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All Journal Jurnal Bisnis dan Manajemen JAM : Jurnal Aplikasi Manajemen Jurnal Akuntansi Multiparadigma Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Mirai Management SEIKO : Journal of Management & Business International Journal of Social Science and Business Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Enrichment : Journal of Management Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Technopreneurship on Economics and Business Review (JTEBR) Al-Buhuts (e-journal) Indonesian Community Journal JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS International Journal of Applied Business and International Management Journal of International Conference Proceedings Accountia Journal (Accounting, Trusted, Inspiring and Authentic Journal) Jurnal Pengabdian Masyarakat Bangsa Empiris Jurnal Pengabdian Pada Masyarakat (EJPPM) Jurnal Pengabdian Sosial Jurnal Pengabdian Pada Masyarakat Eldimas
Eka Zahra Solikahan
Uiversitas Ichsan Gorontalo
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Journal : Jurnal Bisnis dan Manajemen

 1 
ORIENTASI STRATEGI DALAM PENGUKURAN Eka Zahra Solikahan; Ali Mohammad
Jurnal Bisnis dan Manajemen Vol 5, No 2 (2018): Jurnal Bisnis dan Manajemen Volume 5 Nomor 2 Tahun 2018
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.838 KB) | DOI: 10.26905/jbm.v5i2.2392

Abstract

This study generally aims to explain the measurement of strategy orientation in more depth. The qualitative approach was used in this study, by applying library research methods. The data used in the form of secondary data, the scientific article to the source of the data used was elektonik data originating from Google Scholar, Emerald Insights, Sciencedirect, and SAGE. The results for measuring orientation strategy appropriate for SMEs, that are customers, competitors, low cost orientation, entrepreneurship and innovation. But generally orientation strategy can be classified into three main elements, first market orientation, which consists of knowledge, competencies and skills of employees to build good relationships with consumers, second technology orientation which includes understanding employees and managers in the use of new technologies, and the last, Orientation to reduce the cost includes the tendency to reduce costs in the form of cost leadership strategies so that it can increase market share. Third this element can interact dynamically and continuously so that they will produce competitive advantages DOI : https://doi.org/10.26905/jbm.v5i2.2392
Co-Authors Abdul Latif Achmad Helmy Djawahir Achmad Helmy Djawahir Alfin Akuba Ali Mohammad Almer Hassan Ali Amel, Amelya Indah Pratiwi Amelya Indah Pratiwi Andi Mardiana Andi Subhan Ansar Sahabi Ansar, Rizkina Fauzia Ariawan , Ariawan Ariawan Ariawan Ariawan, Ariawan Arif Widyatama Asniwati Zainuddin Brahmathio, Nazrul Budy Santoso Daud, Abdul Rizal Dwi Ratnasari Eman Rahim Gaffar, Gaffar Irvan A. Salihi Iskandar, Rivana Rahmatia Juriko Abdussamad Kusuma Ratnawati Mannan, Abdul Margaretha Solang Melinda Ibrahim Mochammad Sakir Mohammad, Ali Muh. Nur Akbar Muhajra, Natasya Muhammad Ardi Muhammad Fuad Alamsyah Mustafa, Muh. Sabir Nurhayati Olii Pratiwi, Amelya Indah Pratiwi, Asniwati Zainuddin REIN ADRIAN KADIR Swastiani Dunggio Syahrir Abdussamad Syam S. Kumaji Tri Handayani Widya Rahmawaty Saman Yuliana Retnowati Zainuddin, Asniwati Zohrahayati, Zohrahayati Zohrahayaty