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The Digitalisasi dan Legalitas Usaha terhadap Penjualan Produk di Desa Cisantana Mahadianto, Moh Yudi; Yana, Enceng; Aripin, Rifky Akbar; Munandar, Irwansyah; Maulady, Parah
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.6079

Abstract

Digitalization of marketing in Micro, Small and Medium Enterprises (MSMEs) is one of the important factors in marketing in the digital era. But in fact, many MSME business actors still do not have insight or understanding regarding digitalization marketing for their product marketing media. This problem is still a study of the problems of MSME business actors in Cisantana village, which results in the scope of marketing of MSME products in this village being very narrow. In addition, the lack of understanding regarding the importance of business legality for MSMEs is also still a major problem for MSMEs in developing their businesses. This can be overcome by socialization and training to provide understanding to business actors regarding the importance of marketing digitalization and business legality. With this activity, it is hoped that MSME business actors can be more productive in developing their businesses, especially in the field of product marketing and MSME actors can be more aware of the importance of business actors completing their business legality. The output of this service activity is that MSMEs are more developed by following the times, namely marketing through digital marketing and having complete licensing.
Penggunaan Digital Marketing melalui Kegiatan Lelang Guna Meningkatkan Penjualan UMKM di Kelurahan Sukapura Mahadianto, Moh. Yudi; Maulina, Rima; Yudistira, Elip; Lutfiyanah, Pepi
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 2 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i2.6506

Abstract

MSMEs (Micro, Small and Medium Enterprises) have a very important role in the Indonesian economy, contributing 60% of GDP and absorbing 97% of the workforce. However, many MSMEs in Kelurahan Sukapura face challenges in digitally marketing their products, resulting in low sales. This research aims to improve the knowledge and skills of MSME players in digital marketing through online auction activities. Using a qualitative approach, this research involved MSME players who utilize social media such as Facebook, Instagram, and WhatsApp to expand their marketing networks. The one-month training provided an understanding of the importance of digital marketing and how to conduct online auctions. This training is expected to improve product design and photo skills, as well as expand market reach. The results of the socialization activities show that more than 60% of Indonesia's population has made purchases through e-commerce platforms, which signifies great potential for MSMEs to utilize online auction platforms to increase the visibility of their products. Through this research, it is hoped that MSME players in Sukapura Village can overcome the marketing problems they face and increase the purchasing power of the community for their products. The success of this program confirms the importance of education and training in developing the economic potential of communities in the digital era.
Financial Performance Evaluation: The Role of ROA and ROE in Increase Company Value Nurjanah, Siti; Wijaya, Steven Natanael; Komara, Acep; Mahadianto, Moh Yudi
International Journal of Business, Economics, and Social Development Vol. 6 No. 2 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.916

Abstract

This research aims to evaluate the financial performance of companies that go public in the banking sector by prioritizing the role of profitability variables in determining the value of the company. The indicators used are ROA and ROE which are important indicators used to measure the level of profitability and efficiency of a company in managing its assets and equity. In this study, quantitative data was obtained from the financial statements of several banks listed on the Indonesia Stock Exchange (IDX) in a certain period. To test the relationship between Return on Assets (ROA), Return on Equity (ROE), and company value, multiple regression analysis was used. The results show that ROA has a significant effect on company value, while ROE does not show a significant influence. These findings emphasize the importance of the role of banking management in optimizing ROA to increase the company's value in the eyes of investors.
Analysis of company value: Moderating good corporate governance and corporate social responsibility Handoyo, Vonny Apriliani; Mahadianto, Moh. Yudi
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 10 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i10.912

