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All Journal Indonesian Journal of Forestry Research Jurnal Master Pariwisata (JUMPA) JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jambura Journal of Health Sciences and Research Journal of Humanities and Social Studies Jurnal Mantik Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Quantitative Economics and Management Studies Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Journal of Applied Management Research Jurnal Ilmu Multidisplin Jurnal Indonesia Sosial Teknologi Jurnal Penelitian Kehutanan Wallacea Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Indonesian Journal of Forestry Research Advances in Tourism Studies
Eddyono, Fauziah
Magister Manajemen Universitas Sahid, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Analysis of Consumer Preferences in Assessing the Attributes of the Marketing Mix of RCTI's Live Streaming Christanti, Dyah; Eddyono, Fauziah
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3754

Abstract

Over the past decade, RCTI's live television viewership has tended to decline although it experienced an increase, particularly during the Covid-19 pandemic. This decline in traditional media viewership is particularly pronounced in entertainment programs and news broadcasting. Programs that were once exclusively accessible through traditional media can now be accessed on various digital platforms. This study aims to analyze whether consumer preferences, especially those of Generation Z, who are highly connected to technology, have shifted from watching RCTI television to using digital platforms. Based on conjoint analysis, the results show that 96 respondents from Generation Z in Jabodetabek still prefer to watch entertainment, sports, and news programs broadcast during fixed hours. This finding suggests that RCTI should focus on maintaining consistent broadcast schedules and continue innovating in content production to remain competitive in the increasingly crowded broadcasting industry.
Determinants of Visit Decisions in Cultural Tourism: A Quantitative Approach Islamey, Disa; Eddyono, Fauziah
Advances in Tourism Studies Vol. 2 No. 1 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v2i1.35

Abstract

Understanding the factors that influence visitor decisions is crucial for enhancing the competitiveness of cultural heritage tourism. This study examines the effects of attraction attributes, amenities, accessibility, and motivation on visitors’ decisions to visit heritage destinations. Employing a quantitative approach, data were collected through a structured questionnaire from 163 respondents using simple random sampling. Multiple linear regression analysis was conducted using SPSS to test the relationships among the variables, complemented by perception mapping to identify priority areas for improvement. The results reveal that attraction attributes, amenities, and accessibility have significant positive effects on visit decisions, while motivation does not show a statistically significant impact. Additionally, the perception map indicates that several key indicators require management attention, particularly in enhancing accessibility and certain service facilities. The findings suggest that destination managers should focus on improving infrastructure and maintaining core attractions to sustain visitor interest. This study contributes to the understanding of visitor behavior in heritage tourism and offers practical implications for destination development and strategic planning.
ANALISIS RISIKO KESELAMATAN DAN KESEHATAN KERJA PADA PENGELOLAAN FASILITAS LIFT DI GEDUNG SUJUDI KEMENTERIAN KESEHATAN Avero, Marten; Eddyono, Fauziah; Setyawati, Ekaterina; Sukwika, Tatan
Jambura Journal of Health Sciences and Research Vol 7, No 4 (2025): OKTOBER: JAMBURA JOURNAL OF HEALTH SCIENCES AND RESEARCH
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35971/jjhsr.v7i4.34581

Abstract

Keselamatan dan Kesehatan Kerja (K3) pada fasilitas transportasi vertikal, khususnya lift di gedung pemerintahan, masih sering terabaikan meskipun memiliki risiko tinggi bagi pengguna. Penelitian ini memiliki kebaruan dengan mengintegrasikan faktor teknis, perilaku operator, prosedur kerja, frekuensi perawatan, lingkungan kerja, dan manajerial dalam menganalisis risiko K3 pada lift di Gedung Sujudi Kementerian Kesehatan RI. Tujuannya adalah mengidentifikasi sumber bahaya, menilai tingkat risiko, serta menguji pengaruh faktor-faktor tersebut terhadap tingkat risiko K3. Metode yang digunakan adalah analisis Partial Least Squares Structural Equation Modeling (PLS-SEM) terhadap 100 responden. Hasil penelitian menunjukkan bahwa semua variabel independen berpengaruh signifikan terhadap risiko K3, dengan faktor manajerial sebagai determinan dominan. Simpulan penelitian menegaskan bahwa pengelolaan risiko K3 pada fasilitas publik membutuhkan pendekatan integratif yang menekankan komitmen manajemen, pemeliharaan terjadwal, dan penguatan budaya keselamatan.
Co-Authors Afifatus Solehah, Artika Ali Selamat, Melani Andiwinata, Fauzi Avero, Marten Christanti, Dyah Constancya Talitha Meyrza Dewi A Kusumaningrum Dudung Darusman Dudung Darusman Dudung Darusman Dudung Darusman Edison C. Sembiring Ekaterina Setyawati, Ekaterina Emir Ferdian, Mohamat Harimurti, Itok Hariyadi B. Sukamdani Haurani Ulfa Imam Nur Hakim Imam Nur Hakim, Imam Nur Islamey, Disa Isti Andira Rachmadiyah Latief Jamal Jamal Jamalullail Kusumahdinata, Andrie Alexcandra Lulus Sugiharto Malini, Lamtiar Hema Maulana, Irvan Muhammad Arief Rachman Nugroho B Nugroho B Sukamdani Nurdiansyah Nurdiansyah Reikman Aritonang Rusman, Ulung Saadah, Nailis Manan Satrio, Nugroho Budi Sukamdani, Hariyadi B Sukamdani, Hariyadi B. Syahfirin Abdullah Syahfirin Abdullah TATAN SUKWIKA Tutut Sunarminto Ujang Sumarwan Ujang Sumarwan Yohanes Sulistyadi Yohanes Sulistyadi