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All Journal Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pengabdian Dharma Laksana Jurnal Wacana Ekonomi Jurnal Industri Pariwisata International Journal of Green Tourism Research and Applications WELFARE Jurnal Ilmu Ekonomi JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Indonesian Journal of Sustainability Accounting and Management Social Agriculture, Food System, and Environmental Sustainability Ash-Shidqu: Jurnal Ekonomi Syariah
Yudawisastra, Helin G.
Universitas Muhammadiyah Bandung
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIXUE Madani, Fooza Hasna; Yudawisastra, Helin G; Perwito, Perwito
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.181

Abstract

This study aims to examine the effect of product quality and brand image on purchase decisions among consumers at the Mixue outlet in Kopo TKI III Bandung branch. Data were collected through questionnaires and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with the SmartPLS 4 application. A total of 359 respondents were selected using accidental sampling from consumers who had previously made purchases at the Mixue Kopo TKI III Bandung outlet. The results show that product quality has a significant effect on purchase decisions, as does brand image. Simultaneously, product quality and brand image significantly influence consumers' purchase decisions. The research variables contribute 75.6% to the model, while the remaining variance is influenced by other variables not included in this study.
Sustainability business in the culinary sector: A systematic literature review Yudawisastra, Helin G; Layalia, Faza
Social Agriculture, Food System, and Environmental Sustainability Vol. 2 No. 2: (August) 2025
Publisher : Institute for Advanced Science, Social, and Sustainable Future (IASSSF)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/safses.v2i2.2025.2231

Abstract

Background: Business sustainability issues arise in the culinary sector due to the need to balance growth with environmental, social, and economic impacts. The purpose of this study is to analyze the business strategies used by culinary businesses to achieve sustainability. Methods: This research uses the Systematic Literature Review (SLR) method with the PRISMA protocol. Literature searches were conducted on the Google Scholar database using keywords such as "sustainability business," "culinary business," and "Indonesia." Using Harzing's Publish or Perish application, 17 articles were selected that met the criteria. Finding: This research uses the Systematic Literature Review (SLR) method with the PRISMA protocol. Literature searches were conducted on the Google Scholar database using keywords such as "sustainability business," "culinary business," and "Indonesia." Using Harzing's Publish or Perish application, 17 articles were selected that met the criteria. Conclusion: The study concludes that the sustainability of culinary businesses in Indonesia depends on the ability to integrate environmental, social, and economic strategies simultaneously. Novelty/Originality: This article provides originality by being one of the first Systematic Literature Reviews (SLR) that specifically maps sustainability strategies in Indonesia’s culinary sector using the PRISMA protocol.
STUDI EKSISTENSI DAN CITRA MEREK TOKO ROTI BAWEAN “SWEETHEART” BAKERY AND RESTO Mostar, Jovito Benhart Ramadhan; Rifainy, Amnila Hanisah; Khoirurojak, Mochamad Roihan; Yudawisastra, Helin G
ASH-SHIDQU: JURNAL EKONOMI SYARIAH Vol 1 No 1 (2025): Ash-Shidqu: Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/ashshidqu.v1i1.738

Abstract

Bread is a fairly popular carbohydrate substitute for rice. Bakeries have been introduced to Indonesia since the 1930s. One of the shops that has survived until now is the Bawean “Sweetheart” Bakery and Resto shop which started its business in 1946. This study aims to examine the implementation of the existence and brand image of the Bawean “Sweetheart” Bakery and Resto. The brand image of this bakery itself is still traditional where the bread recipes used are still in Dutch which are translated into Indonesian. This research method is exploratory with a prospective case study. Data collection techniques are primary data in the form of interviews and secondary data in the form of observations. The results of the study are expected to be recommendations for the community and academics who want to open a business by making the existence of the Bawean “Sweetheart” Bakery and Resto shop a business reference.
MENCETAK GENERASI Z MELALUI EDUKASI ISLAMICPRENEUR : KONTRIBUTOR UTAMA DI ERA BONUS DEMOGRAFI Nurfaedah, Nurfaedah; Mustikasari, Molly; Yudawisastra, Helin G.
ASH-SHIDQU: JURNAL EKONOMI SYARIAH Vol 1 No 2 (2025): Ash-Shidqu: Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/ashshidqu.v1i2.780

