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All Journal Jurnal Teknologi Informasi dan Ilmu Komputer EMITTER International Journal of Engineering Technology Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Knowledge Engineering and Data Science JICTE (Journal of Information and Computer Technology Education) Applied Information System and Management Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Journal of Information System,Graphics, Hospitality and Technology Teknika Journal of Applied Data Sciences International Journal of Engineering, Science and Information Technology Insyst : Journal of Intelligent System and Computation Jurnal Nasional Teknik Elektro dan Teknologi Informasi Eduvest - Journal of Universal Studies Jurnal Inovasi Teknologi dan Edukasi Teknik Bulletin of Social Informatics Theory and Application
Esther Irawati Setiawan
Institut Sains Dan Teknologi Terpadu Surabaya
Aerospace Engineering Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Social Sciences Transportation Other

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Journal : Bulletin of Social Informatics Theory and Application

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Sequential Pattern Mining to Support Customer Relationship Management at Beauty Clinics Setiawan, Esther Irawati; Natalie, Valerynta; Santoso , Joan; Fujisawa, Kimiya
Bulletin of Social Informatics Theory and Application Vol. 6 No. 2 (2022)
Publisher : Association for Scientific Computing Electrical and Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/businta.v6i2.602

Abstract

The increasing competition for beauty clinics, makes management need to think of methods to survive in this competition. For that, the company needs to improve CRM in its service to customers. Customer Relationship Management is a series of activities managed in an effort to better understand, attract attention, and maintain customer loyalty. Sequential Pattern Mining is one of the data mining techniques that is useful for finding patterns sequential / sequence of a set of items. The algorithm that is used is the Generalized Sequential Pattern (GSP). GSP performs candidate generation and support counting processes that is, the union of L1−k with itself which generates a candidate sequence that cannot exist as twin candidate, after that deletion candidate who does not meet the minimum support. While carrying out the process through existing data, is also carried out increasing the number of supports from the included candidates in data sequences. The output to be produced by the program are all frequent itemsets that satisfy minimum support in the form of rules. Sales transaction data will be processed by using the Generalized Sequential Pattern algorithm so that it can produce a rule, namely the purchase order that meets the minimum support. The result of the rule used by management to support enterprise CRM activities such as acquiring new customers, increasing the profits from existing customers, and retaining existing customers.
Co-Authors Adi Sutanto Adriel Ferdianto Aidil Aji Prasetya Wibawa Albertus Josef Andika Arif Priyambodo Arya Tandy Hermawan Christian Nathaniel Purwanto Dhaniswara, Erwin Edwin Pramana Edwin Pramana Effendy Hadi Sutanto Eko Mulyanto Yuniarno Endang Setyati F.X. Ferdinandus Fachrul Kurniawan Ferdinandus, F. X. Fitria Fitria Fujisawa, Kimiya Gunawan Gunawan Gunawan Halim, Kevin Jonathan Hans Juwiantho Hans Keven Budi Prakoso Harianto, Reddy Alexandro Harits Ar Rosyid Hartono, Luluk Setiawati Hartono, Patrick Heppi Siswanto Herman Budianto Herman Thuan To Saurik Honoris Setiahadi I Ketut Eddy Purnama Ika Lestari Imron, Syaiful Joan Santoso Johanes, Sugiharto Kimiya Fujisawa Kristian, Yosi Langgeng, Yudo Sembodo Hastoro Leonel Hernandez Lim, Ernest Lukman Zaman Machfudin, Mohammad Farid Mauridhi Hery Purnomo Mauridhi Hery Purnomo Mohamad Fahmi Yusuf Muhammad Arief Rahman Mustaqin, Farhan Faisal Zainul Nagari, Widean Natalie, Valerynta Putra, Adi Surya Rachmatullah, Sholeh Rahmatullah, Dewangga Ramadhan Ramadhan Safitri, Lia Samuel Budi Wardhana Kusuma Santoso , Joan Saputra, Daniel Gamaliel Setya Ardhi Singh, Vrijraj Sugiono, Judi Prajetno Surya Sumpeno Syaiful Imron Syaiful Imron Titis Arwindarti Tjendika, Patrick Tjwanda Putera Gunawan Vu, Tong Nam Tuan Wardoyo, Nikko Riestian Putra Yosi Kristian Yuliana Yuliana YUNI YAMASARI Zaman, Lukman