Abstract

Financial performance as a basic aspect of a company's valuation can affect operational performance. This can be seen based on investor responses through stock price volatility. However, apart from healthy financial performance, investors' considerations in providing their funding can come from non-financial aspects, such as the implementation of Good Corporate Governance (GCG) and Corporate Social Responsibility (CSR) practices as high standards for companies in paying attention to transparency, accountability, and stakeholder involvement in decision-making. The research aims to determine the linkage of the influence of financial performance on value through good corporate governance and corporate social responsibility as moderation. This collection uses a quantitative method by taking samples through purposive sampling. The object of this research is a company listed on IDX ENERGI from the IDX in 2020-2022. The data analysis technique used Regression Data Panel with Eviews 12. Based on the results of policy research, financial performance has a significant effect on the company's value. The Good Corporate Governance (GCG) variable cannot moderate the influence of financial performance on the company's value. The moderation variable Corporate Social Responsibility moderates the influence of financial performance on company value. Corporate Social Responsibility (CSR) effectively contributes to strengthening the improvement of financial performance against the company's value. The implementation of effective CSR practices can yield long-term benefits, including reduced legal risks, improved corporate reputation, and improved operational performance.
The Effect of The Implementation of E-Filling, E-Billing And Tax Sanctions On The Compliance Of Individual Taxpayers at KPP Pratama Cirebon Dua Mahadianto , Moh. Yudi; Kamilia , Azhaar; Amelia Ramadhani , Ratu Rossa; Karimatul Fuziani , Etika; Fariani Siregar , Nelia
Journal Research of Social Science, Economics, and Management Vol. 3 No. 12 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i12.683

Abstract

This study aims to examine the influence of the e-filling, e-billing, and tax sanctions systems on the compliance of individual taxpayers. The population in this study is individual taxpayers at KPP Pratam Cirebon Dua. Sampling was carried out using the purposive sampling method. So that the number of samples obtained was 100 respondents. The data analysis technique uses multiple linear analysis with the help of the SPSS 26 program. Before conducting the hypothesis test, a data quality test was carried out which included a validity test and a reliability test, a classical assumption which included a data normality test, a multicollinearity test and a hysteroskedasticity test, then a hypothesis test was carried out through the R2 test, F test and t test. The results of the study show that the implementation of the e-filling system has no effect on taxpayer compliance, while the implementation of the e-billing system and tax sanctions have a positive effect on taxpayer compliance.
The Influence of Transformational Leadership and Competence on Motivation and Its Impact on Employee Performance Azizah, Dini Ayu Nur; Pratiwi, Dea Dwi; Syahroni, Bachrudin; Mahadianto, Moh Yudi
Journal Research of Social Science, Economics, and Management Vol. 4 No. 9 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i9.809

Abstract

In the era of globalization, optimizing human resources is critical for organizational success, particularly in public services like PDAM Tirta Jati Cirebon Regency, where leadership and competence gaps hinder performance. This study investigates how transformational leadership and competence affect employee performance, with motivation as a mediator, addressing inconsistencies in prior researc. Using a quantitative associative approach, data from 72 employees were analyzed via PLS-SEM. Results reveal that transformational leadership significantly boosts both motivation and performance (T = 6.778, p = 0.000; T = 3.722, p = 0.000), while competence enhances motivation (T = 3.072, p = 0.002) but only indirectly impacts performance through motivation (T = 2.536, p = 0.012). Notably, motivation fully mediates the leadership-performance link, a finding that refines existing model. The study underscores the need for leadership development programs and competency-based training in public sector HR strategies, offering actionable insights to bridge theory-practice gaps in similar contexts.
The Influence of The Work Environment, Company Culture on The Retention Rate of Employees of PT. PG Rajawali II Aulia, Lingga Afrilla; Fasha, Aprillia Wulan Da; Syahroni, Bachrudin; Mahadianto, Moh Yudi
Journal Research of Social Science, Economics, and Management Vol. 4 No. 9 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i9.812

Abstract

This research aims to examine the influence of the work environment and company culture on the retention rate of employees at PT. PG Rajawali II Cirebon. Employee retention is one of the important aspects of human resource management because it directly affects the stability of the organization and the company's operations. This researcher uses a quantitative approach using the Menetode Partial Least Square. Collecting data using a questionnaire of 60 employees of PT. PG Rajawali II Cirebon. The results show that the work environment has an influence on employee retention. It indicates that if PT. PG Rajawali II Cirebon has comfortable working conditions, so employees are more loyal to the company. Company culture also has a significant influence on employee retention. These findings show that companies must strengthen their work environment and company culture in order to improve employee retention and reduce employee turnover rates.
Perspektif Kritis Penilaian Kinerja Keuangan Perusahaan Property dan Real Estate Mahadianto, Moh Yudi; Pratama, Wahyudi; Mardi, Mardi
Jurnal Kajian Akuntansi Vol 4 No 1 (2020): JUNI 2020
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jka.v4i1.3376