Abstract

Generasi Z merupakan generasi yang memiliki julukan generasi digital native, mengingat kemahirannya dalam menggunakan teknologi. Tujuan dari penelitian ini adalah untuk menganalisis peran pendidikan Islamicpreneur dalam mencetak Generasi Z, yang berkontribusi besar pada era bonus demografi. Metode penelitian ini digunakan melalui pengumpulan dan analisis berbagai sumber, termasuk buku, jurnal, dan artikel yang berkaitan dengan Islamicpreneur, Generasi Z dan bonus demografi. Penelitian menunjukkan bahwa pendidikan Islamicpreneur mengajarkan Generasi Z nilai-nilai kewirausahaan Islam, yang mendorong untuk menjadi kreatif, mandiri dan bertanggung jawab sosial. Integrasi nilai spiritual dan ekonomi dalam pendidikan Islamicpreneur sangat penting untuk mempersiapkan Generasi Z untuk memanfaatkan peluang yang ditawarkan oleh bonus demografi. Oleh karena itu, pentingnya meningkatkan pendidikan Islamicpreneur secara strategis dinilai untuk membentuk generasi yang baik secara ekonomi dan berakhlak mulia di masa depan. Kata Kunci: Generasi Z, Bonus Demografi, Islamicpreneur, Edukasi
PENGARUH KUALITAS PRODUK DAN BRAND AMBASSADOR HELM MEREK KYT TERHADAP MINAT BELI KONSUMEN Maulana, Iwan; Yudawisastra, Helin G.; Alfiana
ASH-SHIDQU: JURNAL EKONOMI SYARIAH Vol 1 No 2 (2025): Ash-Shidqu: Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/ashshidqu.v1i2.782

Abstract

Dalam persaingan industri helm yang ketat, kualitas produk dan citra brand ambassador menjadi faktor kunci yang memengaruhi keputusan konsumen. Tujuan penelitian ini adalah untuk mengetahui bagaimana kualitas produk dan brand ambassador mempengaruhi minat beli konsumen pada helm merek KYT. Studi ini dilakukan terhadap wajib pajak di Wilayah II Samsat Kawaluyaan Kota Bandung dengan menggunakan metode deskriptif dan verifikatif. Data yang digunakan adalah data primer melalui penyebaran kuesioner kepada 400 responden yang menggunakan helm KYT. Hasil analisis regresi menunjukkan bahwa kualitas produk mempengaruhi minat beli secara signifikan dan brand ambassador mempengaruhi minat beli secara signifikan. Secara simultan, kedua variabel tersebut memengaruhi minat beli. Berdasarkan temuan ini, KYT harus meningkatkan kualitas produk dan memilih brand ambassador dengan lebih cermat untuk meningkatkan persepsi merek yang positif dan meningkatkan minat beli konsumen. Kata Kunci: Kualitas Produk; Brand Ambassador; Minat Beli; Helm KYT
Co-Authors Alfiana Artarina D. Samoedra Effendi, Kharisya Ayu Jajang Burhanudin Khoirurojak, Mochamad Roihan Layalia, Faza Madani, Fooza Hasna Maulana, Iwan Maulana, Rizkian Merliyana, Reny Dany Mihai Voda Mokhammad Anwar Mostar, Jovito Benhart Ramadhan Mustikasari, Molly Nurfaedah Nurfaedah, Nurfaedah Perwito, Perwito Qoriah, Desi Reny Dany Merliyana Rifainy, Amnila Hanisah Sakina Ichsani Sulaeman R. Nidar Suparjiman Suparjiman Suparjiman, Suparjiman Yeni Andriyani Yeni Andriyani, Yeni Yudi Azis Yuniarti, Yuti