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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis J-MAS (Jurnal Manajemen dan Sains) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Manajerial ASSET: Jurnal Manajemen dan Bisnis International Journal of Trends in Accounting Research Wiga : Jurnal Penelitian Ilmu Ekonomi JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi Keuangan dan Bisnis JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains International Journal of Trends in Accounting Research E-Amal: Jurnal Pengabdian Kepada Masyarakat Ulil Albab
Meilaty Finthariasari
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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ASSESSING THE IMPACT OF EMPLOYEE SKILLS AND TRAINING ON EMPLOYEE PERFORMANCE THROUGH THE MODERATING ROLE OF EMOTIONAL MANAGEMENT Meilaty Finthariasari; Mella Widdia
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 2 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i2.10237

Abstract

This study examines the effects of employee skills and training on employee performance, with emotional management serving as a moderating variable, at PT Bio Nusantara Teknologi Bengkulu. A quantitative survey approach was employed, with data collected through questionnaires distributed to permanent employees. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that employee skills and training have a positive and significant effect on employee performance. Emotional management also significantly influences employee performance. Furthermore, moderation analysis reveals that emotional management strengthens the relationship between employee skills and employee performance but does not moderate the relationship between employee training and employee performance. These findings suggest that employee skills and job-relevant training are important determinants of performance improvement. In addition, employees’ ability to manage their emotions enhances the contribution of skills to performance, highlighting the importance of emotional management in the workplace
HOW CSR PROGRAMS INFLUENCE CORPORATE IMAGE: INSIGHTS FROM CUSTOMERS OF BRI MANNA BRANCH Meilaty Finthariasari; Anisa Rahma Putri
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 2 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i2.10243

Abstract

This study examines the effect of customer perceptions of Corporate Social Responsibility (CSR) programs on the corporate image of Bank Rakyat Indonesia (BRI) Manna Branch, South Bengkulu Regency. Using a descriptive research design, the study targeted BRI customers who had received or were aware of the CSR programs implemented by the branch. Data were collected through observation, interviews, and questionnaires. Descriptive analysis, simple linear regression, and the coefficient of determination (R²) were employed using SPSS. The findings reveal that customer perceptions of CSR programs have a positive and significant effect on the corporate image of BRI Manna Branch. This indicates that more favorable perceptions of CSR initiatives are associated with a stronger corporate image among customers. The results highlight the importance of implementing well-targeted and sustainable CSR programs, supported by effective communication, to enhance customer perceptions and strengthen the bank’s reputation. Consequently, BRI Manna Branch should continue to develop and improve its CSR initiatives to ensure that their benefits are widely experienced by communities in need while simultaneously reinforcing the bank’s positive image
Uji Perbandingan Karakteristik Penelitian Pada Variabel Komunikasi Pemasaran, Daya Tarik Dan Keputusan Pembelian Meilaty Finthariasari; Zhenyuan Wang; Ari Yunita
ASSET: Jurnal Manajemen dan Bisnis Vol. 8 No. 1 (2025): Juni
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/asset.v8i1.11378

Abstract

Strategi pemasaran mempunyai peranan yang sangat penting untuk keberhasilan usaha umumnya dan pada bidang pemasaran khususnya. Faktor lain yang mempengaruhi keputusan berkunjung adalah daya tarik.  Tujuan penelitian ini untuk mengetahui pengaruh komunikasi pemasaran terhadap keputusan berkunjung di kebun teh Kabawetan Kabupaten Kepahiang. Untuk mengetahui pengaruh daya tarik wisata pengaruh Komunikasi Pemasaran terhadap keputusan berkunjung di kebun teh Kabawetan Kabupaten Kepahiang. Untuk mengetahui pengaruh komunikasi pemasaran dan daya tarik wisata terhadap keputusan berkunjung di kebun teh Kabawetan Kabupaten Kepahiang. Jenis penelitian ini adalah pendekatan kuantitatif. Metode yang digunakan dalam penelitian ini adalah metode deskriptif. Teknik analisis data yang digunakan yaitu analisis deskripsi, analisis regresi bergamda, koefisien determinasi (R2) dan uji hipotesis. Hasil penelitian, dapat dibuat kesimpulan sebagai berikut : Komunikasi pemasaran (X1) berpengaruh positif dan signifikan terhadap keputusan berkunjung (Y) di Kebun teh Kabawetan Kabupaten Kepahiang. Daya tarik wisata (X2) berpengaruh terhadap keputusan berkunjung (Y) di Kebun teh Kabawetan Kabupaten Kepahiang. Komunikasi pemasaran (X1)  dan daya tarik wisata (X2) berpengaruh terhadap keputusan berkunjung (Y) di Kebun teh Kabawetan Kabupaten Kepahiang.
Co-Authors Ahmad Junaidi Anisa Rahma Putri Ari Yunita Arianto, Tezar Aslim Aslim Azizul Kholis Budi Astuti Chris Santi Oktavia Deki Duwy Candra Delfi Novtiara Diana Dewi Saputri Enos Julvitra Eti Arini Febriansyah, Erwin Hernadianto, Hernadianto Ikhsan, Arfan Ilham Nopianto Indramawan Kusuma Trisna Islamuddin Islamuddin Karyono Karyono Katra Pramadeka Kusuma, Merta Mella Widdia Merri Sri Hartati Muchlis Muchlis Muhamad Yamin Noch Mutiara Winda Giatri Ngatemin - Nio Firdaus Nurhasanah Pedi Riswandi Pedi Riswandi Ranidiah, Furqonti Ratnawili Rina Yuniarti, Rina Ririn Harini Rizky Faizal Anwar Santi Anisa Putri Septi Maryani Septina Lisdayanti Sri Ekowati Sumarlan, Ahmad Tia Misna Sari Yudi Pratama Putra Zhenyuan Wang