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All Journal Wacana, Jurnal Sosial dan Humaniora MIX : Jurnal Ilmiah Manajemen Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Abdimasku : Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Sekretari & Administrasi (Serasi) Metta : Jurnal Ilmu Multidisiplin Jurnal Abdimas Ekonomi dan Bisnis Kresna: Jurnal Riset dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Kemitraan Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial
Iis Torisa Utami
Universitas Budi Luhur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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ANALISIS PENGARUH KOMPETENSI PROFESIONAL DOSEN DAN FASILITAS BELAJAR TERHADAP PRESTASI BELAJAR MAHASISWA AKADEMI SEKRETARI BUDI LUHUR PADA MASA PANDEMIK / COVID-19 (STUDI EMPIRIS: PERKULIAHAN KORESPONDENSI BAHASA INDONESIA SEM20) Utami, Iis Torisa
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 9 No. 2 (2020): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v9i2.532

Abstract

ABSTRAKTujuan penelitian adalah untuk mengetahui pengaruh kompetensi profesional dan belajar terhadap prestasi belajar mahasiswa. Populasi dalam penelitian ini adalah mahasiswa Akademi Sekretari Budi Luhur yang mengikuti perkuliahan korespondensi bahasa Indonesia. Purposive sampling dan sebanyak responden 46. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Analisis data menggunakan regresi berganda dengan SPSS 25. Hasil penelitian menunjukkan bahwa secara simultan variabel independen berpengaruh positif dan signifikan terhadap variabel dependet dengan Fhitung 9,135> Ftabel 3,214 dengan tingkat signifikansi 0f 0,000 ≤ 0,04.Dan Beroperasi parsial variabel Kompetensi dosen (X1) berpengaruh positif Dan signifikan Terhadap Prestasi belajar mahasiswa DENGAN thitung 3361> t tabel 1.680, DENGAN taraf signifikansi 0,002 ≤ 0,05. Sedangkan variabel fasilitas belajar (X2) tidak berpengaruh positif signifikan terhadap prestasi belajar siswa dengan thitung -2,205 <ttabel 2,020, dengan taraf signifikansi 0,033 <0,05.  
Viral Marketing, Fear of Missing Out and Impulsive Buying Behavior Among Gen Z in Jakarta Zulvia Khalid; Thilini De Silva; Panca Maulana; Iis Torisa Utami
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.016

Abstract

Objectives: This study is aimed at investigating the effects of viral marketing) on impulsive buying behavior mediated by fear of missing out (FoMO) among Gen Z customers in Indonesia.Methodology: This study adopts a quantitative method with cross-sectional design, including 209 Gen Z students from universities in Jakarta which were gathered using Purposive snowball sampling. Data were analyzed using structural equation modeling (SEM) with Partial Least Squares method to evaluate the validity of theoretical framework and to examine the proposed hypotheses.Finding: The findings demonstrate that viral marketing significantly affects the emergence of FoMO which mediates the relationship between viral marketing and impulsive buying behavior.Conclusion: The results are beneficial for marketers who aim to reach Gen Z and deal with the social and economic effects of inappropriate customer behavior that can happen when viral marketing campaigns are used too much. Gen Z will also become more aware and conscious if they learn these facts. This will help them resist the desire to buy things on impulse that viral marketing campaigns use to get customers to buy things.
Co-Authors Agus Sriyanto Arif Nur Hidayat Baehaqi Bruri Trya Sartana Brury Triya Sartana Desfri, Lusiana Azila Didik Hariyadi Raharjo Fahmi Syahriza Fathur Ridwan Hariyani, Reni Hariyani, Reni Ifan Haryanto Irawati, Riri Khalid, Zulvia Kim Mi Martini Martini Martini Martini Nora Adira Brabo Nur Hanani Nurlia, Shinta Panca Maulana Firdaus Pradipta, Anindya Putri Prasetio, Tio Pudoli, Ahmad Riri Irawati Ririt Roeswidiah Roeswidiah, Ririt Sartana, Bruri Trya Silva, Thilini De Thilini De Silva Tio Prasetio