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All Journal JURNAL ILMU SOSIAL Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Indonesian Journal of Business and Entrepreneurship (IJBE) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Primanomics : Jurnal Ekonomi & Bisnis Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Economics Development Research (IJEDR) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Ilmiah Manajemen Ubhara Jurnal Syntax Transformation Nusantara Science and Technology Proceedings Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia Jurnal Disrupsi Bisnis Jurnal Abdimas Bina Bangsa Transformasi Manageria: Journal of Islamic Education Management KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Nanggroe: Journal Of Scholarly Service Konstanta: Jurnal Matematika dan Ilmu Pengetahuan Alam Nanggroe: Journal of Scholarly Service Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE Jurnal Pengabdian Masyarakat Al-Fatimah Jurnal Cendekia Ilmiah Economics and Business Management Journal
Lia Nirawati
Department Of Business Administration, Universitas Pembangunan Nasional “Veteran” Jawa Timur Jl. Rungkut Madya, Surabaya, Indonesia 60293
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Journal : IIJSE

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Digital Marketing Strategy in Increasing Bus Ticket Sales at PT Rosalia Indah Transport Surakarta – Central Java Anggara Putra Bimantara; Lia Nirawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6062

Abstract

The Service industry sector has a very important role in economic growth and development. The service industry provides convenience in every aspect of life, both economic aspects, social aspects, and political aspects. Transportation, telecommunications, banking, education, health services, construction services, and tourism are some examples of service industries that play an important role in a nation's economic development. Among the many service businesses currently developing, transportation services are a promising business, both land, sea, and air transportation. In this research, quantitative descriptive methods were used. The data collection method in this research was carried out utilizing observation, interviews, questionnaires, and literature study, and data processing was carried out with the help of the SPSS 25 program. So, the results of the t-test that was carried out in this research were obtained, so it can be concluded that there is an influence that digital marketing strategy variables have on bus ticket sales at PT Rosalia Indah Transport Surakarta-Central Java.
The Influence of Product Diversity, Store Atmosphere, and Service Quality on Customer Satisfaction at Sports Station Galaxy Mall Surabaya Faradilla Aghnia Alifia; Lia NIrawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6536

Abstract

The rapid development of the retail business in Indonesia is closely linked to shifts in consumer shopping behavior. One of the retail brands actively competing in this dynamic environment is Sports Station, which specializes in the sale of various sports-related products. This study aims to examine the influence of product diversity, store atmosphere, and service quality on customer satisfaction at Sports Station Galaxy Mall Surabaya. This research adopts a quantitative approach with an associative research design. Data were collected through the distribution of questionnaires to selected respondents, and statistical processing was conducted using SPSS version 18. The primary analytical method employed in this study is multiple linear regression analysis. The results of the study reveal that product diversity, store atmosphere, and service quality have a simultaneous and statistically significant influence on customer satisfaction. Furthermore, the partial (t-test) results indicate that each of the independent variables—product diversity, store atmosphere, and service quality—also has a significant individual effect on customer satisfaction at Sports Station Galaxy Mall Surabaya.
The Influence of Integrated Value Variables on the Repurchase Intention of Virtual Items in the Online Game Mobile Legends: Bang-Bang Durotun Nafisah; Lia Nirawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6789

Abstract

This study is predicated on the phenomenon of virtual item purchases in games becoming increasingly dominant. The online game Mobile Legends: Bang Bang generates revenue through in-app purchases of virtual items. Despite a decline in the number of players, the game's revenue remains relatively stable. This study aims to analyze the influence of integrated value variables, which consist of enjoyment value (X1), character competency value (X2), monetary value (X3), and visual authority value (X4), on the repurchase intention (Y) of virtual items in Mobile Legends: Bang Bang. Employing a quantitative research method, the study's population comprises active Mobile Legends: Bang Bang players who have played for at least one season. 100 respondents make up the sample size, which was chosen by a purposive sampling technique combined with non-probability sampling. Data analysis was conducted using the Statistical Product and Service Solutions (SPSS) software version 26. The findings of this study demonstrate that, simultaneously, enjoyment value, character competency value, monetary value, and visual authority value significantly influence repurchase intention. However, when examined individually, these variables do not have a significant influence on repurchase intention.
Financial Ratio Analysis for Strategic Decision-Making in the Football Industry: A Case Study of PT Bali Bintang Sejahtera (2019–2023) Rangga Eka Saputra; Lia Nirawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6858

Abstract

This study aims to analyze the financial performance of PT Bali Bintang Sejahtera Tbk for the 2019–2023 period based on liquidity, solvency, and profitability ratios to evaluate financial stability and the effectiveness of the club's business strategies within the football industry. This research utilizes secondary time-series data obtained from annual financial reports published on the Indonesia Stock Exchange (BEI). The analysis results indicate that PT Bali Bintang Sejahtera Tbk exhibits very high liquidity, with a current ratio of 875.19%, a quick ratio of 257.55%, and a cash ratio of 257.55%. In terms of solvency, the debt-to-asset ratio of 10.78% and the debt-to-equity ratio of 12.19% reflect a low dependency on debt. However, profitability still requires improvement, with a return on assets (ROA) of 5.75% and a return on equity (ROE) of 6.28%. This study contributes to a better understanding of financial performance in football clubs. Practically, the findings serve as a reference for investors, creditors, and club management in making strategic decisions related to investment, financing, and asset management to enhance profitability and competitiveness.
The Influence of Brand Image, Brand Love, and Perceived Value on Luxcrime Comics Customer Loyalty in East Surabaya Nurul Hidayati; Lia Nirawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6885

