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All Journal Jurnal Ekonomi JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Manajemen Jurnal E-Bis: Ekonomi Bisnis Enrichment : Journal of Management Jurnal Ekobis : Ekonomi Bisnis & Manajemen Journal of Management and Bussines (JOMB) Jurnal Manajemen dan Inovasi (MANOVA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Malcom: Indonesian Journal of Machine Learning and Computer Science Riwayat: Educational Journal of History and Humanities INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
HERY PURNOMO
Universitas Nusantara PGRI Kediri
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Riwayat: Educational Journal of History and Humanities

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Cultural Identity As Tourism Promotion Strategy In Malioboro Batik Market Apay Safari*; Nety Novita Hariyani; Eva Desembrianita; Hery Purnomo; Egidius Fkun
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.33837

Abstract

This study aims to (1) determine the existence of batik as a cultural identity in tourism promotion in the Malioboro area and (2) determine the effectiveness of cultural identity as a Yogyakarta batik tourism promotion strategy. This research is qualitative research with descriptive methods. This study describes cultural identity as a batik tourism promotion strategy in Yogyakarta. Data collection was carried out using observation, documentation, and literature search techniques. The data analysis method used is Miles and Huberman's perspective method, namely data presentation, data reduction, and conclusion. The results of this study indicate that (1) Hamzah batik which is located in the Malioboro area is one of the largest batik centers strengthens Yogyakarta's identity as a city of culture and (2) Tourism does not always cause a shift or loss of value that threatens the preservation of cultural heritage. 4 main elements influence the success of tourism development at the Malioboro Batik Market, namely tourists, entrepreneurs, local government, and local communities.
Cultural Identity As Tourism Promotion Strategy In Malioboro Batik Market Apay Safari*; Nety Novita Hariyani; Eva Desembrianita; Hery Purnomo; Egidius Fkun
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.33837

Abstract

This study aims to (1) determine the existence of batik as a cultural identity in tourism promotion in the Malioboro area and (2) determine the effectiveness of cultural identity as a Yogyakarta batik tourism promotion strategy. This research is qualitative research with descriptive methods. This study describes cultural identity as a batik tourism promotion strategy in Yogyakarta. Data collection was carried out using observation, documentation, and literature search techniques. The data analysis method used is Miles and Huberman's perspective method, namely data presentation, data reduction, and conclusion. The results of this study indicate that (1) Hamzah batik which is located in the Malioboro area is one of the largest batik centers strengthens Yogyakarta's identity as a city of culture and (2) Tourism does not always cause a shift or loss of value that threatens the preservation of cultural heritage. 4 main elements influence the success of tourism development at the Malioboro Batik Market, namely tourists, entrepreneurs, local government, and local communities.
Co-Authors A. Hamid Abdul Rosid Agustin Setyo Ningsih Ainul Sholikah Alisa Mayang Ningrum Amin Tohari Anggita Sri Riyanti Anitria Urbaningrum Wahyudi Anton Yuliansyah Apay Safari* Ardi Shina Toya Sahara Artika Candra Mei Susilo Asis Sundari Sukma Intan Margasiwi Ayu Ninditya Badrus Zaman Badrus Zaman Basthoumi Muslih Cindya Alam Prameswari Putri Clarencia Mirnanda Veronica Dahlia Amelia DENI WAHYU EKA WIJAYA Dinda Martalina Anwar Dodi Kusuma Hadi S Dodi Kusuma Hadi Soejoko Dodi Kusuma Hadi Soejoko Dyah Ayu Eka Putri Egidius Fkun Elsa Unung Terisma Endang Meliani Eva Desembrianita Farid Wahyudi Fauji, Diah Ayu septi Fitri Rochaniyah Floren Acnestania Friska Monika Putri Gina Novianti Rahayu Imeelda Pevio Arta Mevia S.J Irdiana, Sukma Islami Dien Azizah Isna Zuliatun Nikmah Isnaini Sakbania Khafidzatu Nadhila Khusna Fatimatus Syahroq Kurniawan, Rony Lifsa Belviana Lilia Pasca Riani M.Taufik Tohari Martha Yogi Pratama Martina Dwi Anggraini Megandhi Gusti Wardhana Meylany Ulfa Sari Mochammad Agus Syifaudin Al Maghribi Muhammad Andre Arif Wahyu Saputra Muhammad Bayu Andaresa Muhammad Fu'at Chasan Musran Munizu Nety Novita Hariyani Nova Ayu Sharafika Novita Gunawan Olyvia Deva Magdalena Ratna Puji Lestari Rima Dana Paramita Rima Pujiati Rino Sardanto Rino Sardanto Safitri Alfinasari Samari Samari Samari Samari Samari Sarwo Hakim Sigit Ratnanto Sigit Ratnanto Ratnanto Sigit Wisnu Setya Bhirawa Silvia Ekasari Siska Yunia Arismawati Subagyo Subagyo Subagyo, Subagyo Sugiono Sugiono Sugiono Susanto Susanto Swasta Bangun Tanti Widia Nurdiani Tri Endar Susianto Triana Dewi Wahyuni Trisnaning Windy Damawati Yanti Setianti Yenny Dwi Artini Yudiyanto Joko Purnomo Yulia Novita Yusril Rochmad Widiar Zuliani Zulistiani, Zulistiani