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All Journal Indonesian Journal of Forestry Research Jurnal Master Pariwisata (JUMPA) ANDHARUPA JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Hearty : Jurnal Kesehatan Masyarakat Jambura Journal of Health Sciences and Research Journal of Humanities and Social Studies Jurnal Mantik Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Jurnal Ilmiah Manajemen Kesatuan Bubungan Tinggi: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Cendekia Niaga Ilomata International Journal of Management Quantitative Economics and Management Studies Ilomata International Journal of Social Science International Journal of Social Service and Research Jurnal Ekonomi Journal of Applied Management Research Jurnal Ilmu Multidisplin Journal of Management and Administration Provision Jurnal Indonesia Sosial Teknologi Jurnal Penelitian Kehutanan Wallacea Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Indonesian Journal of Forestry Research Advances in Tourism Studies
Eddyono, Fauziah
Magister Manajemen Universitas Sahid, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Bimbingan Teknis Pemanfaatan Aplikasi Canva Sebagai Pendukung Media Pembelajaran Guru SMPN 11 Kota Bogor Sukamdani, Hariyadi B; Sukwika, Tatan; Sukamdani, Nugroho B; Sulistyadi, Yohanes; Eddyono, Fauziah; Aritonang, Reikman
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v5i2.4495

Abstract

Saat ini perkembangan teknologi mempengaruhi media pembelajaran, sehingga diperlukan adanya pelatihan pembuatan media berbasis teknologi. Kebutuhan penyediaan bahan pengajaran seperti menggunakan aplikasi Canva bagi guru tidak terlepas dari kegiatan rutinitas di sekolah. Bahan pengajaran yang efektif selain dianggap lebih praktis dan mudah digunakan. Namun demikian tidak semua pengajar di sekolah menggunakan aplikasi canva sebagai pendukung media pembelajaran. Tujuan Pengabdian kepada Masyarakat (PkM) melalui bimbingan teknis ini adalah untuk menambah wawasan pengetahuan dan keterampilan guru SMPN 11 dalam membuat media pembelajaran berbasis teknologi. Metode PkM menggunakan pendekatan interaktif dan sosialisasi membangun memotivasi, tahapan rencana pelaksanaan, dan prosedur kerja yaitu tahap perencanaan, tindakan, observasi, dan evaluasi. Bimbingan teknis Canva ini dilaksanakan pada bulan April 2024 dan diikuti oleh 10 peserta. Kegiatan PkM menunjukkan hasil yang cukup baik, Dimana pada setiap Tujuan Instruksional Khususnya ada perubahan indikator berupa perkembangan yang memuaskan. Peserta memahami aplikasi canva dengan baik. Peserta mengakui bahwa aplikasi canva bermanfaat untuk membantu menyusun modul ajar. Berdasarkan faktor teknis dan faktor pendukung, diketahui bahwa kegiatan bimbingan teknis memberikan perubahan pada pengetahuan dan keterampilan peserta
Analysis of Consumer Preferences on Mitsubishi Vehicles Putra, Mario Pradana; Eddyono, Fauziah
Journal of Management and Administration Provision Vol. 4 No. 2 (2024): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v4i2.363

Abstract

The increasingly competitive automotive industry makes consumer preferences a key to market success. This study analyzes consumer preferences for Mitsubishi vehicles, focusing on the factors of product, price, and location. The research method employed is a survey, with questionnaires distributed to 178 respondents as a sample. The collected data were analyzed using conjoint analysis to identify the factors that most influence consumer preferences.  The results indicate that the product dimension is the primary factor affecting consumer preferences, more dominant than price and dealer location. These findings imply that Mitsubishi needs to continually enhance product quality, innovate in technology, and strengthen digital services to maintain consumer loyalty and optimize marketing strategies in the automotive market.
Educational Social Assistance and Human Capital Development: Evidence from Marginalized Students in Jakarta Suputra, I Dewa Ayu Mytha Logenta Yanti; Eddyono, Fauziah
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1813

