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Pemanfaatan Mangrove Dalam Meningkatkan Ekonomi Masyarakat Desa Pasar Rawa Nadia Ika Purnama; Rini Astuti; Jihan Syalwa Natasya
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 4 No. 2 (2023): Juni
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/jas.v4i2.880

Abstract

Hutan mangrove merupakan ekosistem utama pendukung kehidupan masyarakat pesisir. Jenis mangrove yang terdapat di Desa Pasar Rawa adalah nipah yang menghasilkan sapu lidi. Metode yang digunakan dalam kegiatan ini adalah metode observasi dan metode wawancara. Kegiatan dilakukan selama 10 hari dengan jumlah partisipan 12 orang. Alhamdulillah dapat terlaksanakan dengan baik, mendapatkan respon yang posistif dari pemilik usaha kerajinan tangan sapu lidi dan para pekerjanya juga para warga desa, mereka sangat antusias dalam mengikuti kegiatan sosialisasi yang dibuat dengan memberikan pemahaman dan meningkatkan pengetahuan warga tentang pemanfaatan hasil daun nipah dan memotivasi warga untuk mengetahui tentang sistem penjualan pasar yang benar.
THE EFFECT OF WORK DISCIPLINE AND WORK ABILITY ON EMPLOYEE PERFORMANCE AT PT. PLN (PERSERO) RAYON MEDAN SELATAN Rini Astuti; Nanda Nur Pratama
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 2 No. 1 (2021): May 2021
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.935 KB) | DOI: 10.53695/injects.v2i1.265

Abstract

The purpose of this research is  to find out and analyze the effect of work discipline on employee performance, to find out and analyze the effect of work ability on employee performance and to find out and analyze the effect of work discipline and work ability on employee performance at PT. PLN (Persero) Rayon South Medan. In this research on approach used through an associative approach. The sample used in this research is saturated sampling teachnique, where the entire population is sampled. The data collection techniques used in the research are questionnaires and data analysis teaches using SPSS (Statistical Package For The Social Sciences). to test the three hypotheses advanced in the research. research shous that the effect of work discipline and work ability on employee performance.
Pengaruh Beban Kerja, Stres Kerja, dan Kelelahan Kerja Terhadap Tingkat Turnover Intention Karyawan Pada PT. Capella Multidana Medan Rini Astuti; Irwan Syari Tanjung; Sya’lum Salsabila
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 4 No. 2 (2023): April 2023
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research problem was the number of employees of PT. Capella Multidana Medan stopped working because of her own will due to the high workload, and the amount of work pressure felt which resulted in employee burnout both physically and mentally. Rivai (2019: 240) suggests that several factors can affect employees' desire to stop working (turnover intention), namely: workload, work stress, work fatigue, length of service, work conflict, social support, job satisfaction, compensation, and punishment (punishment). Research purpose to find out how the influence of workload, work stress, and burnout on the level of employee turnover intention at PT. Capella Multidana Medan. This research was the associative- quantitative research. The population in this research was all marketing employees (collectors and surveyors) of PT. Capella Multidana Medan, Jalan Nibung branch, with a total of 40 employees. The number of samples taken was 40 respondents. The side technique used was saturated sampling. The primary data collection method used was a questionnaire method. This research was conducted in 2023. The data analysis technique used was multiple linear regression. Research data processing using the SPSS 24.0 application..
PEMBERDAYAAN UMKM DESA BAHBUTONG MELALUI PELATIHAN MEDIA PROMOSI DIGITAL Raihanah Daulay; Rini Astuti; Hasrudy Tanjung; Irwan Syari Tanjung; M.Firza Alpi; Prawira Prawira
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Volume 4 Nomor 3 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i3.18241

Abstract

Dampak pandemi COVID-19 memberikan banyak perubahan pada dunia usaha khusus nya UMKM. Pandemic telah melahirkan perubahan terhadap perilaku pasar yang terbiasa berbelanja online sehingga setiap usaha harus mampu untuk menyesuaikan dengan situasi ini. Tujuan penelitian ini untuk melakukan pelatihan pada program kemitraan masyarakat pelaku UMKM yang bergerak pada bidang kuliner di kota Medan, di Desa Bahbutong. UMKM ini merupakan usaha yang baru berdiri memasuki usia dua tahun, maka sangat perlu untuk berkembang dan mempertahankan bisnisnya. Maka UMKM ini membutuhkan pelatihan tentang pentingnya pemanfaatan digital marketing agar sistem promosinya menjadi lebih baik dan mampu meningkatkan kapasitas usaha. Metode yang digunakan pada penelitian ini adalah dengan memberikan pelatihan berupa diskusi dan pemberian tutorial mengoptimalkan akun dimedia sosial beserta cara mengelola media sosial tersebut.. Hasil yang diperoleh dari program kemitraan untuk meningkatkan wawasan, pengetahuan dan kemampuan masyarakat pelaku UMKM yang dapat meningkatkan kegiatan usahanya disarankan sebaiknya penggunaan strategi digital marketing dapat ditindak lanjuti dengan bimbingan secara berkala sehingga bisa efektif dan optimal dalam menunjang kegiatan pemasaran dan meningkatkan kapasitas usaha pada UMKM..
Strategi Komunikasi dalam Pemasaran Pariwisata Berbasis Digital Tourism di Kabupaten Tapanuli Tengah Hasrudy Tanjung; Irwan Syari Tanjung; Rini Astuti
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11656

Abstract

Digital tourism is the main strategy in promoting tourism destinations in Central Tapanuli Regency through the "Pesona Tapanuli Tengah" application and other digital platforms. However, challenges such as lack of attention from local governments and limited human resources in information technology are still issues. This study designed a digital-based tourism marketing model and identified factors influencing the low mastery of information technology among tourism human resources. Through a qualitative descriptive approach, this study highlights that the "Pesona Tapanuli Tengah" application and digital marketing strategy have a positive impact on increasing tourist interest. However, local governments, tourism industry players, and local communities need collaborative efforts to address these challenges. By continuing to improve digital marketing strategies and increasing digital literacy among the community, it is hoped that the tourism potential of Central Tapanuli Regency can be maximized, providing significant economic benefits for the local community.