Abstract

The growth of the cosmetics industry is increasing, creating competition among companies to attract customers. The purpose of this research is to identify the effect of brand image, brand love and perceived value on customer loyalty in Luxcrime Cosmetics in East Surabaya. This research is included in the associative type with a quantitative approach, the data was analysed using the Statistical Packagel for the Social Sciences 27 for Windows software with (validity test, reliability test, hypothesis testing, classical assumption test). This data collection technique uses questionnaires with sampling techniques from the population of users of luxury cosmetic products in East Surabaya with probability sampling techniques. Thus, 150 respondents were obtained based on the Yamane and Isaac and Michael formulas with the criteria of living in East Surabaya and having bought/used Luxcrime at least 2 times. The study results show that 1) the brand image variable has a partial effect on customer loyalty, 2) the brand love variable has no partial effect on customer loyalty, and 3) the perceived value variable has a partial effect on loyalty. The other results show that the independent variables, namely brand image, brand love and perceived value, have a positive and significant effect on customer loyalty at the same time.
Sensory Marketing Strategies to Enhance Elderly Customer Satisfaction: A Study at Kunokini Café & Resto Adelia Rizma Yuniar; Lia Nirawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6970

Abstract

As the global ageing population grows, the food and beverage (F&B) industry faces the challenge of catering to the evolving sensory needs of elderly customers, whose physical and sensory capacities gradually decline. This study investigates how sensory marketing practices shape the dining experience at KUNOKINI Café & Resto, emphasizing the need for tailored sensory elements to enhance comfort and satisfaction. This research uses a qualitative descriptive approach. Data were gathered through in-depth interviews with key informants, including elderly patrons, management, and staff, and observations of sensory elements such as lighting, music, aroma, and food texture. Findings indicate that while elements like ambient lighting, curated music, and food presentation are well-executed, specific needs of elderly customers remain unmet. They prefer non-glare lighting for visual clarity, soft-textured meals for easier consumption, low-volume music for a relaxed atmosphere, and spacious seating for enhanced physical comfort. Optimizing these elements can foster more inclusive dining experiences, strengthen customer engagement, and offer businesses a competitive edge.
The Influence of Store Atmosphere, Price Discount, and Service Quality on Consumer Satisfaction at Sociolla Store Pakuwon Mall Surabaya Cyntia Ayu Sukmaningati; Lia Nirawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7531

Abstract

Indonesia's dynamic retail sector, particularly its burgeoning beauty industry, increasingly demands experience-centric strategies to sustain competitiveness amidst rapid technological shifts and evolving consumer demands. Sociolla Store Pakuwon Mall Surabaya, a prominent player, nonetheless navigates persistent operational challenges, including pricing inconsistencies and fluctuating service quality during peak promotional periods, underscoring the critical need to optimize its in-store dynamics. This quantitative associative causal study meticulously analyzes the impact of store atmosphere, price discount, and service quality on consumer satisfaction. Data collected from 155 purposively sampled Sociolla consumers via online questionnaires ensured robust reliability through Cochran's formula. Analysis using SPSS 27 included classical assumption testing and multiple linear regression. Findings conclusively reveal all three variables simultaneously and significantly influence consumer satisfaction (based on the uji F, with a significance level of less than 0.001). Individually, a well-crafted store atmosphere (based on the uji t, also significant at p < 0.001) and high service quality (based on the uji t, significant at p < 0.001) demonstrably enhance satisfaction. Notably, price discount (based on the uji t, with p = 0.587) surprisingly exhibits no significant partial influence, underscoring consumers' distinct prioritization of holistic experiential factors over purely financial incentives in this specific retail context. This research enriches marketing theory by highlighting the dominance of experiential value, simultaneously guiding retailers to prioritize ambiance and service excellence for fostering long-term customer loyalty.
Brand Image, Celebrity Endorser, Packaging: Driving Barenbliss Purchase Intent in Surabaya Nanda Oktavia; Lia Nirawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7539

Abstract

Indonesia’s beauty industry is experiencing rapid growth, driven by increasing public awareness of the importance of appearance and skincare. With a population exceeding 270 million, Indonesia holds substantial market potential, particularly among millennials and Generation Z, who are highly receptive to global beauty trends. Globalization has further facilitated access to international beauty products, including those from South Korea. This study aims to examine the influence of brand image, celebrity endorsers, and product packaging on consumers’ purchase intention toward Barenbliss products in Surabaya. A quantitative approach with a relational-causal method was employed. The study involved 217 respondents selected through purposive sampling based on specific criteria: residing in Surabaya, aged 17 years or older, having purchased and used Barenbliss products, and being aware of the brand’s promotional efforts. Data were collected via a structured questionnaire tested for validity and reliability. The data analysis utilized multiple linear regression. The results reveal that brand image, celebrity endorser, and product packaging have a significant simultaneous and partial influence on consumers’ purchase intention for Barenbliss products in Surabaya.
The Influence of Customer Relationship Management, Electronic Word of Mouth, and Price on Purchase Decision Fauzah Ainun Jazilah; Lia Nirawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8020