Abstract

AbstractThis research aims to test  the company's financial performance using Economic Value Added and Financial Value Added. This study is a descriptive study with a quantitative approach. The object of this study is a food and beverage company listed on the Indonesia Stock Exchange and the Singapore Exchange period 2015-2017. Selection of the sample in this research is done by using purposive sampling technique acquired 36 companies listed in Indonesia Stock Exchange and Singapore Exchange 35 period 2015-2017. From the calculation of Economic Value Added are 20 companies have a value of positive Economic Value Added listed on the Indonesia Stock Exchange and 8 companies that have a value that is positive Economic Value Added listed on the Singapore Exchange, signifies the company is able to generate economic added value for shareholders and investors. Meanwhile the results of calculation of Financial Value Added 24 companies have a value of Financial Value Added positive listed on the Indonesia Stock Exchange and 10 companies that have a value of Financial Value Added positive listed on the Singapore Exchange, signaling the company is able to generate added value for net profit and depreciation able to cover the equivalent depreciation.Keywords: Economic Value Added, Value Added Financial, Financial Performance.AbstrakPenelitian ini bertujuan untuk menguji kinerja keuangan perusahaan dengan menggunakan metode Economic Value Added dan Financial Value Added. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kuantitatif. Objek penelitian ini adalah perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia dan Singapore Exchange periode 2015-2017. Pemilihan sampel pada penelitian ini dilakukan dengan menggunakan teknik purposive sampling diperoleh 36 perusahaan yang terdaftar di Bursa Efek Indonesia dan 35 Singapore Exchange periode 2015-2017. Dari hasil perhitungan Economic Value Added terdapat 20 perusahaan memiliki nilai Economic Value Added yang positif yang terdaftar di Bursa Efek Indonesia dan 8 perusahaan yang memiliki nilai Economic Value Added yang positif yang terdaftar di Singapore Exchange, menandakan para pemegang saham dan investor  dapat mendapatkan nilai tambah bagi perusahaan. Sementara itu hasil perhitungan Financial Value Added terdapat 24 perusahaan memiliki nilai Financial Value Added yang positif yang terdaftar di Bursa Efek Indonesia dan 10 perusahaan yang memiliki nilai Financial Value Added yang positif yang terdaftar di Singapore Exchange, menandakan perusahaan mampu menghasilkan nilai tambah karena keuntungan bersih perusahaan dan penyusutan mampu menutupi equivalent depreciation.Kata Kunci: Economic value added; Financial value added; Kinerja keuangan.
Optimalisasi Peran Mahasiswa KKN dalam Gerakan Literasi Masyarakat Desa Rawaurip Kabupaten Cirebon Mahadianto, Moh. Yudi; Radiyansyah, Riki; Pradita, Ranti; Putri, Sarifhatul Aini Yuliyus; Febrian, Vickry; Melita, Nia; Fatihah, Salsabila Rizqy; Amalia, Putri; Safitri, Auliya; Nurfadhilah, Sarah Naflah; Andrianto, Galih; Subagja, Muhammad Rafli; Al Qaushar, Mukhamad Ravi Razabi; Lesmana, Fernando Yoga; Rohayati, Rohayati
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 6 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i6.9997

Abstract

The low literacy culture in rural areas, such as Rawaurip Village, Cirebon, is a real challenge. This research aims to optimize the role of students participating in the Community Service Program (KKN) at Swadaya Gunung Jati University in improving community literacy. Using a participatory approach, this program was developed in collaboration with village officials, the Cahaya Nusantara Community Learning Center (TBM), and the local community. Key activities include child literacy mentoring, TBM strengthening, digital literacy outreach, and literacy appreciation. Data collected through observations, questionnaires, and interviews showed positive results. There was a significant increase in children’s reading interest, visits to the TBM, and community participation in literacy programs. This research concludes that optimizing the role of KKN students can make a real contribution to strengthening village community literacy.
The Influence of Organizational Culture and Emotional Intelligence on Employee Performance at the Satpol PP of Cirebon Regency Suci Nuraeni; Feny Risqi Yanti; Bachrudin Syahroni; Moh Yudi Mahadianto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7214