Abstract

Socioeconomic disparities in Jakarta continue to hinder the development of high-quality human resources, particularly among marginalized communities. In response, the Jakarta Provincial Government introduced the Kartu Jakarta Mahasiswa Unggul (KJMU) program to improve access to higher education through targeted social assistance. This study investigates the effectiveness of KJMU by examining the influence of educational social assistance on recipients’ behavior, its impact on human capital quality, and the mediating role of behavior in that relationship. Utilizing the Theory of Planned Behavior, data were collected through a Likert-scale questionnaire from 155 KJMU recipients and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings indicate that social assistance has a significant positive effect on recipients’ behavior. However, neither educational assistance nor behavior showed a direct statistically significant impact on the quality of human capital, as measured by academic achievement, employability, and study efficiency. Among these indicators, academic performance exhibited the strongest association, while employment waiting time showed the weakest. These results suggest that while KJMU effectively fosters academic motivation and positive attitudes, it alone may be insufficient to enhance overall human capital quality. Complementary interventions such as career mentoring, soft skills training, and post-graduation support are recommended to strengthen the long-term outcomes of educational social assistance programs.
The influence of marketing content on brand awareness and its impact on citamin product purchase decisions Rachman, Muhammad Arief; Fauziah Eddyono
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/ekonomi.v13i01.3838

Abstract

This research has the objective to examine the direct impact of marketing content on brand awareness, the influence of brand awareness on purchasing decisions, the direct impact of marketing content on purchasing decisions, as well as the impact of marketing content on brand awareness and its subsequent effect on purchasing decisions. The research employs a descriptive quantitative research method with a sample size of 88 respondents. The outcomes indicate that marketing content significantly influences brand awareness, brand awareness directly affects purchasing decisions, and marketing content also directly affects purchasing decisions. Moreover, marketing content exerts a direct influence on brand awareness and subsequently affects purchasing decisions. The R-square value for the brand awareness variable demonstrates that content marketing accounts for 33.9% of the variance, suggesting the possibility of additional variables in future research.
TOURISM COMPETITIVENESS, TOURIST FOREIGN ARRIVAL AND NON-TAX STATE REVENUE IN NATIONAL PARKS IN INDONESIA Eddyono, Fauziah; Darusman, Dudung; Sumarwan, Ujang; Sunarminto, Tutut
Indonesian Journal of Forestry Research Vol. 9 No. 2 (2022): Indonesian Journal of Forestry Research
Publisher : Association of Indonesian Forestry and Environment Researchers and Technicians

