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Decision Making Factors In An Ecotourism Visit In The Situ Gunung Natural Tourism Park West Java Sukamdani, Hariyadi B; Sulistyadi, Yohanes; Sukwika, Tatan; Sukamdani, Nugroho B; Eddyono, Fauziah
Journal of Applied Management Research Vol. 4 No. 1 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i1.2212

Abstract

The Situ Gunung Nature Tourism Park (TWA) is a conservation area that was developed by prioritizing the concept of ecotourism. However, the ecotourism program created could have been more optimal, considering the requests and desires of visitors. This research aims to determine the factors that underlie decision-making for ecotourism visits at TWA Situ Gunung, West Java. The variables explained include the concept of ecotourism, intention to revisit, perception of cleanliness, and ticket price differentiation. The method used in this research is SmartPLS to test the proposed hypothesis. The analysis results show that ticket prices negatively influence ecotourism visits, with a coefficient of -0.058 (H1). On the other hand, cleanliness has a positive effect with a coefficient of 0.224 (H2), and security has a positive impact of 0.180 (H3). The accessibility factor is proven to have the most significant influence on ecotourism visits, with a coefficient of 0.464 (H4). The results of this research indicate that to increase ecotourism visits, managers need to focus on improving accessibility and cleanliness, as well as reconsidering ticket pricing strategies. Thus, this research contributes to the development of ecotourism that is more responsive to visitor needs and preferences, increasing visits and supporting conservation desires at Situ Gunung TWA.
Housewives' Preferences Using Melon Gas Cylinders: Analytic Hierarchy Process (AHP) Approach Sukamdani, Hariyadi B.; Satrio, Nugroho Budi; Sukwika, Tatan; Sulistyadi, Yohanes; Eddyono, Fauziah
Journal of Applied Management Research Vol. 4 No. 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2546

Abstract

This study aims to analyze the preferences of homemakers when choosing the type of melon gas cylinder using the Analytic Hierarchy Process (AHP) method. The problem addressed is determining the factors that most influence homemakers' decisions in choosing between subsidized and non-subsidized gas. This research employs a quantitative method with AHP to analyze homemakers' preferences when selecting melon gas cylinders. AHP breaks down complex problems into a simple hierarchical structure, facilitating priority determination. The study involves homemakers chosen through purposive sampling. Data were collected through questionnaires covering relevant criteria and sub-criteria, using a Likert scale to measure the importance of each criterion. The research results based on dynamic sensitivity analysis show that price is the most important factor, followed by ease of use. This study provides a clear picture of the relative weights of various criteria and alternatives when choosing melon gas cylinders. The study's conclusion indicates that homemakers prefer subsidized gas over non-subsidized gas.
Analysis of Tour Package Stimulus for Vaccine Recipients in the Pandemic Era Based on Travel Agent’s Perspective Nurdiansyah, Nurdiansyah; Eddyono, Fauziah; Sukwika, Tatan
Journal of Applied Management Research Vol. 4 No. 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2636

Abstract

The COVID-19 pandemic has had a significant impact on reducing the number of tourists, resulting in a decline in the performance of the tourism sector, including travel agents. In an effort to accelerate the recovery of the tourism sector, the Indonesian Government has released a stimulus package program for people who receive the complete COVID-19 vaccine which is distributed through travel agents. This stimulus program is a trial phase in tourist destinations in the Riau Islands, Jakarta and its surroundings, Borobudur and its surroundings, and Bali. This research aims to analyze the impact of the tourism package stimulus on vaccine recipient communities from the travel agent's perspective. The research data is primary data from the results of filling out a questionnaire which was analyzed using the conjoint analysis method and Pearson's R and Kendall's Tau analysis tests on travel agents who took part in this stimulus program. The results of research on travel agents show that their guests are willing to buy tourism stimulus packages because of the 4 star hotel facilities, family restaurant, spa body treatment, mini bus, complete destinations (natural, cultural, and man-made), and there is a souvenir shop that sells food. and souvenirs, thus the stimulus impacted these businesses only.
Analysis of the Effect of Workload and Job Rotation on Employee Motivation and Its Impact on Employee Performance at the Tax Office Maulana, Irvan; Eddyono, Fauziah
Journal of Applied Management Research Vol. 5 No. 1 (2025)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v5i1.2965

