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An Influence of Price and Ease of Purchasing on Tokopedia e-commerce on Consumer Satisfaction during the Covid19 Pandemic Melani Quintania; Monica Naomi Julyana Banjarnaho
International Journal of Management Science and Application Vol. 3 No. 1 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i1.211

Abstract

The number of COVID–19 cases in Indonesia, which continues to show a significant increase, requires the Government to issue physical distancing and social distancing policies. One of the ways that people do to minimize leaving their homes is by shopping online. The ease of purchase factor specifically dominates consumer satisfaction shopping online. This study verifies the effect of price and ease of purchase on E-commerce Tokopedia on consumer satisfaction, either partially or simultaneously. The kind of research used is causality with a quantitative analysis approach. The sampling technique was taken by selecting the subject based on the specific criteria that had been determined, namely the respondent's domicile the number of purchases in the last six months. The number of samples set in this study was 100 respondents. Multiple regression analysis was used in this study, starting with testing the validity of the data and testing the classical assumptions. Research on consumer satisfaction in E-commerce Tokopedia is known that the price factor has a strong enough affect on consumer satisfaction; the effect of ease of purchase is also influential on consumer satisfaction. This study suggests that companies formulate competitive and affordable pricing for consumers, maintain price stabilization, and provide clear information regarding the convenience of shopping at Tokopedia, especially for new consumers.
Comparison Analysis of Financial Performance and Financial Distress before and during the Covid-19 Pandemic Irma Citarayani; Melani Quintania; Arini Dwi Apriani
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.237

Abstract

The purpose study was to analyze a comparison of financial performance and financial distress before and during the Covid-19 pandemic in the Hotel, Restaurant, and Tourism sub-sector companies listed on the Indonesia Stock Exchange for the 2018-2021 period. In this study, a comparative descriptive method was used with a quantitative approach to test the impact of Covid-19 on financial performance and financial distress. The final sample of this study was 19 companies based on the elimination of the criteria that were only needed in this study. The proxies used to measure financial performance are profitability ratios (ROA, ROE, and NPM), while financial distress uses the Altman Z-Score model. Furthermore, these ratios were tested with a different test using the Wilcoxon sign rank test. The results showed that there were significant differences in the ratios of financial performance which included ROA, ROE, and NPM. Meanwhile, financial distress (Z-Score) also experienced significant differences between before and during the Covid-19 pandemic.
The Power of Body Language: Meningkatkan Percaya Diri dan Keterampilan Komunikasi Mahasiswa Melani Quintania; Ellena Nurfazria Handayani; Irma Citarayani; Devi Anggraeni; Shenda Aprilia Christanti
WASANA NYATA Vol 9, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v9i2.2061

Abstract

Tujuan kegiatan ini adalah untuk membekali mahasiswa dengan keterampilan berkomunikasi yang efektif sebagai bagian dari kompetansi dasar yang wajib dimiliki dalam berinteraksi baik di lingkungan kampus, kantor maupun masyarakat. Pelatihan ini dibagi menjadi tiga sesi yaitu (1) pemberian materi mengenai gambaran umum dan pentingnya komunikasi, (2) pemberian contoh-contoh teknik berkomunikasi melalui bahasa tubuh, dan (3) praktik dan simulasi secara langsung bentuk komunikasi nonverbal (bahasa tubuh)  yang baik dan benar oleh para mahasiswa. Hasil pelaksanaan kegiatan ini dapat dikatakan cukup baik. Para mahasiswa/i yang menjadi peserta dalam kegiatan pelatihan ini cukup antusias dan dapat memahami bagaimana cara berkomunikasi yang baik dan benar khususnya melalui bahasa tubuh. Keberlanjutan kegiatan ini pun sangat diharapkan untuk dapat memberikan pengetahuan dan wawasan lebih mendalam tentang cara berkomunikasi yang efektif, baik dalam situasi informal maupun khususnya formal.