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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Journal of the Medical Sciences (Berkala Ilmu Kedokteran) Jurnal Buana Informatika TELKOMNIKA (Telecommunication Computing Electronics and Control) Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) Proceeding of the Electrical Engineering Computer Science and Informatics Jurnal Eksplora Informatika Communications in Science and Technology Jurnal Otomasi Kontrol dan Instrumentasi Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) IJITEE (International Journal of Information Technology and Electrical Engineering) Indonesian Journal of Electrical Engineering and Computer Science Journal of Computer Science, Information Technology and Telecommunication Engineering (JCoSITTE) JAREE (Journal on Advanced Research in Electrical Engineering) Communications in Humanities and Social Sciences Jurnal Nasional Teknik Elektro dan Teknologi Informasi Journal FORTEI-JEERI Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) Pancaran Pendidikan Teknik: Jurnal Teknik Mesin, Elektro dan Ilmu Komputer Teknomatika: Jurnal Informatika dan Komputer
Noor Akhmad Setiawan
Department Of Electrical Engineering And Information Technology, Faculty Of Engineering, Universitas Gadjah Mada, Yogyakarta
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Neuroscience Physics Social Sciences

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Journal : Jurnal Buana Informatika

 1 
Analisis Motivasi Hedonis Seseorang Dalam Menggunakan Media Sosial: Studi Kasus Instagram Utama, Kharisma Adi; Nugroho, Eko; Setiawan, Noor Akhmad
Jurnal Buana Informatika Vol 8, No 2 (2017): Jurnal Buana Informatika Volume 8 Nomor 2 April 2017
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jbi.v8i2.1081

Abstract

Abstract.Hedonic motivation, which is often called as intrinsic motivation, plays a role in encouraging a person to use a system to meet their needs. Currently, the popular systems used in the fulfilment of one's needs are games and social media. It has been recorded that the users of Instagram, which has been ranked as the second most popular social media in America, has increased as many as 100 thousand people since the middle of 2016, with the total registered users of 600 million. This development raises a question of what drives a person to use social media. This study aims to identify factors that affect a person to use Instagram based on Hedonic Motivation System Adoption Model (HMSAM). The data were then analyzed using Partial Least Square (PLS). After the research was conducted on 245 respondents, the results prove that the motivating factors of a person to use Instagram are perceived ease of use, perceived enjoyment, and control.Keywords: hedonic motivation system adoption system (hmsam), structural equation model (sem), partial least square (pls), social media, instagram. Abstrak.Motivasi hedonis atau sering kali juga disebut dengan motivasi intrinsik berperan dalam mendorong seseorang untuk menggunakan suatu sistem demi memenuhi kebutuhannya. Saat ini sistem yang populer digunakan dalam pemenuhan kebutuhan seseorang tersebut adalah game dan social media. Instagram yang menduduki peringkat ke dua sebagai social media terpopuler di Amerika, tercatat mengalami pertumbuhan sebanyak 100 ribu orang sejak pertengahan 2016 dengan total pengguna yang tercatat sebanyak 600 juta orang. Melihat perkembangan tersebut memunculkan pertanyaan apa yang mendorong seseorang untuk menggunakan sosial media. Penelitian ini akan melihat faktor yang mempengaruhi seseorang menggunakan Instagram berdasarkan Hedonic Motivation System Adoption Model (HMSAM) yang kemudian dianalisis menggunakan metode Partial Least Square (PLS). Hasilnya setelah dilakukan penelitian pada 245 responden terbukti bahwa yang menjadi faktor pendorong seseorang menggunakan Instagram adalah percieve ease of use, percieved enjoyment, dan control.Kata Kunci: hedonic motivation system adoption system (hmsam), structural equation model (sem), partial least square (pls), social media, instagram.
Analisis Motivasi Hedonis Seseorang Dalam Menggunakan Media Sosial: Studi Kasus Instagram Kharisma Adi Utama; Eko Nugroho; Noor Akhmad Setiawan
Jurnal Buana Informatika Vol. 8 No. 2 (2017): Jurnal Buana Informatika Volume 8 Nomor 2 April 2017
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jbi.v8i2.1081

