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All Journal IPTEK Journal of Proceedings Series CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Journal of Business & Banking E-Dimas: Jurnal Pengabdian kepada Masyarakat JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Ekonomi dan Bisnis MABIS: Manajemen dan Bisnis Jurnal Manajerial IMANENSI: Jurnal Ekonomi, Manajemen dan Akuntansi Islam WIDYA MANAJEMEN Keluwih: Jurnal Sosial dan Humaniora Jurnal Manajemen dan Bisnis Madani
Andajani, Erna
Fakultas Bisnis Dan Ekonomika Jurusan Manajemen Universitas Surabaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE EFFECT OF YOGYAKARTA DESTINATION IMAGE ON BEHAVIORAL INTENTIONS ON DOMESTIC TOURIST Adrianus Alen Junaidi; Fitri Novia Widjaja; Erna Andajani
Manajemen dan Bisnis Vol 16, No 1 (2017): MARCH 2017
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v16i1.294

Abstract

Tourism is an important economic sector in Indonesia and has developed rapidly into the tourism industry in each province, especially the Special Region of Yogyakarta province which is thick with culture and history. This study aims to determine the influence of destination image of Yogyakarta on behavioral intentions of domestic tourists. The data used in this study are primary data obtained from questionnaires. The sampling technique of this study is non probability sampling. The results of the study showed that the destination image of Yogyakarta has a direct influence on the behavioral intentions of domestic tourists. Destination image assessment can be measured through the variable infrastructure, attraction, value of money, and enjoyment. Because the four variables have high average values, it can be interpreted that destination image of Yogyakarta as a tourist destination has a good influence on domestic tourists.
Co-Authors Adi Prasetyo Tedjakusuma Adrianus Alen Junaidi Amabela Amanda Elisia Ardine Arif Herlambang Auliya Delananda Cindy Priscillia Clara Amelia Kuswandi Endah Asmawati Felix Handani Fitri Novia Widjaja Hazrul Iswadi Ida Fitriani Ika Mutia Lestari Jeffry Andreanto Ferdian Juliani Dyah Trisnawati Liang Rosah Lina Lindya Aqmarina Ghaisani Livia Chessa Lorenzia Merlin Setiawan Mokhamad Favian Rizki Pratama Natasha Naftali Nita Lintang Sekarrini Nurfathan Hasbiy Purwanto Nurul Badriyah Octavianus Adi Wijaya Patrada, Rolan Priskadina Febriati Rizky Ardi Purnama Sahara Muzdalifah Sandra Yunita Shanti Krisawati Nadhilah Shella Dwi Cahyanti Siti Rahayu Siti Rahayu Siti Rahayu Siti Rahayu Stefanus Budy Widjaja Veny Megawati Werner R Murhadi Yayon Pamula Mukti Zunairoh Zunairoh