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HUBUNGAN FAKTOR DEMOGRAFI TERHADAP KEPUTUSAN PEMBELIAN EMAS DI KOTA PEKANBARU TAHUN 2021 Bord Nandre Aprila
Procuratio : Jurnal Ilmiah Manajemen Vol 9 No 4 (2021): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v9i4.1695

Jewelry is a human need and pleasure because with jewelry a person feels more admired and liked by himself and others. One of the advantages of buying jewelry is not only getting value as accessories but also value added investment. The purpose of this study was to determine the relationship of demographic factors consisting of age, education, occupation, and income to gold purchasing decisions. This research is a quantitative research with a cross sectional design. The Pekanbaru community in 12 sub-districts is the population in this study. The number of samples is 130 people. Samples were collected by accidental sampling technique with a limited number. Data were collected by distributing questionnaires consisting of 13 statements. The results showed that there was a relationship between age, education, and occupation with gold purchasing decisions as evidenced by P value < 0.05 (0.001; 0.023; 0.000). Meanwhile, income does not affect a person's decision to buy gold, with a p value > 0.05 (0.521). This demographic factor can be one of the considerations when gold sellers choose marketing methods to market their products. Perhiasaan adalah kebutuhan dan kesenangan manusia karena dengan perhiasan seseorang merasa lebih dikagumi dan disenangi baik oleh dirinya sendiri maupun orang lain. Salah satu keuntungan membeli perhiasaan yaitu tidak hanya mendapatkan nilai sebagai accesoris tapi juga nilai tambah investasi. Tujuan penelitian ini adalah untuk mengetahui hubungan faktor demografi yang terdiri dari usia, pendidikan, pekerjaan, dan pendapatan terhadap keputusan pembelian emas. Penelitian ini adalah penelitian kuantitatif dengan desain Cross Sectional. Masyarakat Pekanbaru yang berada di 12 kecamatan merupanakn populasi dalam penelitian ini. Jumlah sampel adalah 130 orang. Sampel dikumpulkan dengan teknik accidental sampling dengan batasan jumlah. Data dikumpulkan dengan membagikan kuesioner yang terdiri dari 13 pernyataan. Hasil penelitian menunjukkan adanya hubungan antara usia, pendidikan, dan pekerjaan dengan keputusan pembelian emas dibuktikan dengan P value < 0,05 (0,001; 0,023; 0,000). Sedangkan pendapatan ternyata tidak mempengaruhi keputusan seseorang dalam pembelian emas, dengan p value yang > 0,05 (0,521). Faktor demografi ini bisa menjadi salah satu pertimbangan saat penjual emas memilih metode pemasaran untuk memasarkan produk mereka.

The Influence of Service Quality, Customer Value and Customer Expectations on Customer Satisfaction of Commuter Line Train Services Ratnawita Ratnawita; Bord Nandre Aprila; Abdurohim; Eki Candra; Tengku Kespandiar
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1035

The purpose of this study is to ascertain how customer happiness among users of commuter trains is influenced by customer expectations, customer value, and service quality. Multiple linear regression has been employed as the analytical technique. The distribution of questionnaires is the primary method of data gathering in this quantitative study. Accidental sampling is the method employed. Participants in this study were commuter service users from Jabodetabek. Between September and October of 2022, this study was carried out at a number of commuter train starting points, transit stations, and terminating points. Accidental sampling was the method used in this investigation. Questionnaires are distributed to gather this data. The customer expectation variable has no impact on customer satisfaction for consumers of the Jabodetabek commuter rail service, according to the research findings. Customers of the Jabodetabek commuter train service are significantly more satisfied when the customer value variable is taken into account. Customers who utilize the Jabodetabek commuter train service are significantly more satisfied when the service quality variable is taken into account. Consumer happiness is significantly influenced simultaneously by customer expectations, customer value, and service quality.

