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A linguistics landscape of an Indonesian metropolitan spot: A glimpse over Braga Inayah Wulandari; Khristianto Khristianto; Arbain Arbain
Berumpun: International Journal of Social, Politics, and Humanities Vol 5 No 1 (2022): Berumpun: International Journal Of Social, Politics, and Humanities
Publisher : Faculty of Social and Political Sciences University of Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/berumpun.v5i1.93

Abstract

This paper analyzes and explores the use of language in public spaces using the field of linguistics landscape. The purpose is to indicate and analyze the linguistic landscape features of billboards, road signs, commercial shop signs, campaign posters, etc that found in Braga Street, Bandung City. Braga Street is one of the famous areas in Bandung because Braga has many unique buildings so that people, especially youngsters come to Braga even just to hang out. The data collected by the writer are virtual spaces using the Google Street View application. The writer explores the Braga Street area with that application and then takes screenshots of those signs. Qualitative descriptive conducted in this paper by applying Shohamy and Gorter’s theory which refers to the analysis of the characteristics of bilingual and multilingual signs to better understand the multi-ethnic and multi-cultural city. The result is the use of monolingual and bilingual signs dominates especially in the private sector. Sundanese is still maintained by the people as evidenced by the existence of signs that use the local language. English is a foreign language that is quite often used by sign makers in this Braga Street area. This is because English can attract visitors by giving an impression, especially in the economic sector as their marketing strategy. Although the multilingual aspect in the Braga area is still very minimal, it can still show that the use of language in public spaces (Braga Street) areas is already varied.
English Presence in Our Landscape: A Global Community at Play Khristianto Khristianto; Arif Budiman; Maulana Mualim
Berumpun: International Journal of Social, Politics, and Humanities Vol 5 No 2 (2022): Berumpun: International Journal Of Social, Politics, and Humanities
Publisher : Faculty of Social and Political Sciences University of Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/berumpun.v5i2.98

Abstract

English today is everywhere in our landscape. It appears in every commercial item. People seem to have a strong belief that language has an extra magical power to sell; it contains a powerful mantra to persuade consumers to choose their products. With its extensive use, English marks a kind of global community. This study makes an online survey through Street View in Google Maps to collect data on the use of English in the landscapes, particularly in the area of Simpang Lima, Semarang. This employs a perspective of language ecology questioning the ideology behind the rampant English, dominating our place. Based on the data collected, it proves that English appears the most. English is found on the billboards of automotive, mobile phones, cosmetic products, cigarettes, electronics, online shops, internet-based transportation services, housing complexes/real estate, and cellular providers. English items are equal to Indonesian. In Indonesian ads, English many times is featured to be a tagline. Meanwhile, English ads give no space for Indonesian items. Here, English surely does not symbolize the language of the community. We do believe that Semarang is dominantly occupied by Indonesian people. However, it is proved that English has shown its domination in the space, with no real users in the field. It is there for its commercials effects and association, based on the shared assumption of its prestige, modernity, beauty and power.
An Attitudinal Appraisal Analysis of Beauty Product Review on James Charles YouTube Videos Agesta Putri Wulandari; Khristianto Khristianto
International Journal of English and Applied Linguistics (IJEAL) Vol. 4 No. 2 (2024): Inpress: Volume 4 Nomor 2 Agustus 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijeal.v4i2.4269

Abstract

This research aims to explain and evaluate how James Charles uses appraisal in YouTube videos. The research focuses on analyzing the types of attitudinal appraisal used in the videos. Appraisal is a connection meaning how language use deals with relationships and communicates related to feelings. The study used descriptive qualitative research that attempts to provide an in- depth analysis and explanation about the subject. The sentences collected from James Charles YouTube videos were used as the research data. Beauty vloggers is a person who made and share makeup content related to the videos on social media platforms such as YouTube This research used 2 videos from YouTube account James Charles. First video with title TRYING A FULL FACE OF MAKEUP FROM FOREVER 21 and second video with title TRYING A FULL FACE MAKEUP FROM ALIEXPRESS. To obtain the data, the researcher first watched the videos, then transcribed it and watched it again to ensure the transcript was accurate. The researcher used Martin and White theory called appraisal, specifically their classification of attitudes appreciation, judgement, and affection to examine the data. The research reveals that there are 21 appreciations, 28 affect, and 19 judgement from the video which applied attitudinal appraisal in James Charles YouTube video. From the total, the most dominant type is affect, the second one is appreciation, and the last used is judgement.
Proposing a Gaming Language Analysis Procedure to Reveal Video Game Ideology through Ludic Linguistics SF Luthfie Arguby Purnomo; Khristianto Khristianto
Register Journal Vol 12, No 2 (2019): REGISTER JOURNAL
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/rgt.v12i2.235-261

Abstract

This study proposes a procedural analysis on the implementation of ludic linguistics to analyze gaming language with wordplays, the core of focus in ludic linguistics, as the point of departure. To formulate the procedural analysis, theories of language play by Crystal ideology of influence and ludonarrative model by Aarseth, wordplay in gaming context by Paul, intended meaning level by Stiles, wordplay transmission by Winter-Froemel, game interface types by Stonehouse and indexical storytelling by Fernández-Vara were applied as the theoretical foundation. To provide a vivid application of the proposed procedural analysis, wordplays appearing on game assets from Konami’s Metal Gear Solid, Metal Gear Solid 2: Sons of Liberty, and Metal Gear Solid 3: Snake Eater were taken as examples of analysis. The five steps procedure is able to show how wordplays in gaming context are designed as mechanical cues to help gamers complete the games and as narrative cues to help them comprehend the story. Further, this proposed procedure is able to indicate that the mechanical and narrative cues have particular ideology of influence, which affects gamers in reacting and responding to particular problems presented by the games. The result of this study discloses future research on the roles of wordplays in gaming context, signifying the importance of ludic linguistics as a bridge between language studies and game studies. Keywords: Wordplay; Gaming Language; Ludic Linguistics; Game Dtudies; Metal Gear Solid