengpintulangit has adapted content to the needs of the audience, especially the family segment, through the use of various Instagram features. The transition from soft selling to hard selling was carried out to encourage direct audience decisions, but the consistency of uploads, caption development, and suboptimal two-way interaction resulted in uneven engagement levels.
PURCHASE INTENTION PADA GEOTAGGING TIKTOK: PERAN PERFORMANCE EXPECTANCY, SOCIAL INFLUENCE, DAN PRICE VALUE Usmani, Nadhia Mananda; Vania, Amelindha
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2176

Abstract

The rapid development of social commerce platforms has transformed consumer purchasing behavior, particularly through location-based promotional features. Despite growing scholarly interest in purchase intention on digital platforms, empirical findings regarding the roles of performance expectancy, social influence, and price value remain inconsistent, and studies specifically addressing location-tagged food voucher promotions on TikTok are still limited. This study aims to examine the influence of performance expectancy, social influence, and price value on purchase intention among TikTok users exposed to food voucher promotions through the geotagging feature in Malang City. A quantitative approach was employed through a survey method involving 130 respondents selected via purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results demonstrate that all three variables positively and significantly influence purchase intention, both partially and simultaneously. Performance expectancy yielded a path coefficient of 0.264 (T-statistic = 2.647; p = 0.008), social influence of 0.276 (T-statistic = 3.631; p = 0.000), and price value emerged as the most dominant predictor with a path coefficient of 0.348 (T-statistic = 3.018; p = 0.003). Collectively, the three variables explain 63.1% of the variance in purchase intention (R² = 0.631). These findings confirm that consumers' perceived benefit of the feature, social recommendations within the platform, and the perceived economic value of vouchers are the primary drivers of purchasing intent in TikTok's geotagging ecosystem. Food and beverage SME practitioners are encouraged to optimize TikTok's geotagging feature by emphasizing functional benefits, leveraging user-generated recommendations, and offering competitively priced vouchers to effectively stimulate consumer purchase intention.
Co-Authors Amelia, Adinda Rizqy Anisyah, Chumairoh Nur Ardiansyah Muhammad Arifa, Ziada Elma Arliyah, Regina Sukma Arwin Yafi Rahmatullah Asadiyah, Elia Asna Ulya Rosidah Bahtiarachim, Bagas Barkhoya, Muhammad Alfin Brilliantama Aulia Hakim Prasetyo Cahyani, Rania Defriza, Diaz Dwi Prasetyo, Benny Dzikhrullah, Harits Dijani Ellisa Fadia Laili Fajar Nuraini, Okta Fajar Pranata Fard, Ahmad Muhlis Fanmaddamkhul Fatchur Rohman Fikriah, Nur Laili Hariyono Hasyim, Muhammad Hafidz Hidayat, Syuhdan Ahmad Ikhsan Maksum Indriani, Arsita Kamila, Putri Muhtarisa Sahda Karim Sabrina, Naila Kartika Anggraeni Sudiono Putri Khoirotunnisaa, Nurul Latifah, Rahmi Yanuar Liizza Diana Manzil Li’izza Diana Manzil M Muti Udin Maya Aulia Ilma Mega Noerman Ningtyas Mei Monika Putri Mifta, Husni Nur Muhammad Hilmi Assydqi Muhammad Roihan Mahesa Putra Nila Nailatul Magfiroh Nilam Fathia Nunuk Maf'idayu Nur Laili Fikriah Nur Rahmah Ningsih Putri, Lidya Cahyaning Rahmi Yanuar Latifah Ratna Nabila Permataningrum Roihan Mahesa Putra, Muhammad Romiza, Kurnia Salsabila, Kamaludin Ahmad Setiani Setiani, Setiani Sholeha, Amialia Sri Wahyuni Sumiati Sumiati Sumiati Sumiati Usmani, Nadhia Mananda Vanessa Devistian Kurnia Efendi Vivin Maharani Ekowati Wesilaturrohimieh, Wesilaturrohimieh Yuly Peristiowati Yuni Kartika Wulandari Zayyi Natul Ainin