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All Journal Indonesian Journal of Forestry Research Jurnal Master Pariwisata (JUMPA) ANDHARUPA JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jambura Journal of Health Sciences and Research Journal of Humanities and Social Studies Jurnal Mantik Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Bubungan Tinggi: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Cendekia Niaga International Journal of Environmental, Sustainability, and Social Science Ilomata International Journal of Management Quantitative Economics and Management Studies Ilomata International Journal of Social Science Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Journal of Applied Management Research Jurnal Ilmu Multidisplin Journal of Management and Administration Provision Jurnal Indonesia Sosial Teknologi Jurnal Penelitian Kehutanan Wallacea Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Indonesian Journal of Forestry Research Advances in Tourism Studies
Eddyono, Fauziah
Magister Manajemen Universitas Sahid, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Examining the Impact of Product, Price, and Service Priorities on Customer Satisfaction in Digital Journal Publishing: An AHP and Pearson Correlation Approach Lestari, Putri Ayu; Eddyono, Fauziah
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1891

Abstract

The digital transformation of the scientific publishing industry has reshaped customer expectations regarding service quality, pricing, and product innovation. Yet, limited empirical insights exist into how these dimensions collectively shape customer satisfaction within digital publishing environments. This study identifies and prioritizes the key factors driving customer satisfaction in digital scientific journal publishing at PT Penerbit Ilmiah Indonesia. A quantitative design integrating the Analytical Hierarchy Process (AHP) and Pearson correlation analysis was employed to evaluate the priorities and interrelationships among product, price, and service quality dimensions. Data were obtained from 106 Open Journal Systems (OJS) users through an online survey encompassing 12 evaluation sub-criteria. The AHP results revealed interface design (0.1986), system reliability (0.1544), and review process speed (0.1201) as top priorities. Pearson correlation results demonstrated that price showed the strongest association with satisfaction (r = 0.846, p < 0.001), followed by service quality (r = 0.814) and product quality (r = 0.715). These findings underscore the strategic need to enhance platform usability and ensure pricing transparency to foster user satisfaction and loyalty. The study contributes to advancing data-driven service optimization frameworks and provides actionable insights for publishers to refine customer-centric digital marketing strategies.
Determinants of Hotel Operators’ Decisions to Adopt SNI CHSE Certification in Post-Pandemic Indonesia Oktapianty, Oky Dwi; Eddyono, Fauziah; Sulistyadi, Yohanes
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1859

Abstract

The COVID-19 pandemic has had a significant impact on the tourism and hospitality sectors, prompting the need for standardized health and safety protocols to restore public trust. In response, the Indonesian government introduced the SNI CHSE (Cleanliness, Health, Safety, and Environment) certification, which was initially provided free of charge during the pandemic. However, in the post-pandemic period, the certification transitioned into a paid program, creating new challenges for adoption among hotel business operators. This study aims to analyze the influence of certification product, certification cost, and promotion on hotel operators’ decisions to pursue SNI CHSE certification. Employing a quantitative approach through a survey method, data were collected from 100 hotel business actors affiliated with the Indonesian Hotel and Restaurant Association and analyzed using SEM-PLS. The findings reveal that all three factors product, cost, and promotion significantly influence the decision to undertake certification. These results provide strategic implications for policymakers and tourism industry stakeholders in strengthening sustainable tourism recovery through broader CHSE certification implementation, as well as practical implications for designing more effective certification schemes, pricing strategies, and targeted promotional efforts.
Examining the Impact of Product, Price, and Service Priorities on Customer Satisfaction in Digital Journal Publishing: An AHP and Pearson Correlation Approach Lestari, Putri Ayu; Eddyono, Fauziah
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1891