Abstract

In an effort to achieve tax revenue targets, the Ministry of Finance of the Republic of Indonesia has implemented an employee rotation policy to meet the human resource needs required to operate systems in modernized offices. A direct consequence of this effort to increase tax revenue is the anticipated rise in task volume and job complexity that employees must handle. This study aims to analyze the impact of workload and job rotation on employee motivation and its effect on employee performance. The subjects of this study are employees at the XYZ Primary Tax Office. The sampling technique used is a saturated sample. Data were analyzed using the Structural Equation Modeling (SEM) method, processed through the Smart PLS application. The research findings indicate that a high workload and excessively frequent job rotations can reduce employee motivation and negatively impact employee performance.
Resiliensi dan Kerbelanjutan dalam Krisis: Praktik-praktik Ketahanan Desa Wisata Tinalah Pasca-Pandemi: Resilience Practices of Tinalah Tourism Village Post-Pandemic Saadah, Nailis Manan; Eddyono, Fauziah
Journal of Applied Management Research Vol. 5 No. 1 (2025)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v5i1.2987

Abstract

This study analyzes resilience strategies and multi-stakeholder collaboration in the post-pandemic recovery of Tinalah Tourism Village. Employing a descriptive qualitative approach and an intrinsic case study design, data were collected through in-depth interviews and thematically analyzed using NVivo 12 Plus. The findings reveal that the local community demonstrated adaptability through human resource capacity building, digitalization of tourism promotion and services, and diversification of culture- and environment-based tourism products. Strategic collaboration with government bodies, academic institutions, and digital platforms supported recovery efforts without compromising community autonomy. The application of sustainable tourism principles and data-driven governance enhanced the destination’s resilience. Tinalah Tourism Village exemplifies how a community-based tourism village can recover independently and sustainably from a crisis, offering a replicable model for other regions facing similar challenges.
Customer Behavior in the Processed Wood Industry during Post Covid-19 Pandemic Afifatus Solehah, Artika; Eddyono, Fauziah
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3753

Abstract

As the trend of home renovations increases during the Covid-19 pandemic, a global demand for wood products has declined significantly, mainly due to rising prices. This situation poses a major challenge for wood processing companies, such as PT. Tanahmas Kencana Abadi, which are maintaining its competitive advantage in the middle of increasingly fierce competition and declining consumer purchasing power. Therefore, evaluating customer satisfaction and loyalty is crucial. This study analyzes the factors that influence customer satisfaction and loyalty, focusing on product quality and price. The study population consisted of 50 B2B plywood companies, both domestic and international, selected using a saturated sampling technique. The data collected were analyzed through Smart-PLS, using a Structural Equation Modeling approach focusing on path coefficients and t-tests. The study findings reveal that the environmentally friendly aspect is the most influential factor in the correlation between product quality and customer satisfaction. In addition, customer satisfaction affects customer loyalty and moderates the correlation between product quality and loyalty. In contrast, price does not significantly affect customer satisfaction or loyalty. Based on these findings, companies are advised to improve the certification and marketing communications related to environmentally friendly products to strengthen and enhance their competitive advantage.
Analysis of Consumer Preferences in Assessing the Attributes of the Marketing Mix of RCTI's Live Streaming Christanti, Dyah; Eddyono, Fauziah
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3754

Abstract

Over the past decade, RCTI's live television viewership has tended to decline although it experienced an increase, particularly during the Covid-19 pandemic. This decline in traditional media viewership is particularly pronounced in entertainment programs and news broadcasting. Programs that were once exclusively accessible through traditional media can now be accessed on various digital platforms. This study aims to analyze whether consumer preferences, especially those of Generation Z, who are highly connected to technology, have shifted from watching RCTI television to using digital platforms. Based on conjoint analysis, the results show that 96 respondents from Generation Z in Jabodetabek still prefer to watch entertainment, sports, and news programs broadcast during fixed hours. This finding suggests that RCTI should focus on maintaining consistent broadcast schedules and continue innovating in content production to remain competitive in the increasingly crowded broadcasting industry.
Determinants of Visit Decisions in Cultural Tourism: A Quantitative Approach Islamey, Disa; Eddyono, Fauziah
Advances in Tourism Studies Vol. 2 No. 1 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v2i1.35

