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All Journal Jurnal Ilmiah Ekonomi Islam JABE (Journal of Applied Business and Economic) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Inovasi Penelitian International Journal of Social and Management Studies (IJOSMAS) JPM: JURNAL PENGABDIAN MASYARAKAT ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Abdimas Perbanas Proceeding of The International Conference on Economics and Business Sewagati: Jurnal Pengabdian Masyarakat Indonesia Media Riset Bisnis & Manajemen Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Manajemen Riset Inovasi e-Jurnal Apresiasi Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Pengabdian Masyarakat Ebisnis Manajemen Cidea Journal Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Manajemen Bisnis Digital Terkini Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Elmira Siska
Universitas Bina Sarana Informatika
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan

 1 
Pengaruh Harga dan Kepercayaan Pelanggan terhadap Keputusan Pembelian Logam Mulia di PT. Antam Tbk UBPP Logam Mulia Aulia Nur Syahrani; Elmira Siska
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2209

Abstract

In a global economic situation full of uncertainty, gold is one of the most popular investment instruments because it is considered stable and has a high intrinsic value. PT Antam Tbk UBPP Precious Metals is one of the precious metal providers trusted by the public. However, purchasing decisions are not only influenced by product quality, but also by price and customer trust factors. This study aims to determine the effect of price and customer trust on purchasing decisions for precious metals at PT Antam Tbk UBPP Precious Metals. This study uses quantitative statistical methods with data collection techniques through questionnaires to 110 respondents selected using purposive sampling techniques, namely respondents who have purchased gold at PT Antam Tbk directly or online. Data analysis was carried out by validity test, reliability test, classical assumption test, multiple linear regression test, hypothesis testing and coefficient of determination test using SPSS version 25. This research was conducted from April-June 2025. The results showed that the price partially had a positive and significant effect on purchasing decisions (3,728>1,982). customer trust also partially had a positive and significant effect on purchasing decisions (6,591>1,982) and price and customer trust simultaneously had a positive and significant effect on the decision to purchase precious metals at PT Antam Tbk UBPP Precious Metals (69,693>3,08).
Pengaruh Promosi pada Media Sosial TikTok dan Kualitas Produk terhadap Keputusan Pembelian Konsumen Gen Z pada Produk Skincare Glad2Glow Fardha Octavia Pratiwi Supriyadi; Elmira Siska
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2210

Abstract

The skincare industry has seen significant growth in the importance of maintaining skin health and appearance. This study aims to examine the influence of promotions on TikTok social media and product quality on Gen Z consumers' purchasing decisions for Glad2Glow skincare products. The study employs a quantitative method using a survey technique via an online questionnaire distributed between April and June 2025 to 80 Gen Z respondents who had viewed Glad2Glow promotions on TikTok and made purchases. Data analysis was conducted using SPSS version 27 software, including data quality tests such as validity, reliability, classical assumptions, multiple linear regression, t-test, F-test, and determination coefficient. The analysis results indicate that, partially, promotions on TikTok social media do not significantly influence purchasing decisions, with a significance value of (0.354 > 0.05) and (calculated t-value 0.932 < table t-value 1.991). Conversely, Product Quality was found to have a positive and significant effect on Purchase Decisions, with a significance value of (0.01 < 0.05) and (calculated t-value 5.551 > table t-value 1.991). Simultaneously, both variables—Promotion on TikTok Social Media and Product Quality—together have a significant effect on Purchase Decisions, as indicated by F calculated 26.763 (> F table 3.12) and significance 0.01 (< 0.05).
Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian Motor Honda pada Wahana Honda Ciracas Gabriela Patricia; Elmira Siska
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2211

Abstract

The development of information technology has driven a significant transformation in business strategy, including in the automotive industry. This study aims to analyze the influence of digital marketing and service quality on the purchase decision of Honda motorcycles on the Honda Ciracas Ride. The shift from conventional to digital marketing and the high competition of the automotive industry in the East Jakarta area are important backgrounds for this study. The research method used is a quantitative approach with survey techniques through questionnaires distributed to 263 respondents who have made purchases. Data analysis was carried out using SPSS software with a series of statistical tests, including validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination. The results of the study showed that partially, digital marketing had a positive and significant effect on purchase decisions, with a t-count value of 2.355 > t-table of 1.970 and a significance of 0.019 < 0.05. The quality of service also showed a positive and significant influence, with a t-count value of 7.782 > t-table of 1.970 and a significance of 0.000 < 0.05. Simultaneously, these two variables have a significant effect on purchasing decisions, shown by the F-calculation value of 66.438 > F-table 3.030 and the significance of 0.000 < 0.05. These findings confirm the importance of optimizing digital marketing strategies and improving service quality in improving consumer purchasing decisions in the automotive sector.
Co-Authors Aditya Cikal Bagakara Ali Ameen Alimatuts Satdiah Alya Kanaya Alfita Amalia Nur Azizah Arigawati, Desy Arum Kesuma Wardani Aulia Nur Syahrani Awadh Ahmed Mohammed Gamal Billy Frany Mawikere Dante Rio Sebastian Desi Marlina Dewi Kartika Saragih Dhelvia Devitha Shalihah Dwi Atmojo Wismono Prapto Fardha Octavia Pratiwi Supriyadi Farida Safitri Gabriela Patricia Haliza Nur Ramadina Hasanudin Hasanudin Jihan Citradewi Lela Elvira Marce Anggun Lestari Marcel Putra Setiawan Marcella Hardian Wijayanti Mekar Meilisa Amalia Muchamad Iqbaal Dwi Fajarianto Muhammad Ardissyah Bramasta Nanda Amelia Agustina Natal Indra Natal Indra Naura Putri Assyifa Novi Puji Lestari nurlaela eva puji lestari Nyi Mas Rizki Noviyah Oyyappan Duraipandi Pribadi, Gilang Purwatiningsih Purwatiningsih Purwatiningsih Renaldo Valentino Simanjuntak Riana Isti Muslikhah Rini Larasati Irawan Riszka Utami, Aisyah Sendi Priyanto Simatupang, Apriani Siti Mabrur Rachmah Soetam Rizky Wicaksono SRI RAHAYU Suginam Syahrijal Hidayat Taat Kuspriyono, Taat Tri Lestari Widia Sari, Annisa Wiwit Rohaeni Yulianti Zega, Yaprianus