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All Journal Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pengabdian Dharma Laksana Jurnal Wacana Ekonomi Jurnal Industri Pariwisata International Journal of Green Tourism Research and Applications WELFARE Jurnal Ilmu Ekonomi Indonesian Journal of Sustainability Accounting and Management JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Social Agriculture, Food System, and Environmental Sustainability Jurnal Ilmu Sosial dan Humaniora Sujud: Jurnal Agama, Sosial dan Budaya Indonesia Economic Journal Ash-Shidqu: Jurnal Ekonomi Syariah Jurnal Ilmiah Literasi Indonesia
Yudawisastra, Helin G.
Universitas Muhammadiyah Bandung
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Sustainability business in the culinary sector: A systematic literature review Yudawisastra, Helin G; Layalia, Faza
Social Agriculture, Food System, and Environmental Sustainability Vol. 2 No. 2: (August) 2025
Publisher : Institute for Advanced Science, Social, and Sustainable Future (IASSSF)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/safses.v2i2.2025.2231

Abstract

Background: Business sustainability issues arise in the culinary sector due to the need to balance growth with environmental, social, and economic impacts. The purpose of this study is to analyze the business strategies used by culinary businesses to achieve sustainability. Methods: This research uses the Systematic Literature Review (SLR) method with the PRISMA protocol. Literature searches were conducted on the Google Scholar database using keywords such as "sustainability business," "culinary business," and "Indonesia." Using Harzing's Publish or Perish application, 17 articles were selected that met the criteria. Finding: This research uses the Systematic Literature Review (SLR) method with the PRISMA protocol. Literature searches were conducted on the Google Scholar database using keywords such as "sustainability business," "culinary business," and "Indonesia." Using Harzing's Publish or Perish application, 17 articles were selected that met the criteria. Conclusion: The study concludes that the sustainability of culinary businesses in Indonesia depends on the ability to integrate environmental, social, and economic strategies simultaneously. Novelty/Originality: This article provides originality by being one of the first Systematic Literature Reviews (SLR) that specifically maps sustainability strategies in Indonesia’s culinary sector using the PRISMA protocol.
STUDI EKSISTENSI DAN CITRA MEREK TOKO ROTI BAWEAN “SWEETHEART” BAKERY AND RESTO Mostar, Jovito Benhart Ramadhan; Rifainy, Amnila Hanisah; Khoirurojak, Mochamad Roihan; Yudawisastra, Helin G
ASH-SHIDQU: JURNAL EKONOMI SYARIAH Vol 1 No 1 (2025): Ash-Shidqu: Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/ashshidqu.v1i1.738

Abstract

Bread is a fairly popular carbohydrate substitute for rice. Bakeries have been introduced to Indonesia since the 1930s. One of the shops that has survived until now is the Bawean “Sweetheart” Bakery and Resto shop which started its business in 1946. This study aims to examine the implementation of the existence and brand image of the Bawean “Sweetheart” Bakery and Resto. The brand image of this bakery itself is still traditional where the bread recipes used are still in Dutch which are translated into Indonesian. This research method is exploratory with a prospective case study. Data collection techniques are primary data in the form of interviews and secondary data in the form of observations. The results of the study are expected to be recommendations for the community and academics who want to open a business by making the existence of the Bawean “Sweetheart” Bakery and Resto shop a business reference.
MENCETAK GENERASI Z MELALUI EDUKASI ISLAMICPRENEUR : KONTRIBUTOR UTAMA DI ERA BONUS DEMOGRAFI Nurfaedah, Nurfaedah; Mustikasari, Molly; Yudawisastra, Helin G.
ASH-SHIDQU: JURNAL EKONOMI SYARIAH Vol 1 No 2 (2025): Ash-Shidqu: Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/ashshidqu.v1i2.780

Abstract

Generasi Z merupakan generasi yang memiliki julukan generasi digital native, mengingat kemahirannya dalam menggunakan teknologi. Tujuan dari penelitian ini adalah untuk menganalisis peran pendidikan Islamicpreneur dalam mencetak Generasi Z, yang berkontribusi besar pada era bonus demografi. Metode penelitian ini digunakan melalui pengumpulan dan analisis berbagai sumber, termasuk buku, jurnal, dan artikel yang berkaitan dengan Islamicpreneur, Generasi Z dan bonus demografi. Penelitian menunjukkan bahwa pendidikan Islamicpreneur mengajarkan Generasi Z nilai-nilai kewirausahaan Islam, yang mendorong untuk menjadi kreatif, mandiri dan bertanggung jawab sosial. Integrasi nilai spiritual dan ekonomi dalam pendidikan Islamicpreneur sangat penting untuk mempersiapkan Generasi Z untuk memanfaatkan peluang yang ditawarkan oleh bonus demografi. Oleh karena itu, pentingnya meningkatkan pendidikan Islamicpreneur secara strategis dinilai untuk membentuk generasi yang baik secara ekonomi dan berakhlak mulia di masa depan. Kata Kunci: Generasi Z, Bonus Demografi, Islamicpreneur, Edukasi
PENGARUH KUALITAS PRODUK DAN BRAND AMBASSADOR HELM MEREK KYT TERHADAP MINAT BELI KONSUMEN Maulana, Iwan; Yudawisastra, Helin G.; Alfiana
ASH-SHIDQU: JURNAL EKONOMI SYARIAH Vol 1 No 2 (2025): Ash-Shidqu: Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/ashshidqu.v1i2.782