Abstract

Understanding the factors that influence visitor decisions is crucial for enhancing the competitiveness of cultural heritage tourism. This study examines the effects of attraction attributes, amenities, accessibility, and motivation on visitors’ decisions to visit heritage destinations. Employing a quantitative approach, data were collected through a structured questionnaire from 163 respondents using simple random sampling. Multiple linear regression analysis was conducted using SPSS to test the relationships among the variables, complemented by perception mapping to identify priority areas for improvement. The results reveal that attraction attributes, amenities, and accessibility have significant positive effects on visit decisions, while motivation does not show a statistically significant impact. Additionally, the perception map indicates that several key indicators require management attention, particularly in enhancing accessibility and certain service facilities. The findings suggest that destination managers should focus on improving infrastructure and maintaining core attractions to sustain visitor interest. This study contributes to the understanding of visitor behavior in heritage tourism and offers practical implications for destination development and strategic planning.
ANALISIS RISIKO KESELAMATAN DAN KESEHATAN KERJA PADA PENGELOLAAN FASILITAS LIFT DI GEDUNG SUJUDI KEMENTERIAN KESEHATAN Avero, Marten; Eddyono, Fauziah; Setyawati, Ekaterina; Sukwika, Tatan
Jambura Journal of Health Sciences and Research Vol 7, No 4 (2025): OKTOBER: JAMBURA JOURNAL OF HEALTH SCIENCES AND RESEARCH
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35971/jjhsr.v7i4.34581

Abstract

Keselamatan dan Kesehatan Kerja (K3) pada fasilitas transportasi vertikal, khususnya lift di gedung pemerintahan, masih sering terabaikan meskipun memiliki risiko tinggi bagi pengguna. Penelitian ini memiliki kebaruan dengan mengintegrasikan faktor teknis, perilaku operator, prosedur kerja, frekuensi perawatan, lingkungan kerja, dan manajerial dalam menganalisis risiko K3 pada lift di Gedung Sujudi Kementerian Kesehatan RI. Tujuannya adalah mengidentifikasi sumber bahaya, menilai tingkat risiko, serta menguji pengaruh faktor-faktor tersebut terhadap tingkat risiko K3. Metode yang digunakan adalah analisis Partial Least Squares Structural Equation Modeling (PLS-SEM) terhadap 100 responden. Hasil penelitian menunjukkan bahwa semua variabel independen berpengaruh signifikan terhadap risiko K3, dengan faktor manajerial sebagai determinan dominan. Simpulan penelitian menegaskan bahwa pengelolaan risiko K3 pada fasilitas publik membutuhkan pendekatan integratif yang menekankan komitmen manajemen, pemeliharaan terjadwal, dan penguatan budaya keselamatan.
Exploring the Tourism Potential and Challengeso Integrating Local Wisdom in Sabang, Indonesia Tumangger, Hasrioni Dosma Arih; Eddyono, Fauziah
Ilomata International Journal of Social Science Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i4.1985

Abstract

Sabang, located at the westernmost tip of Indonesia, is a tourism destination that illustrates the complex interaction between local Islamic governance and global travel behavior. The implementation of Qanun, or regional Islamic bylaws, poses distinct challenges for tourism development, particularly in accommodating visitors unfamiliar with these regulations. This study analyzes how Qanun, destination branding, and tourist attitudes influence travel decisions related to Sabang. Using a quantitative descriptive design, data were collected from 100 potential travelers in Jakarta. The results show that tourist attitudes significantly affect travel decisions, whereas Qanun and destination branding do not have direct effects. The findings underscore the importance of adaptive governance and culturally responsive communication in promoting inclusive tourism. By aligning religious regulations with global market expectations, this study contributes to the development of sustainable and culturally sensitive tourism policies that harmonize local wisdom, visitor experience, and destination competitiveness.