Abstract

This study examines the influence of Customer Relationship Management (CRM), Electronic Word of Mouth (eWOM), and Price on consumer purchasing decisions, focusing on Oriflame customers in Probolinggo. The research addresses the competitive dynamics in the beauty and personal care industry, particularly the challenges faced by Oriflame, which maintains a strong market presence despite not utilizing e-commerce platforms. The study applies a quantitative associative method with 100 respondents aged 15–44 using a purposive sampling technique. The independent variables include CRM, eWOM, and Price, while the dependent variable is Purchase Decision. Data were analyzed using multiple linear regression to identify both simultaneous and partial effects of the independent variables. The findings reveal that eWOM and Price have a significant and positive impact on consumer decisions, while CRM shows no significant effect. These results indicate that consumers are heavily influenced by online reviews and price suitability, especially in a competitive and digitally-driven market. The study offers practical recommendations for businesses to enhance eWOM strategies, improve customer interaction, and maintain competitive pricing, which are crucial for sustaining brand loyalty. It also contributes to the academic discourse on digital marketing and consumer behavior in the cosmetic industry, particularly in developing regions where digital literacy and consumer awareness are rapidly increasing.
Co-Authors Abdillah Hanif Isna Acep Samsudin Addinda Isselyn Adelia Mutiahana Adelia Rizma Yuniar Adelia Yovita Nur Oktavia Adistya Dwi Pratiwi Ajie Pandu Suarga Alfitriani Andharesti Andarini, Sonja Angela Virga Eka Hananda Anggara Putra Bimantara Anggi Stifanie Annisa Cindy Maurina Arum Natazya Aryaseta, Bagas Aurelia Tari Fortuna Azarine Tahniah Setiawan Bayu Priambodo Bayu Priambodo Cinthya Luthfiatul Aisyah Cyntia Ayu Sukmaningati Desi Wahyuningsih Diva Rihhadatul Aisy Durotun Nafisah Elfitra Widia Wulandari Elida Ahya Afida Fania Putri Nuriska Faradilla Aghnia Alifia Farahsalsabil Yudhiane C Fauzah Ainun Jazilah Ferry Fahrial Rakhmad Fikia Siti Meisaroh Firdausi, Iasa Nur Firdha Amalia Nareswari Firdiana Nur Auliya Firly Dwi Ainur Rochmah Gendut Sukarno Gendut Sukarno Gheasya Nonik Indrasari Habib Ahamd Halid Adli Hamzah Haidar Alwi Hana Farras Zhafir Ridha Herninda Dara Puspita A5 Iasa Nur Firdausi Ihtadat Alam Makarima Mainun Ihyaul Ulumuddin, Yusril Ilham Asta Pangestu Imelda Fitria Pratama Putri Indy Melva Adinda Marsha Ivander Lioneld Sutanto Jessie Aprillia Setiawan Khowin Ardianto Labibah Izzati Firdaus Laisya Kezia Clarinta Larenza, Vieno Dio Laura Faradina Wally Lilis Rakhmawati Lukitasari Lukitasari M.Khoirur Rifqi Mei Retno Adiwaty Melinda Putri Aprilia Simatupang Minanti Dwi Setianingrum Miranda Maharani Mochamad Iqbal Assigaf Mochamad Rafi Kurniawan Mohammad Vavian Baharudinsyah Mufnil Ida Muhammad Fauzy H. Muhammad Ryan Syahputra Mumtaza Rifda Maulidiyah Nabila Adelia Nabila Rizqi Oktavia Nabilla Rahma Maharsany nadya maulita Nanda Oktavia Naomi Nindya Pramestie Novita Nur Fitria Dewi Novita Sari Nurul Hidayati Nurul Nabilla Khrisnawati Nurul Nur Rohmawati Wulandari Oktarizka Reviandani Oktarizka Reviandani Ossa Yuansah Putri Rangga Eka Saputra Rangga Restu Prayogo, Rangga Restu Ratih Nariwanti Anggraeni Renanda Auresty Faradita Reni Vianggraini Resanda Putra Sulistiono Reviandani, Oktarizka Rifa Muhamad Rizki Ririn Sasmianingtias Riva Dika Adhilni Rusdi Hidayat Nugroho Ryan Fiqih TriHidayat Salsabila Adilah Putri Endarto Salsabila Ramadhani Rahman Siti Akromah Siti Midanur Rahmah soewarno yuanita Sri Mulyaningsih Sukarno, Gendut Taufikurrahman Taufikurrahman Tegar Prayoga Tiara Meyla Seibinna Trio Noorsy Wahyudi Virara Aprilia Purwannia Visca, Aulia Wahyuni Wahyuni Wilda Sazkia Nuryana Yuni Indah Sar Yunida Anggun Saputri