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All Journal Equilibrium Logika : Jurnal Penelitian Universitas Kuningan Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Jurnal Akuntansi dan Pajak Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika IJBE (Integrated Journal of Business and Economics) Indonesian Journal of Strategic Management Jurnal Riset Keuangan dan Akuntansi (JRKA) ABDIMAS SILIWANGI JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Indonesian Journal Of Business And Economics JESI (Jurnal Ekonomi Syariah Indonesia) AKURASI: Jurnal Riset Akuntansi dan Keuangan EconBank : Journal Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Reswara: Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Riset Ilmu Ekonomi Jurnal Abdimas Bina Bangsa Asian Management and Business Review Journal Of Human And Education (JAHE) Jurnal Manajemen dan Kewirausahaan International Journal Administration, Business & Organization Worksheet : Jurnal Akuntansi Eastasouth Journal of Positive Community Services Jurnal Bisnis dan Manajemen West Science E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) Bhinneka Tunggal Ika: Jurnal Pengabdian Kepada Masyarakat Jurnal Kajian Ekonomi dan Perbankan Syariah Akurasi ABDI DALEM: Jurnal Pengabdian Kepada Masyarakat Widya Cipta : Jurnal Sekretari dan Manajemen
Yasir Maulana
Universitas Kuningan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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PENGARUH KINERJA KEUANGAN DAN INFLASI TERHADAP HARGA SAHAM PERUSAHAAN SUBSEKTOR FARMASI  2019-2023 Maulana, Yasir; Agustin, Afni Alifia; Djuniardi, Dede
Jurnal Manajemen dan Bisnis Vol. 8 No. 1 (2026): Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA)
Publisher : LPPM Universitas Banten jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/jmb.v8i1.4442

Abstract

This research examines how internal financial conditions and inflation influence the stock prices of pharmaceutical sub-sector firms listed on the Indonesia Stock Exchange over the 2019–2023 period. Financial performance is represented by liquidity (Current Ratio/CR), leverage (Debt to Asset Ratio/DAR), and profitability (Return on Equity/ROE), while inflation is included as an external macroeconomic variable. The study applies a quantitative methodology with multiple linear regression as the main analytical tool. Secondary data are collected from corporate financial reports and publications issued by the Central Statistics Agency. The empirical results indicate that liquidity, leverage, profitability, and inflation jointly influence stock price movements. When examined individually, profitability shows a positive relationship with stock prices, whereas liquidity, leverage, and inflation exhibit negative but statistically insignificant effects. Overall, the findings suggest that sound financial performance combined with a stable macroeconomic environment contributes to strengthening investor confidence and shaping stock price dynamics in pharmaceutical sub-sector companies.
Digital Marketing Adoption: Insights from Small and Medium Street Food Vendors Rakhmanita, Ani; Maulana, Yasir; Khairusy, Mirza Abdi
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 1 (2026): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v10i1.11180

Abstract

Our study reveals the resource constraint faced by small and medium sized street food vendors in adopting digital marketing and explores how street food vendors address challenges. Data were collected through semi structured interviews with 20 street food vendors, then analyzed using qualitative analysis. This study reveals their readiness to adopt digital marketing, the benefits gained from digital marketing, and the challenges in taking digital marketing to next level. The diffusion of innovation theory is used as a theoretical lens that will help researchers understand this phenomenon. This theory attempts to predict the behavior of individuals and social groups in the process of innovation adoption, by considering four characteristic of innovation, such as relative advantage, compatibility, complexity, and trial. Discussion of these findings leads to insight for academics, culinary SMEs, and policy makers in developing relevant policies to economy
PELATIHAN LITERASI INVESTASI UNTUK MENINGKATKAN KEMANDIRIAN FINANSIAL MASYARAKAT PADA KOMUNITAS WARGI KUNINGAN Maulana, Yasir; Jahidah, Nurul Siti; Adzimatinur, Fauziyah; Nurhandika, Arif; Aji, Ibrahim; Rismawati, Dede
ABDI DALEM: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2026): April
Publisher : PT. ANAN PUBLISHER CENDEKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70585/abdidalem.v3i1.178

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan pemahaman literasi keuangan dan investasi pada masyarakat. Literasi investasi di Indonesia masih tergolong rendah, sehingga banyak masyarakat yang mengalami kesulitan dalam mengelola keuangan, serta rentan terhadap penawaran investasi ilegal. Pelatihan dilaksanakan dalam bentuk ceramah interaktif, diskusi, studi kasus, serta praktik penyusunan anggaran dan simulasi investasi. Peserta berjumlah 15 orang yang terdiri dari anggota Komunitas Wargi Kuningan. Hasil kegiatan menunjukkan peningkatan pemahaman peserta dalam menyusun anggaran bulanan, mengenal instrumen investasi, serta mengidentifikasi ciri-ciri investasi bodong. Dengan adanya kegiatan ini, diharapkan masyarakat lebih mandiri secara finansial dan mampu mengelola keuangannya secara bijak di era digital.
Co-Authors A.A. Ketut Agung Cahyawan W Adzimatinur, Fauziyah Agustin, Afni Alifia AJI, IBRAHIM Alfiana Andini Nurhaeni Anggi Yuliani Ani Rakhmanita Arief Surya Lesmana Ayus Ahmad Yusuf Ayus Ahmad Yusuf Ayus ahmad Yusuf Aziz, Muhhammad Nur Bunga Azzarri Christine Riani Elisabeth Dadang Suhardi Dede Djuniardi DENI SETIAWAN Desi Sriwahyuni Disman Disman, Disman Dodi Elda Mesyani Erlan Darmawan Erwina Kartika Devi Euis Euis Fauziyah Adzimatinur Fildzah Karamina Putri, Siti Harjadi, Dikdik Harun, Muhammad Fiqri Herdiansyah, Muhamad Ferdi Herma Wiharno Herma Wiharno Heru Budianto Hidayat, Yusuf Murtadlo In Min Iqbal Arraniri Irma Tsuraya Choirinnida Irwan Moridu ISKANDAR Iskandar Iskandar Kartikasari, Dea Komarudin*, Munir Nur Komarudin, Munir Nur Lia Kurniasih Lies Diana Damayanti Lisa Lismawati Marliani, Ana Marlina Agustia Maya Sari Maya Sari Meilaniy, Windy Dwi Meilany, Windy Dwi Mirza Abdi Khairusy Muhammad Musyfiq Muflih Munir Nur Komarudin Munir Nur Komarudin Novi Satria Pradja Nugraha Nugraha Nugraha Nugraha Nurhandika, Arif Nurhumaira, Nadhifa Nurul Siti Jahidah Oding Syafrudin Pitriani Pitriani Puspo Dewi Dirgantari Rahmantya, Yanneri Elfa Kiswara Rahmawati , Aulia Nur Ratih Hurriyati Rifa Siti Nurfajriyah Rina Masruroh RIO ANDRIYAT KRISDIAWAN Rismawati, Dede Robi Awaluddin Santikawati, Lita Siti Fildzah Karamina Putri Supriatna, Odang Syafrudin, Oding Wachjuni Wachjuni Wely Hadi Gunawan Yuliani, Anggi