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All Journal Jurnal Manajemen Terapan dan Keuangan Ganaya: Jurnal Ilmu Sosial dan Humaniora International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal EXCHALL (Economic Challenge) Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal CENDEKIA Jaya International Journal of Management Science and Application Riwayat: Educational Journal of History and Humanities Jurnal Witana International Journal of Accounting, Management, and Economics Research : Ijamer
Nurnilasari, Nunung
Universitas 17 Agustus 1945 Cirebon, Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Influence E-Commerce Regarding Consumer Behavior On The Shopee Application Vita Dhameria; Nunung Nurnilasari; Mahmud Mahmud; Nana Noviada Kwartawati
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.33

Abstract

The aim of this research is to examine the influence of e-commerce on student consumer behavior. A total of 150 respondents who had shopped at Shopee e-commerce participated in this research. This research instrument has passed validity and reliability tests through outer model measurements consisting of convergent validity, discriminant validity and composite reliability. The software used in these three stages is SEM - AMOS, this research is categorized as a cross-sectional study where data is collected only once in one time period. The sampling technique using purposive sampling is limited to certain types of people who can provide the desired information. The results of hypothesis testing concluded that e-commerce had a positive and insignificant influence on self-control. Lifestyle has a positive and significant influence on self-control. E-commerce, Lifestyle, Self control has a positive and significant influence on consumer behavior.
The Effect of Competency on Employee Performance at PT. FSCM Manufacturing Indonesia Plant Filter Cirebon Kusumah*, Adie Irwan; Sulfiani, Sulfiani; Nurnilasari, Nunung; Heriyono, Heriyono
Riwayat: Educational Journal of History and Humanities Vol 7, No 1 (2024): Januari, History of Education, and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i1.37252

Abstract

Competence is an important factor in determining company performance in order to be able to compete and continue to exist in a competitive market so that companies are required to have competent employees. Through this research, information will be obtained about the extent to which employee competence contributes to performance and helps companies optimize employee competency development, so as to improve overall company performance. This study used a survey method by collecting data from respondents through questionnaires with a sample of 95 people. The data analysis technique in this study used a linear regression test. Competency at PT FSCM Manufaturing Indonesia Plant Cirebon, the highest indicator is showing friendly behavior while the lowest predictor is having leadership traits because employees do not have experience and graduate from high school education. The highest indicator on the employee performance variable is having work absenteeism and while the lowest predictor is having responsibility at work. However, the results showed that significantly competence had a positive effect on employee performance at PT FSCM Manufacturing Indonesia Plant Cirebon because the significance value of the t-test of 0.000 was smaller than alpha () 0.05.
PERAN KEMASAN TERHADAP KINERJA PENJUALAN Nurnilasari, Nunung
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 03 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i03.48221

Abstract

Kemasan produk merupakan elemen strategis dalam pemasaran yang memengaruhi persepsi konsumen, keputusan pembelian, dan kinerja penjualan. Artikel ini bertujuan untuk mengkaji peran kemasan melalui pendekatan tinjauan literatur, dengan fokus pada desain kemasan, bahan kemasan, dan informasi kemasan. Tinjauan dilakukan dengan menganalisis literatur dari jurnal nasional dan internasional, dengan penekanan pada konteks pasar Indonesia. Hasil analisis menunjukkan bahwa desain kemasan tampak estetis dan relevan secara budaya meningkatkan daya tarik produk, bahan kemasan berkelanjutan mendukung loyalitas konsumen, dan informasi kemasan yang jelas, seperti sertifikasi halal, memperkuat kepercayaan konsumen. Dalam konteks Indonesia, kemasan yang mengintegrasikan elemen budaya lokal dan memenuhi preferensi konsumen memiliki dampak signifikan terhadap peningkatan volume penjualan. Artikel ini merekomendasikan pelaku usaha, terutama UMKM, untuk mengoptimalkan strategi kemasan melalui kolaborasi dengan desainer lokal, adopsi bahan ramah lingkungan, dan penyediaan informasi yang transparan. Implikasi teoritis meliputi pengembangan kerangka konseptual tentang peran kemasan, sementara implikasi praktis menawarkan panduan untuk meningkatkan daya saing produk di pasar.
The Plastic Bottle as a Market Device: A PRISMA Systematic Review of Sustainable Packaging, Environmental Awareness, and Consumer Purchase Intention Nunung Nurnilasari; Annita Jannah; Darwanto Darwanto; Yuliana Saryip Wijayanti
International Journal of Management Science and Application Vol. 5 No. 1 (2026): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v5i1.616

Abstract

The single-use plastic water bottle represents a highly optimized market device that has successfully commodified a vital public resource. However, its immense convenience generates severe environmental externalities, leading to a corporate shift towards sustainable packaging alternatives. Although empirical studies on eco-friendly packaging are rapidly expanding, a comprehensive synthesis of how these material changes structurally activate consumer psychology is lacking. This systematic literature review employs the PRISMA guideline to evaluate and synthesize current academic evidence regarding the repercussion of sustainable packaging on consumers willingness to buy, specifically examining the mediating role of environmental awareness. A systematic search of major digital databases (including Scopus and Web of Science) was performed for peer-reviewed studies published between 2016 and 2026. Applying strict inclusion and exclusion criteria, a final pool of relevant empirical articles was selected and qualitatively synthesized. The synthesis reveals that while sustainable packaging changes (such as rPET and bioplastics) act as critical structural visual cues, their direct effect on purchase intention is highly volatile and bounded by price premiums. Importantly, the literature consistently identifies environmental awareness as a key psychological mediator; sustainable packaging attributes are most effective when they successfully trigger a consumer’s internal eco-consciousness and situational guilt. This research straddles the disciplines of economic sociology and green marketing, as it re-theorizes the sustainable bottle, not simply as a container, but as a pedagogical market device. The results offer managerial implications to beverage manufacturers for optimizing eco-branding strategies and policy-makers evidence to support extended producer responsibility frameworks.
Co-Authors Adie Irwan Kusumah Budi Rusdian Darwanto Darwanto Heriyono, Heriyono Jannah, Annita Kusumadewi, Rita Kusumah, Eri Mahmud Mahmud Nakhwatunisa, Haulah Nana Noviada Kwartawaty Nasuha Sarifudin Sarifudin Sulfiani Sulfiani Susiyanto Susiyanto Vita Dhameria Yuliana Saryip Wijayanti Zuki Kurniawan