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59465/ijfr.2022.9.2.165-184

Abstract

Indonesia has a natural tourist attraction in the form of 54 national parks spread across regencies and cities, with an area of 16,304,707.13 hectares, featuring a diversity of ecosystems, high mountains, lowlands, savannahs to wetlands, and waters. However, the appeal of natural tourism does not necessarily contribute to the performance of national tourism, hence studies need to support of increase in tourist arrivals to national parks, one of which is to study tourism competitiveness in areas that have national parks in Indonesia. This research aims to develop a model of tourism competitiveness management in areas that have national parks in Indonesia. The theory underlying this research is the theory of tourism competitiveness through the approach of the competitiveness index of the Travel & Tourism Competitiveness Index, Indicators for Measuring Competitiveness in Tourism, and Competitiveness Monitor. The research design uses 20 competitiveness factors, where data collection techniques utilize data that has been available at both government and non-government institutions and the data collection method uses library research. The data were analysed by using the dynamic model method. The results of the study found that tourist arrivals significantly correlated simultaneously with the factor of tourism competitiveness of the districts and cities that have national parks, tourist arrival, revenue tourism, and conservation in zona utility of national park in Indonesia. It is proposed that local governments, national parks management and other interested parties make policy innovations to optimize the factors of tourism competitiveness in their regions to support or increase in the number of tourist visits in national parks
The Role of Brand Storytelling, Accessibility, and Ticket Pricing in Driving Leisure Intentions and Recreational Decisions: A Study of Dunia Fantasi (Dufan), Jakarta Favorita, Danti; Eddyono, Fauziah
Cendekia Niaga Vol. 9 No. 2 (2025): Jurnal Cendekia Niaga : Trade and Development Studies
Publisher : Pusat Pengembangan Kompetensi Aparatur Perdagangan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Urban recreational destinations face increasing competition, requiring theme park managers to understand key drivers of consumer behavior. This study investigates the influence of brand storytelling, accessibility, and ticket pricing on recreational interest and recreation decisions at Dunia Fantasi (Dufan) Jakarta, targeting corporate workers under 45. An online survey collected data from 250 respondents, analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings reveal that brand storytelling, accessibility, and ticket pricing significantly affect recreational interest, which in turn strongly influences recreation decisions and functions as a primary mediator. Direct effects of accessibility and ticket pricing on recreation decisions are not significant. The study underscores the need to integrate emotional, functional, and financial dimensions in theme park marketing, emphasizing authentic brand narratives, ease of access, and value-based pricing. These strategies enhance urban amusement park competitiveness by fostering visitor engagement and informed decision-making.
Analysis Of The Impact Of Community-Based Tourism Development On The Welfare Of The Batulayang Village Community Bogor Shanty Hadiningsih; Fauziah Eddyono
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.2662

Abstract

Desa Batulayang in Bogor Regency has developed as a community-based tourist village by optimizing natural, cultural, and agro-tourism potential to improve the welfare of the community.  Various attractions, such as Curug Kembar, forest tourism, and traditional arts, continue to be developed through active community participation.  The commitment to sustainable tourism is reflected in the certification of tourist villages as well as the development of ecotourism and agritourism, which increasingly attract the interest of tourists.  This research aims to analyze the impact of community-based tourist village development on the quality of life of the community and its effect on their well-being.  The measurement is based on the perceptions of the village community, with data analysis using the Partial Least Square (PLS) method based on Structural Equation Modeling (SEM).  Hypothesis testing was conducted through factor analysis with a loading factor threshold >0.7.  The research results indicate that the development of CBT based on economic, cultural, and environmental factors has a significant impact on the quality of life of the community, which ultimately leads to an improvement in their well-being.   Keywords: Community-Based Tourism (CBT), Local Economic Impact, Community Quality of Life, Socio-Cultural Impact
Analysis of Millennial Generation Preferences Towards Brand Switching Decisions to Smartphone OPPO Brand in Jabodetabek Melani Ali Selamat; Fauziah Eddyono
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2656

Abstract

Indonesia is one of the most smartphone-using countries in the world. Several smartphone brands, such as Samsung, Oppo, Xiaomi, Vivo, and Apple, dominate the Indonesian market share today.   From 2022 to March 2023, OPPO suddenly ranked first as the smartphone with the largest market share in Indonesia, rivaling several well-known smartphones, such as Samsung and Apple. This phenomenon needs to be analyzed further, especially on consumer preferences related to the decision to switch from a well-known smartphone to the OPPO brand, which is actually a newcomer to the smartphone market. This study aims to analyze consumer preferences in making switching decisions from various well-known smartphone brands to OPPO smartphone brands by utilizing conjoin analysis. The analysis was conducted on 204 millennial generation OPPO users in the Jabodetabek area. The results of the study show that product features are the most important attribute for consumers in making switching decisions, as evidenced by an importance value of 37.957, followed by marketing communication with an importance value of 28.589, price with an importance value of 12.048, brand image with an importance value of 11.249, and lifestyle with an importance value of 10.157. This research suggests that the development of product feature innovation is very important to win the smartphone market competition in Indonesia, especially in Jabodetabek.
ANALYSIS OF OCCUPATIONAL SAFETY AND HEALTH FACTORS IN STREET FOOD VENDORS IN PENJOMPONGAN RAYA, CENTRAL JAKARTA Bela Zaghu, Monika; Erislan, Erislan; Sukwika, Tatan; Eddyono, Fauziah
HEARTY Vol 14 No 1 (2026): FEBARURI
Publisher : Fakultas Ilmu Kesehatan, Universitas Ibn Khaldun, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/hearty.v14i1.18971

