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All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific
Varsha Ganatra
Vivekanand Education Society's College of Arts, Science & Commerce
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Body Shop "Forever Against Animal Testing” Varsha Ganatra; Rupesh Sinha; Srishti Srishti; Rudresh Pandey; Prachi Kadam; Sabillah Alfarisi Ristiansyah; Liem Gai Sin; Chong Li Yin; Daisy Mui Hung Kee; Liow Yue Jin; Ooi Yu Wei; Liew Pei Wei
International Journal of Applied Business and International Management Vol 6, No 1 (2021): April 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.304 KB) | DOI: 10.32535/ijabim.v6i1.1082

Abstract

Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been advocating for animal rights since 1989. Qualitative analysis techniques have been used in this research paper and information is obtained through a questioner focused on convenient sampling. We have discovered in our research that most consumers do not want to purchase goods which are created by harming animals. In manufacturing cosmetics, we say companies must use alternative artificial testing like Body Shop.
The Body Shop "Forever Against Animal Testing” Varsha Ganatra; Rupesh Sinha; Srishti Srishti; Rudresh Pandey; Prachi Kadam; Sabillah Alfarisi Ristiansyah; Liem Gai Sin; Chong Li Yin; Daisy Mui Hung Kee; Liow Yue Jin; Ooi Yu Wei; Liew Pei Wei
International Journal of Applied Business and International Management Vol 6, No 1 (2021): April 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i1.1082

Abstract

Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been advocating for animal rights since 1989. Qualitative analysis techniques have been used in this research paper and information is obtained through a questioner focused on convenient sampling. We have discovered in our research that most consumers do not want to purchase goods which are created by harming animals. In manufacturing cosmetics, we say companies must use alternative artificial testing like Body Shop.
Factors that Lead Amazon.com to A Successful Online Shopping Platform Uma Warrier; Padmalini Singh; Chuah Wei Jien; Daisy Mui Hung Kee; Goi Zi Yi; Tan Woei Jiann; Tan Yong Liang; Gopika SB; Suji Nair; Rajesh Kumar Nair; Swapnil Digambar Lokhande; Varsha Ganatra
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1017

Abstract

The online shopping method has replaced the traditional shopping method. Amazon.com as one of the largest online shopping platforms has adopted a number of strategies which has contributed to its success. It includes innovation, outstanding customer service, execution, and diversification. The purpose of this study is to investigate the factors that lead Amazon.com to be a successful online shopping platform. This study explored what made Amazon today by gauging some factors such as the level of customer awareness, sources of awareness, customer perception, customer satisfaction, competitor analysis, competitive advantage, etc. It also investigates the opportunity Amazon gained in the market. This study proves there is a positive relationship between the factors and the success of Amazon.com.
Impact of Covid-19 on Business Performance: A Case Study of Starbucks Rupesh Sinha; Varsha Ganatra; Priya Pandey; Deepaa Darshanie Lim A/P Arumugan; Daisy Mui Hung Kee; Gopalam Sree Lekha; Navaneetha Kumar; Sin Dee Kew; Asha Dhupad; Rajesh Kumar Nair; Ying Ying Tenh; Haoran Yue
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1054

Abstract

The purpose of this study is to determine the impact of Covid-19 on business performance of Starbucks. Plenty research of the impact of Covid-19 on the world economy has been done, but this research will focus more on the food and beverage industry, especially one of the famous brands called Starbucks. Qualitative and quantitative research methods such as online research and questionnaires were carried out to ensure the evaluation of the research is fresh, valid and reliable. It is assumed that the impact of Covid-19 has influence the Starbucks financially, economically and socially, which includes the behaviour of consumers towards the company. However, Starbucks was able to remain optimistic and position itself well to overcome the pandemic crisis.
Co-Authors Asha Dhupad Chong Li Yin Chuah Wei Jien Daisy Mui Hung Kee Daisy Mui Hung Kee Deepaa Darshanie Lim A/P Arumugan Goi Zi Yi Gopalam Sree Lekha Gopika SB Haoran Yue Liem Gai Sin Liew Pei Wei Liow Yue Jin Navaneetha Kumar Ooi Yu Wei Padmalini Singh Prachi Kadam Priya Pandey Rajesh Kumar Nair Rudresh Pandey Rupesh Sinha Rupesh Sinha Sabillah Alfarisi Ristiansyah Sin Dee Kew Srishti Srishti Suji Nair Swapnil Digambar Lokhande Tan Woei Jiann Tan Yong Liang Uma Warrier Ying Ying Tenh