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All Journal EQUILIBIRIA JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) SEIKO : Journal of Management & Business Jurnal Ilmu Manajemen dan Akuntansi Terapan SOLUSI Jurnal Ilmiah ASET Jurnal Manajemen dan Profesional Jurnal Pengabdian Masyarakat Waradin Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Manajerial dan Bisnis Tanjungpinang Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Puji Setya Sunarka
AKI University, Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Sosialisasi Dan Pelatihan Digital Marketing Sebagai Sarana Media Promosi UMKM Pada Kelurahan Purwosari Kecamatan Mijen Kota Semarang Deewar Mahesa; Jaluanto Sunu Punjul Tyoso; Puji Setya Sunarka
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 3 No. 1 (2024): Sejahtera : Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v3i1.1683

Abstract

The Covid-19 pandemic has driven major changes in business, with an increase in online activities such as working, studying and shopping. MSME players must adapt to this condition, utilizing digital marketing to market their products. The service team held outreach and training to increase MSMEs' understanding of the benefits of digital marketing, encouraging the use of social media in marketing. Observation, socialization and training methods are expected to increase participants' knowledge in using online media as a marketing tool, open wider market opportunities and increase business income. This activity aims to increase the digital literacy of MSMEs, overcome digital technology obstacles, and strengthen product marketing through digital marketing.
Peningkatan Kapabilitas Kinerja untuk Meningkatkan Mutu dan Pelayanan di Auraderma Puji Setya Sunarka; Deewar Mahesa; Sukardi Sukardi; Fika Ulfa Widiwati
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 3 No. 3 (2024): Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v3i3.2384

Abstract

The service program carried out at the Auradherma company which operates in the field of beauty clinic services, the aim to be achieved in this service activity is to provide motivation and direction related to improving employee performance, this activity was attended by all Auradherma employees totaling 50 participants from various work departments which is in Auradherma. Organizational performance is highly dependent on the quality of human resources, and employee performance is influenced by understanding Standard Operating Procedures (SOP) and accurate performance assessments. It is hoped that this service program can have a significant impact on improving employee performance by prioritizing quality and service amidst competition in the beauty business which is currently developing in several regions and is one of the components of society's current needs.
EFEK MEDIASI MINAT BELI PADA KEPUTUSAN PEMBELIAN MAKE-UP M. Rifki Bakhtiar; Puji Setya Sunarka
Solusi Vol. 21 No. 2 (2023): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i2.6422

Abstract

High consumer beautification and high market share potential lead to competition in the make-up industry. The Ministry of Industry stated that the country's make-up industry reached more than 760 companies in 2017 and is targeting significant growth in the make-up industry in 2018-2020. To support this growth, this research was conducted to find out what factors must be considered to increase people's make-up purchases. The focus of this study is the analysis of beauty vloggers, product variations, halal labels, and brand awareness in purchase decisions, using consumer buying interest as a mediator in the makeup industry. Beauty vloggers are presented in this study because, currently many people work as beauty bloggers and they are much loved by the public. Beauty vlogger is a marketing medium that can build positive brand associations through repeated claims about brand attributes and the benefits they offer. Purposive sampling was used in this research sample. Questionnaire: count 100 respondents who meet the requirements as a sample. Multiple linear regression with SPSS 25 was used as a data analysis tool. The results showed that beauty vloggers, product variety, and brand awareness had a positive effect on purchase intention, while the halal label had no effect. Purchase intention, beauty vloggers, and brand awareness have a positive effect on purchasing decisions, while product variations and halal labels have no effect. The path analysis test shows that buying interest is not able to mediate the influence of beauty vloggers, product variations, halal labels, and brand awareness on purchasing decisions
Menyulut Aksara Gunungpati : Memadukan Literasi dan Inklusi Sosial Heru Eko Prasetyo; Wawan Wibisono; Puji Setya Sunarka
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 1 (2025): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i1.473

Abstract

Low interest in reading and limited access to digital literacy in Gunungpati Village, Semarang, are the main challenges in developing community literacy, especially among children and teenagers. The community service program "Gunungpati Reading Literacy Movement" aims to increase interest in reading and digital literacy by providing physical reading corners, digital libraries, and literacy training. The methods used include literacy outreach, training in reading, writing and digital literacy, and the application of technology through digital libraries that the public can access at any time. This program involves collaboration with various parties, such as sub-district government, PKK, educational institutions and local communities.The results of this program show an increase in reading interest by being available in reading corners and digital libraries that are accessed by the public. With this program, it is hoped that the Gunungpati community will increase their literacy and technology skills, so that they can support increased social and economic welfare. The program is also designed to be sustainable through strong partnerships and ongoing support.
Sosialisasi Strategi Pemasaran Bagi UMKM Kampung Keripik Desa Blerong Ryan Arya Pramudya; Puji Setya Sunarka; Atika Mutiarachim
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2025): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v3i1.1285

