Article Per Year (5 Year)
p-Index From 2020 - 2025
2.303
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis Jurnal Reviu Akuntansi dan Keuangan Jurnal Konseling dan Pendidikan Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal International Journal of Social Science and Business Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Review and Case Studies Indonesian Journal of Multidisciplinary Science Eduvest - Journal of Universal Studies
Zenal Asikin
School Of Business, IPB University, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Indonesian Journal of Multidisciplinary Science

 1 
The effect of marketing mix and service quality on customer satisfaction in increasing customer loyalty at New Panjang Jiwo Resort Hawari, Milzam Satya; Krisnatuti, Diah; Asikin, Zenal
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.975

Abstract

New Panjang Jiwo Resort, located in Bogor Regency, is a popular tourist destination for both domestic and foreign tourists. Despite various marketing activities, the resort has faced negative reviews and fluctuating visitor numbers. To maintain its sustainability, the resort needs to employ a right marketing strategy and good service quality to increase customer satisfaction and loyalty. This research aims to identify customer characteristics of New Panjang Jiwo Resort, analyze the effect of the marketing mix and service quality on customer satisfaction and loyalty. The sample consisted of 155 respondents aged 26-35 years, with 60% being women. The average domicile of visitors at the resort is from Jabodetabek and works as a private employee with a lower middle income income category. The results showed that the overall variables of the marketing mix, service quality, customer satisfaction, and consumer loyalty at New Panjang Jiwo Resort are included in the high category. The marketing mix variable had the highest average value compared to other variables. SEM-PLS analysis showed that the marketing mix and service quality had a positive and significant effect on customer satisfaction and satisfaction had a positive and significant effect on loyalty. The managerial implications of this research include building road directions at every crossroads along the main road to the resort, regular maintenance of room air conditioning, and conducting training to improve the quality of work provided by employees. This will help ensure that the resort's services are more tailored to the wishes and needs of customers.
Examining the determinants of millennials' repurchase intention for electronic products on Tokopedia using UTAUT2 Alhamnovanda, Syakura; Asikin, Zenal; Jahroh, Siti
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.979

Abstract

In Indonesia, internet usage has created substantial growth potential for e-commerce, particularly among millennials, who dominate as the primary users of e-commerce platforms. However, consumer behavior in purchasing electronic products online remains complex and challenging. This study aimed to examines the factors influencing millennials' intention to repurchase electronic products on Tokopedia. Involving 398 respondents’ millennial consumers. Data were collected through an online questionnaire. The Unified Theory of Acceptance and Use of Technology (UTAUT2) was applied to examines the effects of performance expectancy, effort expectancy, hedonic motivation, habit, facilitating conditions, price value, social influence, and with additional variable trust on variable independent, intervening (satisfaction), and dependent (repurchase intention) variables. Data analysis was conducted using PLS-SEM. The findings show that performance expectancy, effort expectancy, hedonic motivation, habit, facilitating conditions, and social influence positively and significantly influence customer satisfaction, while price value and trust do not show significant influence. Customer satisfaction also mediates the relationship between several of these variables and repurchase intention. This study provides practical implications for e-commerce platform managers, such as enhancing platform performance, developing features that trigger positive emotional experiences, utilizing customer behavior data, and strengthening technical support and social elements in marketing strategies.
Business development strategy for the property sector after the COVID 19 pandemic in region-owned company subsidiaries of DKI Jakarta Province Setiaji, Soleh; Maarif, Mohamad Syamsul; Asikin, Zenal
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.985

Abstract

The Covid-19 pandemic has led to a decline in property prices, with the property price index dropping from 209.8 points in 2019 to 187.43 points in 2020. The property sector in Indonesia is one of the sectors affected by a significant decline. Therefore, companies need to formulate business development strategies from the three business lines to improve their performance. The purpose of the study is to analyze internal and external factors that affect the business strategy of PT XYZ and to prioritize the most effective business development strategy for the company to adopt in response to changes in the property sector. The results of this research are expected to be applied as an alternative strategy in conducting business development in the future.
Co-Authors Adler Haymans Manurung Alhamnovanda, Syakura Anggi Mayang Sari Anggraini Sukmawati Anggraini, Raden Isma Anggriani, Aulia Arief Daryanto Arief Daryanto Banowati, Benna Budi Yulianto Damanik, Siti Safira Diah Krisnatuti Efendi Daulay, Aprinda Endriatmo Soetarto Hakim , Dedi Budiman Harianto Harianto Hawari, Milzam Satya Irman Hermadi Joyo Winoto, Joyo Linda Karlina Sari Lukytawati Anggraeni M. Syamsul Maarif Musbakri, Musbakri Nuraisyah, Ani Popong Nurhayati Sari, Embun Setiaji, Soleh Siti Jahroh Sudaryono Sylvia Tanti Novianti Wafa Syahidah Wibisono, Yudhiawan Yudha Heryawan Asnawi