Abstract

The digital transformation of the scientific publishing industry has reshaped customer expectations regarding service quality, pricing, and product innovation. Yet, limited empirical insights exist into how these dimensions collectively shape customer satisfaction within digital publishing environments. This study identifies and prioritizes the key factors driving customer satisfaction in digital scientific journal publishing at PT Penerbit Ilmiah Indonesia. A quantitative design integrating the Analytical Hierarchy Process (AHP) and Pearson correlation analysis was employed to evaluate the priorities and interrelationships among product, price, and service quality dimensions. Data were obtained from 106 Open Journal Systems (OJS) users through an online survey encompassing 12 evaluation sub-criteria. The AHP results revealed interface design (0.1986), system reliability (0.1544), and review process speed (0.1201) as top priorities. Pearson correlation results demonstrated that price showed the strongest association with satisfaction (r = 0.846, p < 0.001), followed by service quality (r = 0.814) and product quality (r = 0.715). These findings underscore the strategic need to enhance platform usability and ensure pricing transparency to foster user satisfaction and loyalty. The study contributes to advancing data-driven service optimization frameworks and provides actionable insights for publishers to refine customer-centric digital marketing strategies.
EDUKASI MANAJEMEN SAMPAH UNTUK PENINGKATAN KAPASITAS SDM PADA PENGURUS KELOMPOK DISABILITAS KOTA BOGOR Sukamdani, Nugroho B; Sukwika, Tatan; Eddyono, Fauziah
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v3i2.2069

Abstract

Edukasi manajemen sampah pada pengurus kelompok disabilitas atau difabilitas (different-ability) bertujuan untuk memberikan penyegaran pengetahuan pada pengurus dan para penyandang difabel. para penyandang disabilitas atas akses jasa keuangan. Tahapan metode pelaksanaan dimulai dengan pertemuan dengan pengurus disabilitas untuk melakukan identifikasi masalah melalui, selanjutnya edukasi dengan pemutaran video, pemasangan poster terkait manajemen sampah, serta pemaparan literasi pengelolaan sampah. Respons mitra pada kegiatan ini sangat antusias dari pengurus dan para penyandang disabilitas. Hasil terdapat perubahan pengetahuan pengurus setelah dilaksanakannya kegiatan seperti perbedaan fungsi tempat sampah menurut gambar dan warna, mengetahui jenis sampah bernilai ekonomi dan bermanfaat untuk lingkungan, mengetahui maksud fungsi pemilahan sampah, sadar pentingnya tidak membuang sampah sembarangan di lingkungan, dan menghindari timbulan sampah. Kesimpulannya terjadi perubahan pengetahuan SDM bagi pengurus YPD setelah dilaksanakannya kegiatan PkM. Metode penyampaian edukatif dengan literasi manajemen sampah lingkungan berhasil mengubah mindset pengurus dan para penyandang disabilitas
Bimbingan Teknis Pemanfaatan Aplikasi Canva Sebagai Pendukung Media Pembelajaran Guru SMPN 11 Kota Bogor Sukamdani, Hariyadi B; Sukwika, Tatan; Sukamdani, Nugroho B; Sulistyadi, Yohanes; Eddyono, Fauziah; Aritonang, Reikman
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v5i2.4495

Abstract

Saat ini perkembangan teknologi mempengaruhi media pembelajaran, sehingga diperlukan adanya pelatihan pembuatan media berbasis teknologi. Kebutuhan penyediaan bahan pengajaran seperti menggunakan aplikasi Canva bagi guru tidak terlepas dari kegiatan rutinitas di sekolah. Bahan pengajaran yang efektif selain dianggap lebih praktis dan mudah digunakan. Namun demikian tidak semua pengajar di sekolah menggunakan aplikasi canva sebagai pendukung media pembelajaran. Tujuan Pengabdian kepada Masyarakat (PkM) melalui bimbingan teknis ini adalah untuk menambah wawasan pengetahuan dan keterampilan guru SMPN 11 dalam membuat media pembelajaran berbasis teknologi. Metode PkM menggunakan pendekatan interaktif dan sosialisasi membangun memotivasi, tahapan rencana pelaksanaan, dan prosedur kerja yaitu tahap perencanaan, tindakan, observasi, dan evaluasi. Bimbingan teknis Canva ini dilaksanakan pada bulan April 2024 dan diikuti oleh 10 peserta. Kegiatan PkM menunjukkan hasil yang cukup baik, Dimana pada setiap Tujuan Instruksional Khususnya ada perubahan indikator berupa perkembangan yang memuaskan. Peserta memahami aplikasi canva dengan baik. Peserta mengakui bahwa aplikasi canva bermanfaat untuk membantu menyusun modul ajar. Berdasarkan faktor teknis dan faktor pendukung, diketahui bahwa kegiatan bimbingan teknis memberikan perubahan pada pengetahuan dan keterampilan peserta
Analysis of Consumer Preferences on Mitsubishi Vehicles Putra, Mario Pradana; Eddyono, Fauziah
Journal of Management and Administration Provision Vol. 4 No. 2 (2024): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v4i2.363

