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Analisis Inovasi Berbasis Teknologi Dalam Keunggulan Bersaing Pada Pengalaman Pelanggan Serta Loyalitas Pelanggan Di Industri Perhotelan Kabupaten Jember Sandy, Syah Riza Octavy; Faozen, Faozen
RELASI : JURNAL EKONOMI Vol 20 No 2 (2024)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v20i2.1077

Abstract

This research aims to examine technology-based innovation in competition excellence, customer experience, customer loyalty in the hotel industry in Jember Area. So that through this research we can provide reference ideas for stakeholder partners, namely Hotel Indonesia Jember Branch and Restaurant Association (PHRI) and more specifically hotel services business actors as a reference in making policies in responding to hotel marketing strategies that correlate with customer practices and customer loyalty. This The research aims to find out and test technology-based innovation competitively excellence, customer experience, customer loyalty in the hotel industry (Case III Star Hotel Study in Jember Regency). The population of this study is Hotel guests. This activity stage begins with a survey, namely testing research instrument. After obtaining a valid instrument, the research team then left go to the field to dig up information by interviewing and distributing questionnaires to obtain primary and secondary data. The data obtained are processed using a statistical processing application program. The next stage is prepare a final report based on the results of data and scientific analysis publication as the output of this research.
Peran Cook dalam Peningkatan Hyigiene dan Sanitasi di Hot Kitchen di Ascent Premiere Hotel Malang Arityas, Gita; Faozen, Faozen
Jurnal Pariwisata dan Perhotelan Vol. 1 No. 1 (2023): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pjpp.v1i1.1895

Abstract

Penelitian ini dilakukan dengan tujuan untuk memahami bagaimana pihak manajemen kitchen Ascent Premiere Hotel Malang berupaya meningkatkan kualitas kebersihan dan sanitasi. Metode penelitian yang digunakan adalah pendekatan deskriptif kualitatif dengan melakukan observasi, wawancara, dan dokumentasi untuk mengumpulkan data yang dibutuhkan. Subjek dalam penelitian ini adalah sous chef, dan Jr sous chef, yang dapat membantu untuk memberikan berupa infomasi terkait penelitian. Objek penelitian ini yaitu berfokus pada usaha meningkatkan kebersihan dan sanitasi di dapur (kitchen) dengan tujuan memberikan rasa aman, kenyamanan, dan efisiensi kerja bagi seluruh staf di sana. Hasil penelitian menunjukkan bahwa beberapa staf mengeluhkan kurangnya penerapan standar kebersihan dan sanitasi yang maksimal, karena kurangnya kualitas dari prosedur operasional standar (SOP) yang diterapkan. Untuk merespons keluhan ini, para chef mengambil langkah cepat dengan melakukan beberapa tindakan, seperti meningkatkan jumlah karyawan, melakukan briefing setiap hari sebelum bekerja, dan melakukan hal-hal lain yang dapat mendukung peningkatan kualitas hygiene dan sanitasi di dapur (kitchen) Ascent Premiere Hotel Malang.
Customer Value and Its Influence on the Success of Hotel Marketing Strategies in Jember Faozen; Jatmiko, Hadi
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.348

Abstract

This research will discuss the influence of customer value as a success factor in hotel marketing strategies in Jember. So that through this research can contribute thoughts to the Jember hotel and restaurant union association and more specifically to hotel service business actors as a reference in taking policies in developing marketing strategies with value.   The purpose of this study is to analyze the influence of customer value in the success of hotel marketing strategies in Jember.  The data were analyzed by multiple linear regression by partial and simultaneous tests. The results of this study show that partially physical value variables, emotional value variables, intellectual value variables  have an influence but are not significant on the success of marketing strategies, while spiritual value variables have a significant influence on the success of marketing strategies,   simultaneously or together the variables of physical value, emotional value, intellectual value, spiritual value have a significant influence on the variable success of the hotel marketing strategy in Jember.