STRATEGI ANALISIS STRATEGI PEMASARAN PADA KINERJA PEMASARAN PT. GREENTECH CAKRAWALA MOTORINDO Maulana Rezfajri S; Jenny Susanti; Fitri Yani; Bord Nandre Aprila
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v2i1.2455

The automotive industry is an industrial sector that can support the income and economic growth of the country. Then the automotive industry sector became important for the Countries of the world. Seeing this phenomenon, countries in this world compete with each other to distribute automotive, especially in motorcycles which in terms of price are more affordable by the public. In the process of collecting data, the author uses observation techniques, namely by making direct observations on employment from the process of observing marketing strategies in offering Kawasaki motorcycle products to PT. Greentech Cakrawala Motorindo. Based on the company's internal and external analysis along with the cartesius diagram, it can be concluded that what makes the main strategy in PT. Greentech Cakrawala Motorindo is a development strategy (growth). Can develop effective distribution channels by prioritizing product quality, especially on Kawasaki brand motorcycles by developing the abilities of workers and utilizing good promotions, especially on social media. Alternative strategies obtained, the most appropriate strategy used by PT. Greentech Cakrawala Motorindo in order to continue to increase sales, namely the formulation of an effective strategy finally obtained is the SO strategy, which is a strategy by using Strength to utilize opportunies owned by the company Based on the SWOT matrix, it can be concluded that several developments through consideration of internal and external factors of the company that can be beneficial for the progress of PT. Greentech Cakrawala Motorindo.

PEMBEKALAN PRAKTEK KERJA INDUSTRI (PRAKERIN) DI SMK MUHAMMADIYAH 3 TERPADU Rizaldi Putra; Pamuji Hari Santoso; Onny Setywan; Okalesa Okalesa; Ria Darmasari; Bord Nandre Aprila
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v3i1.3177

The form of this activity is to provide training to SMK students before participating in the Implementation of Industrial Work Practices (Prakerin), which is part of the Dual System Education which is an innovation in the SMK program where students carry out work practices (internships) in companies or industries that are part of the integral part of the education and training process in SMK. This activity was carried out at the Integrated 3 Muhammadiyah Vocational School by inviting lecturers from the Pelita Indonesia Institute of Business and Technology to provide material related to student preparation to take part in internships. This activity was held in early March 2023, while the purpose of holding this activity for Vocational High School (SMK) students is so that students can be prepared to improve quality and basic insights in the world of business or industry.

Bimbingan Teknis Coach Program Wirausaha Merdeka Aksi Pemuda Universitas Riau Rizaldi Putra; Luciana Fransisca; Nyoto Nyoto; Andi Andi; Yulia Putri; Jennifer Chandra; Bord Nandre Aprila; Fitri Yani
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2022): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v2i2.2819

UMKM memiliki peranan penting dalam pemulihan perekonomian terutama ketika tejadi krisis. Karena pentingnya peran UMKM dalam perekonomian suatu negara maka Kementrian Pendidikan , Kebudayaan , Riset dan Teknologi (Kemendikbudristek) menggelar suatu program kegiatan yang bertujuan untuk menumbuhkan jiwa wirausaha dikalangan mahasiswa dan diharapkan melahirkan wirausaha muda. Program tersebut adalah Wirausaha Merdeka (WMK) dan program ini dilaksanakan di 17 perguruan tinggi diseluruh Indonesia. Universitas Riau menjadi salah satu perguruan tinggi yang menyelenggarakan dan mendukung program wirausaha merdeka dengan tema kegiatan Wirausaha Merdeka Akselerasi Pertumbuhan Enterprenuer Muda (WMK Aksi Pemuda). Kegiatan ini diikuti oleh 200 kelompok atau diikuti oleh 1001 mahasiswa yang nantinya akan menampilkan hasil prototype produk yang akan dibimbing oleh dosen pembimbing lapangan atau konsultan bisnis

Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products Khoirul Anwar; Bord Nandre Aprila; Ngurah Pandji Mertha Agung Durya; Ajeng Andriani Hapsari; Vivid Violin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1637

Today's smartphones are not just a means to fulfill communication needs; they have now become part of the user's lifestyle. Currently, almost every activity and time is spent using a smartphone, such as working, playing, socializing, or carrying out other daily activities. This study intends to examine how lifestyle, marketing, and product quality affect consumers' purchase choices. The basic data used in this study was collected from questionnaires. Using the judgment sampling method, a total of 100 respondents made up the sample. The method of data analysis employs numerous linear regressions. The findings of the study demonstrate that lifestyle significantly affects purchase choices. The high level of lifestyle can be used to explain this influence. Purchase decisions are significantly influenced by promotions. The effect of the significant amount of promotion of 0.000 can be explained. Purchase decisions are significantly influenced by product quality. The impact of the significant degree of product quality of 0.06 can be discussed. The combination of lifestyle, incentives, and product quality has a big impact on buying choices. The substantial level of lifestyle, promotion, and product quality can be used to explain this influence.

