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All Journal Indonesian Journal of Disability Studies IMAGE InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan Jurnal Pendidikan Ekonomi & Bisnis Journal of Humanities and Social Studies International Journal of Communication and Society Jurnal Pendidikan Manajemen Perkantoran (JPManper) Khazanah Sosial Jurnal Pengabdian Masyarakat Multidisiplin BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Penelitian International Journal of Community Service International Journal of Humanities Education and Social Sciences ASEAN Marketing Journal Journal of International Conference Proceedings International Journal of Geotourism Science and Developmen Journal of Geosciences and Applied Geology Dharma: Jurnal Pengabdian Masyarakat
Krishna Yuliawati, Ayu
Universitas Pendidikan Indonesia
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Journal : IMAGE

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PERSEPSI MAHASISWA TERHADAP KUALITAS WEBSITE GEOPARK : KASUS PADA GEOPARK BATUR Yuliawati, Ayu Krishna; Budiman, Arief; Wulung, Shandra Rama Panji; Aryanti, Asti Nur
IMAGE : Jurnal Riset Manajemen Vol 7, No 2 (2018): IMAGE : Jurnal Riset Manajemen. November 2018
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v7i2.22428

Abstract

Geopark Global Geopark Batur as a geopark is not as well known as other geoparks in the world. Promotional efforts are carried out using the geopark website. The purpose of this study is to obtain the perception of students on Batur Global Geopark’s website quality. The research method used is qualitative and respondents are students at UPI management study program. The results shows  Batur Global Geopark website quality is quite good according to the respondents and able to attract several new customer and increase knowledge about geopark  as a tourism destination.
On the Rise of Social Media Influencer Marketing: A Systematic Literature Review and Future Research Agenda Bansah, Pearl Fafa; Gaffar, Vanessa; Disman, Disman; Yuliawati, Ayu Krishna
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.004

Abstract

The study aimed to explore the definitions and principles of social media influencers (SMIs) and investigate their role as a marketing strategy. A systematic literature review was conducted using databases such as EBSCOhost, ScienceDirect, and Emerald, resulting in 89 peer-reviewed articles from 2007 to 2023. The findings revealed various definitions of SMIs, highlighting their role as marketing communication tools to influence consumer purchase intention. SMIs were described as individuals with a large fan base, attracting a significant following and becoming advisors to their followers. The study also identified a growing trend of businesses using influencers in their communication strategies. Additionally, the elements of influencer brand-fit, engagement, attractiveness, expertise, and perceived credibility were found to impact consumer purchase intention. Overall, the research provides valuable insights into the field of influencer marketing and its effects.
Ghana Local Government Procurement: A Path Towards Fairness, Efficiency and Transparency Awudu, Shaibu; Nugraha, Nugraha; Sari, Maya; Furqon, Chairul; Yuliawati, Ayu Krishna
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image/2024.029

Abstract

The development of fashion trends has undergone major changes performance in Ghana's local government procurement, taking into account government regulations, supplier capacity and capability, procurement transparency, and supplier diversity. The ordinary least squares regression technique was employed to statistically evaluate data from procurement stakeholders. Our research demonstrates that transparent tools enhance supplier satisfaction and performance without affecting perceptions of justice. Conversely, strict government procurement regulations significantly improve perceptions of fairness as well as supplier satisfaction and performance. Supplier capacity and capability disparities adversely affect the results, while diversity programs do not significantly impact either outcome. The results indicate that suppliers are more content and perform better when strict restrictions and transparency mechanisms are in place. However, inadequate execution of diversity policies and competence discrepancies undermine fairness and engagement. This research supports the resource-based view theory, which contends that robust procurement regulations are essential for achieving long-term success. Legislators should prioritize capacity-building programs and diversity initiatives to ensure successful and equitable procurement procedures. This research is distinctive in that it surpasses the conventional compartmentalized approach by conducting a comprehensive and concurrent analysis of a multitude of procurement aspects. This comprehensive approach, which illuminates the interplay between numerous factors, has the potential to enhance public procurement policy and strategy.
Co-Authors Abdilah, Muhammad Anthesa Acep Rahmat Agus Rahayu Asti Nur Aryanti Awudu, Shaibu Bansah, Pearl Fafa Bombom Rachmat Suganda, Bombom Rachmat Budhi Pamungkas Gautama, Budhi Bulqiah Ulfa, Ratu Cecep Yandri Sunarie, Cecep Yandri Chairul Furqon, Chairul Disman, Disman Edi Suryadi Edwin Rizal Endah Fitriyani Eva Mardiyana Evi Novianti Evi Novianti Fernando, Willionel Dhimas Gusti Ketut Oka Saputra Hadian, Mohammad Sapari Dwi I Gusti Bagus Wiksuana Ilma Indriasri Pratiwi Inassa, Dhini Kamseno, Sigit Kikania, Audy Putri Kurnia Arfiansyah, Kurnia Maria Tri Octaviani Simbolon Maya Sari Mega Fatima Rosana Mochamad Nursiyam Barkah Mohamad Sapari Hadian Netti Siska Nurhayati Nugraha , Nugraha Nugraha Nugraha Nur Haniifah Rasto Rasto Reiza D. Dienaputra Rofi Rofaida Rusdin Tahir Rusdin Tahir Sapari Dwi Hadian, Sapari Dwi Suryana Suwatno Suwatno Teguh Iman Pribadi Ute Lies Siti Khadijah Vanessa Gaffar W M Iskandarsyah, Teuku Yan Wazdi, Babay Parid Wulung, Shandra Rama Panji