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All Journal Jurnal Online Mahasiswa (JOM) Bidang Pertanian EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Pedagogia: Jurnal Pendidikan Jurnal EMT KITA Jurnal Ilmiah Universitas Batanghari Jambi Acta Aquatica: Aquatic Sciences Journal YUME : Journal of Management Arthavidya Jurnal Ilmiah Ekonomi Journal of Information System, Applied, Management, Accounting and Research eCo-Buss JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Journal of Research in Social Science and Humanities Jurnal Manajemen dan Profesional Jurnal Impresi Indonesia Madiun Spoor : Jurnal Pengabdian Masyarakat International Journal of Social Science, Education, Communication and Economics Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Economics Research and Policy Studies Jurnal Hukum Prioris Innovative: Journal Of Social Science Research Jurnal Akuntansi, Keuangan dan Perpajakan Jurnal Pengabdian Masyarakat Pinang Masak MABUSS: Journal of Management, Business and Social Sciences Journal of Management Accounting, Tax and Production Tashdiq: Jurnal Kajian Agama dan Dakwah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Engagement: Jurnal Pengabdian Kepada Masyarakat Journal of Multidisciplinary Academic Business Studies
Defrizal Defrizal
Dharmais Cancer Hospital, Jakarta
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Journal : Jurnal EMT KITA

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Analisis Manajemen Strategi dalam Menghadapi Persaingan Bisnis (Studi Kasus UMKM Dapoer Ibu Hayra) Devitasari, Citra; Defrizal, Defrizal
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3550

Abstract

This study aims to analyze the strategic management applied by UMKM Dapoer Ibu Hayra in facing increasingly fierce business competition, as well as the formulation and selection of business competition strategies. This type of research uses a qualitative method with a descriptive approach. The data collection techniques used are interviews, observation and documentation to 3 informants, namely the owner, admin, and production department. By using the marketing mix concept from McCarthy, it results in UMKM Dapoer Ibu Hayra implementing an effective marketing mix strategy, including quality products with halal certification, competitive prices, diversification of distribution channels, and active promotion both online and offline. In analyzing business competition using Porter's five forces concept, UMKM Dapoer Ibu Hayra focuses on product innovation, service improvement, and effective digital marketing strategies. These strategies have successfully helped UMKM Dapoer Ibu Hayra overcome the threat of new entrants and maintain market share. This research provides insight into how UMKM Dapoer Ibu Hayra can utilize digital technology in marketing strategies, improve distribution efficiency, and strengthen customer relationships.
Co-Authors A A, Iskandar Abbas, Asriani Abu Sofyan Ade Adriadi Afifa, Nur Agustina, Dian Resha Anastasya, Mutiara Cindya Andala Rama Putra Barusman Anggraini, Lita Marlen Aprilia, Feronika Enjel Aras, Irsan Ardansyah , Ardansyah Ardiansah, Elham Budhi Waskito Budianto, Kevin Alexander Citra Devitasari, Citra Dawam Suprayogi Defri Yoza Dhora, Sony Tian Effendi, Theresia Enggal Prayoga, Enggal Fachry Abda El Rahman Febrian, Reyfido Gemilang, Yoel Fajar Gunawan, Alfred Habiburahhman, Habiburahhman Hasnaul Maritsa Iskandar Ali Alam Kofa, Fadhila Kushariantoko, A. Herbantolo Nurendro Linata, Teda Liwandy, Aldo M. Yusuf Sulfarano Barusman Munawwar Khalil, Munawwar Nuryati Nuryati Oktaria, Eka Travilta Pinem, Anristy Sadira Pratama, Jeffri Agung Pratiwi, Bernadetha Elen Purmadya, M. Rafli Putra, Dimastiar Mulia Putri, Riske Kharisma Revis Asra Rudi Kurniawan Subekti Subekti Sugandi, Mas Syntha Azzahra Suharjana . Sumbogo, Bambang Susdianty, Febbyana Syahputra, Muhammad Bintang Tina Miniawati Barusman Triana, Rika Vonny Tiara Narundana Yanuar, M. Fadhil Yossi Oktorini Zelda, Yurike Tri