Abstract

Abstract.Hedonic motivation, which is often called as intrinsic motivation, plays a role in encouraging a person to use a system to meet their needs. Currently, the popular systems used in the fulfilment of one's needs are games and social media. It has been recorded that the users of Instagram, which has been ranked as the second most popular social media in America, has increased as many as 100 thousand people since the middle of 2016, with the total registered users of 600 million. This development raises a question of what drives a person to use social media. This study aims to identify factors that affect a person to use Instagram based on Hedonic Motivation System Adoption Model (HMSAM). The data were then analyzed using Partial Least Square (PLS). After the research was conducted on 245 respondents, the results prove that the motivating factors of a person to use Instagram are perceived ease of use, perceived enjoyment, and control.Keywords: hedonic motivation system adoption system (hmsam), structural equation model (sem), partial least square (pls), social media, instagram. Abstrak.Motivasi hedonis atau sering kali juga disebut dengan motivasi intrinsik berperan dalam mendorong seseorang untuk menggunakan suatu sistem demi memenuhi kebutuhannya. Saat ini sistem yang populer digunakan dalam pemenuhan kebutuhan seseorang tersebut adalah game dan social media. Instagram yang menduduki peringkat ke dua sebagai social media terpopuler di Amerika, tercatat mengalami pertumbuhan sebanyak 100 ribu orang sejak pertengahan 2016 dengan total pengguna yang tercatat sebanyak 600 juta orang. Melihat perkembangan tersebut memunculkan pertanyaan apa yang mendorong seseorang untuk menggunakan sosial media. Penelitian ini akan melihat faktor yang mempengaruhi seseorang menggunakan Instagram berdasarkan Hedonic Motivation System Adoption Model (HMSAM) yang kemudian dianalisis menggunakan metode Partial Least Square (PLS). Hasilnya setelah dilakukan penelitian pada 245 responden terbukti bahwa yang menjadi faktor pendorong seseorang menggunakan Instagram adalah percieve ease of use, percieved enjoyment, dan control.Kata Kunci: hedonic motivation system adoption system (hmsam), structural equation model (sem), partial least square (pls), social media, instagram.
Co-Authors Adhistya Erna Permanasari Adi Nugroho Adi Wijaya Adi Wijaya Agastya, I Made Artha Ahmad Fauzi Mabrur Aji, Marcus Nurtiantara Anggrahini, Dyah Wulan Anugrah Galang Persada Anugrah Galang Persada, Anugrah Galang Aras, Rezty Amalia Auliya, Syafira Baehaqi Bagus Kurniawan Bambang Sugiyantoro Berbudi Bowo Laksono Brahmantya Aji Pramudita Daru Hagni Setyadi Desyandri Desyandri Dewi, Sri Kusuma Dwi Retno Puspita Sari E. Elsa Herdiana Murhandarwati Eko Nugroho Eko Nugroho Fery Antony Fityah, Farhatul Galuh Indah Zatadini Gilang Adityasakti Hairani Hairani Hanung Adi Nugroho Haried Novriando Heilbert Armando Mapaly I Made Yulistya Negara I Md. Dendi Maysanjaya Igi Ardiyanto Indah Soesanti Ipin Prasojo Ipin Prasojo, Ipin Irma Yuliana Julianto Lemantara Kadek Dwi Pradnyani Novianti Kadek Dwi Pradnyani Novianti, Kadek Dwi Pradnyani Kharisma Adi Utama Lina Choridah Lukito Edi Nugroho Luthfi Ardi Made Satria Wibawa Maghfirah Maghfirah Maghfirah Maghfirah Maghfirah Marcus Nurtiantara Aji Mochammad Wahyudi Muhammad Arzanul Manhar Muhammad Fawaz Saputra Murnani, Suatmi Ni Wayan Priscila Yuni Praditya Nugraha, Anggit Ferdita Nugroho, Adi Nugroho, Anan Oyas Wahyunggoro Paulus Insap Santosa Persada, Anugrah Galang Prasojo, Ipin Putra, M. Azka Rahmadi, Ridho Ratna Lestari Budiani Buana Ridho Rahmadi Ridho Rahmadi Rifkie Primartha Rochim, Febry Putra Rudy Hartanto Sajiah, Adha Mashur Sekar Sari Siti Helmyati Sri Kusuma Dewi Sri Kusuma Dewi, Sri Kusuma SRI RAHAYU Sri Suning Kusumawardani Subhan Afifi Sunu Wibirama Surjono Surjono Teguh Bharata Adji Tito Yuwono, Tito Tole Sutikno Utama, Kharisma Adi Widhi Hartanto Widhia K.Z Oktoeberza Wijaya, Adi Zatadini, Galuh Indah