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All Journal Jurnal Ilmiah Ekonomi Islam JABE (Journal of Applied Business and Economic) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Inovasi Penelitian International Journal of Social and Management Studies (IJOSMAS) JPM: JURNAL PENGABDIAN MASYARAKAT ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Abdimas Perbanas Proceeding of The International Conference on Economics and Business Sewagati: Jurnal Pengabdian Masyarakat Indonesia Media Riset Bisnis & Manajemen Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Manajemen Riset Inovasi e-Jurnal Apresiasi Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Pengabdian Masyarakat Ebisnis Manajemen Cidea Journal Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Manajemen Bisnis Digital Terkini Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Elmira Siska
Universitas Bina Sarana Informatika
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Jurnal Manajemen Bisnis Digital Terkini

 1 
Pengaruh Eva dan Roa terhadap MVA pada Perusahaan Sektor Consume Non-Cyclicals yang Terdaftar di Bei Tahun 2019–2023 Marcella Hardian Wijayanti; Elmira Siska
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.817

Abstract

This study aims to analyze the effect of Economic Value Added (EVA) and Return on Assets (ROA) on Market Value Added (MVA) in Consumer Non-Cyclicals sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. This study uses a quantitative approach with multiple linear regression analysis methods. The data used is secondary data obtained from the annual financial statements of six selected companies through the purposive sampling method. The data analysis process includes descriptive statistical tests, classical assumption tests, t tests, F tests, and determination coefficients. The results showed that partially, EVA and ROA had a significant effect on MVA. This is evidenced by the t-calculated value of EVA of 2.322 and ROA of 2.855, both of which are greater than the t-table of 2.04227, and significance values of 0.026 and 0.008, respectively, which are smaller than 0.05. Simultaneously, EVA and ROA also had a significant effect on MVA, as shown by the calculated F value of 6.287 > F table 3.35 and the significance of 0.006 < 0.05. These findings indicate that EVA and ROA are important indicators in explaining a company's market value. This research contributes to investors and company management in understanding the financial factors that affect market added value, as well as as a reference in strategic decision-making based on financial performance.
Pengaruh Inflasi dan Suku Bunga terhadap Rasio Profitabilitas pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2020-2024 Amalia Nur Azizah; Elmira Siska
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.818

Abstract

This study aims to analyze the influence of inflation and interest rates on banking profitability as measured through Return on Assets (ROA) in conventional banks listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. The research was conducted from April to May 2025 with a quantitative approach and multiple linear regression analysis methods. The data used are secondary data obtained from the annual financial statements of eight conventional banks as well as macroeconomic data from Bank Indonesia, which were selected through the purposive sampling method. The data analysis process includes descriptive statistics, classical assumption test, t test, F test, and determination coefficient. The results of the study show that partially, neither inflation nor interest rates have a significant effect on ROA. This is shown by the value of t calculating inflation of 0.049 < t table 2.02619 with a significance of 0.961 > 0.05, and t calculating interest rates of 1.163 < t table 2.02619 with a significance of 0.252 > 0.05. However, simultaneously, inflation and interest rates have a significant effect on ROA, as shown by the calculated F value of 8.698 > F table 3.25 and the significance of 0.001 < 0.05. These findings indicate that although individual macroeconomic variables do not have a significant impact, together they have an influence on banking profitability. This research contributes to policy makers and banking industry players in understanding macroeconomic dynamics on banks' financial performance.
Pengaruh Rasio Likuiditas dan Rasio Solvabilitas terhadap Rasio Profitabilitas pada Perusahaan Sub Sektor Otomotif dan Komponen yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023 Arum Kesuma Wardani; Elmira Siska
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.819

Abstract

Along with economic recovery and fiscal stimulus, the automotive industry is starting to show a recovery trend. The purpose of this study was to determine the effect of liquidity ratios and solvency ratios on profitability in automotive sub-sector companies and components listed on the Indonesia Stock Exchange for the 2019- 2023 period. The method used in this research is quantitative with a descriptive approach using secondary data in the form of financial reports of companies listed on the Indonesian stock exchange for the 2019-2023 period. The data collection technique used in this study is the documentation technique, namely by collecting secondary data in the form of the company's annual financial statements obtained from the official website of the Indonesian stock exchange and the official website of each company. The results of the study based on partial tests show that Current Ratio has no significant effect on ROA with a t value < t table, namely 0.255 < 2.02439 and a significant value of 0.800> 0.05 and partially Debt to Equity Ratio has a negative and significant effect on ROA with a t value < t table, namely -2.336 < 2.02439 and a significant value of 0.25 < 0.05. Meanwhile, based on the simultaneous test, Current Ratio and Debt to Equity Ratio simultaneously have a positive and significant effect on the Return On Asset (ROA) variable with the value of t count> t table, namely 3.518> 3.25 and a significant value of 0.040 <0.05.
Pengaruh Promo Diskon dan Experiential Marketing terhadap Penjualan di PT Rekadia Solusi Teknologi Muhammad Ardissyah Bramasta; Elmira Siska
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.870

Abstract

Rapid technological innovation affects various aspects of life, including how a company works. One of them is the shift from using paper as a means of writing and files as a means of storage to a computer application commonly known as Microsoft 365 which is cheaper and more efficient. In the world of accounting, there is a trend of increasing performance and time efficiency which is the center of a problem that is quite inflamed by various parties of companies and consumers. This study aims to analyze the influence of discount promo strategies and experiential marketing on sales at PT Rekadia Solusi Teknologi. The approach used is a quantitative method with a population and sample of 34 respondents selected using the saturated sample method. Data were collected through questionnaires, interviews, observations, literature studies, and documentation during the period April - May 2025. Data analysis was carried out using SPSS with data quality tests, classical assumptions, multiple linear regression, t-test, f-test, and coefficient of determination. The results of the study showed that discount promos partially had a positive and significant effect on sales. Experiential marketing also has a positive and significant effect on sales at PT Rekadia Solusi Teknologi. Simultaneously, discount promos and experiential marketing have a positive and significant effect on sales.
Co-Authors Aditya Cikal Bagakara Ali Ameen Alimatuts Satdiah Alya Kanaya Alfita Amalia Nur Azizah Arigawati, Desy Arum Kesuma Wardani Aulia Nur Syahrani Awadh Ahmed Mohammed Gamal Billy Frany Mawikere Dante Rio Sebastian Desi Marlina Dewi Kartika Saragih Dhelvia Devitha Shalihah Dwi Atmojo Wismono Prapto Fardha Octavia Pratiwi Supriyadi Farida Safitri Gabriela Patricia Haliza Nur Ramadina Hasanudin Hasanudin Jihan Citradewi Lela Elvira Marce Anggun Lestari Marcel Putra Setiawan Marcella Hardian Wijayanti Mekar Meilisa Amalia Muchamad Iqbaal Dwi Fajarianto Muhammad Ardissyah Bramasta Nanda Amelia Agustina Natal Indra Natal Indra Naura Putri Assyifa Novi Puji Lestari nurlaela eva puji lestari Nyi Mas Rizki Noviyah Oyyappan Duraipandi Pribadi, Gilang Purwatiningsih Purwatiningsih Purwatiningsih Renaldo Valentino Simanjuntak Riana Isti Muslikhah Rini Larasati Irawan Riszka Utami, Aisyah Sendi Priyanto Simatupang, Apriani Siti Mabrur Rachmah Soetam Rizky Wicaksono SRI RAHAYU Suginam Syahrijal Hidayat Taat Kuspriyono, Taat Tri Lestari Widia Sari, Annisa Wiwit Rohaeni Yulianti Zega, Yaprianus