Abstract

The increasingly competitive automotive industry makes consumer preferences a key to market success. This study analyzes consumer preferences for Mitsubishi vehicles, focusing on the factors of product, price, and location. The research method employed is a survey, with questionnaires distributed to 178 respondents as a sample. The collected data were analyzed using conjoint analysis to identify the factors that most influence consumer preferences.  The results indicate that the product dimension is the primary factor affecting consumer preferences, more dominant than price and dealer location. These findings imply that Mitsubishi needs to continually enhance product quality, innovate in technology, and strengthen digital services to maintain consumer loyalty and optimize marketing strategies in the automotive market.
Educational Social Assistance and Human Capital Development: Evidence from Marginalized Students in Jakarta Suputra, I Dewa Ayu Mytha Logenta Yanti; Eddyono, Fauziah
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1813

Abstract

Socioeconomic disparities in Jakarta continue to hinder the development of high-quality human resources, particularly among marginalized communities. In response, the Jakarta Provincial Government introduced the Kartu Jakarta Mahasiswa Unggul (KJMU) program to improve access to higher education through targeted social assistance. This study investigates the effectiveness of KJMU by examining the influence of educational social assistance on recipients’ behavior, its impact on human capital quality, and the mediating role of behavior in that relationship. Utilizing the Theory of Planned Behavior, data were collected through a Likert-scale questionnaire from 155 KJMU recipients and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings indicate that social assistance has a significant positive effect on recipients’ behavior. However, neither educational assistance nor behavior showed a direct statistically significant impact on the quality of human capital, as measured by academic achievement, employability, and study efficiency. Among these indicators, academic performance exhibited the strongest association, while employment waiting time showed the weakest. These results suggest that while KJMU effectively fosters academic motivation and positive attitudes, it alone may be insufficient to enhance overall human capital quality. Complementary interventions such as career mentoring, soft skills training, and post-graduation support are recommended to strengthen the long-term outcomes of educational social assistance programs.
Destination Management Organization (DMO) Policy Analysis of Sustainable Tourism in the 10 Countries with the Best Tourism in the Travel & Tourism Development Index Ulfa, Haurani; Eddyono, Fauziah
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 11 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i11.1179

Abstract

Good tourism management will improve the welfare of the community in the tourism destination area. The relationship between the competitiveness of tourist destinations will have an impact on sustainable tourism. The purpose of creating competitiveness is to gain and expand market share, both domestic and international, by participating in ensuring that the availability of resources to support tourism is used efficiently and sustainably. Along with the demands of sustainable tourism competitiveness, especially in ASEAN countries, it shows that competitiveness and sustainability have a mutual and supportive relationship. Therefore, a DMO (Destination Management Organization) institution is needed that has the function of leading and coordinating destination elements (attractions, amenities, accessibility) and a sustainable environment.
The influence of marketing content on brand awareness and its impact on citamin product purchase decisions Rachman, Muhammad Arief; Fauziah Eddyono
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/ekonomi.v13i01.3838

