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All Journal ProBank: Jurnal Ekonomi dan Perbankan Jurnal Ekonomi dan Bisnis Jagaditha Excellent KELOLA Akuisisi : Jurnal Akuntansi Journal of Management Review JURNAL PENDIDIKAN TAMBUSAI JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Gema Wiralodra International Journal of Marine Engineering Innovation and Research Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Wasana Nyata Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Accounting and Finance Management (JAFM) Media Ekonomi e-Jurnal Apresiasi Ekonomi International Journal of Management Science and Application WASANA NYATA Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Greenation International Journal of Economics and Accounting
Melani Quintania
Universitas Darma Persada
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Transportation Veterinary Other

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Determinants Of Satisfaction And Its Implications On Final Semester Economics Faculty Student Loyalty at Private University In DKI Jakarta Melani Quintania; Yudi Yulius; Nandan Limakrisma; Anoesyirwan Moeins
Greenation International Journal of Economics and Accounting Vol. 1 No. 3 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (September
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i3.87

Abstract

The purpose of this research is to determine methods to promote student loyalty at private universities in DKI Jakarta. The research’s goal is to discover and assess the effects of partial and simultaneous digitalization of learning, service quality, institutional image and student satisfaction toward student loyalty at private universities in DKI Jakarta. Another finding from the research's findings is that student satisfaction acts as a full mediating variable in mediating the variables of digitalization of learning, service quality, and institutional image in increasing student loyalty at private universities in the DKI Jakarta area. To increase student loyalty, the research suggests that priority attention be focused on maintaining the high variable of student satisfaction, namely on the dimensions of satisfaction on the curriculum, namely the suitability of the curriculum with the needs of the world of work, the suitability of courses with the concentration of study programs, and the suitability of the curriculum that keeps up with the timescators who are not interested in moving campuses.
Prediction of Online Purchase Decisions: A Case of Nongshim Instant Noodles Consumers Ellena Nurfazria Handayani; Melani Quintania; Firsan Nova; Siti Khoiru Risma
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 9 No. 2 (2022): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.9.2.2022.115-124

Abstract

This study is specifically aimed at predicting online purchasing decisions on the influence of the halal label and the lifestyle of instant noodle consumers of Nongshim products, either simultaneously or partially. This type of study is an explanation based on causal-and-effect with quantitative analysis. The source data consist of primary data enhanced. The sampling technique utilized was purposive sampling with a Rao calculation with a precision level is 0.05. The final sample was obtained from 97 respondents. Analysis method used the utilize of the multiple regression linear. The results inferred that only lifestyle is able to prediction towards online purchase decisions while the halal label is not able to predict. Furthermore, halal label and lifestyle are able prediction towards online purchase decisions simultaneously.
AN EFFECTIVENESS OF CONSUMERS' BRAND SWITCHING TOWARDS ENVIRONMENTALLY FRIENDLY SKINCARE PRODUCTS IN DKI JAKARTA AREA Firsan Nova; Melani Quintania; Ellena Nurfazria Handayani; Resa Nurlaela Anwar; Khusnul Khotimah
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.801

Abstract

This research aims to examine the effectiveness of consumer brand switching for environmentally friendly skincare products in the DKI Jakarta area, in terms of brand personality, online customer reviews, and variety seeking. This type of research is associative with a quantitative approach. The population includes consumers who use environmentally friendly body care products in the DKI Jakarta area. A purposive sampling technique was used in this research with the final sample set at 100 respondents. The data analysis technique in the research uses multiple regression. The effectiveness of brand switching is influenced by the three factors above simultaneously. Brand Personality and Online Customer Reviews do not have a significant influence on Brand Switching for environmentally friendly skincare products, while there is a significant influence on Variety Seeking.Keyword: brand switching, effectiveness, variety seeking
Co-Authors Abda Abda Aisyah Nureva Rahmasari Anoesyirwan Moeins Arini Dwi Apriani Danny Faturachman, Danny Desi Wulandari Desi Wulandari, Desi Devi Anggraeni Dita Paramita Handayani Endang Tri Pujiastuti Fandy Satria Putra Fauzi Baisyir Firsan Nova Handayani, Ellena Nurfazria Irma Citarayani Julyana Banjarnaho, Monica Naomi Khusnul Khotimah Maribert, Sara Mohammad Danil Arifin Muhammad Faris Rayhan Nandan Limakrisma Nandan Limakrisna Nedi Hendri Resa Nurlaela Anwar Rini Setiawati Rini Setiawati Rohani Lestari Napitupulu Saminem Sasmitha Sasmitha Shenda Aprilia Christanti Sirait, Hermin Siti Khoiru Risma Suprapto, Firre An T. Husain Tiswoyo, Haddad Alif Dafa Yudi Julius Yudi Yulius