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All Journal Insignia: Journal of International Relations Jurnal Ilmiah HUBUNGAN INTERNASIONAL Jurnal Studi Diplomasi dan Keamanan E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Noken: Ilmu-Ilmu Sosial Ganaya: Jurnal Ilmu Sosial dan Humaniora MATAPPA: Jurnal Pengabdian Kepada Masyarakat AEGIS : Journal of International Relations Jurnal Surya Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat ETNOREFLIKA: Jurnal Sosial dan Budaya Jurnal Ilmiah Dinamika Sosial Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Bubungan Tinggi: Jurnal Pengabdian Masyarakat Lampung Journal of International Law (LaJIL) Jurnal Surya Masyarakat SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Interdisciplinary Social Studies Prosiding Seminar Nasional Program Pengabdian Masyarakat Innovative: Journal Of Social Science Research
Arie Kusuma Paksi
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Peran Rumah Budaya Indonesia ( RBI ) di Korea Selatan dalam Mempromosikan Soft Power Indonesia di Tengah Dominasi Hallyu Mia Kusumawati Ciptaningrum; Arie Kusuma Paksi
ETNOREFLIKA: Jurnal Sosial dan Budaya Vol 14 No 3 (2025): Volume 14, Issue 3, October 2025
Publisher : Laboratory of Anthropology Department, Faculty of Humanity, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/etnoreflika.v14i3.3238

Abstract

This study examines the strategic role of the Indonesian Cultural Center (Rumah Budaya Indonesia/RBI) in South Korea in advancing Indonesia’s soft power amid the prevailing dominance of Hallyu. Although bilateral relations between the two countries have been strengthened through a Strategic Partnership since 2006, the imbalance in cultural influence necessitates a planned and sustainable institutional diplomacy mechanism. RBI, initiated by the Ministry of Education and Culture and formally established as the Indonesia Centre at Busan University of Foreign Studies in June 2022, is intended to serve as an official instrument for the implementation of Indonesia’s soft power. This research employs a qualitative single instrumental case study approach, guided by Soft Power and Cultural Diplomacy frameworks. RBI applies two key strategies, namely Direct Diplomacy through physical engagement such as gamelan classes and batik workshops; and Indirect Diplomacy, which leverages online BIPA (Indonesian Language for Foreign Speakers) programs and innovative digital platforms including the AI-based iwearbatik initiative. Findings highlight the effectiveness of RBI in generating heightened public interest in Korea, reflected in the substantial growth of online BIPA learners. This progress contributes significantly to reinforcing Indonesia’s positive image and cultural visibility in the global arena.  
Co-Authors Abu Haris Umar Aditya Yudha Negara Alen Tiara Alfikri Oktavian Yudhistira Alvin Ferdiansyah AMALIA NURUL HUTAMI Aprilia Erinda Sinta Khofifah Atiqa Rana Fergus Putri Chalila Raihan Nabilazka Dimas Adi Nugroho Elfrinda Eka Febriana Feni Amalia Rahmayatni Fiona Fira Fadila Fitri Adi Setyorini Idham Badruzaman Ilham Agustian Candra Kim Maiko Krisna Silawa Lalu Radi Myarta Mia Kusumawati Ciptaningrum Muhammad Dafa Hanggariksa Muhammad Difo Hanggarjita Muhammad Ilham Muhammad Ken Gayuh Wicaksono Muhammad Taufik Nadhif Fadhlan Musyaffa Nanik Prasetyoningsih Narita Candra Sari Nur Rahmawati Nurwulan Rizkiya Anjani Putri Zahra Fauziyyah Rachmat Afi Azzam Pehang Rafidhia Putri Hendarjat Rani Dian Iswari Rozaki, Zuhud RR Zahroh Hayati Azizah Septi Nurdian Nova Sifa Rizkiya Rahman Sofa Nur Azizah Sofa Nur Azizah Sultan Abdul Maulana Talitha Ofira Belani Ulim Maidatul Cholif Waode Sukmawati Arsyad Widya Pramowardani Yudhi Pramudya