Abstract

The purpose of this study was to analyze the role of organizational culture and emotional intelligence on employee performance at the Civil Service Police Unit of Cirebon Regency. Quantitative research with a survey approach and regression analysis. The method used in this study was a survey with a quantitative approach. Data were obtained from 159 employees of the Cirebon Regency Civil Service Police Unit through randomly selected questionnaires. With hypothesis testing using multiple linear regression analysis. The results showed that the influence of organizational culture has a positive and significantly greater influence on employee performance compared to emotional intelligence. Explain your limitations here. Organizations, especially Civil Service Police Units, need to improve and pay attention to organizational culture and employee emotional intelligence to improve performance. Training and development programs that focus on both aspects can be implemented. The information provided in this study is about the influence of organizational culture and emotional intelligence on employee performance in the public sector, especially Civil Service Police Units. It is hoped that this study can be a reference for further research with different variables and contexts.
Co-Authors Abu Bakar, Hatinah Acep Komara Agung Yulianto Agustin, Sefhia Al Qaushar, Mukhamad Ravi Razabi Amelia Ramadhani , Ratu Rossa Ana Putri Fauziah Andika Linggar Hardika Andrianto, Galih Apri Dwi Astuti Aprillia Wulan Da Fasha Arafat, Faisal Putra Arinal Muna Aripin, Rifky Akbar Asep Basuki Asep Basuki Astillero, Marlon Rael Astri Harfiandita Aulia, Lingga Afrilla Azahra, Fatima Azhaar Kamilia Azizah, Dini Ayu Nur Bachrudin Syahroni Dea Dwi Pratiwi Dedi Muhammad Siddiq Dini Ayu Nur Azizah Edy Hartono Enceng Yana Etika Karimatul Fuziani Fariani Siregar , Nelia Fariani, Nelia Fasha, Aprillia Wulan Da Fatihah, Salsabila Rizqy Febrian, Vickry Febriyani, Diana Feny Risqi Yanti Fitiriyanti, Putri Ayu Delia Galant, Narwastu Vivaldi Handoyo, Vonny Apriliani Hannah Faulia Havik Martoyo Hidayat, Firman Himawan, Michelle Zefanya Indah Permatasari Janah, Nada Nur Jannah, Wildaniyahtul Kamilia , Azhaar Karimatul Fuziani , Etika Ken Sudarti Lesmana, Fernando Yoga Lingga Afrilla Aulia Lutfiyanah, Pepi Mada Purwanto W.N Mada Purwanto Wahyu Nugroho Mamat, Mazlina Mardi Mardi Mardi Mardi Mardi Mardi Maulady, Parah Melia Nur Maulida Melita, Nia Muhammad Irvan Muhammad Rufi Munandar, Irwansyah Mustofa Ahmad Yunus Nelia Fariani Siregar Niken Anindita Murti Nita, Kiki Novi Purnama Dewi Nurazizah, Dian Nurfadhilah, Sarah Naflah Nurfadilah, Gia Nurhidayati Nurhidayati Nurul Alifah Paulus Sugianto Yusuf Pradita, Ranti Pratama, Wahyudi Pratiwi, Dea Dwi Putri Amalia Putri, Sarifhatul Aini Yuliyus Radiyansyah, Riki Rahma, Indah Athifa Ramlah Puji Astuti Ramlah Puji Astuti Ratu Rossa Amelia Ramadhani Rima Maulina Rini Susiani Rissa Nur Aisy Ro’atinah Ro’atinah rohayati rohayati Ryana Noer Kholiazmi Safitri, Auliya Siska Ernawati Fatimah Siti Nur Hadiyati Siti Nurjanah Srisuk, Prattana Subagja, Muhammad Rafli Suci Nuraeni Supriyanto Illyas Syafdinal Syafdinal Syahroni, Bachrudin Tasyana Tika Septiani Utami, Syita Dwi Wahyu Nugroho, Mada Purwanto Wahyudi Pratama Widodo, Widodo Wijaya, Steven Natanael Yudistira, Elip Zahrazova, Bilqis Saffana