Abstract

This research has the objective to examine the direct impact of marketing content on brand awareness, the influence of brand awareness on purchasing decisions, the direct impact of marketing content on purchasing decisions, as well as the impact of marketing content on brand awareness and its subsequent effect on purchasing decisions. The research employs a descriptive quantitative research method with a sample size of 88 respondents. The outcomes indicate that marketing content significantly influences brand awareness, brand awareness directly affects purchasing decisions, and marketing content also directly affects purchasing decisions. Moreover, marketing content exerts a direct influence on brand awareness and subsequently affects purchasing decisions. The R-square value for the brand awareness variable demonstrates that content marketing accounts for 33.9% of the variance, suggesting the possibility of additional variables in future research.
TOURISM COMPETITIVENESS, TOURIST FOREIGN ARRIVAL AND NON-TAX STATE REVENUE IN NATIONAL PARKS IN INDONESIA Eddyono, Fauziah; Darusman, Dudung; Sumarwan, Ujang; Sunarminto, Tutut
Indonesian Journal of Forestry Research Vol. 9 No. 2 (2022): Indonesian Journal of Forestry Research
Publisher : Association of Indonesian Forestry and Environment Researchers and Technicians

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59465/ijfr.2022.9.2.165-184

Abstract

Indonesia has a natural tourist attraction in the form of 54 national parks spread across regencies and cities, with an area of 16,304,707.13 hectares, featuring a diversity of ecosystems, high mountains, lowlands, savannahs to wetlands, and waters. However, the appeal of natural tourism does not necessarily contribute to the performance of national tourism, hence studies need to support of increase in tourist arrivals to national parks, one of which is to study tourism competitiveness in areas that have national parks in Indonesia. This research aims to develop a model of tourism competitiveness management in areas that have national parks in Indonesia. The theory underlying this research is the theory of tourism competitiveness through the approach of the competitiveness index of the Travel & Tourism Competitiveness Index, Indicators for Measuring Competitiveness in Tourism, and Competitiveness Monitor. The research design uses 20 competitiveness factors, where data collection techniques utilize data that has been available at both government and non-government institutions and the data collection method uses library research. The data were analysed by using the dynamic model method. The results of the study found that tourist arrivals significantly correlated simultaneously with the factor of tourism competitiveness of the districts and cities that have national parks, tourist arrival, revenue tourism, and conservation in zona utility of national park in Indonesia. It is proposed that local governments, national parks management and other interested parties make policy innovations to optimize the factors of tourism competitiveness in their regions to support or increase in the number of tourist visits in national parks
Co-Authors Afifatus Solehah, Artika Ali Selamat, Melani Andiwinata, Fauzi Aritonang, Reikman Avero, Marten Christanti, Dyah Constancya Talitha Meyrza Dewi A Kusumaningrum Dudung Darusman Dudung Darusman Dudung Darusman Dudung Darusman Edison C. Sembiring Ekaterina Setyawati, Ekaterina Emir Ferdian, Mohamat Favorita, Danti Firnandi Gufron Harimurti, Itok Hariyadi B. Sukamdani Imam Nur Hakim Imam Nur Hakim, Imam Nur Iman Adlina, Marsa Islamey, Disa Isti Andira Rachmadiyah Latief Jamal Jamal Jamalullail Kusumahdinata, Andrie Alexcandra Lulus Sugiharto Malini, Lamtiar Hema Maulana, Irvan Melani Ali Selamat Nugroho B Nugroho B Sukamdani Nurdiansyah Nurdiansyah Oktapianty, Oky Dwi Poernomo, Marlinda Irwanti Prasetiya, Budi Putra, Mario Pradana Putri Ayu Lestari Rachman, Muhammad Arief Rusman, Ulung Saadah, Nailis Manan Satrio, Nugroho Budi Sri Mulyani Sukamdani, Hariyadi B Sukamdani, Hariyadi B. Suputra, I Dewa Ayu Mytha Logenta Yanti Syahfirin Abdullah Syahfirin Abdullah TATAN SUKWIKA Tumangger, Hasrioni Dosma Arih Tutut Sunarminto Ujang Sumarwan Ujang Sumarwan Ulfa, Haurani Yohanes Sulistyadi Yudiawan, Rohman