THE ROLE OF E-SERVICE QUALITY AND ELECTRONIC WORD OF MOUTH IN SHAPING BRAND IMAGE AND REPURCHASE INTENTION AMONG LAZADA USERS IN PEKANBARU Sarli Rahman; Bord Nandre Aprila; Dedy Novrizal; Fery Martias; Muhammad Panji Prabowo
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 4 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i4.5711

The rapid growth of online shopping platforms has intensified competition among e-commerce providers, emphasizing the importance of delivering high-quality digital services and fostering effective electronic communication to strengthen brand image and retain customers. This study investigates the influence of e-service quality and electronic word of mouth (e-WOM) on brand image and repurchase intention among Lazada users in Pekanbaru. A quantitative approach was employed, involving 300 respondents who had used the Lazada platform within the last one to three months. Primary data were collected through a structured questionnaire and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings reveal that e-service quality has a positive and significant effect on both brand image and repurchase intention. Furthermore, e-WOM is shown to positively and significantly influence brand image; however, its effect on repurchase intention is positive but not statistically significant. The results also indicate that brand image exerts a positive yet insignificant influence on repurchase intention. Overall, the study highlights the critical role of digital service quality in shaping customer perceptions and encouraging repeat purchases in the e-commerce sector. These findings provide managerial insights for e-commerce providers to prioritize service excellence in sustaining customer loyalty. Perkembangan layanan belanja daring menuntut perusahaan e-commerce untuk memberikan kualitas layanan digital yang andal serta membangun komunikasi elektronik yang efektif guna memperkuat citra merek dan mempertahankan pelanggan. Penelitian ini bertujuan menganalisis pengaruh e-service quality dan electronic word of mouth (e-WOM) terhadap brand image serta minat beli ulang pengguna Lazada di Kota Pekanbaru. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 300 responden yang telah menggunakan platform Lazada dalam satu hingga tiga bulan terakhir. Data primer yang diperoleh dianalisis menggunakan metode Structural Equation Modeling berbasis Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa e-service quality terbukti berpengaruh positif dan signifikan terhadap brand image serta minat beli ulang. Temuan lain mengindikasikan bahwa e-WOM berpengaruh positif dan signifikan terhadap brand image, namun tidak berpengaruh signifikan terhadap minat beli ulang. Sementara itu, brand image berpengaruh positif tetapi tidak signifikan terhadap minat beli ulang pengguna. Secara keseluruhan, penelitian ini menegaskan bahwa kualitas layanan digital memiliki peran dominan dalam mendorong terbentuknya citra merek yang kuat dan meningkatkan kecenderungan pelanggan untuk melakukan pembelian ulang pada platform e-commerce. Temuan ini memberikan implikasi manajerial bagi perusahaan e-commerce dalam memprioritaskan peningkatan kualitas layanan digital sebagai strategi mempertahankan pelanggan.

PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PROMOTION IN ENCOURAGING THE DECISION TO USE GOPAY E-WALLET IN PEKANBARU Bord Nandre Aprila; Sarli Rahman; Verly Novelia; Rizqon Jamil Farhas
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 4 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i4.4722

The use of e-wallets in Indonesia, including Gopay, continues to increase along with the development of financial technology that facilitates financial transactions. However, a deeper understanding is needed regarding the factors influencing the decision to use e-wallets, particularly in Pekanbaru. This study aims to analyze the influence of perceived usefulness, perceived ease of use, and promotion on the decision to use the Gopay e-wallet. This research employs a survey method using the accidental sampling technique, involving 120 Gopay users. The data collected were analyzed using multiple linear regression. The results show that perceived usefulness, perceived ease of use, and promotion have a positive and significant influence on the decision to use the Gopay e-wallet in Pekanbaru. In conclusion, increasing promotion and developing more user-friendly features can encourage greater e-wallet adoption. These findings provide strategic implications for e-wallet service providers in formulating more effective marketing policies. Penggunaan e-wallet di Indonesia, termasuk Gopay, terus meningkat seiring dengan perkembangan teknologi finansial yang memudahkan transaksi keuangan. Namun, masih diperlukan pemahaman mendalam mengenai faktor-faktor yang memengaruhi keputusan penggunaan e-wallet, khususnya di Kota Pekanbaru. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi manfaat, kemudahan penggunaan, dan promosi terhadap keputusan penggunaan e-wallet Gopay. Penelitian ini menggunakan metode survei dengan teknik accidental sampling, melibatkan 120 responden pengguna Gopay. Data yang diperoleh dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa persepsi manfaat, perceived usefulness, perceived ease of use, dan promosi memiliki pengaruh positif dan signifikan terhadap keputusan penggunaan e-wallet Gopay di Pekanbaru. Kesimpulannya, peningkatan promosi dan pengembangan fitur yang lebih memudahkan pengguna dapat mendorong peningkatan penggunaan e-wallet. Hasil ini memberikan implikasi strategis bagi perusahaan penyedia layanan e-wallet dalam menyusun kebijakan pemasaran yang lebih efektif.

