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All Journal Jurnal Ilmiah Kesatuan (JIK) IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Jurnal Ilmiah Manajemen Kesatuan Kainawa: Jurnal Pembangunan & Budaya Jurnal Abdimas Ekonomi dan Bisnis Jurnal Abdimas Dedikasi Kesatuan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Impresi Indonesia Jurnal Locus Penelitian dan Pengabdian Journal of Sustainable Community Service International Journal of Social Science and Community Service
Nani Cahyani
STIE Kesatuan
Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Veterinary Other

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Socialization of SIA to Bank Mandiri Customers MBKM Student Internship Indo Global Mandiri University Erin, Arif Kurnia; Hertati, Lesi; Terrtiavini, Terrtiavini; Heryati, Agustina; Cahyani, Nani; Puspitawati, Lilis
International Journal of Social Science and Community Service Vol. 2 No. 1 (2024): JANUARY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i1.9

Abstract

Socialization of the PKM SIA program to Bank Mandiri customers through the MBKM program provides a positive contribution in increasing customer understanding of SIA and its benefits in the banking context. Students who took part in the internship program reported an increase in their understanding of the importance of AIS in supporting sound banking decisions. Several challenges related to the effectiveness of SIA socialization through PKM were also identified, such as time constraints and varying levels of understanding among customers. Therefore, it is recommended that PKM continue to improve their outreach methods, including the use of information and communication technology, as well as holding additional training sessions to ensure that customers can make maximum use of AIS.
Analisis Strategi Komunikasi Pemasaran Digital dalam Membangun Brand Awareness di Industri Perhotelan (Studi Kasus: Sapa Raja Hotels Group) Larasati, Ayu; Cahyani, Nani; Istiara, Febriyantina; Setya wibawa, Ruruh Aris; H, Rahayusriasih
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 3 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i3.5384

Abstract

Latar belakang: Perkembangan teknologi digital telah membawa perubahan signifikan dalam dunia bisnis, termasuk di industri perhotelan. Pemanfaatan media digital, khususnya platform media sosial, menjadi salah satu strategi utama dalam komunikasi pemasaran untuk menjangkau konsumen secara lebih luas, cepat, dan interaktif. Tujuan: Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran digital yang diterapkan oleh Sapa Raja Hotels Group dalam membangun citra merek (brand image) dan meningkatkan brand awareness di era digital. Metode: Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi digital. Analisis data dilakukan menggunakan teknik analisis tematik untuk mengidentifikasi pola komunikasi dan efektivitas strategi digital yang diterapkan. Hasil: Hasil penelitian menunjukkan bahwa Sapa Raja Hotels Group menerapkan strategi komunikasi pemasaran digital yang konsisten melalui pemanfaatan media sosial seperti Instagram, Facebook, dan website resmi. Strategi konten yang menonjolkan visual storytelling, nilai budaya lokal, serta interaksi aktif dengan pelanggan terbukti meningkatkan keterlibatan (engagement) dan memperkuat citra merek perusahaan. Tantangan utama yang ditemukan meliputi keterbatasan sumber daya manusia di bidang digital marketing dan inkonsistensi jadwal unggahan. Kesimpulan: Secara keseluruhan, penerapan strategi komunikasi pemasaran digital oleh Sapa Raja Hotels Group terbukti efektif dalam memperkuat citra merek, meningkatkan brand awareness, dan membangun loyalitas pelanggan.
Rewriting the East: Bridging Past and Present Through Aesthetic Resistance in Pramoedya Ananta Toer’s Child of All Nations (Postcolonial Approach) Cahyani, Nani; Rao, B. Venkat; Amirbayeva, Dana; Maneba, Sanaria; Syahrir
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 2 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i2.9982

Abstract

This article revealed the concept of aesthetic resistance in Pramoedya’s Child of All Nations: a shift from a battleground to an intellectual resistance. Explored aesthetic resistance function as a political act in the text of Child of All Nations, and it aimed to reveal the legacies of the oppressive structures that formed the present-day systems. The method employed was descriptive and qualitative, where postcolonial theory served as the analytical lens that framed the colonial epistemologies from past to present. The results finding of this article, Child of All Nations, by Pramoedya Ananta Toer, demonstrates that aesthetic form operates as a mode of resistance. Through narrative style and the act of writing, Minke asserts control over his thoughts and reclaims the authority to define reality. By challenging the colonial narratives imposed upon him, the novel reveals aesthetic resistance to challenging power. Thus, the conclusion of this article is that the aesthetic resistance reclaims narrative authority and rewrites the East from the perspective of postcolonial identity. 
Co-Authors Aberta, Fina Allya, Veni Amirbayeva, Dana Andriansyach, Anggie Ayu Larasati Bambang Hengky Rainanto Dani, Suci Rahma Erin, Arif Kurnia H, Rahayusriasih Heriyanti Heriyanti, Heriyanti Hermawan, Yanto Heryati, Agustina Heti Herawati Heti Herawati Hidayat, Janthy Istiara, Febriyantina Lesi Hertati, Lesi Lianda Rachmadany Sinaga Lilis Puspitawati Listari, Sinta Malim, Dinna Dayana La Ode Maneba, Sanaria Marwan Effendy Morita Morita Mumuh Mulyana Nurfaiza, Nabila Nusa Muktiadji Nusa Muktiadji Palinggau, Aling Putri, Melani Faliana Putri, Sara Ayudia Rainanto, Bambang Hengky Rao, B. Venkat Ratih Puspitasari Roring, Franky P. Setya wibawa, Ruruh Aris Sucilawati, Sabrinah Sujana Sujana Syahrir Terrtiavini, Terrtiavini Tubagus Dicky Faldy Syahid Noor Wiratama, Aldi