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All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Pendidikan Ekonomi Undiksha Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Management and Economics Journal (MEC-J) EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Education Journal : Journal Educational Research and Development Dedication : Jurnal Pengabdian Masyarakat Jurnal Administrasi dan Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Community Engagement and Emergence Journal (CEEJ) Jurnal Partisipatoris Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Dedication : Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Pemasaran Digital Relasi : Jurnal Ekonomi Jurnal Manajemen Dayasaing
Roro Aditya Novi Wardhani
UNIPAR Jember
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Keputusan Pembelian Konsumen Ditinjau dari Harga dan Brand Image pada Restorant Fastfood Mcdonald’s Jember Fitrotullaili Aulina Rizqi; Yusita Titi Hapsari; Roro Aditya Novi Wardhani
Jurnal Manajemen Dayasaing Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v28i1.17047

Abstract

This study aims to analyze the influence of price and brand image on consumer purchasing decisions at McDonald's fastfood restaurants in Jember Regency. This phenomenon is interesting because of the dynamics of modern lifestyles and global socio-political issues that influence consumer perceptions. The research method used is a quantitative approach by distributing questionnaires to 120 MCDonald's Jember customer respondents using a purposive sampling technique. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, and hypothesis tests (t-test and F-test). The results of the study partially show that price has a positive and significant effect on purchasing decisions (t=2.152; Sig.=0.033). The brand image variable also has a dominant and significant positive effect (t=10.363; Sig.<0.001). Simultaneously, both variables have a significant effect on purchasing decisions with a value of F=134.720 and a contribution of influence (R2) of 69.7%. These findings confirm that affordability through value-for-money packages and strong brand reputation are key factors for Jember consumers in choosing McDonald's as their primary culinary choice.
Pemanfaatan Media Sosial dalam Meningkatkan Penjualan Pada UMKM Toko Sembako Rayyan Tegal Besar Jember Dilla Krisdiyanti; Roro Aditya Novi Wardhani; Hanif Hadinata Utama
Relasi : Jurnal Ekonomi Vol 21 No 2 (2025): Juli - Desember
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v21i2.1713

Abstract

Platform media sosial, khususnya WhatsApp dan Facebook, telah terbukti menjadi sarana pemasaran yang efektif serta tidak memerlukan biaya besar bagi usaha mikro, kecil, dan menengah (UMKM). Melalui platform ini, Toko Sembako Rayyan yang berlokasi di Tegal Besar dapat menjangkau beragam audiens yang lebih luas dan mampu menarik lebih banyak pelanggan. Dengan strategi pemasaran melalui media sosial yang memungkinkan adanya interaksi secara langsung dan personal dengan konsumen, peningkatan penjualan serta laba usaha dapat dicapai. Penelitian ini bertujuan untuk mengkaji bagaimana pemanfaatan media sosial dalam mendorong peningkatan penjualan pada UMKM Toko Sembako Rayyan di Tegal Besar, Jember. Penelitian ini menggunakan pendekatan kualitatif dengan jenis deskriptif kualitatif. Lokasi penelitian berada di Tegal Besar, Jember. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Keabsahan data diuji dengan triangulasi metode. Hasil penelitian menunjukkan bahwa pemasaran melalui media sosial seperti WhatsApp berhasil meningkatkan penjualan sekaligus memungkinkan interaksi langsung dengan konsumen di Toko Sembako Rayyan. Selain itu, pemanfaatan Facebook dalam strategi pemasaran juga terbukti efektif karena mampu meningkatkan penjualan dan memfasilitasi interaksi dengan konsumen di toko tersebut.
Perceived Organizational Support On Employee Satisfaction and Performance of Community Health Center Employees Novi Ariati Ning Tias; Yusita Titi Hapsari; Roro Aditya Novi Wardhani
MEC-J (Management and Economics Journal) Vol 10, No 2 (2026)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v10i2.41329

