Claim Missing Document
Check
Articles

Found 32 Documents
Search

IMPACT OF ATMOSPHERE ON SATISFACTION AND THE BEHAVIOR INTENTION IN RESTO LA RUCOLA MEDITERRANEAN Lorenzia Merlin Setiawan; Erna Andajani; Siti Rahayu
Manajemen dan Bisnis Vol 16, No 2 (2017): SEPTEMBER 2017
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v16i2.309

Abstract

This study aims to identify and analyze the influence factors of dining atmosphere of a restaurant towards satisfaction and behavioral intention. This study uses object restaurant which has a Mediterranean theme in the city of Surabaya. The data used in this study are primary data obtained by questionnaire distributed to 150 respondents who have bought and dine in the Mediterranean restaurant. The analysis used in this study is a simple linear regression analysis and multiple linear analysis. The sampling technique of this research is convenience sampling. The results showed that there is an effect of a restaurant’s dining atmosphere towards satisfaction and behavioral intention. Variables of dining satisfaction affect the intention of behavior as well. In this study multiple linear regression tests were carried out for the four atmosphere dimensions of restaurants. It was found that the dimensions of facility aesthetics of restaurant’s atmosphere did not significantly influence dining satisfaction and behavioral intention.
THE EFFECT OF YOGYAKARTA DESTINATION IMAGE ON BEHAVIORAL INTENTIONS ON DOMESTIC TOURIST Adrianus Alen Junaidi; Fitri Novia Widjaja; Erna Andajani
Manajemen dan Bisnis Vol 16, No 1 (2017): MARCH 2017
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v16i1.294

Abstract

Tourism is an important economic sector in Indonesia and has developed rapidly into the tourism industry in each province, especially the Special Region of Yogyakarta province which is thick with culture and history. This study aims to determine the influence of destination image of Yogyakarta on behavioral intentions of domestic tourists. The data used in this study are primary data obtained from questionnaires. The sampling technique of this study is non probability sampling. The results of the study showed that the destination image of Yogyakarta has a direct influence on the behavioral intentions of domestic tourists. Destination image assessment can be measured through the variable infrastructure, attraction, value of money, and enjoyment. Because the four variables have high average values, it can be interpreted that destination image of Yogyakarta as a tourist destination has a good influence on domestic tourists.