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Ardiansyah, Tedy
Universitas Indraprasta PGRI Jakarta
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The Best Marketing 4.0 Brand Model in Indonesia Ardiansyah, Tedy; Zulfikar, Ian; Awaloedin, Dipa Teruna
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 2 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.02.13

Abstract

The purpose of this study is to find out the best marketing 4.0 brand model in Indonesia, not just a brand that is a symbol of the current development of technology or industry 4.0. Marketing is a major part of the progress of a company, along with the development of technology, marketing becomes the main problem of survival of a company. Marketing 4.0 is the right answer in helping to solve these problems, especially in building a company brand. But how to build the right Marketing 4.0 so that the brand becomes the main breath of the company. The method used is a qualitative case study method, which describes in detail a program. The results of this study show an invention for the best Marketing 4.0 brand model in Indonesia, so it is expected to be a model for the company's progress in this 4.0 industry.
Strategi Marketing Untuk Menguasai Market Anak Dan Remaja Di Era Digital Teruna, Dipa; Ardiansyah, Tedy
PRAGMATIS Vol 6, No 1 (2025): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i1.4421

Abstract

In today's digital era, mastering the children and adolescent market is a strategic challenge for business actors, considering that this group has unique characteristics, both in terms of consumption behavior and digital interaction patterns. Lifestyle changes driven by technology and massive social media penetration make traditional marketing approaches less effective for this segment. The purpose of this study is to formulate a relevant marketing strategy in mastering the children and adolescent market amidst the increasingly strong digitalization. This study uses a qualitative grounded theory approach, involving four key informants consisting of directors and president directors of companies who have experience in handling the children and adolescent market. The data collection process was carried out through in-depth interviews, which were then analyzed using nvivo 12 to facilitate the analysis, the analysis study only focused on comparing two informants, either male or female. The results of this study found six main codes that are important foundations in marketing strategies for this segment, namely: Brand, Channel, Customer, Marketing, Product, and Digital. In addition, 25 supporting variables were identified that contributed to the success of mastering the children and adolescent market, which is also a new finding in this study. It is hoped that these findings can be a practical reference for companies in developing more adaptive and effective strategies in facing the dynamics of the ever-growing digital market.
Co-Authors Ajeng Kusuma Wardani Alfiadin, Ardian Alifia Mayang Suci Anggi Wulandari Nariyah ARIWIBOWO, PRASETIO Awaloedin, Dipa Teruna Awaludin, Dipa Teruna Deddy Dariansyah S Deo Vany Tarigan Dewi Purwaningsih Dewi Purwaningsih Dipa Teruna Awaloedin Florist Mauristhie Franawati, Nadia Fitria Frenia Cahya Nirwana FRYDA AULIA WARDANI Ghaida, Putri Gustiani, Shinta Haliza Aulia harsoyo dwijo wiyono Hayatun Nufus Herry Purnomo Hery Widijanto Khoirul Umam kurniawati, lulu Maryati Maryati Marys Yeremia Manurung Mohamad Burman Ardiansyah Mulawarman Awaloedin Muryani, Endang N. Nurjanah Nurjanah Rahmawati Hasan, Rahmawati Risnawati Simanungkalit Rizqallah, Muhammad Salsabila, Fathanah Sari, Churnia Selti Sephia Subrata, Agus Suhartono, Edy Susilo, Dwi Ermayanti Tania Nurul Salsabilah Teruna, Dipa usie utari Wanda Amelia Wirah Oktaviani Wulan Suci, Ifa Nofika Puspita Zulfikar, Ian