Abstract

Dalam persaingan industri helm yang ketat, kualitas produk dan citra brand ambassador menjadi faktor kunci yang memengaruhi keputusan konsumen. Tujuan penelitian ini adalah untuk mengetahui bagaimana kualitas produk dan brand ambassador mempengaruhi minat beli konsumen pada helm merek KYT. Studi ini dilakukan terhadap wajib pajak di Wilayah II Samsat Kawaluyaan Kota Bandung dengan menggunakan metode deskriptif dan verifikatif. Data yang digunakan adalah data primer melalui penyebaran kuesioner kepada 400 responden yang menggunakan helm KYT. Hasil analisis regresi menunjukkan bahwa kualitas produk mempengaruhi minat beli secara signifikan dan brand ambassador mempengaruhi minat beli secara signifikan. Secara simultan, kedua variabel tersebut memengaruhi minat beli. Berdasarkan temuan ini, KYT harus meningkatkan kualitas produk dan memilih brand ambassador dengan lebih cermat untuk meningkatkan persepsi merek yang positif dan meningkatkan minat beli konsumen. Kata Kunci: Kualitas Produk; Brand Ambassador; Minat Beli; Helm KYT
Strategi Promosi, Diskon Dalam Peningkatan Penjualan Dengan Google Review Farel Habiburahman; Najwa Meidinar Eka Raysha; Tasya Fahmi Maharani; Helin Garlinia Yudawisastra
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3rxprr63

Abstract

Promotional strategies and discounts to increase sales through Google Reviews are crucial in modern marketing because they can influence consumer perceptions and purchasing decisions. This study aims to analyze the influence of promotional strategies and discounts on sales growth in the context of modern marketing. The method used was a literature review by reviewing journal articles, books, and relevant scientific sources. The results of the study indicate that promotions, particularly in the form of price discounts, can increase sales volume because consumers perceive a higher economic value compared to the normal price. The presence of Google Reviews also strengthens the effectiveness of promotions through consumer reviews, which play a role in building trust and purchasing interest. Promotions that are designed appropriately, consistently, and in accordance with market characteristics have proven effective in encouraging purchases and helping companies achieve sales targets. However, promotional effectiveness is highly dependent on the accuracy of budget allocation, consumer targets, and implementation intensity. Excessive promotions have the potential to reduce the perception of product value and shape consumer behavior that only makes purchases during promotional programs. Overall, the study findings confirm that promotional strategies and discounts supported by Google Reviews are strategic marketing instruments capable of increasing sales when managed in a planned and measurable manner for the sustainability of company performance.
The effect of green products on sustainable tourism through green marketing in natural tourism destinations in Garut, West Java Helin Yudawisastra; Jajang Burhanudin; Artarina D. Samoedra; Mihai Voda
International Journal of Green Tourism Research and Applications Vol. 5 No. 1 (2023): June 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i1.45-51

Abstract

This research aimed to see the influence of green products on sustainable tourism through green marketing in Garut, West Java, Indonesia. Garut has many tourist destinations, both natural and artificial. Awareness of environmental issues has created new markets that produce environmentally friendly products and services. The method of analysis using multivariate data analysis includes factor analysis with SEM-PLS covariance. The results showed that green products affect sustainable tourism through green marketing as an intervening variable. More awareness is needed for marketing ecosystems with minimal environmental impacts. This research was conducted during the Covid-19 pandemic. The results represent the condition of tourist destinations in Garut affected by the pandemic.
Pemahaman Konsumen Terhadap Brand Awernes Produk Skincare Azarine Ihsan Firmansyah; Resya Siti Kulsum; Agil Permana; Helin Garlinia Yudawisastra
Sujud: Jurnal Agama, Sosial dan Budaya Vol. 2 No. 1 (2026): JANUARI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fxra3218

