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Journal : Journal of Business

PENGEMBANGAN MODEL TAM : EXPERTICE DAN INNOVATIVENESS SEBAGAI VARIABEL MODERATOR STUDI PADA PENGGUNAAN E BANKING Sri Hartini
Journal of Business & Banking Vol 1, No 2 (2011): November 2011
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v1i2.250

Abstract

This research has purpose to develop a model of TAM (Technology Acceptance Model). It tries to analyze the role of expertise and innovativeness of the consumers in shaping their attitude. It uses the technique of non random sampling that is accidental sampling. Based on such technique, it gains 105 respondents. It shows that the perceive-easy of use of the products bought by the customers has significant influence towards the customers attitude in e-banking industries. Also, when using the moderating variables, the variables of expertise and innovativeness do not have any role significantly in moderating the relationship between perceive easy of use and the customers attitude towards the transaction in e banking. Again, Perceive usefulness is found to have significant influence on the consumers attitude in using the technology. Besides that, the consumer innovativeness and expertise apply to this condition.
Virtual reality: aplikasi teknologi untuk peningkatan kunjungan wisatawan Sri Hartini; Cathleya Anglelyn; Sukaris Sukaris
Journal of Business & Banking Vol 9, No 2 (2019): November 2019 - April 2020
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v9i2.2014

Abstract

The development of Indonesia's tourist destinations when supported by technological advances. With a destination, technology can be known and visited. One influence of technology is a virtual reality in the context of destinations. Virtual reality is a technology that allows users to interact with the environment in a virtual world that is simulated by a computer, so users feel they are in that environment. Focus on consumer behavior in choosing tourist destinations associated with virtual reality. Specifically, the research objective is to determine the effect of presence in virtual reality, on perceived enjoyment, attitude toward Virtual reality, and intention to visit destinations. The study population was tourists in East Java, with a purposive sampling method. Samples were asked to play virtual reality in destinations that had never been visited, then they answered questionnaires related to their experiences using virtual reality. The analysis tool uses SEM-PLS. The results show five proposed hypotheses, four hypotheses were accepted and one hypothesis was rejected. Presence influences perceive enjoyment, but presence does not affect attitudes toward virtual reality. Perceive enjoyment influences attitudes toward virtual reality and intention to visit tourist destinations. Attitudes toward virtual reality affect the intention to visit tourist attractions