Abstract

This study aims to analyze the influencePerceived Organizational Support (POS) on job satisfaction and performance of non ASN employees at Wuluhan Community Health Center. Non ASN employees have an important role in health services, but face limited welfare and high workloads. The study population consisted of 77 employees. A purposive sample of 37 non ASN employees was selected based on predefined inclusion criteria, namely employees with non ASN employment status who had worked for at least one year and were actively working during the data collection period. Total sampling was not employed because the study specifically focused on non ASN employees who met these eligibility criteria, while the remaining employees did not fit the research objectives. Data were collected using validated and reliable questionnaires and analyzed through classical assumption tests, hypothesis testing, and path analysis. The findings indicate that Perceived Organizational Support positively influences job satisfaction and employee performance. Job satisfaction also has a positive effect on employee performance and serves as a mediator in the relationship between Perceived Organizational Support and employee performance. These findings highlight the importance of strengthening organizational support to improve both job satisfaction and the performance of non ASN employees.
KINERJA TENAGA PENDIDIK DITINJAU DARI EMPLOYEE ENGAGEMENT DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) Roro Aditya Novi Wardhani; Neviyani Neviyani
Efisiensi : Kajian Ilmu Administrasi Vol. 19 No. 1 (2022): February 2022
Publisher : Jurusan Pendidikan Administrasi Fakultas Ekonomi Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/efisiensi.v19i1.47799

Abstract

Abstrak: Kinerja Tenaga Pendidik Ditinjau Dari Employee engagement dan Organizational Citizenship Behavior (OCB). Tujuan penelitian ini adalah untuk melihat bagaimana perilaku tenaga kependidikan di Universitas PGRI Argopuro Jember (UNIPAR Jember) ditengah masa pandemi Covid 19 ditinjau dari employee engagement, Organizational Citizenship Behavior (OCB) dan kinerja. Apakah employee engagement yang dimiliki oleh tenaga kependidikan mampu menciptakan Organizational Citizenship Behavior (OCB) yang pada akhirnya dapat meningkatkan kinerja serta menganalisis apakah OCB mampu memperkuat pengaruh employee engagement terhadap kinerja. Responden dalam penelitian ini adalah tenaga kependidikan. Alat analisis yang digunakan adalah analisis jalur. Setelah dilakukan analisis, dapat dilihat bahwa employee engagement yang dimiliki oleh tenaga kependidikan mampu menciptakan Organizational Citizenship Behavior (OCB) dan dapat meningkatkan kinerja. Selain itu OCB dapat mempekuat pengaruh employee engagement terhadap kinerja. Kesimpulannnya adalah tenaga kependidikan yang telah engagement terhadap UNIPAR Jember mampu menciptakan Organizational Citizenship Behavior (OCB) sehingga kinerja menjadi baik dan meningkat. Implikasinya adalah pimpinan perguruan tinggi dapat memberikan reward yang sesuai kepada tenaga kependidikan yang telah engage agar mereka tetap berkomitmen tumbuh bersama ditengah kondisi perguruan tinggi yang juga berjuang bertahan dan tumbuh.  Kata kunci: tenaga kependidikan; analisis jalur; employee engagement; Organizational Citizenship Behavior (OCB); kinerja.  Abstract: Performance of Educators in terms of Employee engagement and Organizational Citizenship Behavior (OCB). The purpose of this study was to see how the behavior of education staff at PGRI Argopuro University Jember (UNIPAR Jember) in the midst of the Covid 19 pandemic in terms of employee engagement, Organizational Citizenship Behavior (OCB) and performance. Is employee engagement owned by education staff able to create Organizational Citizenship Behavior (OCB) which can ultimately improve performance and analyze whether OCB is able to strengthen the effect of employee engagement on performance. Respondents in this study were educational staff. The analytical tool used is path analysis. After the analysis, it can be seen that employee engagement owned by education staff is able to create Organizational Citizenship Behavior (OCB) and can improve performance. In addition, OCB can strengthen the effect of employee engagement on performance. The conclusion is that education staff who have engagement with UNIPAR Jember are able to create Organizational Citizenship Behavior (OCB) so that performance becomes good and increases. The implication is that higher education leaders can provide appropriate rewards to engaged education staff so that they remain committed to growing together in the midst of the conditions of universities which are also struggling to survive and grow. Keywords: education staff; path analysis; employee engagement; Organizational Citizenship Behavior (OCB); performance.
Co-Authors Adimas Ilham Aminullah Adlimi, Naurah Adine Atikah, Sifa Zhahrotul Atikah Dilla Krisdiyanti Eka Setyowati Eka Setyowati Fitrotullaili Aulina Rizqi Hanif Hadinata Utama Hanif Hadinata Utama Hapsari, Yusita Titi Harmawan Teguh Saputra Indah Cindiyana Lutrianingsih Lutrianingsih Neviyani Neviyani Neviyani Neviyani, Neviyani Novi Ariati Ning Tias Oktavianingrum, Irma Ricky Septian Adi Prakoso Saputra, Harmawan Teguh Sukarmi Sukarmi Utama, Hanif Hadinata Wijaya, Shendy Andrie Wulan Suci Kurnia Sari Yusita Titi Hapsari