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All Journal Indonesian Journal of Disability Studies IMAGE InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan Jurnal Pendidikan Ekonomi & Bisnis Journal of Humanities and Social Studies International Journal of Communication and Society Jurnal Pendidikan Manajemen Perkantoran (JPManper) Jurnal Pengabdian Masyarakat Multidisiplin BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Penelitian International Journal of Community Service International Journal of Humanities Education and Social Sciences ASEAN Marketing Journal Journal of International Conference Proceedings International Journal of Geotourism Science and Developmen Journal of Geosciences and Applied Geology Dharma: Jurnal Pengabdian Masyarakat Khazanah Sosial
Krishna Yuliawati, Ayu
Universitas Pendidikan Indonesia
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Journal : International Journal of Community Service

 1 
Empowering Smes Through Digital Marketing At Unesco Global Geopark Belitong, Indonesia Ayu Krishna Yuliawati; Rofi Rofaida; Budhi Pamungkas
International Journal Of Community Service Vol. 1 No. 3 (2021): November 2021 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v1i3.37

Abstract

During the COVID-19 pandemic, SMEs located in tourism destinations in the form of small islands in Indonesia experienced many problems, including: decreased sales turnover due to reduced number of tourists coming to visit the island, difficulty in raw materials, rising raw material prices and SMEs not understanding how to do digital marketing effectively. Digital skills for SMEs are very important in building a competitive advantage and expanding the market not only in their area. Therefore, a community empower program was initiated to help the SMEs survive through covid19 pandemic, by increasing their capacity on Digital Marketing.The objectives of this program are:(1) to develop community empowerment through Digital Marketing program (2) to increase   community skills in digital marketing. Eight months of educational activities were conducted on 20 SMEs from April 2021 to November 2021 at the Unesco Global Geopark Belitong. Using the parcipatory training method, SMEs were able to understand how to conduct digital marketing. The result of this program, is SMEs start to develop their own digital marketing program, with the help from university students. For future program SMEs express their hope that coaching and upskilling in digital marketing will continue in order to help them increase their market.  
Integrating Artificial Intelligence and Digital Marketing To Enhance Msme Competitiveness in Geotourism: A Participatory Training Model in The Pangandaran Geopark Krishna Yuliawati, Ayu; Rofi Rofaida; Budhi Gautama Pamungkas; Irene Christiany; Danish Febrianto Putra; Asti Nur Aryanti; Mohamad Sapari Dwi Hadian
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.981

Abstract

This community service program aims to enhance the competitiveness of micro, small, and medium enterprises (MSMEs) engaged in geotourism within the Aspiring Pangandaran Geopark through the integration of Artificial Intelligence (AI) and digital marketing using a participatory training model. MSMEs in the region face challenges such as limited digital innovation, inadequate technological access, and low capability in social media-based promotion. To address these issues, the program applied a participatory approach and speculative design thinking involving MSME owners, academics, and tourism destination managers in collaborative learning. The training consisted of three main modules: (1) digital literacy and cybersecurity for entrepreneurs, (2) the use of AI in digital marketing strategies (AI-driven storytelling, content generation, and consumer analytics), and (3) creative promotional artifact development based on local geodiversity and biodiversity. The results indicate significant improvements in participants’ ability to create digital content, understand online market opportunities, and utilize basic AI tools (chatbots, image generators, and social media analytics) to expand promotional reach. The participatory training model demonstrated positive social impacts, including strengthened MSME community networks, increased visibility of geopark-based products, and contributions to sustainable local economic development. The findings confirm that integrating AI and digital literacy represents an innovative strategy for community-based MSME empowerment in geopark areas.
Co-Authors Abdilah, Muhammad Anthesa Acep Rahmat Agus Rahayu Asti Nur Aryanti Awudu, Shaibu Bansah, Pearl Fafa Bombom Rachmat Suganda, Bombom Rachmat Budhi Gautama Pamungkas Budhi Pamungkas Gautama, Budhi Bulqiah Ulfa, Ratu Cecep Yandri Sunarie Chairul Furqon, Chairul Danish Febrianto Putra Disman, Disman Edi Suryadi Edwin Rizal Endah Fitriyani Eva Mardiyana Evi Novianti Evi Novianti Fernando, Willionel Dhimas Gusti Ketut Oka Saputra Hadian, Mohammad Sapari Dwi I Gusti Bagus Wiksuana Ilma Indriasri Pratiwi Inassa, Dhini Irene Christiany Kamseno, Sigit Kikania, Audy Putri Kurnia Arfiansyah, Kurnia Maria Tri Octaviani Simbolon Maya Sari Maya Sari Mega Fatima Rosana Mochamad Nursiyam Barkah Mohamad Sapari Hadian Netti Siska Nurhayati Nugraha , Nugraha Nugraha Nugraha Nugraha Nugraha Nur Haniifah Rasto Rasto Reiza D. Dienaputra Rofi Rofaida Rusdin Tahir Rusdin Tahir Sapari Dwi Hadian, Sapari Dwi Shaibu Awudu Suryana Suwatno Suwatno Teguh Iman Pribadi Ute Lies Siti Khadijah Vanessa Gaffar W M Iskandarsyah, Teuku Yan Wazdi, Babay Parid Wulung, Shandra Rama Panji