Abstract

This study aims to explore consumer understanding of brand awareness toward Azarine skincare products. A qualitative descriptive approach was employed in this research. The data were obtained from secondary sources through non-participant observation of Azarine’s official social media content and documentation in the form of consumer reviews and testimonials available on e-commerce platforms. Data analysis was conducted through data reduction, thematic categorization, and conclusion drawing. The findings indicate that consumer understanding of Azarine’s brand awareness is formed through intensive digital exposure and consistent brand communication. Consumers do not merely recognize Azarine as a local skincare brand but also understand its brand identity as affordable, easily accessible, and suitable for various skin needs. Furthermore, Azarine’s brand awareness is perceived as a sense of familiarity and initial trust toward the products. This study contributes to the literature on brand awareness by providing a qualitative perspective, particularly within the context of Indonesia’s local skincare industry.
Pengalaman Konsumen Dalam Menggunakan Media Sosial Tiktok Faza Syiham Mu’afa; Triana Rusliana; Helin Garlinia Yudawisastra
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/g0ezqt44

Abstract

The internet has become increasingly advanced, with the emergence of various social media platforms, including TikTok. By 2025, TikTok had over 1.9 billion global users, with Indonesia being the largest user country (approximately 194.37 million as of July 2025). This has attracted the attention of researchers studying consumer experiences using TikTok. This study aims to analyze and understand consumer experiences using TikTok. This study uses qualitative methods with a content analysis approach and case studies to understand consumer experiences using TikTok. Data were obtained from observations of TikTok video content, user comments, and consumer experiences using TikTok.
Pengaruh Green Marketing Terhadap Keputusan Pembelian Konsumen Kentucky Fried Chicken (KFC) Bandung Timur Syahla An’nas Tasya; Helin Garlinia Yudawisastra
Jurnal Ilmiah Literasi Indonesia Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q3pj5d69

Abstract

The growing public awareness of environmental issues has encouraged companies to implement environmentally friendly marketing strategies known as green marketing. This study aims to analyze the influence of green marketing on consumer behavior at KFC fast food restaurants. A quantitative research approach was employed, with data collected through questionnaires distributed to KFC consumers. The collected data were analyzed using statistical methods to examine the relationship between green marketing and consumer behavior. The results indicate that green marketing has a positive and significant effect on KFC consumer behavior. Environmentally friendly programs, the use of sustainable packaging, and effective environmental communication contribute to positive consumer attitudes, purchase intentions, and customer loyalty. Therefore, green marketing can be considered an effective strategy for KFC in building a sustainable brand image and encouraging environmentally conscious consumer behavior.
Analisis Penilaian Tunjangan Perumahan Bagi Pimpinan dan Anggota DPRD di Kota X H. Qur’ani Noor; Helin G. Yudawisastra; Wasifah Hanim
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 3 No. 4 (2026): April
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v3i4.264

Abstract

Penelitian ini bertujuan untuk menganalisis kebijakan pemberian tunjangan perumahan bagi pimpinan dan anggota DPRD di Kota X melalui pendekatan penilaian untuk menghitung relevansi, efektivitas, dan dampaknya terhadap akuntabilitas keuangan daerah. Metode penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui studi dokumen, dan analisis kebijakan terkait. Hasil penelitian menunjukkan bahwa pemberian tunjangan perumahan didasarkan pada Peraturan Daerah dan pertimbangan beban kerja, namun belum sepenuhnya mempertimbangkan prinsip keadilan dan transparansi. Beberapa temuan mengindikasikan adanya potensi ketidaksesuaian antara besaran tunjangan dengan kondisi ekonomi daerah serta kebutuhan riil anggota dewan. Studi ini merekomendasikan perlunya evaluasi berkala, penyesuaian regulasi berbasis kinerja, dan peningkatan pengawasan untuk memastikan manfaat tunjangan sejalan dengan prinsip tata kelola yang baik.
Co-Authors Agil Permana Alfiana Alfiana Artarina D. Samoedra Effendi, Kharisya Ayu Farel Habiburahman Faza Syiham Mu’afa H. Qur’ani Noor Ihsan Firmansyah Iwan Maulana Jajang Burhanudin Khoirurojak, Mochamad Roihan Layalia, Faza Maulana, Iwan Maulana, Rizkian Merliyana, Reny Dany Mihai Voda Mokhammad Anwar Mostar, Jovito Benhart Ramadhan Mustikasari, Molly Najwa Meidinar Eka Raysha Nurfaedah Nurfaedah Nurfaedah Nurfaedah, Nurfaedah Qoriah, Desi R. R. Faza Layalia S Reny Dany Merliyana Resya Siti Kulsum Rifainy, Amnila Hanisah Sakina Ichsani Sulaeman R. Nidar Suparjiman Suparjiman Suparjiman, Suparjiman Syahla An’nas Tasya Tasya Fahmi Maharani Triana Rusliana Wasifah Hanim Yeni Andriyani Yeni Andriyani, Yeni Yudi Azis Yuniarti, Yuti