Abstract

Street vendors typically sell using carts containing oil, stoves, and gas. Many street vendors work environments are frequently exposed to burn hazards, such as hot oil, hot pans, fire, electricity, and stoves. Objective: To examine occupational accidents, the causes of occupational accidents, and potential solutions to address these causes for street food vendors in Penjompongan Raya, Central Jakarta. Method: This research is qualitative, conducted through in-depth interviews. Informants in this study are street food vendors in Penjompongan Raya, Central Jakarta, with a total of 10 informants. Data collection techniques included observation and interviews, using questionnaires as data collection tools, and data analysis through data reduction, data presentation, and conclusion drawing. Research Findings: Occupational accidents were identified among street food vendors, with contributing factors including fatigue, stress, and work environment. Conclusion: There are three primary causes of occupational accidents among street food vendors: fatigue, stress, and work environment factors.
Destination Management Organization (DMO) Policy Analysis of Sustainable Tourism in the 10 Countries with the Best Tourism in the Travel & Tourism Development Index Haurani Ulfa; Fauziah Eddyono
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 11 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i11.1179

Abstract

Good tourism management will improve the welfare of the community in the tourism destination area. The relationship between the competitiveness of tourist destinations will have an impact on sustainable tourism. The purpose of creating competitiveness is to gain and expand market share, both domestic and international, by participating in ensuring that the availability of resources to support tourism is used efficiently and sustainably. Along with the demands of sustainable tourism competitiveness, especially in ASEAN countries, it shows that competitiveness and sustainability have a mutual and supportive relationship. Therefore, a DMO (Destination Management Organization) institution is needed that has the function of leading and coordinating destination elements (attractions, amenities, accessibility) and a sustainable environment.
Co-Authors Afifatus Solehah, Artika Ali Selamat, Melani Andiwinata, Fauzi Aritonang, Reikman Avero, Marten B. Sukamdani, Hariyadi Bela Zaghu, Monika Christanti, Dyah Constancya Talitha Meyrza Dewi A Kusumaningrum Dewi Dyah Maharani, Maya Dudung Darusman Dudung Darusman Dudung Darusman Dudung Darusman Edison C. Sembiring Ekaterina Setyawati, Ekaterina Emir Ferdian, Mohamat Erislan, Erislan Favorita, Danti Harimurti, Itok Hariyadi B. Sukamdani Haurani Ulfa Hidajati, Nurrul Imam Nur Hakim Islamey, Disa Isti Andira Rachmadiyah Latief Jamal Jamal Jamalullail Kusumahdinata, Andrie Alexcandra Lulus Sugiharto Malini, Lamtiar Hema Marsa Iman Adlina Maulana, Irvan Melani Ali Selamat Nugroho B Nugroho B Sukamdani Nurdiansyah Nurdiansyah Nurlaeli Faizah Oktapianty, Oky Dwi Prihartadi , Bambang Prihatini, Rahma Putra, Mario Pradana Putri Ayu Lestari Rachman, Muhammad Arief Rifa Agustina Salsabila rusata, tatang Rusman, Ulung Saadah, Nailis Manan Sarah Soraya Satrio, Nugroho Budi Sri Mulyani Sukamdani, Hariyadi B Sukamdani, Hariyadi B. Suputra, I Dewa Ayu Mytha Logenta Yanti Syahfirin Abdullah TATAN SUKWIKA Tumangger, Hasrioni Dosma Arih Tutut Sunarminto Ujang Sumarwan Ujang Sumarwan Ulung Rusman Widhi, Frianty Kartika Yohanes Sulistyadi