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Marketing analysis in increasing the number of visitors at Medan Zoo tourist attractions Yanti, Aprilda; Chairia, Chairia; Cahyati, Suci
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.533

Abstract

This study examines the impact of distribution channels and product quality on the This research was conducted to analyze marketing management at the Medan Zoo tourist attraction to make it more comprehensive and targeted, so that Medan Zoo can increase its attractiveness, attract more visitors, and increase its income and operational sustainability. This research uses a qualitative approach with descriptive research type. Determining informants in this research used purposive sampling. The informants who will be interviewed are the counter guards and managers, and the local community. The types and sources of data used in this research are primary data and secondary data. In this research, the data collection methods used are observation, interviews and documentation. The results obtained in this research indicate that there is a need for more interesting marketing strategies, such as actively using social media which is very influential in the business world in today's era, apart from that by providing education, entrance ticket promotions and tourism activity events at Medan Zo.
PENGEMBANGAN MEDIA PEMBELAJARAN PENDIDIKAN JASMANI OLAHRAGA DAN KESEHATAN BERBASIS KOMPUTER UNTUK SMA Cahyati, Suci; Suherman, Wawan S.
Jurnal Keolahragaan Vol. 2 No. 1: April 2014
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.071 KB) | DOI: 10.21831/jk.v2i1.2604

Abstract

Penelitian ini bertujuan untuk menghasilkan produk berupa CD pembelajaran pendidikan jasmani olahraga dan kesehatan berbasis komputer untuk SMA yang valid dan efektif. Penelitian ini menggunakan metode Research and Development (R&D). Media yang dikembangkan memuat materi tentang HIV/AIDS. Pengembangan media pembelajaran ini menggunakan software Adobe Flash Cs3 Professional. Media yang telah dikembangkan melalui dua tahap penelitiannya itu validasi ahli dan uji coba lapangan. Berdasarkan validasi ahli dan uji coba lapangan hasil penelitian menunjukkan produk termasuk kriteria "Sangat baik" dengan rerata skor 4,25. Hasil tes siswa mengalami peningkatan dari rerata skor pretest 5,53 dan rerata skor posttest7,56. Berdasarkan hasil tes tersebut dapat disimpulkan bahwa media pembelajaran pendidikan jasmani olahraga dan kesehatan efektif digunakan dalam pembelajaran di SMA.Kata kunci: Pengembangan media, penjasorkes, SMA