STRENGTHENING MARKETING PERFORMANCE STRATEGIES FOR CULINARY MSMES: THE MEDIATING ROLE OF PRODUCT INNOVATION IN MARKET KNOWLEDGE Bord Nandre Aprila; Sarli Rahman; Eliza Sofian Putri; Pujiono Pujiono
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 3 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i3.4488

This research aims to analyze the influence of Market Knowledge and Product Innovation on Marketing Performance in MSMEs in the culinary sector in Pekanbaru City. The research sample was selected using a purposive sampling method based on criteria relevant to the research objectives, with a total of 200 respondents. The analysis method used is path analysis with the help of SPSS version 21 and SmartPLS 3 software. The research results show that Market Knowledge has a significant influence on Product Innovation and Marketing Performance. However, Product Innovation does not show a significant influence on Marketing Performance. Apart from that, Market Knowledge also has a significant influence on Marketing Performance through the mediation of Product Innovation. Penelitian ini bertujuan untuk menganalisis pengaruh Market Knowledge dan Inovasi Produk terhadap Kinerja Pemasaran pada UMKM sektor kuliner di Kota Pekanbaru. Sampel penelitian dipilih menggunakan metode purposive sampling berdasarkan kriteria yang relevan dengan tujuan penelitian, dengan jumlah total 200 responden. Metode analisis yang digunakan adalah analisis jalur (path analysis) dengan bantuan perangkat lunak SPSS versi 21 dan SmartPLS 3. Hasil penelitian menunjukkan bahwa Market Knowledge memiliki pengaruh signifikan terhadap Inovasi Produk dan Kinerja Pemasaran. Namun, Inovasi Produk tidak menunjukkan pengaruh signifikan terhadap Kinerja Pemasaran. Selain itu, Market Knowledge juga memiliki pengaruh signifikan terhadap Kinerja Pemasaran melalui mediasi Inovasi Produk.

THE IMPACT OF THE QUALITY OF DIGITAL SITES AND SERVICES ON E-TRUST AND E-COMMERCE CONSUMERS' REPURCHASE INTENTION IN PEKANBARU Bord Nandre Aprila; Verina Saputri Gultom; Sarli Rahman; Onny Setyawan
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 2 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i2.5072

This study aims to examine and analyze the influence of website quality and e-service quality on e-trust and repurchase intention on e-commerce platforms in Pekanbaru City. The objects in this study were e-commerce consumers domiciled in Pekanbaru, with a total of 200 respondents. Data were collected through questionnaires and analyzed using the Structural Equation Modeling (SEM) method with the help of SPSS software version 21.0 and SmartPLS version 4.1.0. The results of the study indicate that: (1) website quality does not have a significant influence on e-trust; (2) e-service quality has a positive and significant influence on e-trust; (3) website quality does not have a significant influence on repurchase intention; (4) e-service quality has a significant influence on repurchase intention; and (5) e-trust has a significant influence on repurchase intention. Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh kualitas situs web serta kualitas layanan elektronik (e-service quality) terhadap kepercayaan elektronik (e-trust) dan niat pembelian ulang pada platform e-commerce di Kota Pekanbaru. Objek dalam penelitian ini adalah konsumen e-commerce yang berdomisili di Pekanbaru, dengan jumlah responden sebanyak 200 orang. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode Structural Equation Modelling (SEM) dengan bantuan perangkat lunak SPSS versi 21.0 dan SmartPLS versi 4.1.0. Hasil penelitian menunjukkan bahwa: (1) kualitas situs web tidak memiliki pengaruh yang signifikan terhadap e-trust; (2) kualitas layanan elektronik berpengaruh positif dan signifikan terhadap e-trust; (3) kualitas situs web tidak berpengaruh secara signifikan terhadap niat pembelian ulang; (4) kualitas layanan elektronik memberikan pengaruh signifikan terhadap niat pembelian ulang; dan (5) e-trust berpengaruh secara signifikan terhadap niat pembelian ulang.

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