Abstract

Belerong Village is one of the villages in Guntur Demak sub-district which has a group of MSMEs that produce various kinds of processed chips, using the community's agricultural products. Many challenges faced by MSMEs in developing their business include marketing, for this reason the socialization activities carried out are focused on how marketing processes and marketing strategies can be carried out so that the results from the chips village can be distributed smoothly so as to make the development of MSMEs more significant, followed by economic development among group members in particular and Blerong sub-district residents in general.
PENGARUH PENGGUNAAN FINANCIAL TECHNOLOGY, KEMAMPUAN MANAJERIAL DAN LITERASI KEUANGAN TERHADAP KINERJA KEUANGAN UMKM Sunarka, Puji Setya; Pamudya, Ryan Arya; Mutiarachim, Atika; Yuniarti, Nur Atika
MANAJERIAL DAN BISNIS TANJUNGPINANG Vol 8 No 1 (2025): Jurnal Manajerial dan Bisnis Tanjung Pinang vol 8 no 1 2025
Publisher : STIE PEMBANGUNAN TANJUNGPINANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/manajerial.v8i1.2470

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan financial technology, kemampuan manajerial dan literasi keuangan, terhadap kinerja keuangan UMKM. Populasi dalam penelitian ini adalah seluruh pelaku UMKM yang menggunakan financial technology. Teknik pengambilan sampel ditentukan dengan metode non-probability sampling dengan pendekatan purposive sampling. Data yang digunakan yaitu data primer berupa kuesioner yang disebarkan langsung kepada para responden. Alat analisis data dalam penelitian ini menggunakan analisis regresi linear berganda dengan program SPSS. Hasil penelitian menunjukkan bahwa variabel penggunaan financial technology, kemampuan manajerial dan literasi keuangan, semua variable mempunyai pengaruh positif dan signifikan terhadap kinerja keuangan UMKM.
Sosialisasi dan Training Refresher pada 8 SPBU di Kota Semarang untuk Peningkatan Kualitas Pelayanan dan SOP Deewar Mahesa; Sukardi Sukardi; Puji Setya Sunarka; Ribut Musprihadi; Nur Atiqa Yuniarti; Heru Eko Prasetyo; Camilus Isidorus Ikut; Ryan Arya Pramudya
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 2 No. 3 (2025): Juli : Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v2i3.1978

Abstract

This community service program aimed to enhance the safety compliance and service quality of gas station (SPBU) operators in Semarang through a structured refresher training initiative. The training was conducted over eight days and involved 120 participants from eight different SPBU locations. The program adopted a comprehensive approach by combining theoretical sessions, practical simulations, and role-playing exercises tailored to address real-world scenarios faced by SPBU personnel. Key training components included emergency response protocols, customer service excellence, complaint management, and adherence to safety procedures. The outcomes of the program showed measurable improvements. Post-training evaluations revealed a significant increase in participants’ knowledge and understanding of operational safety and service standards. Additionally, a notable reduction in emergency response times was observed during simulated drills. Feedback collected from the participants indicated enhanced confidence in handling routine operations, responding to customer complaints, and executing emergency procedures. This reflects the program’s success in not only increasing technical competence but also in boosting the professional demeanor of SPBU staff. Despite its success, the program encountered challenges, particularly in aligning the training schedule with participants’ daily work commitments, which occasionally hindered full attendance. To ensure long-term impact and continuity, the program recommends implementing annual refresher training sessions in collaboration with local safety and regulatory authorities. This would foster a culture of continuous improvement and compliance among SPBU operators, ultimately contributing to safer and more efficient fuel service operations in the region. Overall, the initiative highlights the critical role of ongoing professional development in enhancing service delivery and maintaining high safety standards in the fuel retail sector.
KEAMANAN, KEPERCAYAAN, HARGA, KUALITAS PELAYANAN SEBAGAI PEMICU MINAT BELI CUSTOMER ONLINE SHOP ELEVENIA Bakhtiar, M. Rifki; Sunarka, Puji Setya
Jurnal Ilmu Manajemen dan Akuntansi Terapan Vol. 10 No. 2 (2019): Jurnal Ilmu Manajemen dan Akuntansi Terapan
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.41 KB) | DOI: 10.36694/jimat.v10i2.201

Abstract

The focus of this research is to analyze security, trust, price, service quality on customer's purchase intention on the online sales site at Elevenia.The samples in this study using purposive sampling method. Questionnaires 100 respondents who qualified as a sample. Data analysis tool used in the form of multiple linear regression with SPSS version 25. The results showed that: security (X1), Trust (X2), Price (X3), and service quality (X4) had a positive and significant effect on Purchase Intention. The study provides empirical evidence for marketplace to improve security, trust, price, service quality.
Co-Authors Atika Mutiarachim Camilus Isidorus Ikut Deewar Mahesa Fika Ulfa Widiwati Heru Eko Prasetyo Jaluanto Sunu Punjul Tyoso Kartika, Erawati M. Rifki Bakhtiar Mahesan, Deewar Musprihadi, Ribut Mustika, Intan Rahma Mutiarachim, Atika Nur Atiqa Yuniarti Pamudya, Ryan Arya Raden Rara Ayu Widaningsih Ryan Arya Pramudya Sukardi Sukardi Wawan Wibisono Yuniarti, Nur Atika